EP21201 Notes 17/1

Summary of Topics Covered

Solving Problems through Micro-Entrepreneurship
Many Startups ideas can be based on Micro Entrepreneurship Creation, where micro-entrepreneurs execute
the business at the ground level and the Startup facilitates the business through technical support (like providing
software application or hardware/equipment needed to execute the operation) and business support
(like providing linkages to market, supply-chain management, creating a brand and establishing operation model,
providing products for sale, quality control and customer relation, help with networking, partnership, financing etc).
The Rural Micro-Entrepreneurs are able to generate income and can possibly employ more people

Examples covered

1. Micro Cold Storage : A company can provide low cost micro cold storages that rural micro-entrepreneur can
buy and operate on rental basis for nearby horticulture farmers.

2. Example of digital classroom: Where local micro-entrepreneur takes responsibility of running and managing
classes, marketing and enrolling students, while the startup provides the digital
software, content and online teaching by experts.

3. Portable Pathology Clinics : Where micro-entrepreneurs deliver service to far flung rural area, using the
kit and android app provided by the startup

4. Ayurvedic Consultancy : A digital platform created by a startup can help Ayurvedic experts to connect with clients
and provide them customized consultancy based on their medical data. Startup can also
create product lines like food supplements for different health conditions that can be
supplied to the clients.
References

MUST READ

https://www.gauravmarya.com/the-rise-micro-
entrepreneurship.php

https://blog.hubspot.com/the-hustle/micro-entrepreneurship

ADDITIONAL

https://fastercapital.com/content/Future-Trends-in-the-Micro-
Startup-Industry.html