SOCIAL

FUNCTIONS
OF ART
Art performs a social function when:
it seeks or tends to influence
the collective behavior of a
group of people influencing social
behavior

it is created to be seen or used

primarily in public situations display and
celebration
Art performs a social function when:

it expresses or describes social

or collective aspects of
existence as opposed to
individual and personal kinds
of experiences
social descriptor
I. Influencing Social Behavior

cause us to bring about in

see social us decisions
influence to collectively
reality which
the way we change,
had never correct or
think, feel or
been improve upon
act
apparent to the human
us before condition
 Use of pictorial
form as a means
of putting across
a message of
humanitarian
concern as well
as ideological or
political
Image from: phaidon.com comment
Goya, Disasters of War No. 39 (1810 – 1820)
Image from: www.pbs.org

Jose Clemente Orozco, Struggle in the Orient

 Image from: ethicalsugar.com

Diego Rivera, Slavery of the Sugarcane Workers, 1931

 SATIRE
•The use of humor,
irony, exaggeration, or
ridicule to expose and
criticize institution or
people's stupidity or
vices, particularly in
the context of
contemporary politics
Image from: bellaquamarine.deviantart.com
By: Rica Palomo-Espiritu
•Use of literature as
a tool for shaping
society and its .

manners

Image from: bayaniart.com

Jose Rizal’s Novels

 Propaganda Literature
Writers are the engineers
of the human soul and •A literary
literature is a powerful technique to
political tool. manipulate the
public opinion
Joseph The production of for or against
Stalin souls is more one idea or
important than the another.
production of tanks
 Poleteismo
By: Mideo Cruz
The stage and screen as tool for political and ideological
expression
Church stained glass window
 Use of arts in
spreading
doctrine or
teaching ideas,
attitudes and
ways of
behaving
Queer Travel Advertisement
Advertising art

aims to affect the

buying behavior of
people
 Artistic Activities in Advertising Arts
Arresting
melody that Film
Production drives home the sequence that
of an message and unconsciously
attractive makes it remind
visual familiar through people of the
composition constant product or
repetition service
(jingles)
Artistic Activity in Advertising Arts
 Poster Designs

Planned that the

clear, simple
message can be
grasped and
understood at a
glance
Package Design
A small-size poster
that attracts
immediate
attention to itself,
tells the buyer
what’s inside the
container, and
convey a sales
message.
 Package Design
A small-size poster
that attracts
immediate attention
to itself, tells the
buyer what’s inside
the container, and
convey a sales
message.
 II. Display and Celebration
•Arts are used in the
commemoration of
important
personalities in
society

Presidential Portraits
 Rizal Monument
• At least 118 monuments
in the Philippines and
several others outside
the country (China, USA,
Spain, Mexico, Japan,
Italy, Singapore, Peru)
• Monument in Rizal Park
was designed by Swiss
sculptor Richard Kissling
 Gen. Aniceto
Lacson monument,
Talisay City
•Arts are linked to
rituals.
•Rituals have played
an important role in
people’s lives and
have influenced the
growth of certain
arts as well
•Employing arts in
public celebration
such as festivals.
•It does not matter that
these objects last for
only a few days, they
are really meant to
serve only a particular
occasion.
•Music and dance
are most often
employed in the
celebration of
important phases
of life.
 III. Social Descriptors
•Art works are vital
historical documents
•Art works describe
aspects of existence
at certain periods.

The Greek Parthenon,

(447-432 BCE)
Historical information
on the peoples way
of life revealed by
portraits

Romana Carillo portrait

Justiniano Asuncion, (1875)
 Criteria: Advertising Arts Production

Appeal Clarity
Creativity 15 pts 10 pts
(can get the (the
15 pts
attention of the message/ the
(use of props viewers/ benefit of the
and mastery)
audience product easily
impact) understood)
Carlos Botong Francisco, Muslim Bethrotal
Get Along