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Marketing function

For its marketing function Asics utilizes a set of different strategies which helps the brand
differentiate it self from competitors in the consumer market. The first strategy includes Athlete
Endorsements and sponsorships. Asics partners up with well known athletes around the world for
example Novak Djokovic, Usain Bolt and Gareth Bale in order to associate itself with well known
athletes and make it self a worthy choice for individuals searching for a quality sports shoe. These
partnerships act as recommendations for the effectiveness and quality of ASICS products in addition
to increasing brand awareness. Asics also focuses on event sponsorships in order to increase its reach
in the market, in the past Asics has worked with The Olympics and FIFA World cup managements in
order to boost its image in the market. By partnering with major events as an official supplier or
clothing manufacturer, ASICS guarantees top exposure during live broadcasts that are seen by billions
of viewers worldwide. This broad reach strengthens the relationship between ASICS and elite sports
competition and contributes to great brand recall.

Finance Function

The finance department of Asics Corp focuses on carrying out audits for the company. The finance
department is also responsible to provide data to the shareholders as to what profits or losses the
company has incurrent in a fiscal year. Asics being a public limited company releases all of this
compiled data online in order for the general public to assess the financial situation of Asics in the
past years. The financial department is also responsible for creating financial income statements and
balance sheets which are released online. Asics financial department also ensures the release of the
change in short term and long-term financial assets while also releasing its cash flows to the general
public.

Human Resource Function

The HR department of Asics ensures that Asics follows the overall policies set by the country it is
operating in while also following the global industry standards which have been set by legal
corporations. Asics Human Rights Policy is one example of the company’s HR department being put
to use. ASICS' human rights policy is based on an understanding of the human rights expressed in the
"International Bill of Human Rights" and the core Labor standards of the International Labor
Organization (ILO) as a minimum, and we will respect these human rights. In addition, this policy is
formulated in accordance with the United Nations (UN) “Guiding Principles on Business and Human
Rights”, the OECD “Guidelines for Multinational Enterprises”, and the ILO “Tripartite Declaration of
Principles Concerning Multinational Enterprises and Social Policy”. Asics abides by all applicable rules
and regulations in any nation or area where it conducts business. Asics looks for measures to
maximize respect for international human rights standards in cases when there is a disagreement
between each nation's own legislation and internationally recognized human rights.
Supply Chain Function

Asics follows a discreet set of rules in relation to its supply chain function the most important of
which is the transparency of the supply chain which is important to both the company itself and the
external stakeholders that are a part of the company. By ensuring the use of transparency, Asics
makes good use of the fact that it hides nothing from the stakeholders, the company has kept all the
doors open for its stakeholders to investigate making it a very reliable and fully sustainable company.
Asics also keeps a good eye on the partners of its supply chain making sure that the quality of raw
materials being delivered to the manufacturing plant does not vary and also that each and every
single pair of shoes that the company manufactures follows the quality that it is intended to be. Asics
also checks for the social and environmental sustainability performance once a year to make sure
that its partners are following all the rules and regulations set by the government. The company also
works closely with factories, labour unions and industry groups to ensure that all of its practises are
accounted for and completely abide with the laws.

Sales Function

The marketing and sales department of Asics is in charge of creating and implementing marketing
strategies and campaigns that generate revenue for the company while highlighting the brand and its
products. Asics's marketing and sales department works closely with other departments, like as
finance, HR, and Technology, to ensure that its goals and operations align with the company's
broader business objectives and operations. In order to give endorsements and sponsorships that
enhance Asics's reputation and brand image, the marketing and sales section of Asics also
collaborates with outside partners, such as athletes, celebrities, teams, and leagues.

Technology and Development Function

As Asics is a brand that always has its focus on improving its products and bringing new technology
into the market, the brand spends a lot of money on RND recently coming out with its Ice walker
series and its GEL Technology ensuring that its users always receive the best quality and the most
comfortable experience while wearing sports shoes. The most well-known products from ASICS are
perhaps the 1986-released, extremely cushioned GEL brand sneakers. Both the shoe line and
technology are continually advancing. The GEL-QUANTUM INFINITY model incorporates the most
recent developments in GEL technology. Its full-length GEL technology-infused midsole provides
athletes with increased comfort and an eye-catching pair of sneakers. Moreover, ASICS created
FLYTEFOAM, a light and stable foam technology that is used in the midsole of popular running shoe
lines. With each step, ASICS footwear with FLYTEFOAM technology returns to its original form thanks
to the technology's exceptional shape-recovery capabilities. The polymer foam used to create this
lightweight technology has "organic fibres" in it, which provide long-lasting cushioning. Because of
the superior adaptable cushioning in the shoe, runners may expect a more comfortable, robust, and
long-lasting trainer. Asics Long lasting commitment to launching superior shoes in the customer
market can be seen through their constant innovation in shoes that first launched during the 1980s
and how providing only small tweaks and technology updates in the shoes can make them an
excellent choice for consumers looking to buy a quality shoe during the 2024 era. Throughout
history, ASICS has collaborated with runners to advance the technology needed to create athletic
footwear that is both efficient and comfortable. The ASICS Running Lab, a running shop that
specializes in technologically sophisticated running attire, gear, and footwear, is more proof of this. In
order to enhance running performance and lower injury risk, athletes can work with the ASICS
Running Lab to find the perfect shoe for their foot type and motion.