Arun Starch:

Sustainable Growth
Plan

Aaditya Chopra
Harivansh Sharma
Harsh Khatri
Prabal Behra
Sumangla Bafna
Resources &
Competencies
• Production Capacity: Capable of manufacturing 16,000 tones of
liquid glucose.
• Market Position: Holds a market share of 12 to 13%, establishing
leadership in technology and product quality.
• Customer Base: Serves 1,500 active customers in both organized
and unorganized sectors.
• Raw Materials: Relies on maize and tapioca as primary raw
materials.
• Pricing Strategy: Adopts a policy of passing price changes to
customers, ensuring market competitiveness.

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Strategy 1. Market Focus and Expansion: Understand the importance of
targeting specific markets when expanding. Understand the
importance of market research to identify opportunities and adapt
effective distribution strategies. Develop a comprehensive plan that
includes targeted marketing, distribution and engagement tactics to
capture more of the southern market.
2. R&D Investment for Innovation: Understand the value of
allocating resources, such as excess cash, to R&D. Emphasize the
importance of fostering a culture of innovation in the company for
continuous improvement of products and services. Explore
collaboration opportunities with research institutes or industry
experts to stimulate creativity and find ways to improve and
diversify new products.
3. Product Differentiation Strategies: Understand the importance of
differentiation to stand out in a competitive market. Understand the
importance of tailoring differentiation strategies specifically for the
beer industry to meet the unique needs and preferences of
consumers. Consider factors such as taste preferences, packaging
innovations and branding strategies to create a clear identity in the
market.

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Strategy
4. Long-Term Sustainability: Emphasize the need for long-term
sustainability and growth by implementing proactive approaches.
Understand that investments in market expansion, R&D and product
innovation lay the foundation for sustainable industrial success.
Develop strategies that prioritize not only short-term gains, but also
long-term viability and flexibility in a changing market environment.
5. Value Proposition and Customer Orientation: Emphasize the
importance of providing exceptional value to customers. Note that
emphasizing the total value proposition and improving product
quality are important factors in maintaining a loyal customer base.
Develop strategies that prioritize customer satisfaction and
engagement to increase brand loyalty and drive long-term
sustainable growth..

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Sustainable
Growth Plan
• Leaders - Defensive strategy of strategic posture can be seen how
effectively been used in the company.
• Unorganized Sector - 67% mainly focused on Pricing
• Organized Sector - 33% mainly focused on Quality
• Leverage defensive strategy for sustainable growth
• Capture price-sensitive market segment with tiered products
• Maintain focus on quality for existing customers
• Invest in brand building and sustainability initiatives

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Summary
At Arun Starch, key actionable strategies include targeted
market expansion through focused marketing tactics,
prioritizing R&D investment to foster innovation, and
implementing tailored product differentiation strategies.
Emphasizing long-term sustainability by investing in market
expansion, R&D, and product innovation while maintaining a
customer-centric approach to deliver exceptional value and
foster brand loyalty are also essential components for
sustainable growth.

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Thank you