Module 3 Task 3: Data Analysis and Insights

1.1. Review criteria:

This application combines descriptive, analytical, and predictive analytics for the
data collected to extract actionable insights and guide decision-making.

- Descriptive Analysis: This will include summary data using statistical

parameters such as mean, median, range, and standard deviation to understand
central trends and variability in the data set . . . . For example, analyzing sales
revenue by product type to identify the best-performing segments.

- Exploratory Analysis: Looking for relationships and patterns in data using

techniques such as correlation analysis, clustering, and data visualization. This
will help identify hidden features or abnormalities that may not be immediately
obvious. For example, examine the relationship between marketing spend and
revenue to determine the most effective marketing strategies.

- Predictive Analytics: Predictive models are created using techniques such as

regression analysis, time series forecasting, or machine learning algorithms to
predict future results based on historical data. For example, developing sales
forecasting models to forecast future revenues based on past sales data and
external factors such as seasonal or economic indicators.

2.1. Map:

Insights from the evaluation will be evaluated to assess the effectiveness of

strategies and projects against pre-defined benchmarks or performance
objectives. These values ​may include:

- Sales Goals: A comparison of actual sales performance with established

revenue goals to measure success.
- Marketing Metrics: Assessing marketing KPIs such as click-through rates,
conversion rates, and return on reinvestment

3. Summary of Research:
The research focuses on key drivers of sales revenue, optimizing
marketing strategies, and improving overall customer satisfaction. Some
key insights to help with direct route planning and campaign development
include:

1. Identify the best performing product categories and customer segments for
targeted marketing efforts.

2. Evaluate the effectiveness of marketing channels to optimize distribution

and maximize ROI.

3. Understanding customer preferences and pain points means tailoring

marketing messages and promotions for better engagement.

4. Forecasting future sales and demand patterns for inventory management

and optimal procurement strategies.

5. Graphics play an important role in summarizing the research and

communicating the insights clearly and simply. Exemplary visualizations
such as line charts, bar graphs and pie charts will be used to illustrate
trends, patterns and relationships within the data, making it easier for
stakeholders to interpret and react to findings work