COMSATS University Islamabad

HUM102
Report Writing Skills
Assignment 02
Spring 2024

Instructions
• Your assignment should be submitted as a PDF document.
• The answer should be in proper English. Be careful of grammar. Avoid the use of
ungrammatical expressions within your answer.
• There is a zero-tolerance policy for plagiarism. Assignments found with copy
pasted material or copied from fellows will not be accepted.
• Submit your assignment on your CU Online LMS portal within the given time frame.
Emailed assignments will not be entertained.

Question [10 Marks, CLO2-A4]

Read the sample job application email given below. Analyze and identify the traits of technical writing
used in the email. Justify your findings by quoting examples from the given sample:

To: morley@gmail.com

Subject: Senior copywriter application: Samantha Dent

Dear Mr. Morley,

I’m writing to apply for the senior copywriter role at Pipcorn. My name is Samantha Dent and I have over six
years of experience strategizing, creating, and revising compelling copy for an array of e-commerce brands,
such as Olipop, Welly, and Dossier.

Most recently, I’ve been working as a copywriter at Velasca, a company dedicated to servicing small
businesses in the e-commerce space. I handle copy needs for six different clients, ranging from plant
delivery services to cookware. I regularly develop distinctive value-driven language for each digital campaign
that drives action, and my clients see results thanks to those efforts. For instance, Olipop experienced a 3%
increase in sales and a 12% increase in engagement across their social media platforms after our most
recent end-of-the-year campaign.

I’ve appreciated my time at Velasca, but I’m eager to continue growing in my career. I’m now interested in
finding a senior copywriter role at a company that prioritizes empathetic, values-first copy. I believe that
opportunity is at Pipcorn, where I can more impactfully manage campaigns and contribute to the team’s
strategy and leadership.

I’ve attached my resume, a more in-depth cover letter, and writing samples. I look forward to discussing this
role in more detail.

Sincerely,

Samantha Dent

501-511-5958

sdent@email.com