SURVEY QUESTIONNAIRE

Respected madam/sir:
As part of our study, we would like to gather some information from you which will help us in
an in-depth study of the Factors Affecting Consumers’ Buying Behavior in Patronizing Milk Tea. The
information provided by you will be kept confidential and will be used for academic purpose only. We
would be obliged if you cooperate with us in filling the questionnaire.

Thank you.
I. Name (optional): ___________________________________
Gender

Male Female
Age (in years)
20 Below 21-30 31-40 40 above
Income (Monthly)

10,000 Below 11,000 to 20,000 21,000 to 50,000 51,000 above

Education (Educational Attainment)

Elementary Secondary College Post college

Occupation
Self-employed White-collar Blue-collar Unemployed
Retiree OFW Student
Frequency of visit to a milk tea shop
Once a week Twice a week Three times or more
II. Please rate the following Personal factors which influence your purchase decision.
(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, Strongly disagree-1)
No. Factors 5 4 3 2 1
1 I often buy milk tea spontaneously
2 I often buy milk tea without thinking of the price
3 “Buy now, think about it later” describes me
4 I carefully plan most of my visit to a milk tea shop
5 I consider my financial condition before my purchase
6 I often change to another product if I had bad
experience with the current one.
III. Please rate the following Cultural factors which influence your purchase decision.
(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, Strongly disagree-1)
No. Factors 5 4 3 2 1
1 I consider my educational attainment on my purchase.

2 Trends encourage me to purchase milk tea.

3 I consider the brand on my purchase.
4 I consider my interest on purchasing milk tea.
5 My age group affects my purchase.

IV. Please rate the following Social factors which influence your purchase decision.
(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, Strongly disagree-1)
No. Factors 5 4 3 2 1
1 I consider my friends opinion when visiting milk tea
shop
2 I consider my Family’s opinion when visiting milk tea
shop
3 I use social networking site to spot the latest milk tea
trends
4 My family influences my decision in patronizing a
milk tea shop.
5 I count people’s opinions before visiting a milk tea
shop.
6 Sales promotion activity encourages me to visit milk
tea shop
7 I consider the taste of the milk tea on my purchase

V. Please rate the following Psychological factors which influence your purchase decision.
(Strongly agree-5, Agree-4, Neutral-3, Disagree-2, Strongly disagree-1)
No. Factors 5 4 3 2 1
1 I take in consideration of my health in purchasing milk
tea.
2 My mood motivates me on purchasing milk tea.
3 I consider my needs in purchasing at particular times.
4 I take in consideration with previous experience of my
purchase.
5 I take consideration of my attitude on my purchase.
6 My perception about the product affects me on my
purchase.
 Republic of the Philippines
Department of Education
Region III – Central Luzon
Schools Division of Tarlac Province
CAPAS HIGH SCHOOL - SENIOR HIGH SCHOOL
Dolores, Capas, Tarlac

December 10, 2019

LETTER OF REQUEST

Milktealicious
Madam/sir:

We, the Accountancy, Business and Management (ABM) Students are currently working on our
research entitled “Factors Affecting Consumers’ Buying Behavior in Patronizing Milk Tea in Capas,
Tarlac” This is in partial fulfilment of the requirement for the subject Research Project of Academic Track
Accountancy, Business and Management (ABM) – Pythagoras Strand, Academic Year 2019-2020.

In line with this, we would like to ask your permission to conduct this research and gather information
from your agency. Please allow us to distribute questionnaires to be answered by your administration and
customers as well. Rest assured that information will be treated with utmost care and confidentiality.

Thank you and hoping that this request will merit your approval.

Very Truly Yours,

Arthur Dwaine Guillermo

Jandell Mupas
Renaleen Angeles
Raniella Mae Magpayo
Harleen Remante

Noted:
BINERO E. DAYAO
Research Project/ Adviser
 Approved:
_________________________

Milktealicious

Republic of the Philippines

Department of Education
Region III – Central Luzon
Schools Division of Tarlac Province
CAPAS HIGH SCHOOL - SENIOR HIGH SCHOOL
Dolores, Capas, Tarlac

December 10, 2019

LETTER OF REQUEST

Mang Cha-a
Madam/sir:

We, the Accountancy, Business and Management (ABM) Students are currently working on our
research entitled “Factors Affecting Consumers’ Buying Behavior in Patronizing Milk Tea in Capas,
Tarlac” This is in partial fulfilment of the requirement for the subject Research Project of Academic Track
Accountancy, Business and Management (ABM) – Pythagoras Strand, Academic Year 2019-2020.

In line with this, we would like to ask your permission to conduct this research and gather information
from your agency. Please allow us to distribute questionnaires to be answered by your administration and
customers as well. Rest assured that information will be treated with utmost care and confidentiality.

Thank you and hoping that this request will merit your approval.

Very Truly Yours,

Arthur Dwaine Guillermo

Jandell Mupas
Renaleen Angeles
Raniella Mae Magpayo
 Harleen Remante

Noted:
BINERO E. DAYAO
Research Project/ Adviser

Approved:
__________________________
Mang Cha-a

Republic of the Philippines

Department of Education
Region III – Central Luzon
Schools Division of Tarlac Province
CAPAS HIGH SCHOOL - SENIOR HIGH SCHOOL
Dolores, Capas, Tarlac

December 10, 2019

LETTER OF REQUEST

Puff and Pearls

Madam/sir:

We, the Accountancy, Business and Management (ABM) Students are currently working on our
research entitled “Factors Affecting Consumers’ Buying Behavior in Patronizing Milk Tea in Capas,
Tarlac” This is in partial fulfilment of the requirement for the subject Research Project of Academic Track
Accountancy, Business and Management (ABM) – Pythagoras Strand, Academic Year 2019-2020.

In line with this, we would like to ask your permission to conduct this research and gather information
from your agency. Please allow us to distribute questionnaires to be answered by your administration and
customers as well. Rest assured that information will be treated with utmost care and confidentiality.

Thank you and hoping that this request will merit your approval.
 Very Truly Yours,

Arthur Dwaine Guillermo

Jandell Mupas
Renaleen Angeles
Raniella Mae Magpayo
Harleen Remante

Noted:
BINERO E. DAYAO
Research Project/ Adviser

Approved:
__________________________
Puff and Pearls

Republic of the Philippines

Department of Education
Region III – Central Luzon
Schools Division of Tarlac Province
CAPAS HIGH SCHOOL - SENIOR HIGH SCHOOL
Dolores, Capas, Tarlac

December 10, 2019

LETTER OF REQUEST

District Brew
Madam/sir:

We, the Accountancy, Business and Management (ABM) Students are currently working on our
research entitled “Factors Affecting Consumers’ Buying Behavior in Patronizing Milk Tea in Capas,
Tarlac” This is in partial fulfilment of the requirement for the subject Research Project of Academic Track
Accountancy, Business and Management (ABM) – Pythagoras Strand, Academic Year 2019-2020.
 In line with this, we would like to ask your permission to conduct this research and gather information
from your agency. Please allow us to distribute questionnaires to be answered by your administration and
customers as well. Rest assured that information will be treated with utmost care and confidentiality.

Thank you and hoping that this request will merit your approval.

Very Truly Yours,

Arthur Dwaine Guillermo

Jandell Mupas
Renaleen Angeles
Raniella Mae Magpayo
Harleen Remante

Noted:
BINERO E. DAYAO
Research Project/ Adviser

Approved:
__________________________
District Brew