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Two character distinguish the Samsung logo from other companies logos, first is the. On the 31st
august, 2012, the Japans District courtcame to a rulingthat Samsungs Galaxy Smartphones
andtabletshad not violatedthe Apple patent.one of thejudgessaidthattheproducts of Samsung did not
do not usethesame technology as that of the plaintiff. Iachetti, Claudio. Competitive Dynamics in the
Mobile Phone Industry.Texas: (New York. In the aspect of brand awareness, it is recommended that
Samsung should embark on. Theproblemarose from thedesigning of the Smartphones which
havedominatedtheworldwidemarket. These two companies should take good steps towards making
their innovations sell out in thebusiness. This is 100% legal. You may not submit downloaded papers
as your own, that is cheating. Also you. This essay investigates the value and the importance of
intangible assets for apple Inc. Case One: apple Inc apple had a problem maintaining its position in
the market after the death of Steve Jobs. Apple logos have now is after a long and deep thinking, a
story is behind this logo evolution. Investors interested in investing in Apple are likely to get a lower
return on their investment compared to Samsung. The brand name signified a level of quality and
consistency consumers could trust. Thus. In fact, in our economy, discounts are one of the primary
mechanisms that. The crucial part of brand awareness is the brand name dominance because when a
recall. Apple, however, extends only a tiny wholesale discount on its Macs and iPads to your retailer
of. This disparity in demographics is a good indicator of the product market. Scholars and economists
have noted that since the creation of Apple, Samsung has been forced to revamp and re-strategize
itself every so often to keep up with the threat. Using quantitative and qualitative research methods
together. During the third quarter of 2011, Samsung surged past Apple to the number one spot
among phone manufacturers, based on shipments. Questionnaires were handed out to 20 persons
randomly. Apple was one of Samsung's largest buyers, ordering billions of dollars of parts for
electronic devices. The efficiency of the firm can be measured using the DuPont analysis. Theapple
companyfiledthesuite four days before therelease of the iPhone. The giant firm then expanded
operations opening up branches all over the world while retaining its original brand name Samsung.
Raw data were collected, sorted and matched to lay the ground for analysis.
Thecourtalsodeniedtheallegationsthat Samsung hadcopiedthedesigns of the iPad and the iPhone.
Applesubmittedallthe data thattheyhad towards Samsung using their sameproducts as part of their
data. Thus it can be said that in the near future Apple will have an upper hand in the market due to
its. John, Palfrey, Intellectual Property Strategy. (New Jersey: MIT Press. Apple produces
technologically varying products to meet varying needs.
Branding doesn’t mean logo - Easy guide to create a powerful branding for you. It comprises
numerous subsidiaries and affiliated businesses, most of. Apple Product Line Apple 1 was the first
computer handmade by Steve Wozniak (Apple co-founder) under the name Apple in 1976. Samsung
now sells one in every three smartphones and has more than double Apple’s market share. This
would determine whether such an entity enters the market early. All of the work—design,
engineering, testing, everything—would have to be conducted in super-secure, locked-down offices.
Once again, Samsung countersued and agreed to pay royalties only after the International Trade
Commission found for Kodak. On the 31st august, 2012, the Japans District courtcame to a
rulingthat Samsungs Galaxy Smartphones andtabletshad not violatedthe Apple patent.one of
thejudgessaidthattheproducts of Samsung did not do not usethesame technology as that of the
plaintiff. Andrew, Trask, Betting the: Complex Negotiation Strategies for Law and Business.
(Oxford. Right now, there is a smartphone user base in the billions. This facet of brand,has
implication for the way the brand act. AppleCompany hadseveralways and differenttheories of
Infringement andthejuryhadnoanyotheroptionother than presentingall of them. Samsung has also
created a plethora of applications and upgrades, which make it equal to Apple in formatting and bells
and whistles. Price: When respondent were asked if their Smartphone is a good value for the money
they. Samsung, so Samsung should improve their software i.e. BADA and make it better and less.
Apple awareness tools is the logo the smart and simple design of. DuPont analysis measures assets of
their gross book value to produce a higher return on equity. Read on to discover stories and not many
known facts about the tech hulks. Apple has simply distilled these standard tactics into a retail
strategy that. The main requirement of the research was to compare the two companies. Apple iPhone
was launched in 2007 and two years later, in 2009, Samsung released their first Galaxy phone on the
same date. It has been revolutionizing personal tech for decades. Be it flying, cooking, innovating,
and even revolutionizing the whole world with unbelievable technology. The test examined eight
smartphones running different operating systems to see just how much. Apple has been in court over
thematterform anytime andit has suedmanycompanies with cases of patent across theentire
technology. Apple has a higher financial leverage than Samsung Company. The comparison of the
score of the two brands in table 1 and 2, shows that Samsung. After therulinganddue to
thecomplaintthatthe Samsung Company hadgiven out their thoughts there were reconsideration
andthecourtruledthatthese rules would be applicable to the German marketonly. Samsung objected
the ruling that had been made by the court by judgeKohs decision and they said that court had gone
ahead and not involved the evidence that proved Apple was introduced by Sony to develop the
iPhone. The responses given will be used for the academic purpose to complete.
The benefit of brand knowledge is relevant for high tech. Students chose brands that reflect their
personality, hence their brand preference. Competition is paramount to thebusinessandsowhenthese
two companies are fightingforthepatentviolationrulesitcreates a challenge to the innovators to
continuecoming up with betterinventions in thefuture in order to market their goods. The rankings are
based on the experiences of 3,375 tablet owners who responded between March. After
therulinganddue to thecomplaintthatthe Samsung Company hadgiven out their thoughts there were
reconsideration andthecourtruledthatthese rules would be applicable to the German marketonly. The
higher the ratio the better the firm is performing. To list who all have helped me is difficult because
they are so. JD Power's survey notes that Samsung is the only manufacturer to improve across all
five. After conducting the research, with the help of secondary and primary data, the researchers
have. Software and other services necessary for the proper functioning of the devices are also
offered by the company including networking and third party software and hardware products.
Samsung has been able to compete due to the advantage that it has created a tough image for
decades on end and has established goodwill with the globe (Thamhain, 2014). Self-image is the
consumer internal mirror and he also pointed out that consumer creates. Copyright, 2013) pg. 9.Apple
has triedsomuch to fight Samsung andit non-predictable whatApple is going to achieve in
thecomingyearsiftheycontinue with thesametrend. It comprises numerous subsidiaries and affiliated
businesses, most of. Individual And Contextual Factors That Affect Australian. All interesting
factoids, and there's many a discussion we could have about each of them. It's. Apple may sit in top
position now, but has lost its mojo over the last couple of years through. The money was to be
awarded to the Silicon Valley Company which ownsthe Apple products. Although the name
Samsung is synonymous with sophistication among South Koreans, the. The results of the survey
conducted (questionnaire attached in annexure) are as follows. The gross profit margins for the two
firms are close to equal. The company is a dealer of designer software, electronics, and provision of
computer services (OGrady, 2012). Therefore we can say Apple is doing well on its gross
profitability margin since it’s almost equal to that of its key competitor. However, the court case
wasn’t the first guard of Apple against Samsung. DuPont analysis measures assets of their gross book
value to produce a higher return on equity. Adverts mocking Apple fans, and heavy investment in
product placement and in distribution channels have strengthened its Galaxy mobile brand. This
research is being carried out to evaluate and present the loyalty program of the American firm, apple
Inc. Ltd Nikita Jangid Consumer perception towards smartphones. This has been facilitated by the
growing levels of foreign direct investments which have led to the introduction of intellectual
property laws that are consistent with international standards. Detailed analysis of strength and
weakness of Apple Inc relative to Samsung.
A Comparative Study Of Business Strategies Between Korea. Read on to discover stories and not
many known facts about the tech hulks. He immediately trimmed most of the product density in
Apple and made the company as slim as possible and launched new sleek products. Due to the fact
that customers are being exposed to more and more brands and. Keep on browsing if you are OK
with that, or find out how to manage cookies. If Smartphone producers could understand this, they.
While the company has continued to increase its market share in the last two years, its profit share is
still very low compared to samsung, its main competitor. The use of the gross book value is aimed at
getting the actual return on equity without accounting for depreciation which artificially reduces the
return on equity. Apple Company has alwaysbeenknown to askforcash as a way of
compensationwhenitcomes to theinjunctions. (Edward Elgar Publishing, 2012) Pg. 67. Between the
two devices, samsung 's Galaxy is the most preferable because of its unique features. ? samsung 's
Galaxy versus Apple's IPhoneSamsung's galaxy and Apple's iPhone are two Smartphones with
advanced features and high-end components preferred by many users. Moon Ji-hun, head of brand
consultant Interbrand's Korean operation, adds: “When your brand. Brand is a physique. A physique
deal with the physical aspect of the brand.It is a. This is 100% legal. You may not submit
downloaded papers as your own, that is cheating. Also you. Hence I would like to discuss the fierce
battle raging between. Who was right? Samsung was right.” After this and all the cases in between
this first court case, Samsung didn’t stay shut. Apple has claimedcases of patent involvingall their
appliancesstarting from thespecifications of the operating system to the graphical user interface
andotherminorthingssuch as thephysicallook of their gadgets to thehardware itself (Oxford: Oxford
University Press. Android By Jeremiah Collins Smartphones are a handheld computer that also acts a
phone. In this section, the results of the survey about respondents’ preferences will be reported. From
that event, Samsung dared from being a supplier of technological equipment to a competitor in
market share. Samsung not only competes with Apple in the notebook, tablets, and smartphones
market, It also supplies Apple with crucial items for iPhones like OLED display and flash drive
memory chip for storage. Roger Miller, Business Law Today, Standard: Text and Summarized Cases.
(New York: CengageLearning, Copyright, 2012). The liquidity ratio of choice is the current ratio.
Consumer Attitude Towards Mobile Shopping Consumer Attitude Towards Mobile Shopping
Research Research Report Report Environmental scanning Environmental scanning The Nature and
Purpose of Research The Nature and Purpose of Research Individual And Contextual Factors That
Affect Australian. Andrew Murray, Information Technology Law: The Law and Society. (Oxford:
Oxford University Press. It is easy to understand and signifies the best quality of products. Worse
still, if the firm is not able to pay up its debts it is at risk of takeover by creditors. It seems like
everyone wants the latest phone to set a trend. Apple has a higher financial leverage than Samsung
Company. Let us write or edit the research proposal on your topic. Samsung, as it saw handsome
revenues in the smartphones segment, mocked Apple in many ways.
Quaker Oats, Ivory Soap, and Levi have instilled in consumers a degree of confidence that their. The
most famous Samsung phones are Galaxy, after the first launch in 2009. Apple Inc. is an American
multinational corporation headquartered in Cupertino, California, that. While a competitor can copy
a company’s product but its. Think about this, the first computer was built in 1822, by a smart
human called Charles Babbage. August 2012 thejudgeswhowere to presidethecase that hadbeenfiled
by Samsung and after reviewing thecaseallthejudgescame up with severaldecisions(New Jersey: MIT
Press. Samsung (2014). 2013 Samsung electronics annual report. Secondly, there are competitors like
samsung who cannot be underestimated. I would like to thank my college library, for having
provided. During the third quarter of 2011, Samsung surged past Apple to the number one spot
among phone manufacturers, based on shipments. But if the company didn't have any successful
customer retention tactics in place to convert these individuals into devoted brand ambassadors, it
would all be for nothing. To list who all have helped me is difficult because they are so. This was the
most important part of the data collection process. Bhavik Parmar Consumer Buying Behavior -
APPLE VS SAMSUNG Consumer Buying Behavior - APPLE VS SAMSUNG Ekram A Attai A
study on Comsumer Behaviour towards Online Shopping in Maharashtra A study on Comsumer
Behaviour towards Online Shopping in Maharashtra Gauri Belan What's hot ( 20 ) BBA Minor
Project Report on Airtel BBA Minor Project Report on Airtel Apple - Consumer Behaviour Apple -
Consumer Behaviour Research Methodology of Samsung Electronics Co. Thecompanies will be
forced to deliverqualityproducts to themarket. Samsung however seemed like it was ignoring
Apple’s claims of plagiarism and trying to put the burden on Apple themselves. Price: When
respondent were asked if their Smartphone is a good value for the money they. There was a time
when samsung held an insignificant percentage of the electronics and cellular market and had the
lowest consumer following. Apple was very serious about their smartphone launch and now with this
case too. The giant firm then expanded operations opening up branches all over the world while
retaining its original brand name Samsung. We use cookies to create the best experience for you. As
stated earlier in the research purpose, the purpose of the research is to compare. I would like to
acknowledge the following as being idealistic. A ratio of sales to liability can be used to measure the
firm’s effectiveness in managing its human resource. The comparison will be based on the
employment potential of the two companies in terms of number and quality (Edwards, 2014). Case
One: apple Inc apple had a problem maintaining its position in the market after the death of Steve
Jobs. The products of Samsung compete well with Apple products in the market thus the need to
compare them. The crucial part of brand awareness is the brand name dominance because when a
recall. Survey respondents scored Apple's iPad higher than Samsung's tablets in four of five
categories -. Brand loyalty of current customers represents a strategic assets, and.
A Comparative Study Of Business Strategies Between Korea. Sony, LG and now Nokia, so why has
it become so dominant. This paper will use two case studies of apple Inc and Amazon to demonstrate
how companies use their resources and core competencies to achieve competitive advantage during a
time of crisis. The sample size of the questionnaire survey is 100 participants. Apple has simply
distilled these standard tactics into a retail strategy that. As shown in Figure, Retention Rate,
demonstrate that in the survey conducted by UBS. Section 2 explains about thehearing of bothcases
in othercourts and subsectiononeanalyzesthefinalruling. Launched the Macintosh in 1980 and this
began the winning strike for apple. Otheroptions that are offered are such as an agreement with
thecompaniesthatit has sued. Considering all the above mentioned factors, the researchers have
accepted the hypothesis H1. While making an attempt to learn more on the future scope of the
industry with respect to these. The rivalry began. Reasons why Apple is dominating wearables
industry Apple dominates in wearables Industry. We kindly appreciate your time and effort to
answering the questions. If Smartphone producers could understand this, they. Samsung now sells
one in every three smartphones and has more than double Apple’s market share. After conducting the
research, with the help of secondary and primary data, the researchers have. The firm can probably
invest more in assets that generate more income so as to increase its profitability. Samsung won
rulings in South Korea, Japan, and the UK. Apple Inc (2014). United States Securities and Exchange
Commission Form 10-K Annual report 2013. Apple iPhone was launched in 2007 and two years later,
in 2009, Samsung released their first Galaxy phone on the same date. USA, which is well known for
it good high tech and electronic production. For Samsung, it has been through
thepatentinfringementsuits. Smartphone. An understanding of brand equity, personality and identity
in Smartphone is. So much so, that the computer that once occupied a whole room by itself, now sits
in your hand. I always base my work on the data and it is always applied logic in it (Thonney, 2003).
As stated earlier in the research purpose, the purpose of the research is to compare student preference
between Apple and Samsung brand equity and identity in Smartphone in other to ascertain how
brand equity and identity influence students preference in buying Smartphone. Brand equity is
among the few strategic assets available to the. It comprises of brand loyalty, brand awareness,
brand. Tim Cook took over, but he had a huge task ahead given that apple was going through an
extraordinary crisis (Ekener-Petersen, and Finnveden, 2012). Apple was extremely infuriated with
this and dragged the matter into court, showcasing that the company is super sensitive about this
issue.