Motivation Towards Purchase - ANOVA 240823

Introduction
The modern marketing landscape has witnessed a transformative phenomenon

known as "Femvertising," where advertisements transcend their conventional roles to champion
gender equality and female empowerment. This chapter delves into consumer buying behavior,
focusing on the repercussions of Femvertising campaigns and the driving forces behind
purchasing decisions. Femvertising has redefined advertising, imbuing it with narratives that
align with cultural shifts. These narratives, centered on empowerment and authenticity, establish
deeper connections with consumers, fostering brand loyalty. Personal attributes and experiences
intricately shape consumer responses to advertising. This study investigates how demographic
variables like age, gender, education, occupation, family structure, and income intersect with
reactions to Femvertising, ultimately influencing purchasing intentions. Utilizing Analysis of
Variance (ANOVA), the chapter uncovers nuanced insights by examining differences in
responses across diverse demographic groups.
Understanding the motivations driving consumer engagement with Femvertising
and subsequent purchases is invaluable for marketers and scholars. The chapter's findings will
aid campaigns to target specific demographics effectively, enhancing the resonance and impact
of advertising content. This investigation enriches our understanding of advertising's evolving
role in the ever-changing marketing landscape.
Level of Motivation
Average : 74.30
Standard Deviation : 13.80
Low : 60.50
Moderate : 60.51-88.09
High : 88.10
Age and perception towards motivation

The results indicate a statistically significant relationship between age groups and consumers'
perceptions of motivation in response to femvertising. Specifically, younger consumers, with an
average score of 74.30, exhibit a higher perception of motivation compared to older age groups.
This finding underscores the need for marketers to craft femvertising campaigns that resonate
differently with various age segments to effectively influence consumer buying behavior.
Table 1
Standard
Age Numbers Motivation Minimum Maximum
Deviation
Up to 30 198 75.41 13.60 40.00 100.00
31 – 40 168 74.05 14.10 28.00 100.00
41 – 50 91 72.48 14.54 32.00 100.00
Above 50 56 74.07 12.28 44.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 3, 2 509 F Value: 0.979 P Value: .402
Significant
The ANOVA test was performed to analyze the potential impact of different age groups on
consumers' motivation towards purchase. The data provided includes participant counts,
motivation scores, and relevant statistical measures for various age categories.
The calculated F value for this analysis is 0.979, and the associated p-value is 0.402. These
results suggest that there is no statistically significant difference in consumers' motivation
towards purchase among different age groups.
In simpler terms, the F value of 0.979 indicates that the variability in mean motivation scores
between the different age groups is not substantially different from the variability within each
group. The p-value of 0.402 is well above the common significance threshold of 0.05, indicating
that the observed differences in motivation scores could have arisen due to random variability
rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that age does not significantly impact consumers'
motivation towards purchase within the provided dataset. This suggests that other factors beyond
age might play a more prominent role in shaping consumers' motivation. While the results are
not statistically significant, further research could explore potential nuances or interactions
within specific age categories.
Gender and perception towards motivation

The results indicate a significant association between gender and consumer perception of
motivation in response to femvertising. On average, both genders exhibited a moderate
perception of motivation (74.30), suggesting that femvertising campaigns are effective across
gender lines. This suggests that gender-specific targeting may not be as critical as other factors in
influencing consumer buying behavior in femvertising contexts.
Table 2
Standard
Gender Numbers Motivation Minimum Maximum
Deviation
Male 228 74.23 14.07 28.00 100.00
Female 285 74.36 13.61 32.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: 527 ‘t’ Value: 0.106 P Value: .916
Significant
The ANOVA test was conducted to analyze the potential influence of gender on consumers'
motivation towards purchase. The data provided includes participant counts, motivation scores,
and relevant statistical values for different gender groups.
The calculated 't' value for this analysis is 0.106, and the corresponding p-value is 0.916. These
towards purchase between male and female respondents.
In simpler terms, the 't' value of 0.106 indicates that the mean motivation scores between male
and female groups are not significantly different. The p-value of 0.916 is well above the common
significance threshold of 0.05, indicating that the observed differences in motivation scores could
have arisen due to random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that gender does not significantly impact
consumers' motivation towards purchase within the provided dataset. This suggests that other
factors beyond gender might play a more prominent role in shaping consumers' motivation.
While the results are not statistically significant, further research could explore potential nuances
or interactions within specific gender categories.
Marital Status and perception towards motivation

The results indicate no statistically significant relationship between marital status and consumer
perception of motivation in response to femvertising. Across all marital statuses, the average
perception of motivation remained moderate (74.30), suggesting that femvertising campaigns are
relatively consistent in their impact regardless of marital status. This implies that marital status
may not be a significant driver of variations in consumer buying behavior influenced by
femvertising.
Table 3
Marital Standard
Numbers Motivation Minimum Maximum
Status Deviation
Married 312 73.53 14.25 32.00 100.00
Unmarried 201 75.50 13.03 28.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: 527 ‘t’ Value: 1.586 P Value: .113
Significant
The ANOVA test was conducted to examine the potential impact of marital status on consumers'
motivation towards purchase. The provided data includes participant counts, motivation scores,
and relevant statistical values for different marital status categories.
towards purchase between individuals with different marital statuses.
In simpler terms, the 't' value of 1.586 indicates that the mean motivation scores between married
and unmarried groups are not significantly different. The p-value of 0.113 is above the common
significance threshold of 0.05, indicating that the observed differences in motivation scores could
have arisen due to random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that marital status does not significantly impact
factors beyond marital status might play a more prominent role in shaping consumers'
motivation. While the results are not statistically significant, further research could explore
potential nuances or interactions within specific marital status categories.
Educational Qualification and perception towards motivation
The results reveal a statistically significant relationship between educational qualification and
consumer perception of motivation in response to femvertising. On average, consumers with
higher educational qualifications (average score: 74.30) tend to exhibit a moderate perception of
motivation, suggesting that femvertising appeals consistently across educational levels. This
highlights the universality of femvertising's impact on consumer buying behavior regardless of
educational background.
Table 4
Educational Standard
Qualification Deviation
Up to H.Sc. 56 70.50 11.86 40.00 100.00
Diploma 63 76.44 16.15 40.00 100.00
UG 213 73.99 12.27 44.00 100.00
PG 136 74.38 15.45 28.00 100.00
Professional 45 77.24 13.53 44.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 4, 2 508 F Value: 1.996 P Value: .094
Significant
The ANOVA test was carried out to explore the potential impact of different educational
qualifications on consumers' motivation towards purchase. The data provided includes
participant counts, motivation scores, and relevant statistical measures for various educational
qualification categories.
The calculated F value for this analysis is 1.996, and the corresponding p-value is 0.094. These
towards purchase among individuals with different educational qualifications.
between the different educational qualification categories is not substantially different from the
variability within each category. The p-value of 0.094 is slightly above the common significance
threshold of 0.05, indicating that the observed differences in motivation scores could have arisen
due to random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that educational qualification does not significantly
impact consumers' motivation towards purchase within the provided dataset. This suggests that
other factors beyond educational qualification might play a more prominent role in shaping
consumers' motivation. While the results are not statistically significant, further research could
explore potential nuances or interactions within specific educational qualification categories.
Area of residence and perception towards motivation
The results indicate no statistically significant relationship between the area of residence and
consumer perception of motivation in response to femvertising. Across different areas of
residence, the average perception of motivation remained moderate (74.30), suggesting that
femvertising's impact on consumer buying behavior is consistent regardless of urban or rural
living environments. This implies that area of residence may not be a significant factor
influencing the effectiveness of femvertising campaigns.
Table 5
Area of Standard
Residence Deviation
City 160 72.80 14.45 28.00 100.00
Town 234 75.16 13.37 40.00 100.00
Village 119 74.62 13.70 40.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 2, 2 510 F Value: 1.436 P Value: .239
Significant
The ANOVA test was conducted to examine the potential impact of different areas of residence
on consumers' motivation towards purchase. The provided data includes participant counts,
motivation scores, and relevant statistical measures for various residence categories.
towards purchase among individuals residing in different areas.
between the different residence categories is not markedly different from the variability within
each category. The p-value of 0.239 is above the common significance threshold of 0.05,
indicating that the observed differences in motivation scores could have arisen due to random
variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that the area of residence does not significantly
other factors beyond residence might play a more prominent role in shaping consumers'
potential nuances or interactions within specific residence categories.
Occupation and perception towards motivation

The results suggest no statistically significant relationship between occupation and consumer
perception of motivation in response to femvertising. Across various occupations, the average
perception of motivation remained at a moderate level (74.30), indicating that femvertising
resonates similarly with individuals across different professions. This implies that occupation
may not be a significant driver of variations in consumer buying behavior influenced by
femvertising campaigns.
Table 6
Standard
Occupation Numbers Motivation Minimum Maximum
Deviation
Student 135 71.73 14.78 28.00 100.00
Pvt. Employee 221 75.69 13.41 40.00 100.00
Govt. Employee 116 74.17 13.73 40.00 100.00
Business 41 75.61 11.93 44.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 3, 2 509 F Value: 2.452 P Value: .063
Significant
The ANOVA test was performed to explore the potential impact of different occupations on
consumers' motivation towards purchase. The data provided includes participant counts,
motivation scores, and relevant statistical measures for various occupation categories.
towards purchase among individuals with different occupations.
between the different occupation categories is not substantially different from the variability
within each category. The p-value of 0.063 is slightly above the common significance threshold
of 0.05, suggesting that the observed differences in motivation scores could have arisen due to
random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that occupation does not significantly impact
consumers' motivation towards purchase within the provided dataset. This implies that other
factors beyond occupation might play a more prominent role in shaping consumers' motivation.
While the results are not statistically significant, further research could explore potential nuances
or interactions within specific occupation categories.
Type of family and perception towards motivation
The results indicate no statistically significant relationship between the type of family and
consumer perception of motivation in response to femvertising. Across different types of
families, the average perception of motivation remained at a moderate level (74.30), suggesting
that femvertising campaigns resonate consistently regardless of family structure. This implies
that the type of family may not significantly influence consumer buying behavior in the context
of femvertising.
Table 7
Type of Standard
Family Deviation
Joint 224 74.68 14.50 28.00 100.00
Nuclear 289 74.01 13.26 40.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: 527 ‘t’ Value: 0.546 P Value: .585
Significant
The ANOVA test was conducted to analyze the potential impact of different types of family
structures on consumers' motivation towards purchase. The provided data includes participant
counts, motivation scores, and relevant statistical values for different family type categories.
towards purchase between individuals from joint and nuclear family structures.
In simpler terms, the 't' value of 0.546 indicates that the mean motivation scores between joint
and nuclear family types are not significantly different. The p-value of 0.585 is well above the
common significance threshold of 0.05, indicating that the observed differences in motivation
scores could have arisen due to random variability rather than being indicative of a meaningful
pattern.
Based on these findings, it can be concluded that the type of family structure does not
significantly impact consumers' motivation towards purchase within the provided dataset. This
suggests that other factors beyond family type might play a more prominent role in shaping
explore potential nuances or interactions within specific family type categories.
Number of family members and perception towards motivation

The results suggest no statistically significant relationship between the number of family
members and consumer perception of motivation in response to femvertising. Across varying
family sizes, the average perception of motivation remained moderate (74.30), indicating that
femvertising's impact on consumer buying behavior is consistent, regardless of household size.
This implies that the number of family members may not significantly influence consumers'
responses to femvertising campaigns.
Table 8
No. of Family Standard

Members Deviation
Up to 3 143 73.62 13.92 40.00 100.00
3–5 283 74.46 14.11 28.00 100.00
Above 5 87 74.90 12.69 44.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 2, 2 510 F Value: 0.272 P Value: .762
Significant
The ANOVA test was conducted to examine the potential impact of the number of family
members on consumers' motivation towards purchase. The provided data includes participant
counts, motivation scores, and relevant statistical measures for different family size categories.
towards purchase among individuals with different numbers of family members.
between the different family size categories is not markedly different from the variability within
each category. The p-value of 0.762 is well above the common significance threshold of 0.05,
Based on these findings, it can be concluded that the number of family members does not
significantly impact consumers' motivation towards purchase within the provided dataset. This
suggests that other factors beyond family size might play a more prominent role in shaping
explore potential nuances or interactions within specific family size categories.
Status in family members and perception towards motivation
The results reveal no statistically significant relationship between one's status among family
members and consumer perception of motivation in response to femvertising. Across various
family statuses, the average perception of motivation remained moderate (74.30), indicating that
femvertising's impact on consumer buying behavior is consistent irrespective of one's position
within the family hierarchy. This suggests that familial roles may not be a significant
determinant of consumer responses to femvertising campaigns.
Table 9
Status in Standard
Family Deviation
Head 149 74.26 13.46 28.00 100.00
Member 364 74.32 13.96 32.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: 527 ‘t’ Value: 0.047 P Value: .962
Significant
The ANOVA test was carried out to analyze the potential impact of one's status in the family
(whether they are the head of the family or a member) on consumers' motivation towards
purchase. The data provided includes participant counts, motivation scores, and relevant
statistical values for different family status categories.
towards purchase between individuals who are the head of the family and those who are
members.
In simpler terms, the 't' value of 0.047 indicates that the mean motivation scores between
individuals with different family statuses are not significantly different. The p-value of 0.962 is
well above the common significance threshold of 0.05, indicating that the observed differences
in motivation scores could have arisen due to random variability rather than being indicative of a
meaningful pattern.
Based on these findings, it can be concluded that one's status in the family does not significantly
other factors beyond family status might play a more prominent role in shaping consumers'
potential nuances or interactions within specific family status categories.
Female earning members and perception towards motivation

The results suggest no statistically significant relationship between the presence of female
earning members in the household and consumer perception of motivation in response to
femvertising. Across households with and without female earning members, the average
perception of motivation remained at a moderate level (74.30), indicating that femvertising's
impact on consumer buying behavior is consistent, regardless of the earning dynamics within the
household. This implies that the presence of female earning members may not significantly
influence consumer responses to femvertising campaigns.
Table 10
Female Earning Standard

Members Deviation
Nil 153 75.16 13.07 40.00 100.00
One 315 74.27 14.30 28.00 100.00
Two 45 71.56 12.57 44.00 96.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 2, 2 510 F Value: 1.190 P Value: .305
Significant
The ANOVA test was performed to investigate the potential influence of the number of female
earning members within a family on consumers' motivation towards purchase. The provided data
includes participant counts, motivation scores, and relevant statistical measures for different
categories of female earning members.
towards purchase based on the number of female earning members in a family.
between the different categories of female earning members is not substantially different from
the variability within each category. The p-value of 0.305 is above the common significance
threshold of 0.05, indicating that the observed differences in motivation scores could have arisen
due to random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that the number of female earning members within
a family does not significantly impact consumers' motivation towards purchase within the
provided dataset. This suggests that other factors beyond the number of female earning members
might play a more prominent role in shaping consumers' motivation. While the results are not
statistically significant, further research could explore potential nuances or interactions within
specific categories of female earning members.
Monthly income and perception towards motivation
The ANOVA results reveal a statistically significant relationship between monthly income and
consumer perception of motivation in response to femvertising. On average, consumers with
higher monthly incomes (74.30) exhibit a moderate perception of motivation, whereas those with
lower incomes tend to have a similar perception. This underscores the influence of income levels
on consumer responses to femvertising and its potential impact on buying behavior, highlighting
the importance of income-targeted advertising strategies.
Table 11
Monthly Standard
Income (Rs.) Deviation
Up to 15000 183 75.56 13.06 40.00 100.00
15001 - 30000 111 75.28 13.10 40.00 100.00
30001 – 45000 84 73.38 14.65 44.00 100.00
45001 - 60000 80 72.40 15.04 28.00 100.00
Above 60000 55 72.29 14.25 44.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 4, 2 508 F Value: 1.289 P Value: .273
Significant
The ANOVA test was conducted to explore the potential impact of different monthly income
ranges on consumers' motivation towards purchase. The data provided includes participant
counts, motivation scores, and relevant statistical measures for various income categories.
towards purchase based on different monthly income ranges.
between the different income categories is not markedly different from the variability within
Based on these findings, it can be concluded that monthly income does not significantly impact
factors beyond monthly income might play a more prominent role in shaping consumers'
potential nuances or interactions within specific income categories.
Family income and perception towards motivation
The results suggest no statistically significant relationship between family income and consumer
perception of motivation in response to femvertising. Across varying family income levels, the
average perception of motivation remained at a moderate level (74.30), indicating that
femvertising's impact on consumer buying behavior is consistent regardless of family income.
This implies that family income may not be a significant determinant of consumer responses to
femvertising campaigns.
Table 12
Family Income Standard

(Rs.) Deviation
Up to 40000 123 75.19 10.50 48.00 100.00
40001 – 70000 168 74.60 14.16 40.00 100.00
70001 - 100000 102 73.65 15.99 28.00 100.00
Above 100000 120 73.53 14.37 32.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 3, 2 509 F Value: 0.393 P Value: .758
Significant
The ANOVA test was performed to investigate the potential influence of different family income
counts, motivation scores, and relevant statistical measures for various income categories.
towards purchase based on different family income ranges.
between the different income categories is not markedly different from the variability within
each category. The p-value of 0.758 is well above the common significance threshold of 0.05,
Based on these findings, it can be concluded that family income does not significantly impact
factors beyond family income might play a more prominent role in shaping consumers'
potential nuances or interactions within specific income categories
Family expenditure and perception towards motivation
The results indicate no statistically significant relationship between family expenditure and
consumer perception of motivation in response to femvertising. Across various levels of family
expenditure, the average perception of motivation remained moderate (74.30), suggesting that
femvertising's impact on consumer buying behavior is consistent regardless of the family's
spending habits. This implies that family expenditure may not significantly influence consumer
responses to femvertising campaigns.
Table 13
Family
Standard
Expenditure Numbers Motivation Minimum Maximum
Deviation
(Rs.)
Up to 15000 263 74.66 12.87 40.00 100.00
15001 – 30000 216 74.31 15.27 28.00 100.00
Above 30000 34 71.41 10.61 56.00 92.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 2, 2 510 F Value: 0.834 P Value: .435
Significant
The ANOVA test was conducted to explore the potential impact of different family expenditure
counts, motivation scores, and relevant statistical measures for various expenditure categories.
towards purchase based on different family expenditure ranges.
between the different expenditure categories is not markedly different from the variability within
Based on these findings, it can be concluded that family expenditure does not significantly
other factors beyond family expenditure might play a more prominent role in shaping consumers'
potential nuances or interactions within specific expenditure categories.
Frequency of watching advertisement and perception towards motivation
The results reveal a statistically significant relationship between the frequency of watching
advertisements and consumer perception of motivation in response to femvertising. Consumers
who watch advertisements more frequently (average: 74.30) tend to exhibit a moderate
perception of motivation, while those with lower exposure to ads have a similar perception. This
highlights the importance of targeting advertising efforts at different frequency levels to
effectively influence consumer buying behavior through femvertising.
Table 14
Frequency of
Watching Standard
Advertisemen Deviation
t
Daily 344 74.83 13.58 28.00 100.00
Occasionally 169 73.23 14.24 32.00 100.00
Total 513 74.30 13.80 28.00 100.00
Not
Df: 527 ‘t’ Value: 1.231 P Value: .219
Significant
The ANOVA test was performed to analyze the potential influence of the frequency of watching
advertisements on consumers' motivation towards purchase. The data provided includes
participant counts, motivation scores, and relevant statistical values for different frequency
categories.
towards purchase based on the frequency of watching advertisements.
In simpler terms, the 't' value of 1.231 indicates that the mean motivation scores between
individuals who watch advertisements daily and those who watch them occasionally are not
significantly different. The p-value of 0.219 is above the common significance threshold of 0.05,
Based on these findings, it can be concluded that the frequency of watching advertisements does
not significantly impact consumers' motivation towards purchase within the provided dataset.
This suggests that other factors beyond the frequency of advertisement exposure might play a
more prominent role in shaping consumers' motivation. While the results are not statistically
significant, further research could explore potential nuances or interactions within specific
frequency categories.
Period of remembering advertisement message and perception towards motivation
The ANOVA results suggest no statistically significant relationship between the period of
remembering the advertisement message and consumer perception of motivation in response to
femvertising. Across various timeframes of message retention, the average perception of
motivation remained at a moderate level (74.30), indicating that femvertising's impact on
consumer buying behavior remains consistent regardless of how long consumers remember the
message. This implies that the duration of message retention may not significantly influence
consumer responses to femvertising campaigns.
Table 15
Period of
Remembering Standard
Advertisement Deviation
Message
Less than a day 109 72.95 13.81 40.00 100.00
One day 199 74.71 13.48 32.00 100.00
One week 132 74.70 13.25 28.00 100.00
One month 43 74.51 15.81 40.00 100.00
More than a
30 74.40 15.81 48.00 100.00
month
Total 513 74.30 13.80 28.00 100.00
Not
Df: .:1 4, 2 508 F Value: 0.332 P Value: .856
Significant
The ANOVA test was conducted to investigate the potential impact of different periods of
remembering advertisement messages on consumers' motivation towards purchase. The data
provided includes participant counts, motivation scores, and relevant statistical measures for
various time periods of remembering.
towards purchase based on different periods of remembering advertisement messages.
between the different time periods of remembering is not markedly different from the variability
within each category. The p-value of 0.856 is well above the common significance threshold of
0.05, indicating that the observed differences in motivation scores could have arisen due to
random variability rather than being indicative of a meaningful pattern.
Based on these findings, it can be concluded that the period of remembering advertisement
messages does not significantly impact consumers' motivation towards purchase within the
provided dataset. This suggests that other factors beyond the time period of advertisement recall
might play a more prominent role in shaping consumers' motivation. While the results are not
statistically significant, further research could explore potential nuances or interactions within
specific time period categories.
Perception on advertisement and perception towards motivation
The results indicate a statistically significant relationship between consumers' overall perception
of advertisements and their perception of motivation in femvertising. Consumers with a more
positive perception of advertisements, on average (74.30), tend to exhibit a moderate perception
of motivation in femvertising messages. This highlights the importance of crafting effective and
positively perceived advertisements to influence consumer buying behavior through femvertising
strategies.
Table 16
Perception on Standard
Advertisement Deviation
Low 86 63.81 10.80 40.00 92.00
Moderate 337 74.73 13.18 28.00 100.00
High 90 82.71 12.26 48.00 100.00
Total 513 74.30 13.80 28.00 100.00
F Value:
Df: .:1 2, 2 510 P Value: .000 Significant
49.599
The ANOVA test was performed to assess the impact of different levels of perception on
advertisements (low, moderate, and high) on consumers' motivation towards purchase. The data
provided includes participant counts, motivation scores, and relevant statistical measures for
various perception levels.
results indicate that there is a statistically significant difference in consumers' motivation towards
purchase based on different levels of perception on advertisements.
In simpler terms, the F value of 49.599 is considerably larger than what could be expected due to
random variability. The p-value of 0.000 is much lower than the common significance threshold
of 0.05, providing strong evidence against the null hypothesis that the differences in motivation
scores among perception levels are due to chance.
Based on these findings, it can be concluded that the level of perception on advertisements
significantly impacts consumers' motivation towards purchase within the provided dataset. This
suggests that consumers' perception of advertisements as low, moderate, or high has a notable
influence on their motivation. Further analysis could be conducted to explore the specific factors
that contribute to different levels of perception and how they relate to consumers' motivation.
Conclusion
This study embarked on a comprehensive exploration of the interplay between demographic

variables, consumer perception, and motivation in response to Femvertising campaigns.
Employing the robust methodology of Analysis of Variance (ANOVA), It aimed to unravel the
complex relationships underlying consumers' reactions and buying behavior influenced by these
campaigns. The findings of this research reveal a diverse landscape of interactions, shedding
light on the nuances within various demographic categories. Specifically, the analysis indicates
that age holds a statistically significant influence on consumers' perceptions of motivation in
response to Femvertising. Younger consumers, on average, exhibited a higher perception of
motivation, emphasizing the need for strategies to effectively resonate with different age
segments. In contrast, the investigation suggests that factors such as gender, marital status,
educational qualification, area of residence, occupation, type of family, number of family
members, status in the family, female earning members, monthly income, family income, family
expenditure, frequency of watching advertisements, and the period of remembering
advertisement messages did not significantly impact consumers' motivation towards purchase
within the provided dataset. These results prompt the exploration of other pertinent factors that
might play a more prominent role in shaping consumer motivations.
However, it's noteworthy that consumers' perception of advertisements did exhibit
a statistically significant influence on their motivation towards purchase. This finding
underscores the importance of crafting compelling and resonant Femvertising content that can
shape consumers' perception and, in turn, drive their buying behavior.
In conclusion, this study contributes to the evolving understanding of consumer

behavior in response to Femvertising campaigns. By dissecting the intricate relationships
between demographic variables, perception, and motivation, it gain insights into the
multifaceted dynamics that underpin consumer responses. While certain demographic attributes
exhibited significant impacts, other variables demonstrated their potential relevance through non-
significant findings. These results emphasize the need for continuous exploration, adaptation,
and refinement of marketing strategies to effectively tap into the diverse motivations that guide
consumer purchasing decisions in the realm of Femvertising.

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Introduction

The modern marketing landscape has witnessed a transformative phenomenon

Age and perception towards motivation

Gender and perception towards motivation

Marital Status and perception towards motivation

Educational Qualification and perception towards motivation

Area of residence and perception towards motivation

Occupation and perception towards motivation

Type of family and perception towards motivation

Number of family members and perception towards motivation

No. of Family Standard

Status in family members and perception towards motivation

Female earning members and perception towards motivation

Female Earning Standard

Monthly income and perception towards motivation

Family income and perception towards motivation

Family Income Standard

Family expenditure and perception towards motivation

Frequency of watching advertisement and perception towards motivation

Period of remembering advertisement message and perception towards motivation

Perception on advertisement and perception towards motivation

This study embarked on a comprehensive exploration of the interplay between demographic

In conclusion, this study contributes to the evolving understanding of consumer

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