Republic of the Philippines

Department of Education
Region V-Bicol
School Division of Sorsogon
PILAR NATIONAL COMPREHENSIVE HIGH SCHOOL
Marifosque, Pilar, Sorsogon
SCHOOL ID: 302230

March, 2024

THE RESPONDENTS

Pilar National Comprehensive High School

Marifosque, Pilar, Sorsogon

To the respondent:

Good day! The individuals undersigned are Grade 12-ABM students who are currently working on their
research in inquiries, investigation, and immersion (3 I’s) research entitled, “THE EFFECTIVENESS OF PRICING
STRATEGIES OF SARI-SARI STORE TO THE CUSTOMER’S SATISFACTION IN MARIFOSQUE, PILAR,
SORSOGON” as part of the requirements for the subject.

In this regard, we may be permitted to select you as one of the respondents of this research. Any
information obtained from you will be kept strictly confidential and used solely for research purposes.

Your consideration and cooperation will be much appreciated.

Sincerely yours,

Aiceile Alcantara

Mica Ella Astillero

Dincel Montales

Jonash LLacer

Dharel Leosala

Jayson Mojar

Grade 12-ABM Researchers

Noted by:

Mrs. Marife D. Cantoria

Research Adviser

Approved by:

Ms. Noemi B. Lumbao

Principal II
 PILAR NATIONAL COMPREHENSIVE HIGH SCHOOL
Marifosque Pilar, Sorsogon
Senior High School Department
Academic Year 2023-2024

SURVEY QUESTIONNAIRE

THE EFFECTIVENESS OF PRICING STRATEGIES OF SARI-SARI STORE TO

THE CUSTOMER’S SATISFACTION IN MARIFOSQUE, PILAR, SORSOGON

Name (Optional):
Name of the Store:
Age:
Sex:

I. Put a check mark (✔) in the blank that corresponds to your answer. If the strategy you use
isn’t in the given options. Kindly write it in the blank provided. (Lagyan ng tsek ang blangko
na tumutukoy sa iyong sagot.)

● What are the pricing strategies that you use in your sari-sari store?
Mark-up pricing( pagbibigay pahintulot sa mga nagbebenta na magalagay Ng patong
sa bawat produktong ibinebenta.)
Target return pricing (pagbibigay-daan ito sa isang tagagawa ng produkto na mabawi
ang isang partikular na pamumuhunan.)
Odd pricing or psychological pricing(ito ay isang pagpepresyo na naglalagay ng
kakaibang numero sa dulo ng mga presyo. Hal. Php 1.00)
Loss leader pricing (isang pagpepresyo ng produkto kung saan ay binababaan ang
presyo upang maakit ang mga customer)
Price lining (diskarte sa pagpepresyo kung saan ang iba't ibang bersyon ng parehong
produkto ay inaalok sa ibang presyo,mababa/mataas na halaga.)
Prestige pricing (ito ay naniningil ng presyong mas mataas kaysa sa unit cost nito.)
Marginal pricing(pagpepresyo sa produkto sa isang hanay na mas mababa sa halaga
ng yunit nito ngunit mas mataas kaysa sa variable cost ng unit.)
 Predatory pricing (nagpepresyo ng produkto na mas mababa kaysa sa variable cost
ng unit.)
Going rate pricing (paglalagay ng presyo sa mga produkto ng parehas o malapit sa
presyo Ng kanilang kakompetinsya)
Promotional pricing ( pansamantalang pagbawas o pagbaba Ng presyo para Mang
inganyo Ng mga mamimili)
Price skimming ( Ang presyo Ng pagbebenta neto ay mas mataas pa kaysa sa halaga
Ng yunit neto)
Penetration pricing ( pag-aalok ng kalakal sa pinakamababang presyo at pagkatapos
ay itaas na kapag nakamit na ang target na bahagi sa isang merkado/sari sari store.)
Other(please specify)

II. Put a check mark (✔) in the corresponding column to your answer. (Lagyan ng tsek ang
hanay na tumutugma sa iyong sagot.)

Very Effective Sufficiently Not Less than Very not

effective effective effective effective effective

How effective is the

current pricing
strategy that you
employ?
Is it effective for
your sari-sari store?

Is it effective for
your customers as
well?
III. Shade the circle that corresponds to your answer. If the benefits you get aren’t in the
choices provided. Please kindly put it in the blank provided at the bottom. (Kulayan ng itim
ang mga bilog na tumutukoy sa iyong sagot at pag wala ang iyong sagot o may nais kang
idagdag, pwede mo ito ilagay sa blangko na nasa ibaba.)

● What are the benefits does your sari-sari store gain in having a pricing strategy?

Gain more customers

Increased profit
Increased sales
Attract more customers
Gain a reputation for being a trustworthy entrepreneur
Customer Loyalty
Others (please specify)

IV.