Arun Starch:

Sustainable Growth
Plan

Aaditya Chopra
Harivansh Sharma
Harsh Khatri
Prabal Behra
Sumangla Bafna
Resources & Competencies
• Production Capacity: Capable of manufacturing 16,000 tones of
liquid glucose.
• Market Position: Holds a market share of 12 to 13%,
establishing leadership in technology and product quality.
• Customer Base: Serves 1,500 active customers in both
organized and unorganized sectors.
• Raw Materials: Relies on maize and tapioca as primary raw
materials.
• Pricing Strategy: Adopts a policy of passing price changes to
customers, ensuring market competitiveness.

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Strategy 1. Market Focus and Expansion: Understand the importance of
targeting specific markets when expanding. Understand the
importance of market research to identify opportunities and
adapt effective distribution strategies. Develop a comprehensive
plan that includes targeted marketing, distribution and
engagement tactics to capture more of the southern market.
2. R&D Investment for Innovation: Understand the value of
allocating resources, such as excess cash, to R&D. Emphasize the
importance of fostering a culture of innovation in the company
for continuous improvement of products and services. Explore
collaboration opportunities with research institutes or industry
experts to stimulate creativity and find ways to improve and
diversify new products.
3. Product Differentiation Strategies: Understand the importance
of differentiation to stand out in a competitive market.
Understand the importance of tailoring differentiation strategies
specifically for the beer industry to meet the unique needs and
preferences of consumers. Consider factors such as taste
preferences, packaging innovations and branding strategies to
create a clear identity in the market.

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Strategy
4. Long-Term Sustainability: Emphasize the need for long-term
sustainability and growth by implementing proactive approaches.
Understand that investments in market expansion, R&D and
product innovation lay the foundation for sustainable industrial
success. Develop strategies that prioritize not only short-term
gains, but also long-term viability and flexibility in a changing
market environment.
5. Value Proposition and Customer Orientation: Emphasize the
importance of providing exceptional value to customers. Note
that emphasizing the total value proposition and improving
product quality are important factors in maintaining a loyal
customer base. Develop strategies that prioritize customer
satisfaction and engagement to increase brand loyalty and drive
long-term sustainable growth..

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Sustainable
Growth Plan

• Leaders - Defensive strategy of strategic posture can be seen

how effectively been used in the company.
• Unorganized Sector - 67% mainly focused on Pricing
• Organized Sector - 33% mainly focused on Quality
• Leverage defensive strategy for sustainable growth
• Capture price-sensitive market segment with tiered products
• Maintain focus on quality for existing customers
• Invest in brand building and sustainability initiatives

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Summary
At Arun Starch, key actionable strategies include targeted
market expansion through focused marketing tactics,
prioritizing R&D investment to foster innovation, and
implementing tailored product differentiation strategies.
Emphasizing long-term sustainability by investing in
market expansion, R&D, and product innovation while
maintaining a customer-centric approach to deliver
exceptional value and foster brand loyalty are also
essential components for sustainable growth.

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Thank you