Ans 1

Introduction

Retailers must set themselves apart from their rivals in the very competitive retail
market of today. Utilising analytics is one way to accomplish this. Analytics may offer
insightful information about the patterns, trends, and behaviours of consumers,
enabling merchants to make data-driven decisions that promote expansion and
profitability.

However, putting analytics into practice can be a difficult process that needs a
roadmap to be successful. Finding the organisation's goals and key performance
indicators (KPIs) is the first stage. It's critical to pick KPIs that complement the
company's objectives, which could range from boosting sales to enhancing customer
happiness.

Data collection and organisation come next after the objectives and KPIs have been
determined. In order to do this, data must be gathered from a number of sources and
organised for easy analysis. Predictive models that pinpoint patterns and trends,
project sales, and predict customer behaviour can be created using the data.

The prediction models must be examined and enhanced until they are accurate after
being created. The models can be applied internally to guide decision-making once
they are accurate. Finally, it's crucial to keep track of developments and assess the
outcomes of the prediction models by contrasting them with the KPIs of choice.

Retailers can advance along the analytics value chain and profit from predictive
analytics by following this roadmap. They will gain a competitive edge in the retail
sector as a result of being better able to make decisions that support growth and
profitability.

As the retail industry gets increasingly competitive, retailers must find ways to differentiate
themselves from their competition. Using analytics is one approach to achieve this. Without
the help of analytics, retailers might not have been aware of certain trends, patterns, and
opportunities. Retailers have access to insightful information about future plans using
predictive analytics, enabling them to make data-driven decisions that can foster growth and
profitability.

To move up the analytics value chain, the retail chain should follow a roadmap that includes
the following steps:

1. Identify your objectives and key performance indicators.

The first step in putting analytics into practise is identifying the organisation's objectives and
the KPIs that are most important to them. The retail chain may want to increase sales or
improve customer satisfaction, for example. Metrics like average transaction value, customer
lifetime value, or customer satisfaction scores may be included in the KPIs.

2. Compile and Readjust Data

Following the determination of the objectives and KPIs, data collection and organisation take
place. This can include gathering data from a variety of sources, such as market, customer,
and sales data. The data may be organised in a way that makes analysis straightforward
using a data warehouse or lake.

3. Build prescriptive models

Once it has the data, the retail chain can start developing prediction models. These models
are helpful for identifying patterns and trends in data as well as forecasting sales and
consumer behaviour. The models should be developed using statistical techniques such as
regression analysis, machine learning, and data mining.

4. Confirm and improve predictions

After being developed, the prediction models need to be evaluated and enhanced. Historical
data must be compared to the models in order to assess their accuracy. If the forecasts
generated by the models are inaccurate, they must be improved until they are.

5. Implement prediction models

Once they have been developed and tested, the predictive models can be used internally.
The retail chain might, for instance, combine them with other devices and programmes like
point-of-sale systems or customer relationship management applications. The prediction
models can then be used by the organisation as a whole to direct decision-making.

6. Monitor progress and evaluate results

The retail chain must also monitor and evaluate the results of the prediction model. This
involves keeping an eye on the KPIs chosen in step one and comparing them to the
predictions made by the models. If the models are accurate, the retail chain may use the
insights they provide to inform data-driven decisions that support growth and profitability.
Because of this, applying analytics can help retailers identify trends, patterns, and business
possibilities that they might otherwise miss. The retail chain can move up the analytics value
chain and profit from predictive analytics' advantages by following the above-described
roadmap to do so. This will allow the chain to learn valuable information about potential
future strategies. This can help the retail chain make decisions that are supported by data
and will encourage growth and profitability.

Finally, given the fierce competition that retailers face today, it is critical that they figure out
how to set themselves apart from the competition. Insights into trends, patterns, and
business opportunities that might otherwise go undiscovered can be gained through
analytics, which is a very useful opportunity. Retailers may make data-driven decisions that
promote growth and profitability by utilising predictive analytics.
Several steps are involved in putting analytics into practise, including setting goals and KPIs,
gathering and adjusting data, creating prescriptive models, validating and enhancing
predictions, putting predictions into practise, monitoring progress, and assessing outcomes.
Retailers can advance through the analytics value chain and take advantage of predictive
analytics by following this roadmap.

It is crucial to remember that constant monitoring and assessment are necessary for the
proper application of analytics. Retailers may make sure their decisions are supported by
correct data by monitoring KPIs and comparing them to the predictions generated by
models. Retailers can use analytics to obtain a competitive advantage, promote corporate
growth, and increase profitability if the proper procedures and tools are in place.

Ans 2.

Introduction

The fast growing Indian food-tech market uses data analytics to stay one step ahead of the
competition. Food-tech businesses are utilising analytics to make data-driven decisions that
help them better serve their customers, lower costs, and increase income. They are focusing
on consumer segmentation, menu optimisation, logistics optimisation, fraud detection, price
optimisation, and demand prediction.

The ability to target specific client categories with individualised offers and promotions is one
of the main advantages of analytics for food-tech firms. Food-tech companies can offer
targeted marketing campaigns to particular customer segments by analysing consumer data
to identify customer preferences and behaviours. Additionally, analytics aids startups in
identifying the most well-liked and lucrative menu items, streamlining the supply chain and
logistics processes, reducing fraud, improving pricing strategies, and correctly forecasting
demand.

Two food-tech businesses, FreshMenu and Swiggy, have used data analytics to strengthen
their business processes and increase customer satisfaction. Swiggy adapts their pricing
strategy based on data to offer clients competitive prices while retaining profitability, while
FreshMenu employs predictive analytics to forecast demand and enhance production
schedules.

Analytics is, in general, a key factor in the success of food-tech firms in India. These
businesses may prosper in an increasingly competitive market and provide value to their
consumers by adopting data-driven decision-making and optimisation.

Indian food-tech start-ups use analytics to make fact-based decisions in order to sustain
their competitive advantage. Here are six notable examples of when they apply analytics:
1. Client segmentation and targeting: Food-tech start-ups use analytics to categorise and
give personalised offers and promotions to certain segments of their client base. By
examining consumer data, they can identify client preferences, behaviours, and patterns,
allowing them to target certain customer categories with their marketing and promotions. To
understand consumer meal preferences, for instance, Swiggy uses data analytics. This
helps them to spot geographical variances in food trends and demand.

2. Optimising the menu: Analytics help food-tech businesses identify the most well-liked and
profitable menu items. They may now optimise their menu by adding new items, changing
current ones, or getting rid of underperforming ones. It helps with inventory control,
profitability, and reducing food waste. As an illustration, FreshMenu uses analytics to
enhance its menu and serve the best items to its consumers, which boosts customer
satisfaction and entices them to place more orders.

3. Optimisation of logistics: Food-tech start-ups can employ analytics to restructure their

logistics and supply chain procedures. They can keep an eye on delivery routes, delivery
times, and vehicle utilisation in order to improve delivery efficiency, reduce delivery times,
and minimise delivery costs. To improve their delivery timetables and routes as well as their
production plans in the kitchen, for instance, InnerChef uses analytics to estimate demand
and order volumes.

4. Fraud detection and prevention: Analytics can be used in the food-tech industry to spot
and prevent fraud. Startups in the food technology industry can identify potential fraud by
looking at transactional data and payment patterns and taking precautions. FoodPanda uses
analytics to identify and prevent fraud by identifying suspicious orders and payment patterns,
for example.

5. Optimisation of price: In the food-tech industry, pricing is a key factor, and analytics can be
used to enhance pricing strategies. Food-tech startups can analyse customer data and
industry trends to establish the best price points for their products and services. It helps
preserve market competitiveness while increasing profitability and optimising earnings.
Swiggy adjusts its pricing strategy based on data, allowing it to provide customers
competitive prices while maintaining its profitability.

6. Demand prediction using predictive analytics: Start-ups in the food technology sector can
precisely predict demand thanks to predictive analytics. By examining past order information,
seasonality, and consumer behaviour, they may predict future demand and make the
necessary preparations. It supports improved manufacturing, better inventory control, and
more efficient delivery. For instance, FreshMenu uses predictive analytics to forecast
demand and improve production schedules in order to meet customer demand and reduce
food waste.
In conclusion, the development of start-ups in Indian food technology depends on analytics.
Food-tech start-ups may make data-driven decisions, improve their operations, and beat the
competition by using data and analytics. They might then offer better customer service,
increase sales, and promote the expansion of the sector.

Start-ups in India are using analytics to help them make well-informed decisions that will
maintain their competitive edge in the fast-paced world of food technology. The development
and success of start-ups in the food-tech sector have been significantly influenced by the
use of analytics. Start-ups may segment and target their customers, improve their menu,
streamline logistics, find and stop fraud, optimise pricing, and forecast demand by utilising
data and analytics.

The capacity to offer clients customised services is one of the biggest advantages of
applying analytics in the food-tech sector. Start-ups can tailor offers and promotions to
particular customer base segments by assessing data and comprehending consumer
preferences. This improves client retention, loyalty, and satisfaction, which eventually
increases sales and fosters corporate expansion.

Optimising the menu is a further advantage of using analytics. Analytics may be used by
food-tech startups to determine the most profitable and well-liked menu items, which will
enable them to make well-informed choices on whether to add new dishes, modify existing
ones, or remove underperforming ones. As a result, food waste is decreased and inventory
control is enhanced.

In general, the use of analytics has revolutionised the way start-ups in the Indian food
technology sector operate. They can improve operations, make smarter decisions, and stay
one step ahead of the competition by utilising data and analytics. Starting businesses that
invest in analytics are likely to see continuous success and growth as the sector develops
and grows.

Ans 3.

Introduction

Businesses now use mobile analytics as a critical tool to analyse and enhance the user
experience, performance, and marketing of their mobile apps. Businesses can obtain
significant insights into customer preferences and patterns by evaluating user data and
behaviour. This allows them to develop more individualised and successful marketing
campaigns, improve the functionality of their apps, and improve the user experience as a
whole. The main goals of using mobile analytics are outlined in this article, including
identifying customer behaviour, gauging marketing performance, and identifying growth
opportunities.

a. Objectives for applying mobile analytics

1. Recognising customer behaviour Recognising consumer behaviour is one of the main

objectives of mobile analytics. Organisations may learn more about how their customers use
their mobile devices, what content they engage with, and which features are most popular by
analysing data like app usage, page views, and click-through rates. Personalised
experiences and targeted marketing efforts can be made using this data.

2. Increasing the performance of mobile apps: Mobile analytics may offer comprehensive
data on app performance, including as load times, crashes, and user comments. This
information can be used to find problems and repair them, enhance the functionality and
design of apps, and enhance user experience in general. Businesses may improve customer
happiness and retention by providing a seamless mobile experience.

3. Measuring marketing effectiveness: Mobile analytics can assist businesses in assessing

the success of their mobile marketing initiatives. Organisations may learn which marketing
channels and strategies are effective by tracking metrics like app installs, click-through rates,
and conversion rates. The performance of campaigns can be enhanced and marketing
expenditures can be optimised using this information.

4. Finding growth prospects: By examining user trends and behaviour, mobile analytics can
assist businesses in finding new growth potential. Organisations can create new products or
services that suit client preferences, for instance, by determining which content or features
are most popular. Organisations might also find new target markets or regions to expand into
by analysing user data.

5. Improving data security: By keeping an eye on mobile device usage and spotting potential
security risks, mobile analytics may also be used to improve data security. Organisations can
identify and react to security breaches in real-time by monitoring indicators like app
permissions, data access, and device activity. This can aid in preventing data breaches and
safeguarding private consumer data.

Conclusion

Businesses must use mobile analytics in today's mobile-driven environment to stay

competitive and better understand their customers. Businesses may modify their marketing
campaigns and optimise their mobile apps for better performance and user experience by
utilising the insights acquired from mobile analytics. Mobile analytics may also help with the
detection of fresh growth prospects and the security of private user information. In order to
strengthen their mobile presence and raise consumer happiness, organisations must
integrate mobile analytics into their overall strategy.
Ans 3 (b).

Introduction

As the number of people using mobile devices has increased over the past few years,
mobile analytics has grown in importance for businesses. Mobile analytics may be used to
create customised experiences, improve app performance, optimise marketing campaigns,
identify new growth prospects, and strengthen data security since they offer insightful data
on how users interact with mobile applications. Mobile analytics is a crucial tool for attaining
business success since it collects user data that gives firms useful insights for data-driven
decision-making.

Data collected through mobile analytics

1. User demographics: Data on user demographics, such as age, gender, location, and
device type, can be obtained through mobile analytics. By segmenting consumers
depending on their tastes, this data may be utilised to personalise their experiences.

2. App usage: App usage, including session duration, frequency, and engagement, may be
tracked by mobile analytics. This information can be utilised to enhance user experience and
app design and functionality.

3. Tracking user acquisition, such as app instals and referral sources, is possible using
mobile analytics. The marketing channels and strategies that are promoting user growth and
engagement can be determined using this data.

4. In-app transactions: Revenue and frequency of in-app purchases can be tracked using
mobile analytics. Revenue can be increased by using this data to improve pricing and
product offerings.

5. Tracking app performance, such as load times, crashes, and user comments, is possible
using mobile analytics. This information can be used to find problems and repair them,
enhance the functionality and design of apps, and enhance user experience in general.

, the market for mobile analytics is expanding quickly and offers businesses insightful data
on how customers use mobile devices. Organisations can gain a competitive edge by
utilising mobile analytics to optimise the performance of mobile apps, boost marketing
efficiency, find growth prospects, and improve data security. Organisations can gain useful
insights for data-driven decision-making and company success by measuring user
demographics, app usage, user acquisition, in-app purchases, and app performance.

Conclusion
In conclusion, mobile analytics has emerged as a crucial resource for companies looking to
stay competitive. Mobile analytics provide information on user demographics, app usage,
user acquisition, in-app purchases, and app performance. This information may be used to
optimise mobile app performance, improve marketing effectiveness, find new growth
prospects, and strengthen data security. Mobile analytics will be increasingly more crucial for
companies looking to succeed in the digital era as long as mobile device usage keeps
increasing.