Quarter 1 – Module 3: Online Navigation

Online Navigation- The manner of collectively searching for and saving requested information through the computer
from databanks that are online is known as Online Navigation. Years ago, the traditional way of obtaining certain
information is through books, which is very different from the online search on the internet. Online navigation is an
attempt to be more precise in providing information based on a certain word.

Search engines are software systems that are designed to search for information on the World Wide Web. The
search results are generally presented in a line of results often referred to as search engine results pages. Examples
of Search Engines are Baidu, Bing, Yahoo, DuckDuckGo and the most recognized engine Google. Google is the most
known and most used search engine in the world. According to Net Market
Share, 92.57 percent of the Search Engine Market has been acquired by Google.

MOST POPULAR SEARCH ENGINES

1. Google- What made Google the most popular and trusted search engine is the quality of its search results.
Google is using sophisticated algorithms to present the most accurate results to users.
Google’s founders, Larry Page and Sergey Brin, came up with the idea that websites referenced by other
websites are more important than others and thus deserve a higher ranking in the search results.

2. Microsoft Bing- Bing was renamed Microsoft Bing in October 2020.

The best alternative search engine to Google is Microsoft Bing. Bing’s search engine share is between 2.83%
and 12.31%.
Bing is Microsoft’s attempt to challenge Google in search, but despite their efforts, they still did not manage to
convince users that their search engine can be as reliable as Google.
Their search engine market share is constantly low even though Bing is the default search engine on Windows
PCs.
Bing originated from Microsoft’s previous search engines (MSN Search, Windows Live Search, Live Search), and
according to Wikipedia is the #26 most visited website on the Internet.

3. Yahoo - is one of the most popular email providers, and its web search engine holds third place in search with
an average of 1% market share.
From October 2011 to October 2015, Yahoo search was powered exclusively by Bing. In October 2015, Yahoo
agreed with Google to provide search-related services, and until October 2018, the results of Yahoo were
powered both by Google and Bing.

4. Baidu - Baidu has a global market share between 0.68% and 11.26%.
Baidu was founded in 2000 and is the most popular search engine in China. Its market share is increasing
steadily, and according to Wikipedia, Baidu is serving billions of search queries per month. It is currently ranked
at position 6, in the Wikipedia Website Rankings.
Although Baidu is accessible worldwide, it is only available in the Chinese language.

5. Yandex.ru - Russia’s most popular search engine, has a global market share between 0.5% and 1.16%.
According to Wikipedia, Yandex.ru is among the 10 most popular websites on the Internet, with a ranking
position of 8 in Russian.
Yandex presents itself as a technology company that builds intelligent products and services powered by
machine learning.
According to Wikipedia, Yandex operates the largest search engine in Russia, with about 65% market share in
that country.

6. DuckDuckGo- DuckDuckGo’s search engine market share is around 0.66%.

According to DuckDuckGo traffic stats, they are serving on average 90+ million searches per day but still, their
overall market share is constantly below 0.6%.
Unlike what most people believe, DuckDuckGo does not have a search index of its own (like Google and Bing),
but they generate its search results using various sources.
In other words, they don’t have their own data but they depend on other sources (like Yelp, Bing, Yahoo, and
StackOverflow) to provide answers to users’ questions.
This is a big limitation compared to Google, which has a set of algorithms to determine the best results from all
the websites available on the Internet.
On the positive side, DuckDuck Go has a clean interface, it does not track users and it is not fully loaded with
ads.

7. Ask.com- Formerly known as Ask Jeeves, Ask.com receives approximately 0.42% of the search share. ASK is
based on a question/answer format where most questions are answered by other users or are in the form of
polls.
It also has the general search functionality but the results returned lack quality compared to Google or even
Bing and Yahoo.

8. Ecosia- Ecosia is a Berlin-based social business founded by Christian Kroll in 2009. The main reason ecosia was
created was to help in financing planting trees and restoration projects. It is thus known as the “tree planting
search engine”.
How does ecosia work? Ecosia is a Bing partner, meaning that Bing powers its search results. Ecosia makes
money to support the planning of trees by displaying ads in their search results. Every time an ad is clicked,
ecosia gets a small share. It is estimated that it takes approx 45 searches to finance the planting of one tree.
In terms of search engine market share, Ecosia’s share is around 0.10%.

9. AOL.com- The famous old-time AOL is still in the top 10 search engines with a market share that is close to
0.05%.
The AOL network includes many popular websites like engadget.com, techchrunch.com, and
huffingtonpost.com. On June 23, 2015, AOL was acquired by Verizon Communications.

10. Internet Archive- archive.org is the internet archive search engine. You can use it to find out how a web site
looked since 1996. It is a very useful tool if you want to trace the history of a domain and examine how it has
changed over the years

Research Skills
In order to achieve or access what you are looking for, you need to improve yourself. As the old saying goes,
“Practice Makes Perfect”. Good research is a product of multiple and continuous searches, here are some skills you
can improve or adapt to:
1. Critical Thinking – As you search through the web, you must think very carefully about the information that you
have gathered. Critical thinking involves the ability to reflect on the information presented to you.
2. Data Organizing – A good researcher can organize his/her collected data. As you collect those data, be sure to
track where specific information is gathered.
3. Research Presenting – Part of your research is the actual writing, be creative and reflective in writing your search,
explain every detail and step into achieving your objective.

Remember that not all searches are good ones, some are considered as satirical or untrue. Here are some tips in
identifying good searches from satirical searches.

1. If the contents of the source are too impossible to happen, or too good to be true, then there must be something
wrong.
2. If the site started as a false site for public figures such as TV personalities or political figures, then uploaded stories
from different sources, it is a satirical one.
3. If the site is unfamiliar and continuously popping ads, then it is satirical.

Examples of Satirical News

a. The 2 years in K-12 Curriculum for Senior High School has been removed.
b. President Duterte resigned as the leader of the Philippine nation.
c. You can win 1 million pesos just by answering a given survey form.
d. A certain actress/actor is alleged as pregnant being in another country for a long time.