Chapter 3 E-commerce Infrastructure: The Internet, Web, and Mobile

Platform

2
Internet?
WWW

3
**The evaluation of the internet?

4
***Key (technology) concepts of the internet

5
Packet switching
6
TCP/ IP
8
TCP/IP arc_hi_tec_ture and protocol scheme

9
Internet (IP) address?

IPv4 vs IPv6

10
***Routing internet massages:
TCP/IP and packet switching

11
Domain name
DNS
URL

14
Cloud computing
**Types of [services] cloud computing

17
Adv and dis adv

18
Internet protocol:
HTTP
Email: SMTP, POP3, IMAP
FTP, Telnet , SSL/ TLS

20
The hourglass model of the internet
( The internet can be viewed as something having 4 layers

21
IOT

23
The web and it's development
24
Hypertext
URL
25
Web browser
26&27
**The internet and web

30
VR vs AR and MR

EB 4

3
How to build your business's online presence?

A:
What's the idea? The visioning process
Where is the money?
Who and where is the target audience?
What is the ballpark? Characterize the marketspace
Where's the content coming from?
Know yourself - Swot analysis

7
Swot analysis

8
**Online presence map
Types of online presence ( aita MRI)

8
Building a website: A systematic approach
Most important management challenges
Main factors to consider
9
SDLC, SystemS Development Life Cycle

15

1
21
Alternative web development methodologies

22
Web servers

23
Basic functionality provided by web servers

24
Site management tools

25
Mer_chant Server Software Packages

27
Key factors in selecting package

28
Important factors in successful e-commerce site design?
FIRE MELS

E-Business
Chapter 5
Security and Payment Systems
What Is Good E-commerce Security?
What is needed To achieve the highest degree of security?
What are Other factors?

***Customer and Merchant Perspectives on

the Different Dimensions of E-commerce Security?

The Tension Between Security and Other

Values

4
**how many key points of vulnerability in the E-commerce Environment
5
**Vulnerable points in the e-commerce transaction

6
***Security Threats in the E-commerce Environment
7
Potentially Unwanted Programs [ part of security threats]
8
Hacking, Cybervandalism, and Hacktivism [ part of security threats]
9
Identity Fraud/Theft [ part of security threats]
10
Insider Attacks
11
Social Network Security Issues
• Manual sharing scams
12
**Internet of Things Security Issues
13
Encryption
**Provides ? of 6 key dimensions of e-commerce

14
Protecting Servers and Clients
15
Developing An E-commerce Security Plan
16
How does an online credit card transaction work

17
Mobile Payment Systems
• Different types of mobile wallets
Blockchain
Benefits

How Blockchain works?

20
Cryptocurrencies

Chapter 6 Marketing and Advertising Concepts

2
The online purchasing decision/
***Consumer decision process

4
A model of online consumer behavior

4
Click stream behavior

5
A model of online consumer behavior

7
Difference between online marketing vs traditional marketing
Most effective internet marketing has how many features?

8
How many elements in a multichannel marketing plan?
Types of marketing and platform

10
Online advertising
11
***Traditional online marketing and advertising tools?

[ Extra marketing vs advertising

Extra:
1.Online marketing is a broader approach encompassing various strategies to promote a
business online, while online advertising specifically focuses on paid ad campaigns.

Online marketing allows for a mix of free and paid methods, while online advertising paid ad
campaigns.

Online marketing aims to build brand presence and engage a wider audience, while online
advertising offers targeted reach through precise audience targeting options.

4. Online marketing includes content creation, SEO, and social media engagement, while
online advertising uses targeted placements and pay-per-click campaigns.

5. Online marketing focuses on long-term impact, while online advertising provides immediate
visibility and lead generation.

Chapter 8
Ethical, Social, and Political Issues in E-commerce
5
Basic Ethical Concepts
6
Analyzing Ethical Dilemmas
7
Candidate Ethical Principles
9
Key Issues in Online Privacy of Consumers