FM-BINUS-AA-FPU-132/V2R3

Binus University
Jakarta

SUPERVISOR ASSIGNMENT DOCUMENT NON-CLASS - THESIS - (6 CREDITS)

(ARTIKEL ILMIAH)
MANAGEMENT PROGRAM
MANAGEMENT STUDY PROGRAM
BINUS BUSINESS SCHOOL UNDERGRADUATE PROGRAM
2023, EVEN SEMESTER

Due to thesis writing by following students,

2440016432 MARIA VANESSA Management Binus Alam Sutera

WIDYANINGRUM

Topic: Digital Business

Thesis Title in Bahasa*:

PENGARUH BRAND IMAGE, HARGA PROMO, FORMULATION, DAN PACKAGING TERHADAP

KECENDERUNGAN PEMBELIAN PRODUK TERHADAP GENZ AND BINUSIAN

Thesis Title in English*:

THE CORRELATION BETWEEN BRAND IMAGE, PROMOTION, PRODUCT FORMULATION AND

PACKAGING TOWARDS THE BUYING HABBITS OF GENZ AND BINUSIAN

*thesis title that would be listed on the diploma certificate would be referred to the thesis title on the
FII document

Would like to request to,

D2235 Enggal Sriwardiningsih Supervisor 1

As thesis supervisor for student stated before. The mentioned supervisor will act as input and thesis
content advisor, to obtain good quality thesis.
In extend as systematic and Bahasa Grammar advisor in Thesis Writing.
Thank you for the cooperation.

Jakarta, 05 March 2024

Head of Program Management

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