Eu VM Board 2023

Top Funnel MQL's
April EU_E
Goal 8.40% YTD 27,914
67,809 8.40% YTD
Actual 163% Actual Planned 39%
Sessions Wk 1 3,905 1,380 MQLs Wk 1
Wk 2 3,940 1,380 Wk 2
Wk 3 4,420 1,380 Wk 3
Wk 4 3,638 1,380 Wk 4
Traffic Overall Pagevie MQL Overall

21715
25000 ws
Overall
350
291
15,506
15903
14685
20000 300
953 627
13108
12000
5 642
11722
206
250
197
195
184
179
15000
547
543
542
174
285867
516
8000
2502
474
473
464
155
53394
153
200
149
149
393
7211
7145
7109
61
6634
6243
120 00
5915
5519
10000
4908
150
4000
4130
3872
100
00
0
5000 0
50
0
0
0
0
0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AU
Target
Target Actual Actual Target Actual
Goal 5.40% YTD 13,486

29,114 5.40% YTD
Sessions Wk 1 1,495 679 MQLs Wk 1
Wk 2 1,491 679 Wk 2
Wk 3 1,856 679 Wk 3
Wk 4 1,618 679 Wk 4
BR Traffic Overall BR
9,074
Pagevie BR MQL
10000 ws
160 142
6,822
6,758
6,460
Overall
121
8000 140
5928
5725
108
41893282
5000
120
8 78
6000
325
90
88
88
100
87
4000
3360
289
83
3294
3236
08618655
3093
78
3026
267
3016
263
258
2716
9234
71
219
300080
6214
2160
4000
195
1897
1819
8175
1,9
86
200060
2000
100040
20
0 00
Target Actual Target Actual

Actual
Target
Goal 15% YTD 4,244

8,641 15% YTD
Sessions Wk 1 466 188 MQLs Wk 1
Wk 2 528 188 Wk 2
Wk 3 607 188 Wk 3
Wk 4 564 188 Wk 4
BPD Traffic Overall

2,853
3,000
2,165
1,963
1,904
2,500
1,812
1,719
2,000
1,
1
409
BPD Traffic Overall BPD BPD MQL
2,853
Pagevi
38
3,000 40
ews
2,165
35
1,963
1,904
2,500 Overall
1,812
1,719
30
1,2
2,000
15
1,500
25
22
1,0
88774
1,209
759
1,086
18
695
651
647
644
624
17
20
565
1,000
530
529
516
1,500
14
979
968
943
12
15
853
12
781
500
753
751
10
638
1,000 10
7
0
6
5
500 5
0
0 JAN FEB MAR APR MAY JUN JUL AUG
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Target
Actual Target Actual
Target Actual
Goal 9.40% YTD 5,695

19,470 9.40% YTD
Sessions Wk 1 1,437 320 MQLs Wk 1
Wk 2 1,437 320 Wk 2
Wk 3 1,407 320 Wk 3
Wk 4 943 320 Wk 4
465
IMG Traffic Overall IMG IMG MQL
Pagevie
6,801
8,000 80ws
73
7,000
5,224
Overall
70
61
3,1
77
6,000 60
54
52
3,747
3,698
5,000 3,000
3,372
50
42
2,0
15
1,81,51,0
99
4,000
34
40
1,7
0816
32
2,058
2,050
2,000
1,5
1,894
64
30
1,4
28
1,4
69
1,3
35
11
72
1,528
26
1,2
1,494
1,2
67
3,000
1,339
30
03
1,279
1,221
1,150
1,069
65
19
19
2,000 20
1,000
878
1,000 10
0 00
Target Actual Actual

Target Target Actual
Goal 5% YTD 3,628

7,150 5% YTD
Wk 2 305 150 Wk 2
Wk 3 338 150 Wk 3
Wk 4 361 150 Wk 4
CNS Traffic Overall CNS MQL

CNS
2,174
1,957
70
Pagevi
62
2,500
1,701
1,661
1,629
60ews
1,318
2,000 50
41
Overall
675
646
37
36
350 20
337
342
323
285
271
273
270
258
214 16
168
35
1,500 40
32
857
777
705
684
659
621
601
597
030
23
1,000
21
20
19
327
264
500 20
10
0 0 Ta
Target Actual ...JAN FEB MAR APR MAY JUN JUL AU
Target Actual
Goal 5% YTD 3,434 862 5% YTD
Wk 2 179 43 Wk 2
Wk 3 212 43 Wk 3
Wk 4 152 43 Wk 4
FLIPR Traffic Overall FLIPR FLIPR MQL

1,030
1,200 7Pagevie
ws
6
6Overall
859
809
1,000
5
368
736
310
800
4
210
207
400
185
185
184
184
183
182
171
4
122
109
3
420
600 200
3
314
284
263
252
251
2
2
2
219
20
211
400
170
158
131
126
1
200 1
0
0 0
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG
Target
EUCNS
EU BPD Organic
OrganicSessions
Sessions EU
EU FlFlipr
ipr Paid Pai
PaiddM M
QQL L
- BR
- C NS
E
U
BP
D
EUPico Paid Sessions O
r
g
P
a
g
wa
n
i
e
v
i
sc
e
P ai d M Q L - P IC O
E
O
U
E
P
OR
U
rg
Pa
Pa
oll
rg
C
a
a
Pa
n
g
Page vie ws
NS
BRaU
n
id
i
gev
ge
e
p
ic
P
cie
vie
vie
aid
ws P ai d MQL - FL IP R
EUEP
UICO
CN O
Srg
O ra ni
ganc Ses
ic Sesions
ssio ns Pa gev
ws
ie
EU BR Paid Sessions ws ws O v e r al l P ai d M Q L
Roll Up
Organic
Roll Up Organic Sessions

EU BR
O r gan ic
pageviews
Pa ge vie
w s
MQL's NOC
Overall
797 624 8.40% YTD $ 29,611 $ 24,827
Actual Planned 29% Actual Planned
40 37 MQLs Wk 1 $ 1,456 $ 1,421
30 37 Wk 2 $ 840 $ 1,421
55 37 Wk 3 $ 3,946 $ 1,421
54 37 Wk 4 $ 1,932 $ 1,421
MQL Overall Overall NOC
11994
10821
10662
14000
291
12000
249
9045
8,424
8,174
7,914
7799
206
7231
10000
197
195
191
184
179
174
5683
5,099
155
155
5214
8000
5137
149
149
149
5012
4994
4289
6000
4000
2000
0
0
0
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
BR
394 349 5.40% YTD $ 5,386 $ 5,285
18 21 MQLs Wk 1 $ 109 $ 339
14 21 Wk 2 $ 147 $ 339
22 21 Wk 3 $ 233 $ 339
17 21 Wk 4 $ 282 $ 339
$2,813
BR MQL BR NOC
$2,421
142
$3,000
126
$1,794
121
$1,650
$1,684
$2,500
$1,640
108
$1,508
$1,455
$1,375
$1,354
98
$1,238
$1,171
$1,223
$1,209
$1,188
$2,000
90
88
88
87
87
83
78
72
71
$1,500
$771
$1,000
$500
$0
BPD
74 37 15% YTD $ 3,221 $ 3,063
0 1 MQLs Wk 1 $ 317 $ 189
4 1 Wk 2 $ 261 $ 189
10 1 Wk 3 $ 817 $ 189
3 1 Wk 4 $ 128 $ 189
BPD MQL BPD NOC
$4,900
38
$6,000
36
$5,000
30
$2,214
$4,000
$1,973
$1,698
$1,864
$1,523
18
$1,378
$3,000
17
$1,172
$1,113
$1,038
14
13
12
$2,000
$757
10
$432
$477
$451
$181
$181
$1,000
7
6
$0
IMG +PICO
183 137 9.40% YTD $ 14,155 $ 14,768
16 10 MQLs Wk 1 $ 1,023 $ 862
7 10 Wk 2 $ 321 $ 862
12 10 Wk 3 $ 2,374 $ 862
17 10 Wk 4 $ 1,129 $ 862
$7,469
IMG MQL IMG NOC
$7,215
$8,000
73
$5,108
$4,847
$4,839
$7,000
61
$3,870
57
$3,762
$3,561
$6,000 $3,447
52
$2,930
$2,785
$5,000
$2,468
42
$2,236
$2,213
$1,877
$4,000
$1,639
34
33
32
31
30
28
$3,000
26
19
$2,000
$1,000
$0
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Target Actual
Target Actual
CNS
134 96 5% YTD $ 1,538 $ 807
6 5 MQLs Wk 1 $ 3 $ 31
5 5 Wk 2 $ 111 $ 31
10 5 Wk 3 $ 183 $ 31
16 5 Wk 4 $ 54 $ 31
CNS MQL CNS NOC

$682
$800
62
$488
$600
$381
$351
$346
41
$299
37
36
$276
35
$261
$257
$252
$248
33
$232
32
$218
$208
$400
28
27
$159
25
23
$125
21
20
19
$200
$0

FLIPR
10 5 5% YTD $ 2,665 $ 904
0 0 MQLs Wk 1 $ 4 $ -
0 0 Wk 2 $ - $ -
1 0 Wk 3 $ 339 $ -
1 0 Wk 4 $ 339 $ -
$1,292
FLIPR MQL FLIPR NOC
$1,400
$937
$1,200
5
$702
$682
$1,000
4
$467
$459
$800
$455
$449
$414
$381
$344
3
$600
2
2
$400
1
$200
$9
$4
$0
$0
$0
0
$0
EB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

P ai d NOC - C NS
Pai
PaiddM
P ai d
M
QQL L
- BR
M Q L
- C NS
- P IC O Paid
P aiNOC - BR
d NOC - P IC O
P ai d MQL - FL IP R O v e r a l l P a i d N O C
O v e r al l P ai d M Q L
NOC
Data includes
Year/Metric 2022 MTD
Traffic for EU - Global+ DE + FR + IT + SP
#Oppt 1,341 91
Avg. Noc Value $ 59,384 $ 89,539 Top Funnel (Sessions) - NA Global website data
# Oppt/NOC <2 value 7 All Product pages, technology pages, Application pages, A
pages + PDF's
CR 69.00% 51%
NSD Lead Owne $ 1 50 - Mid Funnel (Pageviews) - All product pages, Pardot pag
Additional NOC Forecast $ 2,283,240 and all the assets
10662
5214
5137
0
P OCT NOV DEC
Data includes
Traffic for EU - Global+ DE + FR + IT + SP
#Oppt 785 37
Avg. Noc Value
# Oppt/NOC <2 $ 27,711 $ 20,883 - BR Top Funnel
value 1 /microplate-readers|/br/|/threshold-immunoassay-syste
-microarray-systems-scanners|/absorbance|/fluorescenc
CR 73.00% 52.00% luminescence|/western-blot|/enzyme-linked-immunosor
NSD Lead Owne $ 1 18 elisa|/protein-and-nucleic-acid-detection|/time-resolved
Additional NOC Forecast $ 195,465 fluorescence-trf-tr-fret-htrf|/food-and-beverage|/nucleic
quantitation-and-analysis|/nucleic-acid-detection-quanti
analysis|/protein-quantitation-and-analysis|/protein-det
quantitation-and-analysis|/microbiology-and-contaminan
$2,813
monitoring|/applications/cell-viability-proliferation-cytox
assays|/cell-viability-proliferation-cytotoxicity-assays|/ce
signaling-and-responses|/lab-automation-for-high-throug
$1,223
$1,188
workflow|/lab-automation-for-high-throughput-plate-ba
- Mid Funnel
(/microplate-readers|/threshold-immunoassay-system|/g
microarray-systems-scanners) +
EP OCT NOV DEC (/registration/|/promotion/|/promo/|/ebook/|/scientific
posters/|/tutorials-videos/|/app-note/|/white-paper/)
Data includes
Year/Metric 2021 MTD - MQL's for NA Digital for all Line of business
Traffic for EU - Global + DE + FR + IT + SP
#Oppt 59 10
Avg. Noc Value
# Oppt/NOC <2 $ 158,488 $ 146,866 - BPD Sessions
value 1 /clone-screening|/culture-media-reagents|/bpd/|/cell-l
development|/monoclonal-antibodies|/coronavirus-res
CR 61.00% 61.00% coronavirus-vaccine-research|/monoclonality|/synthetic
NSD Lead Owne 3 lab-automation-for-high-throughput-clone-screening|/m
Additional NOC Forecast $ 268,765 antibody-production|/gene-editing-with-crispr-engineer
applications/food-and-beverage
- Mid Funnel
(/products/clone-screening|/products/culture-media-re
(/registration/|/promotion/|/promo/|/ebook/|/scientifi
/clone-screening|/culture-media-reagents|/bpd/|/cell-l
development|/monoclonal-antibodies|/coronavirus-res
coronavirus-vaccine-research|/monoclonality|/synthetic
lab-automation-for-high-throughput-clone-screening|/m
antibody-production|/gene-editing-with-crispr-engineer
applications/food-and-beverage
$4,900
- Mid Funnel
(/products/clone-screening|/products/culture-media-re
$1,172
$477
OCT NOV DEC
Data includes
Traffic for EU - Global + DE + FR +IT + SP
#Oppt 176 20
Avg. Noc Value
# Oppt/NOC <2 $ 242,172 $ 239,004 - IMG Sessions
value 0 /cellular-imaging-systems|/cellular-imaging|/img/|/ima
outgrowth|/stem-cell-research|/cancer-research|/cellul
CR 50.00% 39.00% counting|/live-cell-imaging|/quickid-targeted-image-acq
NSD Lead Owne 15 water-immersion-objectives|/applications/organoid-inno
Additional NOC Forecast $ 1,398,173 confocal-microscopy-lasers|/lab-automation-for-high-co
isscr|/technology/autofocus|/service-support/lab-autom
matter-expert
- Midfunnel
/products/cellular-imaging-systems + (/registration/|/p
paper/)
$2,785
$2,468
$2,213
- Pageviews
/products/cellular-imaging-systems
OCT NOV DEC

- MQL's for EU_EU Digital for all Line of business
Data includes
#Oppt 181 22
Avg. Noc Value
# Oppt/NOC <2 $ 14,562 $ 16,079 - CNS Sessions
value 1 /axon-patch-clamp-system|/cns/|/patch-clamp-
electrophysiology|/humsilencer|/electrophysiology|/axo
CR 74.00% 59.00% clamp
NSD Lead Owne 6 - Midfunnel
Additional NOC Forecast $ 56,919 /products/axon-patch-clamp-system+
$299
$276
$261
SEP OCT NOV DEC
Data includes
- FLIPR Sessions
Data includes
#Oppt 12 2
Avg. Noc Value
# Oppt/NOC <2 $ 224,807 $ 426,250 - FLIPR Sessions
value 0 /products/flipr-penta-high-throughput-cellular-screening
flipr/|/products/flipr-tetra-high-throughput-cellular-scre
CR 69.00% 80.00% system|/g-protein-coupled-receptors|/ion-channels|/flip
NSD Lead Owne 0 cardiotoxicity
Additional NOC Forecast $ -
- Pageviews
/products/flipr-penta-high-throughput-cellular-screening
$467
$459
$9
P OCT NOV DEC

cludes
or EU - Global+ DE + FR + IT + SP
nel (Sessions) - NA Global website data

uct pages, technology pages, Application pages, Assets
PDF's
unnel (Pageviews) - All product pages, Pardot pages, gated

the assets
cludes
or EU - Global+ DE + FR + IT + SP
p Funnel
late-readers|/br/|/threshold-immunoassay-system|/genepix
rray-systems-scanners|/absorbance|/fluorescence|/
cence|/western-blot|/enzyme-linked-immunosorbent-assay-
rotein-and-nucleic-acid-detection|/time-resolved-
ence-trf-tr-fret-htrf|/food-and-beverage|/nucleic-acid-
ation-and-analysis|/nucleic-acid-detection-quantitation-and-
|/protein-quantitation-and-analysis|/protein-detection-
ation-and-analysis|/microbiology-and-contaminant-
ring|/applications/cell-viability-proliferation-cytoxicity-
/cell-viability-proliferation-cytotoxicity-assays|/cellular-
g-and-responses|/lab-automation-for-high-throughput-elisa-
w|/lab-automation-for-high-throughput-plate-based-assays
unnel
plate-readers|/threshold-immunoassay-system|/genepix-
ray-systems-scanners) +
ration/|/promotion/|/promo/|/ebook/|/scientific-
/|/tutorials-videos/|/app-note/|/white-paper/)
ncludes
for NA Digital for all Line of business
for EU - Global + DE + FR + IT + SP
Sessions
screening|/culture-media-reagents|/bpd/|/cell-line-
pment|/monoclonal-antibodies|/coronavirus-research|/
virus-vaccine-research|/monoclonality|/synthetic-biology|/
omation-for-high-throughput-clone-screening|/monoclonal-
dy-production|/gene-editing-with-crispr-engineering|/
tions/food-and-beverage
unnel
ucts/clone-screening|/products/culture-media-reagents) +
tration/|/promotion/|/promo/|/ebook/|/scientific-
screening|/culture-media-reagents|/bpd/|/cell-line-
pment|/monoclonal-antibodies|/coronavirus-research|/
virus-vaccine-research|/monoclonality|/synthetic-biology|/
omation-for-high-throughput-clone-screening|/monoclonal-
dy-production|/gene-editing-with-crispr-engineering|/
tions/food-and-beverage
unnel
ucts/clone-screening|/products/culture-media-reagents) +
tration/|/promotion/|/promo/|/ebook/|/scientific-
s/|/tutorials-videos/|/app-note/|/white-paper/)
cludes
for EU - Global + DE + FR +IT + SP
Sessions
r-imaging-systems|/cellular-imaging|/img/|/imagexpress-micro-xls-widefield-high-content-analysis-system|/3d-cell-models|/neurite-
wth|/stem-cell-research|/cancer-research|/cellular-imaging-and-analysis|/cell-imaging|/imagexpress-micro-confocal-3d-imaging/|/cell-
ng|/live-cell-imaging|/quickid-targeted-image-acquisition|/digital-confocal-option-2d-real-time-deconvolution|/agileoptix-spinning-disk|/
mmersion-objectives|/applications/organoid-innovation-center|/agileoptix-high-content-screening|/agileoptix-spinning-disk-confocal|/
al-microscopy-lasers|/lab-automation-for-high-content-screening|/environmental-control|/stem-cell-science-insights-breakthroughs-
echnology/autofocus|/service-support/lab-automation-solutions$|/lab-notes/general/lab-automation-inside-access-from-our-subject-
expert
unnel
cts/cellular-imaging-systems + (/registration/|/promotion/|/promo/|/ebook/|/scientific-posters/|/tutorials-videos/|/app-note/|/white-
)
iews
cts/cellular-imaging-systems
s for EU_EU Digital for all Line of business
cludes
or EU - Global + DE + FR +IT + SP
Sessions
patch-clamp-system|/cns/|/patch-clamp-
physiology|/humsilencer|/electrophysiology|/axon-patch-
nnel
cts/axon-patch-clamp-system+
cludes
Sessions
cludes
Sessions
cts/flipr-penta-high-throughput-cellular-screening-system|/
products/flipr-tetra-high-throughput-cellular-screening-
|/g-protein-coupled-receptors|/ion-channels|/flipr-system|/
oxicity
iews
cts/flipr-penta-high-throughput-cellular-screening-system +
M
Week1
Week2
Sessions
Week3
ssets Week4
Week 5
es, gated
Week1
Week2
PDF's
Week3
Week4
Week 5
Pag
Week1
Week2
Pageviews
Week3
Week4
Week5
M
m|/genepix Week1
|/
bent-assay- Week2
MQL's
Week3
acid- Week4
ation-and-
ction- week 5
t-
city-
ular-
hput-elisa- Week1
ed-assays Week2
NOC
Week3
enepix- Week4
week 5
-
Overall
YTD 88536332
MTD 6325785
YTD 1678
MTD 122
ne-
arch|/
-biology|/ 12
onoclonal- 7
ng|/
gents) +
c-
ne-
arch|/
-biology|/
onoclonal-
ng|/
gents) +
c-
express-micro-xls-widefield-high-content-analysis-system|/3d-cell-models|/neurite-
r-imaging-and-analysis|/cell-imaging|/imagexpress-micro-confocal-3d-imaging/|/cell-
uisition|/digital-confocal-option-2d-real-time-deconvolution|/agileoptix-spinning-disk|/
vation-center|/agileoptix-high-content-screening|/agileoptix-spinning-disk-confocal|/
tent-screening|/environmental-control|/stem-cell-science-insights-breakthroughs-
ation-solutions$|/lab-notes/general/lab-automation-inside-access-from-our-subject-
omotion/|/promo/|/ebook/|/scientific-posters/|/tutorials-videos/|/app-note/|/white-
n-patch-
-
system|/
ning-
r-system|/
system +
-
March March
BR BPD IMG CNS FLIPR BR BPD
1402 446 1401 302 179 Week1
1389 514 1391 291 173 Week2
1706 598 1380 328 206 Week3
1552 540 902 351 150 Week4
Week 5
PDFs PDFs
93 20 36 12 14 Week1
102 14 46 14 6 Week2
150 9 27 10 6 Week3
66 24 41 10 2 Week4
Week 5
Pageviews
BR BPD IMG CNS FLIPR
1402 446 1401 302 179
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
0 0 0 0 0
MQL's
18 0 16 6 0
14 4 7 5 0
22 10 12 10 1
17 3 17 16 1
NOC
109 317 1023 3 4
147 261 321 111 0
233 817 2374 183 339
282 128 1129 54 339

32083503 13694849 33722605 2782368 4945846
2095694 801035 3179767 163828 0
1000 116 211 185 36
76 6 20 12 1
8 1 2 3 0
4 0 0 0 0
March
IMG CNS FLIPR
PDFs
IMG CNS FLIPR
Top Funnel MQL's
April
Goal 8.40% YTD 23,442
62,598 8.40% YTD
Sessions Wk 1 3,680 1,218 Organic MQLs Wk 1
Wk 2 3,730 1,218 Paid Wk 2
Wk 3 4,089 1,218 OneTrust Cookie Wk 3
Wk 4 3,350 1,218 implemented on 3rd Wk 4
Sept,2021
Overall Sessions Overall Digital MQL

20,287
175
200
25,000
162
156
14,849
14,148
160
132
13,314
130
20,000
125
122
11,667
116
113
10,637
110
108
107
15,000 120
6,441
6,188
6,132
5,966
5,905
5,244
4,872
10,000 80
4,181
3,716
3,451
5,000 40
0
0
0
0
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JAN FEB MAR APR MAY JUN JUL AUG
Goal 5.40% YTD 11,616

27,191 5.40% YTD
Sessions Wk 1 1,411 590 Organic MQLs Wk 1
Wk 2 1,411 590 Paid Wk 2
Wk 3 1,746 590 Wk 3
Wk 4 1,503 590 Wk 4
Overall BR Sessions Overall BR Digital MQL

8,413
9,000 140BR
116
116
8,000 Pagevie
6,408
6,299
120
6,071
5,496
ws
5,179
7,000
100
88 2,52
86
4,372,11
6,000
84
81
79
6,000
771,97
8 71
74
72
2,71
80
69
2,31
5,000
2,19
66
3,000
2,997
1,82
2,867
1,73
2,816
1,64
2
2,732
4,000
2,685
1,38
31,19
8 22
1
741
2,360
4,000 60
1,942
1,718
2,000
1,672
3,000 40
2,000 0
1,000 20
0
0 0
Target
Goal 15% YTD 3,416 8,022 15% YTD

Sessions Wk 1 424 169 Organic MQLs Wk 1
Wk 2 498 169 Paid Wk 2
Wk 3 575 169 Wk 3
Wk 4 535 169 Wk 4
Overall BPD Sessions Overall BPD BPD Digital MQL
2,708
Pageviews
18
3,000 20
2,032
15
1,747
1,745
2,500 800
577
1,549
1,537
15
2,000 600
10
349 5
339 3
305
277
260
10
235
9
1,500 400
9
986
195
930
887
160
1585
851
843
154
125
766
7
675
672
599
585
1,000 200
5
5
3
500 0
0
0 0
n
r
t
l
Ju
JAN FEB MAR APR MAY JUN JUL AUG
Ap
Oc
Ja
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Target Actual Target Actual Target Actual
Goal 9.40% YTD 4,435

17,606 9.40% YTD
Sessions Wk 1 1,367 276 Organic MQLs Wk 1
Wk 2 1,347 276 Paid Wk 2
Wk 3 1,254 276 Wk 3
Wk 4 813 276 Wk 4
Overall IMG Sessions Overall IMG IMG Digital MQL

6,315
40 Pageviews
36
7,000
1,551
4,781
35
30
6,000 2,000
30
25
1,009
3,286
5,000
3,224
1,500
2,937
25
98414
977
20
19650
838
835
834
4,000 20
681
674
15
637
1,765
1,762
1,000
14
1,531
13
1,433
493
457
12
3,000
1,247
1,219
15
1,103
11
1,084
500
10
9
2,000
908
900
720
1,000 5
0
0
0
0 JAN FEB MAR APR MAY JUN JUL AUG

n
r
t
l
Ju
Ap
Oc
Ja
Goal 5% YTD 3,245

6,719 5% YTD
Wk 2 297 140 Paid Wk 2
Wk 3 307 140 Wk 3
Wk 4 352 140 Wk 4
Overall CNS Sessions Overall CNS CNS Digital MQL

2,032
Pageviews
28 317
2,500
1,849
30
1,590
1,578
385
23
1,419
25
22 192
2,000
329
1,248
303
302
400
19 110
18
253
20
17
16
16
1,500
15
190
180
14
14
169
168
15
781
11
711
200
658
655
1,000
605
569
562
557
10
301
253
500 50
0
0 0
n
r
t
l
Ju

Ap
Oc
Ja

Goal 5% YTD 730
3,060 5% YTD
Wk 2 177 43 Paid Wk 2
Wk 3 207 43 Wk 3
Wk 4 147 43 Wk 4
Overall FLIPR Sessions Overall FLIPR Digital MQL

1,002
1,200 6 FLIPR
5Pagevie
5
1,000
739
ws
717
4
800 4
602
262
3131
3
400
160
150
132
129
3
122
110
102
600
385
94
91
76 1
2
2
270
260
2
249
233
2
230
209
400
200
172
0
134
126
118
1
200 1
0
0
0
0
0
Target
7.43% YTD 18,960

42,808
143% Actual Planned
Traffic Wk 1 1,881 884 Overall Digital
Wk 2 1,890 884
Wk 3 2,368 884
Wk 4 2,252 884
Roll Up Organic Sessions Roll Up

12,418
11,330
Organic
10,669
15,000
3,580
3,318
3,096
9,722
2,797
pageviews
2,633
2,056
1,686
1,692
1,627
1,577
1,440
1,231
8,391
8,137
10,000 4,000
4,702
4,337
4,328
4,197
4,163
4,117
3,538
3,273
0
2,540
2,362
5,000
0
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Target
Actual
Target Actual
5.80% YTD 10,063

22,325
135% Actual Planned
Traffic Wk 1 1,038 449 BR Digital
Wk 2 1,010 449
Wk 3 1,309 449
Wk 4 1,150 449
EU BR
Organic
Pagevie
ws
2,0
2,0
1,8
986
944
932
852
72
15
1,5
721
1,5
74
1,1
53
4,000
36
1,0
99
02
EU BR
EU BR Organic Sessions Organic
6,632
Pagevie
5,657
8,000
5,529
5,030
ws
4,507
4,013
6,000
2,0
2,0
1,8
986
944
932
852
72
15
1,5
721
1,5
74
1,1
53
4,000
36
1,0
99
02
2,382
2,256
2,207
2,131
2,126
2,115
1,794
4,000
1,562
1,334
0
1,226
2,000
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Target
Actual
Target Actual
15% YTD 2,606

4,645
105% Actual Planned
Traffic Wk 1 174 98 BPD Digital
Wk 2 202 98
Wk 3 231 98
Wk 4 228 98
EU BPD Organic Sessions EU BPD

1,405
1,338
1,323
1,600 Organic
1,149
1,400 Pagevie
1,200 930
ws
835
1,000
243 139
237
231
300
213155
800
568
566
532
501
468
466
439
200
122
121
114
110
392
600
338
337
97
87
400 100
200
0 0

Target
9.40% YTD 3,348

8,478
177% Actual Planned
Traffic Wk 1 362 194 IMG Digital
Wk 2 385 194
Wk 3 480 194
Wk 4 479 194
EU IMG Organic Sessions EU IMG

2,474
Organic
2,181
2,117
3,000
Pagevie
1,706
1,663
1,597
2,500
2,000 ws
824459
737
697
682324
979
633
1,500 1,000
919
864
850
847
777
454
708
411
654
394
382
363
310
532
508
1,000 500
500
0 0

Target
5% YTD 2,955
5,312
89% Actual Planned
Traffic Wk 1 217 121 CNS Digital
Wk 2 216 121
Wk 3 248 121
Wk 4 302 121
EU CNS Organic Sessions EU CNS

Organic
1,635
1,515
1,800 Pagevie
1,428
1,600 ws
1,266
1,212
306
1,400
265
259
1,200 300
228
227
983
198142
1,000 200
126
122
112
648
11078
800
621
569
567
549
500
487
485
600 100
244
400
211
0
200
0
Target
5% YTD 437
2,048
392% Actual Planned
Traffic Wk 1 90 22 FLIPR Digital
Wk 2 77 22
Wk 3 100 22
Wk 4 93 22
EU CNS Organic Sessions EU Flipr

700 Organic
Pagevie
583
561
544
600 ws
135
500
150
360
103 65 34
400
319
85 48
100
61
60
300
54
53
204
47
41
174
172
165
50
151
150
126
200
92
89
0
80
68
100
0
Target
15% YTD 19,790 4,634 11% YTD

391% Actual Planned 229%
Traffic Wk 1 1,799 410 Overall Digital MQLs Wk 1
Wk 2 1,840 410 Wk 2
Wk 3 1,721 410 Wk 3
Wk 4 1,098 410 Wk 4
Roll Up Paid Sessions Roll Up Overall Paid MQL

Paid
7,869
50
46
10,000 Pagevie
44
42
41
40
6,458
40ws
37
8,000
3,571,61
33 1,41
30
30
3 68
28
6,000 4,00030
3,530
1,52
1,35
1,22
1,21
1,09
1,07
2,818
2,645
221
959
0856
730
9
19
2 11
2,015
1,991
2,00020
1,740
1,638
4,000
1,569
1,355
1,335
1,080
0
915
909
911
2,000 10
0
0
0
0
Target
5% YTD 2,092
4,866 5% YTD
Traffic Wk 1 373 186 BR Digital MQLs Wk 1
Wk 2 401 186 Wk 2
Wk 3 437 186 Wk 3
Wk 4 353 186 Wk 4
Paid MQL - BR
EU BR Paid Sessions EU BR
1,781
35
Paid
1,564
30
2,000
29 22
30
26
Pagevie
25
1,166
2320
25 ws
2,30
1,500
20
20
20
6
18 838
20
872
770
751
745
1,000 2,000
701
1,04
15
12
566
554
918
525
880
5745
486
765
467
445
655
639
384
381
529
508
471
10
1,000
8
500
5
0 0
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JAN FEB MAR APR MAY JUN JUL AUG S

Target Target Actual 6
15% YTD 3,377827 15% YTD

369% Actual Planned -13%
Traffic Wk 1 250 80 BPD Digital MQLs Wk 1
Wk 2 296 80 Wk 2
Wk 3 344 80 Wk 3
Wk 4 307 80 Wk 4
Paid MQL - BPD

EU BPD Paid Sessions EU BPD
1,385
7 Paid
1,197
1,500
6 Pageviews
6
5
334
816
1,000 400 4
3
520
300 3
200113
3 57
429
407
388
365
136
342
319
319
2
283
1041
500 200 2
247
2
204
160
144
84 0
68
46
100 1
44
1
38
38
0 00
0

5
334
816
1,000 400 4
3
520
300 3
200113
3 57
429
407
388
365
136
342
319
319
2
283
1041
500 200 2
247
2
204
160
144
84 0
68
46
100 1
44
1
38
38
1
0 00
0

9% YTD 1,125
9,128 9% YTD
Traffic Wk 1 1,005 100 IMG Digital MQLs Wk 1
Wk 2 962 100 Wk 2
Wk 3 774 100 Wk 3
Wk 4 334 100 Wk 4
EU IMG Paid Sessions Paid MQL - IMG

EU IMG Paid
Pageviews
16 14
3,841
5,000 13
727 268
3,075
4,000 80012
384
374
3,000
295
1,275
287
281
273
273
270
1,107
1,105
202
400 8
169
146
2,000 6
783
666
514
511
400
400
326
4
246
234
188
167
1,000 04 4 4 3
0 2 2 2
1
0
Target
5% YTD 1,407 298 5% YTD

Traffic Wk 1 75 23 CNS Digital MQLs Wk 1
Wk 2 81 23 Wk 2
Wk 3 59 23 Wk 3
Wk 4 50 23 Wk 4
E
EU CNS Paid Sessions U Paid MQL - CNS
12
11
500 P
421
P
397
400
C 10
324
P
265
300 a
8
7
207
i 6
200 6
133
d
5
4
4
91
90
4
86
77
P
69
69
100
63
58
56
3
42
a
0 g 2
1
e
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec v 0
i JAN FEB MAR APR MAY JUN JUL AUG
e
w
Target Actual s Target Actual
5% YTD 1,012 292 5% YTD

263% Actual Planned #DIV/0!
Traffic Wk 1 96 21 FLIPR Digital MQLs Wk 1
Wk 2 100 21 Wk 2
Wk 3 107 21 Wk 3
Wk 4 54 21 Wk 4
EU Flipr Paid Sessions EU Flipr Paid Paid MQL - FLIPR

Pageviews
3
127
500
441
120
357
400
85
7863
2
80 2
75 5445
68 37
300
5442 1
47
40
156
200
1
1
110
83
83
0
75
100
68
66
66
66
58
58
48
38
34
0
0 0
Target
MQL's NOC
Digital Overall
562 484 Danaher Weeks 8.40% YTD $ 16,653 $ 36,166
Actual Planned -50% Actual Planned
30 29 MQLs Wk 1 $ 807 $ 1,266
28 29 Wk 2 $ 830 $ 1,266
39 29 Wk 3 $ 1,980 $ 1,266
33 29 Wk 4 $ 523 $ 1,266
Overall Digital MQL Overall Digital NOC
$6,796
$6,732
179
$6,001
$5,997
$5,982
175
$5,849
$8,000
162
$5,278
156
$5,066
$7,000
144
$4,411
$4,171
$4,140
130
125
123
$3,698
122
$3,624
$6,000
116
116
$3,355
113
110
$3,161
108
$5,000
$2,572
$4,000
$3,000
$2,000
$1,000
$-
$-
$-
$-
$-
$-
$-
$-
0
$-
BR - Digital
351 312 5.40% YTD $ 4,696 $ 4,735
17 17 MQLs Wk 1 $ 109 $ 316
13 17 Wk 2 $ 137 $ 316
20 17 Wk 3 $ 224 $ 316
16 17 Wk 4 $ 282 $ 316
BR Digital MQL BR Digital NOC
$2,645
$3,000
116
116
$1,934
105
$1,722
$2,500
$1,607
93
$1,353
$1,330
$1,319
86
$1,265
84
81
$1,167
$1,151
$1,142
79
$2,000
$1,129
$1,111
$1,109
$1,093
77
74
72
71
69
66
$1,500
$752
$1,000
$500
$-
BPD - Digital
39 29 15% YTD $ 2,048 $ 2,202
0 1 MQLs Wk 1 $ 178 $ 189
4 1 Wk 2 $ 261 $ 189
2 1 Wk 3 $ - $ 189
3 1 Wk 4 $ 128 $ 189
BPD Digital MQL
$1,716
BPD Digital NOC
17
$1,291
$1,289
$1,225
15
$2,000
14
$974
$1,500
$757
$723
$706
$607
$567
9
9
$477
8
$1,000
$352
$256
7
$181
$110
6
5
$500
3
$-
$-
IMG - Digital
78 82 9.40% YTD $ 6,584 $ 10,943
7 6 MQLs Wk 1 $ 513 $ 730
6 6 Wk 2 $ 321 $ 730
7 6 Wk 3 $ 1,030 $ 730
10 6 Wk 4 $ 75 $ 730
IMG Digital MQL

$3,729
$3,525
IMG Digital NOC
$2,921
$2,906
$2,709
$2,490
$4,000
$2,369
30
$2,228
$2,118
$1,939
27
25
$1,661
$1,498
$3,000
$1,142
20
19
15
15
$909
$2,000
14
14
$810
$794
13
12
11
$1,000
$-
CNS - Digital
84 57 5% YTD $ 1,489 $ 510
6 4 MQLs Wk 1 $ 3 $ 31
5 4 Wk 2 $ 111 $ 31
9 4 Wk 3 $ 387 $ 31
3 4 Wk 4 $ 38 $ 31
CNS Digital MQL CNS Digital NOC

$539
$534
28
$600
25
23
$500
21
21
$300
$289
19
18
$400
17
$242
$230
16
16
$222
15
15
$198
14
$181
$161
$151
$149
$300
$139
$127
$123
$101
$200
$100
$-

FLIPR - Digital
10 5 5% YTD $ 1,836 $ 960
0 0 MQLs Wk 1 $ 4 $ -
0 0 Wk 2 $ - $ -
1 0 Wk 3 $ 339 $ -
1 0 Wk 4 $ - $ -
$1,356
FLIPR Digital MQL FLIPR Digital NOC
$1,500
$934
5
$1,000
$512
$498
$482
$478
3
$440
$426
$345
$343
$302
$214
2
2
$500
1
$11
$-
$-
$-
0
$-
EB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Organic Overall
BR - Organic
BPD - Organic
IMG - Organic
CNS - Organic
FLIPR - Organic
Paid Overall
44 15 11% YTD 5,545 4,410
16 7 MQLs Wk 1 96 174
7 7 Wk 2 366 174
12 7 Wk 3 808 174
9 7 Wk 4 0 174
Overall Paid MQL Overall Paid NOC
2114
47
2500
46
44
1798
42
1749
41
1663
40
1590
38
1572
1551
2000
37
1306
1306
1270
31
30
30
29
1045
28
1020
1500
1000
921
19
696
692
1000
500
0
0
0
0
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12
BR - Paid
82 67 5% YTD 1,346 1,024
8 6 MQLs Wk 1 16 99
2 6 Wk 2 41 99
4 6 Wk 3 63 99
6 6 Wk 4 0 99
Paid MQL - BR Paid NOC - BR
619
700
573
570
30
29 22
600
26
487
479
25
24
2320
422
500
401
398
20
363
358
400
17
297
290
270
15
300
12
149
133
120
200
100
0
EB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 1 2 3 4 5 6 7 8 9 10 11 12
Target Actual 6 Target Actual
BPD - Paid
7 9 15% YTD 492 635
0 0 MQLs Wk 1 0 0
1 0 Wk 2 214 0
0 0 Wk 3 0 0
0 0 Wk 4 0 0
Paid MQL - BPD Paid NOC - BPD

1,200
981
1,000
6
800
5
513
600
3
369
346
278
266
259
400
214
210
2
160
2
200
1
1
1
0
0
0
0

800
513
3 600
369
346
278
266
259
400
214
210
2
160
2
200
1
1
0
0
0
0
0
IMG - Paid
27 25 9% YTD 2,179 2,621
5 1 MQLs Wk 1 75 53
3 1 Wk 2 0 53
4 1 Wk 3 696 53
1 1 Wk 4 0 53
Paid MQL - IMG Paid NOC - IMG

14 1,200 1,089 1,056
13
1,000 868
10 771 732 758
800
8 559
559 544 533 526 489
6 7 600 428
4 4 400 305
3 3 211 176
2 2 2 2
200
0
CNS - Paid
32 13 5% YTD 464 131
3 1 MQLs Wk 1 0 22
1 1 Wk 2 111 22
4 1 Wk 3 49 22
1 1 Wk 4 0 22
Paid MQL - CNS Paid NOC - CNS

180
160
11
146
160
133
132
9
140
9
120
7
92
100
87
86
85
6
80
5
65
4
60
39
3
40
26
22
18
20
1
1
0
0
FLIPR - Paid
6 0 5% YTD 1,064 0
Actual Planned #DIV/0! Actual Planned
0 0 MQLs Wk 1 5 0
0 0 Wk 2 0 0
0 0 Wk 3 0 0
1 0 Wk 4 0 0
Paid MQL - FLIPR Paid NOC - FLIPR

600
506
500
339
400
2
300
214
200
1
100
5
0
0
0
0
0
1 2 3 4 5 6 7 8 9 10 11 12
FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Target Actual
Target Actual
NOC
Year/Metric 2020 YTD MTD
#Oppt 967 317 52
Avg. Noc Value
# Oppt/NOC <2 $ 53,670 $ 52,538 $ 79,615
value 12 7
CR 59.61% 56.40% 40.00%
$6,732
$6,001
$4,411
$3,624
$-
$-
$-
$-
SEP OCT NOV DEC

#Oppt 523 211 25
Avg. Noc Value
# Oppt/NOC <2 $ 33,747 $ 22,298 $ 29,984
value 4 1
CR 49.86% 60.00% 38.00%
$2,645
$1,934
$1,167
$1,151
SEP OCT NOV DEC

#Oppt 67 22 3
Avg. Noc Value
# Oppt/NOC <2 $ 98,418 $ 92,128 $ 190,909
value 1 1
CR 59.21% 57.00% 33.00%
$1,716
$974
$723
$477
SEP OCT NOV DEC

#Oppt 65 32 11
Avg. Noc Value
# Oppt/NOC <2 $ 272,310 $ 205,879 $ 170,088
value 0 0
CR 54.96% 41.00% 38.00%
$2,490
$2,118
$1,661
$1,498
G SEP OCT NOV DEC

#Oppt 161 54 12
Avg. Noc Value
# Oppt/NOC <2 $ 19,825 $ 27,697 $ 46,870
value 3 1
CR 72.90% 64.00% 50.00%
$300
$242
$198
$151
UG SEP OCT NOV DEC

#Oppt 17 8 2
Avg. Noc Value
# Oppt/NOC <2 $ 157,047 $ 221,205 $ 171,500
value 0 0
CR 61.54% 83.00% 100.00%
$1,356
C
$512
$498
$302
$11
L AUG SEP OCT NOV DEC

12
0 0
12
149
12
1000
11
0 346
11
11
1551 570
10
0 259
10
10
921 401
0 513
9
1749 487
9
513
346
259
0
9 10 11 12
732 758
489
176
9 10 11 12
146
92
85
18
9 10 11 12
0
9 10 11 12
Data includes
Traffic for EU - Global+ DE + FR + IT + SP (Organic + Paid+

Display) Sessions
- Mid Funnel (Pageviews) - All product pages, Pardot pages,

gated and all the assets
List Of Digital Lead Sources

Google Search
Inquiry
Online Listings
Pay Per Click
PDF's
Pay Per Lead
Quote Request
Social Media
Website
Pageviews
Data includes

Display)
- BR Top Funnel
/microplate-readers|/br/|/threshold-immunoassay-system|/g
enepix-microarray-systems-scanners|/absorbance|/
fluorescence|/luminescence|/western-blot|/enzyme-linked- MQL's
immunosorbent-assay-elisa|/protein-and-nucleic-acid-
detection|/time-resolved-fluorescence-trf-tr-fret-htrf|/food-
and-beverage|/nucleic-acid-quantitation-and-analysis|/
nucleic-acid-detection-quantitation-and-analysis|/protein-
quantitation-and-analysis|/protein-detection-quantitation-
and-analysis|/microbiology-and-contaminant-monitoring|/
applications/cell-viability-proliferation-cytoxicity-assays|/cell-
viability-proliferation-cytotoxicity-assays|/cellular-signaling-
and-responses|/lab-automation-for-high-throughput-elisa- NOC
workflow|/lab-automation-for-high-throughput-plate-based-
assays
- Mid Funnel
(/microplate-readers|/threshold-immunoassay-system|/genep
ix-microarray-systems-scanners) +
(/registration/|/promotion/|/promo/|/ebook/|/scientific-
Data includes YTD
MTD
Display) YTD
MTD
- BPD Sessions
/clone-screening|/culture-media-reagents|/bpd/|/cell-line-
development|/monoclonal-antibodies|/coronavirus-
research|/coronavirus-vaccine-research|/monoclonality|/
synthetic-biology|/lab-automation-for-high-throughput-clone-
screening|/monoclonal-antibody-production|/gene-editing-
with-crispr-engineering|/applications/food-and-beverage
- Mid Funnel
(/products/clone-screening|/products/culture-media-
reagents) +
- BPD Sessions
/clone-screening|/culture-media-reagents|/bpd/|/cell-line-
development|/monoclonal-antibodies|/coronavirus-
research|/coronavirus-vaccine-research|/monoclonality|/
synthetic-biology|/lab-automation-for-high-throughput-clone-
screening|/monoclonal-antibody-production|/gene-editing-
with-crispr-engineering|/applications/food-and-beverage
- Mid Funnel
(/products/clone-screening|/products/culture-media-
reagents) +
Data includes
Traffic for EU - Global+ DE + FR + IT + SP (Organic + Paid+ Display)
- IMG Sessions
/cellular-imaging-systems|/cellular-imaging|/img/|/imagexpress-micro-xls-widefield-
high-content-analysis-system|/3d-cell-models|/neurite-outgrowth|/stem-cell-
research|/cancer-research|/cellular-imaging-and-analysis|/cell-imaging|/imagexpress-
micro-confocal-3d-imaging/|/cell-counting|/live-cell-imaging|/quickid-targeted-image-
acquisition|/digital-confocal-option-2d-real-time-deconvolution|/agileoptix-spinning-
disk|/water-immersion-objectives|/applications/organoid-innovation-center|/
agileoptix-high-content-screening|/agileoptix-spinning-disk-confocal|/confocal-
microscopy-lasers|/lab-automation-for-high-content-screening|/environmental-
control|/stem-cell-science-insights-breakthroughs-isscr|/technology/autofocus|/
service-support/lab-automation-solutions$|/lab-notes/general/lab-automation-inside-
access-from-our-subject-matter-expert|/toxicology
Data includes

Display)
- CNS Sessions
/axon-patch-clamp-system|/cns/|/patch-clamp-
electrophysiology|/humsilencer|/electrophysiology|/axon-
patch-clamp
- Midfunnel
/products/axon-patch-clamp-system+
Data includes
Display)
Data includes

Display)
- FLIPR Sessions
/products/flipr-penta-high-throughput-cellular-screening-
system|/flipr/|/products/flipr-tetra-high-throughput-cellular-
screening-system|/g-protein-coupled-receptors|/ion-
channels|/flipr-system|/cardiotoxicity
- Pageviews
/products/flipr-penta-high-throughput-cellular-screening-
system +
January
Week1 1320 414 1337 282 172
Week2 1319 484 1301 283 171
Week3 1612 566 1229 301 201
Week4 1439 515 775 342 145
Week 5 0 0 0 0 0
PDFs
Week1 91 10 30 10 14
Week2 92 14 46 14 6
Week3 134 9 25 6 6
Week4 64 20 38 10 2
Week 5 0 0 0 0 0
Pageviews
Week1 0 0 0 0 0
Week2 0 0 0 0 0
Week3 0 0 0 0 0
Week4 0 0 0 0 0
Week5 0 0 0 0 0
MQL's Organic MQL's
Week1 17 0 7 6 0
Week2 13 4 6 5 0
Week3 20 2 7 9 1
Week4 16 3 10 3 1
NOC Organic NOC

Week1 109 178 513 3 4
Week2 137 261 321 111 0
Week3 224 0 1030 387 339
Week4 282 128 75 38 0
Overall BR BPD IMG CNS FLIPR

27102220 8601910 2869052 13202497 1069507 1226285
1638978 658186 0 845518 131132 0
534 309 28 61 85 4
40 28 0 3 7 0
January
Week1 975 170 350 211 86
Week2 946 192 359 210 73
Week3 1189 222 463 244 98
Week4 1096 210 442 296 91
Week 5
PDFs
Week1 63 4 12 6 4
Week2 64 10 26 6 4
Week3 120 9 17 4 2
Week4 54 18 37 6 2
Pageviews
Week1 0 0 0 0 0
Week2 0 0 0 0 0
Week3 0 0 0 0 0
Week4 0 0 0 0 0
Week5 0 0 0 0 0
Week1
Week2
Week3
Week4
Week5
Week1
Week2
Week3
Week4
Week5
January
Week1 345 244 987 71 86
Week2 373 292 942 73 98
Week3 423 344 766 57 103
Week4 343 305 333 46 54
Week 5
PDFs
Week1 28 6 18 4 10
Week2 28 4 20 8 2
Week3 14 0 8 2 4
Week4 10 2 1 4 0
Week5
Pageviews
Week1 0 0 0 0 0
Week2 0 0 0 0 0
Week3 0 0 0 0 0
Week4 0 0 0 0 0
Week5 0 0 0 0 0
MQL's
Week1 8 0 5 3 0
Week2 2 1 3 1 0
Week3 4 0 4 4 0
Week4 6 0 1 1 1
0 0 0 0 0
NOC
Week1 16 0 75 0 5
Week2 41 214 0 111 0
Week3 63 0 696 49 0
Week4 0 0 0 0 0
0 0 0 0 0

Week1
Week2
Week3
Week4
Week5
Week1
Week2
Week3
Week4
Week5
Organic MQL's Paid MQL's
IMG CNS FLIPR BR BPD IMG CNS FLIPR
8 0 5 3 0
2 1 3 1 0
4 0 4 4 0
6 0 1 1 1
Organic NOC Paid NOC

IMG CNS FLIPR BR BPD IMG CNS FLIPR
16 0 75 0 5
41 214 0 111 0
63 0 696 49 0
43 0 0 0 0
Target
MolDev MQL 2022 2023 2023 YTD
Owner Improvem YTD % JAN FEB
Overall JOP Target Actual
ent
23,775 Plan 11722 4908

Total EU 7.82%
77461 83,516 51,906 135% Actual 15,506 14685
11,449 Plan 5928 2160
BR-Total 5.80%
37,117 39,270 22,654 109% Actual 6,822 6,758
3,679 Plan 1,812 781
BPD 15%
11075 12,736 6,476 102% Actual 1,904 1,719
MS
4,736 Plan 2,058 1,150
IMG 9.40%
17671 19,332 14,246 229% Actual 3,747 3,698
3,177 Plan 1,661 659
CNS 5%
8933 9,380 5,832 93% Actual 2,174 1,701
734 Plan 263 158
FLIPR 5%
2665 2,798 2,698 286% Actual 859 809
2022 YTD
JAN FEB
Actual
77461 Total NA 10,892 4,550

37117 BR-Total 5,603 2,042
11075 BPD 1,576 679
17671 IMG 1,881 1,051
8933 CNS 1,582 628
2665 FLIPR 250 150
MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
7145 5519 6634 5915 3872 4130 7211 6243 7109 13108
21715 15903 0 0 0 0 0 0 0 0
3360 2716 3294 3016 1897 1819 3236 3026 3093 5725
9,074 6,460
1,086 753 943 751 638 853 1,209 968 979 1,963
2,853 2,165
1,528 1,279 1,494 1,339 878 1,069 1,894 1,221 2,050 3,372
6,801 5,224
857 601 684 597 327 264 621 777 705 1,629
1,957 1,318
314 170 219 211 131 126 252 251 284 420
1,030 736
6,632 5,125 6,159 5,498 3,587 3,809 6,672 5,797 6,589 12,151
3,176 2,567 3,113 2,851 1,793 1,719 3,059 2,860 2,923 5,411
944 655 820 653 555 742 1,051 842 851 1,707
1,397 1,169 1,366 1,224 803 977 1,731 1,116 1,874 3,082
816 572 651 569 311 251 591 740 671 1,551
299 162 209 201 125 120 240 239 270 400
BR Traffic Overall
9,074 3360
6,822
6,758 2160
10000
6,4602716
5928
5725
8000
3294
3236
3093
3026
3016
6000
1897
1819
4000
2000
0
BR MQL JAN FEBMARAPRMAYJUN JUL AUG SEP OCTNOV DEC
Target Actual
2,853
BPD Traffic Overall
2,165
1,963
2,174
1,904
CNS Traffic Overall
1,812
1,719781
1,957
3,000
1,209
1,701
1,661
1,086
1,629
1,318
2,000 2,000
979
968
943857
853
753 659
751
638
1,000
777
705
684
621
601
597
0 1,000
327
264
0
N B AR P R AY UN UL UG EP CT OV EC
J A FE Target
M A M Actual J J A S O N D
Target Actual
13108 0
7109 0
V
NO
6243 0
7211 0
P
SE
4130 0
Actual
0
Traffic Overall
3872
L
JU
5915 0
6634 0
AY
Target
159035519
M
21715 7145
AR
146854908
M
15,506
11722
N
JA
0
20000
10000
3,372 420
N B R R Y N L G P T V C
JA FE MA AP MA JU JU AU SE OC NO DE
2,050 284
251
1,221
252
1,894
126
FLIPR Traffic Overall
1,069
Actual
IMG Traffic Overall
Actual
131
878
211
1,339 Target
219
Target
1,494 736
5,224 1,279 170
1,030
314
6,801 1,528 809
158
3,6981,150
859
263
3,747
2,058
2,000
0
8,000
6,000
4,000
2,000
0
Target
2022 2023 2023 YTD
MolDev MQL Overall Owner Improvem YTD %
JOP Target Actual
ent
MS 512 Plan
Total EU 7.10%
1959 2,098 618 29% Actual
287 Plan
BR (MM+SMA+GXP) 5.80%
1054 1,115 323 19% Actual
106 Plan
Imaging 9.40%
395 432 131 35% Actual
5 Plan
FLIPR 5%
33 35 10 100% Actual
82 Plan
Ephys 5%
324 340 97 24% Actual
32 Plan
BPD 15%
153 176 57 104% Actual
2022 YTD
Actual
5.80% 1959 Total NA

15.00% 978 BR- Multim
9.40% 76 BR-SMA (AB
5.00% 1054 BR-Total
5.00% 395 Imaging
33 FLIPR
324 Ephys
153 BPD
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
120 197 195 149 155 206 184 149 249 149
153 174 291 179 0 0 0 0 0 0
78 88 121 83 87 108 90 78 126 72
93 88 142 71
19 54 34 42 28 61 19 30 57 31
26 32 73 52
3 2 0 0 1 5 2 4 4 5
2 6 2 2
16 32 35 19 20 21 62 23 33 28
20 41 36 37
5 22 6 6 18 10 12 14 30 13
12 7 38 17
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT
113 183 183 139 144 192 173 139 232 139
66 80 103 73 74 95 80 71 111 62
8 3 11 5 8 7 5 3 8 6
74 83 114 78 82 102 85 74 119 68
17 49 31 38 26 56 17 27 52 28
3 2 0 0 1 5 2 4 4 5
15 30 33 18 19 20 59 22 31 27
4 19 5 5 16 9 10 12 26 11
MQL Overall
291
249 0
206 0
197
195
191 0
184 0
179
174
1550
1550
153
149
1490
1490
NOV DEC
120
400
0
191 155 Target Actual

0 0
BR MQL CNS MQL
Target Actual
98 87
BPD Digital MQL
FLIPR MQL
38 6
36
30
40
22 7
18
176
62
5
14
4
4
4
13
125
12
32
3
10
2
20
20
26 33
1
0
6
0
3 4 Target Actual
Target Actual
27 25
IMG MQL
73
61
54
52
57
32
34
42
30
31
33
19
26
28
19
0 26
36 6 Target Actual
NOV DEC
177 145
83 80
10 2
93 82
24 30
3 4
26 24
31 5
Ove
Pa
id ral
P ai
Pa
d l
id
MQL
P ai d
IMG
-
P aid
M
MM Q L- -
Q Q L
L C
- NS
M
PI
C
BRQL
O
Target
2022 2023 YTD
MolDev NOC Improvem 2023 Target YTD %
JOP Actual
ent
$20,564
Total EU_EU 9.16%
$80,510 87,881 $ 21,437 14%
$4,269
BR (MM+SMA+GXP) $18,061 5.80%
19,109 $ 4,615 14%
$12,183
Imaging + PICO $42,149 9.40%
46,111 $ 9,308 -16%
$713
Ephys $3,092 5%
3,247 $ 1,187 75%
$904
FLIPR $3,743 5%
3,930 $ 1,983 130%
$2,496
Biopharma $13,465 15%
15,485 $ 4,344 100%
2022 YTD
Actual
80510
15758
2303
18061
42149
3743
3092
13465
JAN FEB MAR APR MAY JUN
Plan 4289 9045 7231 5683 4994 10821

Actual 7,914 5,099 8,424 8,174 0 0
Plan $1,209 $1,375 $1,684 $1,354 $1,238 $1,640
Actual $ 1,794 $ 1,171 $ 1,650 $ 771
Plan $2,236 $5,108 $4,839 $3,447 $2,930 $7,469
Actual $ 3,561 $ 1,877 $ 3,870 $ 4,847
Plan $208 $248 $257 $125 $232 $218
Actual $ 159 $ 682 $ 346 $ 351
Plan $455 $449 $0 $0 $414 $381
Actual $ 702 $ 937 $ 344 $ 682
Plan $181 $1,864 $451 $757 $181 $1,113
Actual $ 1,698 $ 432 $ 2,214 $ 1,523
JAN FEB MAR APR MAY JUN
Total NA 3975 8254 6652 5208 4620 9916

BR- Multim 963 1120 1348 1164 1043 1326
BR-SMA (AB 180 180 244 116 127 224
BR-Total 1143 1300 1592 1280 1170 1550
Imaging 2044 4669 4423 3151 2678 6827
FLIPR 433 428 0 0 394 363
Ephys 198 236 245 119 221 208
BPD 157 1621 392 658 157 968
$2,214
JUL AUG SEP OCT NOV DEC
$1,698
$1,523
$1,864
$6,000
$4,000
$432
$757
$451
$181
$2,000
$0
5012 7799 11994 5137 10662 5214 JAN FEB MAR APR
0 0 0 0 0 0
$1,508 $1,455 $2,421 $1,188 $2,813 $1,223
$1,639 $3,762 $7,215 $2,468 $2,213 $2,785
$488 $252 $381 $299 $276 $261
$0 $1,292 $4 $9 $459 $467
$1,378 $1,038 $1,973 $1,172 $4,900 $477
JUL AUG SEP OCT NOV DEC
4586 7187 10966 4692 9643 4811

1232 1114 1990 981 2399 1078
193 261 298 142 260 78
1425 1375 2288 1123 2659 1156
1498 3439 6595 2256 2023 2546
0 1230 4 9 437 445
465 240 363 285 263 249
1198 903 1716 1019 4261 415
Paid NOC - BR
12
10
8
6
4
2
0
1 2 3 4 5 6 7 8 9
Target Actual
Paid NOC - IMG

15
10
5
0
1 2 3 4 5 6 7 8 9
Target Actual
$4,900
BPD NOC
$2,214
$1,698
$1,523
$1,973
$1,864
$6,000
$1,378
$1,172
$1,113
$1,038
$4,000 $432
$757
$477
$451
$181
$181
$2,000
$0
Target Actual
BR NOC
$2,813
$3,000
$2,421
$2,500
$1,794
$1,684
$1,650
$1,640
$2,000
$1,508
$1,455
$1,375
$1,354
$1,238
$1,223
$1,209
$1,171
$1,188
$1,500
$771
$1,000
$500
$0
Target Actual
Paid NOC - PICO Paid NOC - BPD

Overall Paid NOC
12 12
12
10 10
10
8 8
8
6 6
6
4 4 4
2 2 2
0 0 0
1 2 3 4 5 6 7 8 9 10 111 12
2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

2 2
0 0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Paid NOC - BR Paid NOC - CNS

12 12
10
8 8
6
4 4
2
0 0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12
Paid NOC - FLIPR

Paid NOC - IMG
15 12
10 8
5 4
0 0
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12

$7,469
$7,215
IMG NOC
$4,847
$5,108
$4,839
$3,870
$3,561
$3,762
$3,447
$8,000
$2,930
$2,785
$2,468
$2,236
$2,213
$1,877
$1,639
$6,000 14000
$4,000
$2,000 12000
9045
$0
8,424
7,914
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC 10000
7231
8000
5683
Target Actual
5,099
4289
6000
4000
2000
0
JAN FEB MAR AP
CNS NOC
$682
$800
$700
$600
$488
$500
$351
$346$257
$400
$248
$232
$218
$208
$300
$159
$2,813
$125
$200
$100
$0
AY
N
AR
L
JU
JA
M
M
Target A
$1,223
NOV DEC
8 9 10 11 12
ual
8 9 10 11 12
ual
Overall NOC
11994
14000
10821
10662
12000
9045
8,424
8,174
7,914
10000
7799
7231
8000
5683
5,099
5214
5137
5012
4994
4289
6000
4000
2000
0
0
0
Target Actual
CNS NOC
$682
$800
$700
$600
$488
$500
$381
$351
$346$257
$299
$400
$276
$261
$252
$248
$232
$218
$208
$300
$159
$125
$200
$100
$0
AY
V
N
AR
P
JU
SE
NO
JA
M
M
Target Actual
Web Sessions
2022 Actual 2023 Target % increase 2023 YTD YTD % Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
EU_EU
21,006 Plan 10,637 4,181 6,188 4,872 5,966 5,244 3,451 3,716 6,132 5,905 6,441 11,667
Total Traffic 69,047 74,400 7.75%
47,749 145% Actual 14,148 13,314 20,287 14,849 0 0 0 0 0 0 0 0
10,436 Plan 5,496 1,942 2,997 2,360 3,000 2,732 1,718 1,672 2,816 2,685 2,867 5,179
Overall BR 33,522 35,466 5.80%
21,120 114% Actual 6,408 6,299 8,413 6,071 0 0 0 0 0 0 0 0
3,079 Plan 1,549 599 930 675 851 672 585 766 986 843 887 1,747 O
Overall BioPharma 9,643 11,089 15.00% O
Ove v
5,990 124% Actual 1,745 1,537 2,708 2,032 0 0 0 0 0 0 0 0 rallv e
3,884 Plan 1,765 900 1,219 1,103 1,247 1,084 720 908 1,531 1,433 1,762 2,937 BRe r
Overall IMG minus r a
15,182 16,609 9.40%
8,6,5,5,013,2,2,1,081,76376 0
l
38099196 09776256482
442747096138917 0
1
10,000A
T
metamorph 12,825 261% Actual 3,224 3,286 6,315 4,781 0 0 0 0 0 0 0 0 al l
ca0l
2,964 Plan 1,578 605 781 562 658 557 301 253 569 711 655 1,419 trC F
L
Overall CNS 8,237 8,649 5.00% N g
u I
5,471 94% Actual 2,032 1,590 1,849 1,248 0 0 0 0 0 0 0 0 Tarae
Ac- P
getltS
tual R
644 Plan 249 134 260 172 209 200 126 118 230 233 270 385
Overall FLIPR 2,463 2,586 5.00%
2,343 282% Actual 739 602 1,002 717 0 0 0 0 0 0 0 0
17,191 Plan 9,722 3,273 4,197 3,538 4,328 4,163 2,540 2,362 4,117 4,337 4,702 8,137
Organic Traffic 51,580 55,414 7.43% NA
34,417 115% Actual 11,330 10,669 12,418 8,391 0 0 0 0 0 0 0 0 O
v IMG
IMG-
8,717 Plan 5,030 1,562 2,126 1,794 2,256 2,207 1,334 1,226 2,115 2,131 2,382 4,013 e Meta
Or-
BR - Organic 26,630 28,175 5.80% r morp
ganic
17,818 126% Actual 5,657 5,529 6,632 4,507 a hSes-
Or-
l ganic
2,410 Plan 1,405 439 566 392 532 468 338 337 466 501 568 930 l sions
Ses-
BioPharma - Organic 6,038 6,944 15.00% (+15%
sions
3,810 82% Actual 1,338 1,149 1,323 835 YOY
T (+15%
r Actual:
IMG - Organic minus 2,959 Plan 1,597 654 708 777 847 850 532 508 864 919 979 1,663 a
YOY
9,961 10,897 9.40% )
Ac-
979
919
864
847
850
777
708
654
532
508
Metamorph
2,4
2,1
2,1
1,7
f
1,6
1,5
Actual
74
81
17
06
63
97
6,772 150% 2,117 2,181 2,474 1,706 f 0
tual: )
2,712 Plan 1,515 549 648 485 567 487 244 211 500 621 569 1,212 i
CNS - Organic 7,245 7,607 5% c Target
Actual
4,329 68% Actual 1,635 1,266 1,428 983
R
393 Plan 174 68 150 89 126 151 92 80 172 165 204 319 ol
l
FLIPR - Organic 1,706 1,791 5% U
1,688 351% Actual 583 544 561 360 p
O
3,815 Plan 915 909 1,991 1,335 1,638 1,080 911 1,355 2,015 1,569 1,740 3,530 r
Paid Traffic 17,467 18,986 8.69% g
13,332 280% Actual 2,818 2,645 7,869 6,458 0 0 0 0 0 0 0 0 a
ni
c
1,719 Plan 467 381 872 566 745 525 384 445 701 554 486 1,166 R
o
ll
U
p
S
BR - PPC 6,892 7,292 5.80%
S
o
ci
al
S
e
s
si
e
o
n
s
(
Actual
+
751 770 1,781 1,564

1
0
3,302 103%
%
Y
O
ss
Y
,
A
c
t
u
al
:
-
io
1
6
%
)
668 Plan 144 160 365 283 319 204 247 429 520 342 319 816 n
BioPharma - Paid 3,605 4,146 15.00% s
2,180 275% Actual 407 388 1,385 1,197 R
o
924 Plan 167 246 511 326 400 234 188 400 666 514 783 1,275
ll
IMG - minus
U
p
5,221 5,712 9.40% P

ai
metamorph PPC 6,053 616% Actual 1,107 1,105 3,841 3,075

d
S
e
s
si
252 Plan 63 56 133 77 91 69 58 42 69 90 86 207

o
n
s
CNS -PPC 992 1,042 5% (

+
Actual 397 324 421 265

2
1,142 376% 8
%
Y
O
251 Plan 75 66 110 83 83 48 34 38 58 68 66 66 Y

,
FLIPR - PPC 757 795 5%

A
c
t
655 174% Actual 156 58 441 357

u
al
:
)
Organic - BR 4,754 1,476 2,009 1,696 2,132 2,086 1,261 1,159 1,999 2,014 2,251 3,793
Organic - BPD 1,222 382 492 341 463 407 294 293 405 436 494 809
Organic -IMG minus me 1,460 598 647 710 774 777 486 464 790 840 895 1,520
Organic - CNS 1,443 523 617 462 540 464 232 201 476 591 542 1,154
Total Organic - FLIPR 166 65 143 85 120 144 88 76 164 157 194 304
Rollup
2022 Paid - BR 441 360 824 535 704 496 363 421 663 524 459 1,102
Paid - BPD 125 139 317 246 277 177 215 373 452 297 277 710
Paid - IMG 153 225 467 298 366 214 172 366 609 470 716 1,165
Paid - CNS 60 53 127 73 87 66 55 40 66 86 82 197
Paid - FLIPR 71 63 105 79 79 46 32 36 55 65 63 63
NA BioPharma PPC Sessions (+50% YOY, Actual ) NA IMG PPC Sessions (+30% Actual ) NA PICO Paid Traffic (Target +50% YOY Actual
)
NA CNS PPC Sessions (+10% YOY, Actual: )
Target
Owner Improvem YTD % JAN FEB
Digital Marketing JOP Target Actual
ent
426 Plan 107 162

Total EU_EU 6.71%
1459 1,557 432 8% Actual 132 125
277 Plan 77 84
BR-Total 5.80%
948 1,003 285 9% Actual 88 81
69 Plan 13 36
Imaging 9.40%
196 214 48 -24% Actual 19 15
MS
5 Plan 3 2
FLIPR 5%
29 30 8 60% Actual 1 5
48 Plan 11 22
Ephys 5%
199 209 61 33% Actual 14 19
26 Plan 3 18
BPD 15%
87 100 30 30% Actual 10 5
BR D i gi t al MQL C NS Di
Target
Owner Improvem JAN FEB
ent
99 Plan 11 42
Total EU_EU 6.93%
366 391 110 Actual 33 40
52 Plan 6 18
BR- Multimodes 6%
224 236 62 Actual 20 20
BR-SMA (ABS 3 Plan 2 0

11%
only) 10 11 0 Actual
55 Plan 8 18
BR-Total 5.80%
234 248 62 Actual 20 20
MS
23 Plan 1 14
Imaging 9.40%
54 59 14 Actual 4 6
0 Plan 0 0
FLIPR #DIV/0!
0 0 5 Actual 1 2
12 Plan 1 4
Ephys 5%
50 53 23 Actual 5 11
9 Plan 0 6
BPD 15%
28 32 6 Actual 3 1
156 116 110 108 122 113 179 123 144 116
175 130 0 0 0 0 0 0 0 0
116 69 79 72 86 74 105 71 93 77
116 66
20 25 11 12 9 14 27 19 13 15
14 30
0 0 1 4 2 3 4 4 3 3
2 2
16 18 14 17 16 15 25 21 21 15
28 23
5 5 5 3 9 7 17 8 14 6
15 9
Ove ral l Di gi tal

Pic o Digital M Q L MQL
C NS D i gi t al M Q L FL IPR Di gi tal MQ L
46 30 28 19 41 30 47 38 31 29 Overall
37 44 0 0 0 0 0 0 0 0 Paid
MQL
47
46
44
42
41
40
38
37
3311
31
30
30 0000
27 21 20 12 26 24 29 24 13 16 50
29 000
28
190
22 20 0 0 0 0 0 0 0 0 0
1 2 0 0 0 1 1 0 2 1
Target
29 23 20 12 26 25 30 24 15 17 Actual
22 20
8 3 4 2 2 2 10 7 2 3
4 13
0 0 0 0 0 0 0 0 0 0
2 1
6 3 1 4 6 1 4 5 9 6
7 9
3 0 2 1 6 1 3 2 5 2
2 1
Ove ral l Di gi tal
MQL
Overall
Pa
idPaid
MMQL
47
46
44
42
41
40
38
37
3311
31
50 Q
30
30 0000
29 000
28
190
L-
0 PI
C
O
0 Target
Actual
Paid
Paid
MQL- -
MQL
BR
CNS
30
29
26
25
24
40
23
11
22
20
20
20
18987654311
17
15 6
12 6544 1
9
10
0
0
Target
Actual
Target
Actual
Paid
Paid
MQL
MQL- -
FLIPR
IMG
Actual
Target
Actual
Target
Target
MolDev NOC 2022 2023 2023 YTD
Owner Improvem YTD %
ent
16817 Plan
Total EU_EU 8.65%
55390 60,180 $ 12,513 -19% Actual
BR- 3535 Plan
5%
Multimodes 14372 15,111 $ 3,944 17% Actual
BR-SMA (ABS 567 Plan
11%
only) 1822 2,022 $ - -100% Actual
4102 Plan
BR-Total 5.80%
16194 17,133 $ 3,944 2% Actual
MS
9483 Plan
Imaging 9.40%
24829 27,163 $ 4,645 -46% Actual
960 Plan
FLIPR 5%
4290 4,505 $ 1,493 63% Actual
448 Plan
Ephys 5%
2091 2,196 $ 950 122% Actual
1824 Plan
BPD 15%
7986 9,184 $ 1,481 -7% Actual
BR Digital NOC IMG Digital NOC
Target
MolDev NOC 2022 2023 2023 YTD
Owner Improvem
ent
4062 Plan
Total EU_EU 9.18%
14424 15,748 4275 Actual
749 Plan
BR- Multimodes 6%
3827 4,043 1226 Actual
BR-SMA (ABS 76 Plan

7%
only) 505 540 0 Actual
825 Plan
BR-Total 5.80%
4332 4,583 1226 Actual
MS
2515 Plan
Imaging 9.40%
6786 7,424 1408 Actual
0 Plan
FLIPR #DIV/0!
0 0 1059 Actual
87 Plan
Ephys 5%
607 637 304 Actual
635 Plan
BPD 15%
2699 3,104 278 Actual
$ 4,171 $ 6,796 $ 5,849 $ 5,066 $ 2,572 $ 5,278 $ 3,698 $ 5,982

$ 5,997 $ 3,355 $ 3,161 $ 4,140 $ - $ - $ - $ -
$ 1,023 $ 1,142 $ 1,370 $ 1,137 $ 1,045 $ 778 $ 1,063 $ 1,096
$ 1,722 $ 1,093 $ 1,129 $ 752 $ - $ - $ - $ -
$ 119 $ 211 $ 238 $ 129 $ 65 $ 331 $ 256 $ 234
$ 1,142 $ 1,353 $ 1,607 $ 1,265 $ 1,111 $ 1,109 $ 1,319 $ 1,330

$ 1,722 $ 1,093 $ 1,129 $ 752
$ 2,228 $ 3,525 $ 3,729 $ 2,921 $ 810 $ 2,906 $ 909 $ 2,369
$ 2,709 $ 794 $ 1,142 $ 1,939
$ 482 $ 478 $ - $ - $ 440 $ 426 $ - $ 1,356
$ 214 $ 934 $ 345 $ 343
$ 139 $ 149 $ 161 $ 123 $ 101 $ 230 $ 181 $ 222
$ 127 $ 534 $ 289 $ 539
$ 181 $ 1,291 $ 352 $ 757 $ 110 $ 607 $ 1,289 $ 706
$ 1,225 $ - $ 256 $ 567
FLIPR Digital NOC

Pico Digit al NOC
CNS Digital NOC
692 1572 1798 696 1020 1590 2114 1045

1663 1306 1306 1270 0 0 0 0
120 264 364 350 479 188 562 262
573 363 290 120 0 0 0 0
13 5 58 48 0 109 57 95
133 270 422 398 479 297 619 358

573 363 290 120
559 868 1,089 211 533 1,056 428 526
559 305 544 771
0 0 0 0 0 0 0 0
214 506 339 5
0 65 22 87 8 26 86 1
39 132 133 160
0 369 266 0 0 210 981 160
278 0 0 214
SEP OCT NOV DEC
$ 6,001 $ 3,624 $ 6,732 $ 4,411

$ - $ - $ - $ -
$ 1,862 $ 1,010 $ 2,553 $ 1,033
$ - $ - $ - $ -
$ 72 $ 141 $ 92 $ 134
$ 1,934 $ 1,151 $ 2,645 $ 1,167
$ 2,490 $ 1,498 $ 1,661 $ 2,118
$ 302 $ 11 $ 512 $ 498
$ 300 $ 242 $ 198 $ 151
$ 974 $ 723 $ 1,716 $ 477
FLIPR Digital NOC

BPD DigitalActual
Target NOC
Pa
Overall
SEP OCT NOV DEC id NOC
Paid
N
2500
211174
O
4 179
C-
2000
166
832 60 0 692
9159
157
PI
155 100
0130 5 696
1127
1749 921 1551 C

1000 1500
104
102
O
921
0
0 0 0 0 1000
0
414 401 523 114 5001
0 0 0 0 A T0
00
00
a
ct
73 0 47 35 u r
gTarget
al
e
487 401 570 149 tActual
Paid
Paid
732 176 489 758 NOC
NOC -- BR
CNS
1000
619
573
570
487
479
422
401
398
363
358
297
290
270
200
16
149
500
0 32 876539
14 92
133
120
61386
0 0 0 0
85
100 0
26
2280
181
0
18 85 146 92 Target
Actual
Actual
Target
513 259 346 0 Paid
PaidNOC
- IMG
NOC -
FLIPR
Actual
Target
Actual
Target
Paid
PaidNOC
- IMG
NOC -
FLIPR
Actual
Target
Actual
Target

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Top Funnel MQL's

Traffic Overall Pagevie MQL Overall

Goal 5.40% YTD 13,486

Target Actual Target Actual

Goal 15% YTD 4,244

BPD Traffic Overall

Goal 9.40% YTD 5,695

Target Actual Actual

Goal 5% YTD 3,628

CNS Traffic Overall CNS MQL

FLIPR Traffic Overall FLIPR FLIPR MQL

Roll Up Organic Sessions

MQL Overall Overall NOC

Target Actual Target Actual

Target Actual Target Actual

Target Actual Target Actual

CNS MQL CNS NOC

Target Actual Target Actual

Target Actual Target Actual

P OCT NOV DEC

OCT NOV DEC

OCT NOV DEC

SEP OCT NOV DEC

P OCT NOV DEC

nel (Sessions) - NA Global website data

unnel (Pageviews) - All product pages, Pardot pages, gated

for EU - Global + DE + FR +IT + SP

s for EU_EU Digital for all Line of business

BR BPD IMG CNS FLIPR

Overall Sessions Overall Digital MQL

Target Actual Target Actual

Goal 5.40% YTD 11,616

Overall BR Sessions Overall BR Digital MQL

Goal 15% YTD 3,416 8,022 15% YTD

Target Actual Target Actual Target Actual

Goal 9.40% YTD 4,435

Overall IMG Sessions Overall IMG IMG Digital MQL

0 JAN FEB MAR APR MAY JUN JUL AUG

Goal 5% YTD 3,245

Overall CNS Sessions Overall CNS CNS Digital MQL

JAN FEB MAR APR MAY JUN JUL AUG

Target Actual Target Actual Target Actual

Overall FLIPR Sessions Overall FLIPR Digital MQL

7.43% YTD 18,960

Roll Up Organic Sessions Roll Up

5.80% YTD 10,063

15% YTD 2,606

EU BPD Organic Sessions EU BPD

Target Actual Actual

9.40% YTD 3,348

EU IMG Organic Sessions EU IMG

Target Actual Actual

EU CNS Organic Sessions EU CNS

EU CNS Organic Sessions EU Flipr

15% YTD 19,790 4,634 11% YTD

Roll Up Paid Sessions Roll Up Overall Paid MQL

Target Actual Actual

15% YTD 3,377827 15% YTD

Paid MQL - BPD

Target Actual Actual

Target Actual Actual

EU IMG Paid Sessions Paid MQL - IMG

5% YTD 1,407 298 5% YTD