YOUTUBE

MARKETING
 WHY CHOOSE YOUTUBE FOR
OUR MARKETING CAMPAIGN?

YouTube is the second largest search engine in the world, behind Google of course. This
means that publishing videos on the platform offers huge potential to reach users and
is one of the best ways to share video content.
HOW MASSIVE
WOULD OURS BE?
According to YouTube data, the platform has more than
2 billion monthly active users around the world. This
figure represents a large number of people who use
the platform regularly to view and share content.
 FUN FACTS
YouTube is available in more than 100 countries and in more than 80
different languages. This means that the platform has a truly global
presence and can reach audiences from various cultures and regions.

According to financial reports from Google, YouTube's parent company, the

platform generated advertising revenue of approximately $19.7 billion in the
third quarter of 2023. This number demonstrates the monetization potential
that YouTube offers for content creators and advertisers.

According to recent data, approximately 78% of Australians between the

ages of 18 and 29 use YouTube. Additionally, around 74% of Australians
aged 30-49 are active users of the platform.
 STATISTICAL METHODS USED BY
YOUTUBE
IMPRESSIONS AND CLICKS: YOUTUBE TRACKS THE NUMBER OF
IMPRESSIONS (VIEWS) ADS RECEIVE AND THE NUMBER OF CLICKS THEY
GENERATE. THESE ARE KEY INDICATORS TO MEASURE VISIBILITY AND
INITIAL INTERACTION WITH YOUR ADS.

VIEWING AND RETENTION RATE: YOUTUBE ANALYZES THE VIEWING RATE

OF ADS, THAT IS, THE PERCENTAGE OF PEOPLE WHO SEE AT LEAST PART
OF THE AD IN RELATION TO THE TOTAL IMPRESSIONS. ADDITIONALLY, IT
ALSO EVALUATES AUDIENCE RETENTION DURING THE ADVERTISEMENT TO
DETERMINE ITS EFFECTIVENESS IN CAPTURING THE VIEWER'S ATTENTION.
 STATISTICAL METHODS USED BY
YOUTUBE PLAYBACK TIME: THE AMOUNT OF TIME VIEWERS SPEND WATCHING ADS IS
MEASURED. THIS PROVIDES INFORMATION ABOUT THE EFFECTIVENESS OF
THE AD MESSAGE IN MAINTAINING THE VIEWER'S INTEREST THROUGHOUT
ITS DURATION.

CONVERSION AND SUBSEQUENT ACTIONS: YOUTUBE TRACKS THE ACTIONS

USERS TAKE AFTER SEEING AN AD, SUCH AS VISITING A WEBSITE, MAKING A
PURCHASE, OR SUBSCRIBING TO A CHANNEL. THESE CONVERSIONS ARE
ESSENTIAL TO EVALUATE THE DIRECT IMPACT OF THE ADS ON THE DESIRED
RESULTS.
 Real examples
GoPro: Action camera company GoPro has used
YouTube effectively to showcase the potential of its
products. They publish high-quality videos filmed
with their cameras, showing exciting activities such
as surfing, skiing, skydiving, among others. These
videos generate millions of views and help drive
GoPro sales.
Samsung: Samsung has run several successful
advertising campaigns on YouTube, especially to
promote its Galaxy smartphones. For example, its
“The Next Big Thing” ad series featured comedian
Seth Rogen and comedian Paul Rudd, generating
significant attention and engagement on the
platform.
 1 2 3 4
Every day, 6 out of 10 More than half THE NUMBER OF
YouTube users users prefer of YouTube ADVERTISERS
RUNNING ADS ON
watch almost 5 online video views come
YOUTUBE HAS
billion videos. platforms to from mobile INCREASED MORE
live television. devices. THAN 40% YEAR
OVER YEAR.

STATISTICS
THANKS YOU!