Group Project 1:

Interactive Website and

Mobile App for Nike
Group Members:
Sameer Khan (239501390)
Harshit Kohli (229673160)
Bhargav Makani (239449310)
Kishan Maniyar (239608620)
1. Nike's E-Commerce Strategy

• Nike's website and mobile app are integral to their e-commerce

strategy.
• The platforms offer a wide range of products with detailed images
and reviews.
• Customers can create accounts and personalize their browsing
experience.
2. Mobile App Innovation

• Nike's mobile app has significantly boosted sales.

• Integration of physical stores with the app provides an experiential
shopping experience.
• Features like "Scan to Try" enhance customer engagement and
convenience.
•
3. Virtual Try-On Technology
• Nike utilizes virtual try-on technology for shoes and apparel.
• Customers can visualize products using their smartphone camera.
• AR technology ensures accurate visualization, reducing doubts about
online purchases.
4. Connected Retail Stores: Social Media
Integration
• Collaborations with athletes, celebrities, and influencers enhance
brand value.
• Social media platforms like Instagram and Facebook are utilized for
product showcases.
• Customers are encouraged to share in-store experiences on social
media.
•
5. Impact of Wireless Technology, Internet, and
Telecommunication
• Nike's investment in mobile-responsive websites and specialized apps
has been fruitful.
• Wireless technologies facilitate connectivity, enabling seamless
browsing and shopping.
• Nike's mobile shopping experience caters to the needs of on-the-go
consumers, capturing a significant share of the m-commerce market.
•
References

1.Michel (2022). How Nike leads the e-commerce market to maturity -

JMango360
2.Nike, Inc. (2022). Nike Fiscal 2022 Annual Report
3.Karwatka, T. (2022, October 21). Nike and mobile-first ecommerce:
how they shaped it
•
Conclusion

• Nike's innovative use of technology and strategic integration of online

and offline experiences have propelled its e-commerce success.
• Continual investment in mobile platforms and social media
engagement ensures Nike remains at the forefront of digital retail.
•