MOST IMPORTANT QUESTIONS

BASICS OF MARKETING
UNIT-1
1. Define marketing? Explain about nature, scope and functions of
marketing?(L/S)
2. Explain the concepts of marketing (evolution of marketing or philosophies of
marketing).marketing concepts v/s selling concept?(L/S)
3. Discuss in detail about Marketing environment ***
Or
Explain the major macro environmental forces in the Marketing environment?

Unit-2
1. What is market segmentation? Explain the factors and bases of segmentation
(Levels of market segmentation)? ***
2. Define market segmentation. Develop an effective plan of action for
segmentation of the following. Example question
a. Mobile phone
b. Laptop
3. Discuss the product positioning factors, tools / strategies? ***
Or
Discuss the product positioning with suitable examples?
Or
What are the criteria for successful positioning? Discuss with
suitable examples?
Unit-3
1. Explain the features, stages, strategies of new product development and its
importance in India? With suitable example ***
Or
What is new product? How is it developed?
2. What is test marketing? It is necessary that all the products have to be test
marketed before introducing in the market and what alternatives do use for
test marketing?
3. Define consumer adoption process and its different stages and different types
of adopters?***(L/S)
4. What are the reasons for failure and success of a new product? ***
 Unit-4
1. Define product life cycle? What are the important stages and strategies of the
product life cycle? Explain with suitable examples? ***
2. Difference between market skimming pricing and market penetration pricing?
Explain its advantages and disadvantages? (L/S)
3. Objectives and factors of pricing policy? ***
Unit-5

1. Define advertisement and explain its types. How do you prepare advertisement
for corporate hospital or service organization?***
2. Advertising characteristics, functions, strength and weakness? ***
3. What is distribution? Explain the different distribution channels (discuss how to
designing marketing channels.)*** (L/S)
4. “Marketing middlemen are parasites- exploiting both producers and consumers”
.Do you agree? Give reasons?
SHORT QUESTIONS

1. Market, Marketing, marketing mix *** 2. Specialty product

3. Outline the evaluation of marketing (L/S) 4. Consumer adoption process ***

5. Selling vs. marketing 19. Direct market or zero channel? ***

6. Functions of marketing (L/S) *** 20.4p’s

7. Product line and product mix decision? 21. Test market ***

8. Micro and macro environment? 22. Skimming price and penetration price

9. Demographic variables 23. Durable product

10. brand and brand types 24. Product mix and price mix

11. Niche marketing, Target marketing *** 25. Online marketing

12. Sales promotion vs. personal selling 26. Marketing v/s promotion***

13. Segmentation 27. Product innovation

14. Positioning and Repositioning *** 28. Pricing strategies

15. Drop error and go error *** 29. Consumer market ***
16. Commercialization 30. Unique selling position
17. Target planning 31. S.T.P

18. Retail, wholesale, advertising? 32. One level channel ***