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writing a Speech and purpose are most important in writing a will allow you to customize or tailor your to adjust your language, have. speech. Identifying the target audience : writing appropriately. You will be able especially your vocabulary to the type of audience you What is the purpose of your speech? What message would you like to get across? ‘The purpose and message ate two vital elements you have to think of before writing your speech. They give your speech a sense of directon. |. Guidelines in Writing a Good Speech Prior to delivering your speech, you should examine components in preparing and writ- ing it. The following are few guidelines on how to prepare and write a well thought of speech: A. Purpose or Reason for Speaking : : Why will you give a talk? Icis best to know the compelling reason for speaking. Do you like to share information? Do you want to persuade other people? Do you want to solve 4 problem? Focus on your purpose and align all ideas to it. 8. Central Message This is what your audience s lus, the message of your spe this central message, you may hhould be taking home with chem after listening to you. ech should be very clear. When your audience remembers have done your job well. C. Audience Before you begin writing your speech you should ask whom you will be speaking to, and what exactly they can learn from you. Preparing a speech for a group of student leaders for instance, may be quite different from a speech for students secking for summer jobs. Considering perspectives of your audience or thinking deeply about their needs when writing your speech is called empathic writing—the concern and sensitivity to the feelings of others. I. Structure/Organization of Speech Tes given that good writing should have a structure. Writing your speech with an intro- duction, body, and conclusion will set the foundations for a successful delivery. A. Introduction “The introduction is considered the most important part in your speech because failure 1 establish a good one will mean that you are going to lose your audience right away. Ir sets the general mood, and it may dictate how the rest of the speech will go. Below are some pointers on what to include in your introduction. 1, Salutation (greet your audience) 2. Attention Getter (a question, a brief recount of anecdote relevant to the topic, or ‘a quotation) . 3. Give your thesis, Write a thesis sentence as clear as you can. This should reflect your overall message. A, Preview the points you are going to discuss. You can use the following starters in doing so: 1 will specifically talk about three things about _______(che topic). First... tate your first point), second. ..(state your second point), and third....(state your third poin®). You should state your points in complete sentences. B. Body “The body of your speech contains the most part of your speech, It is important to sign post your points or arguments clearly and support them with accurate and clear details. Follow what you have previewed in the introduction. Do not add more points or do not stray from your organized points or arguments because it may confuse your audience or the other points you may add may overwhelm your audience. “The body of your speech may be outlined like the one below: Point/argument #1 Supporting derail #1 Supporting detail #2 Supporting detail #3 Point/argument #2 ‘Supporting detail #1 Supporting detail #2 Supporting detail #3 Point/argument #3 Supporting derail #1 Supporting detail #2 Supporting derail #3 ¢ Conclusion similar to your introduction, the conclusion of ‘your speech may be equally important Incase your audience wll forget what you have discused, this isthe chance o remind them your overall message and the most important points or arguments you have told them. You should consider the conclusion of yous speech as an opportunity to: 1. synthesize or Summarize your main points remind the importance of your speech . leave your audience with . close with a final though: Positive memories or learning experiences or with a call to action if necessary Delivering a Speech |. Using Your Voice Just lke John F. Kennedy and other famous speech givers, you can use your voice t© accomplish many things. For example, you can raise your voice in order to emphasize @ point of to produce a strong emotion as when a speaker shows anger at what is perceived to be injustice or wrong, especially when matched with a very low pitch. You can also soften your voice to show intimacy or to solicie sympathy from your audience. A rising ox shrill tone can be skilfully used to express sarcasm. You can also change your voice to produce a comical effect if that is needed in your speech delivery. In order to use your voice effectively, you need to know in which part of your speech you will use a specific form for your voice. Also, you must take care not to use the same form over and over again. You must also know the cultural preferences of your audience. For example, an audience may find it irritating to hear a woman speaking in a shrill tone ot for a man to sound like a woman when speaking, This skill is known as modulation. Modulation refers to how the speaker controls his or her voice and the shythm employed in uttering the words of the speech. In addition to modulation, a speaker must practice proper articulation. This refers to properly and appropriately pronouncing the words, phrases, and sentences in a giv- cn speech. For example, 2 Filipino speaker who tries very hard to sound like a native speaker may distract of irritate his or her audience. On che other hand, a Filipino speaker who emphasizes his or her accent may also be distracting to the audience. In pronouncing words, a speaker must be knowledgeable of the critical sounds of a lan- ‘guage, In English, for example, interchanging a short e with a long e ina word may produce confusion on the part of listeners. Although the context can possibly make 1p for the speaker's inadequacy, pronouncing the critical sounds can be a very good vay of preventing a possible breakdown in communication. Improper articulation can theo produce a comical effect which can be very distracting especially when the speech or utterance is supposed to be done in a seridus manner. For example, an actor in 2 staging of William Shakespeare's Romeo and Julier mistakenly mispronounced the 2s fin che word parting, changing the sentence from parting is such as sweet sor- Tow to farting is such as sweet sorrow to the dismay and laughter of the audience. Proper articulation is indeed a erucal element inthe use of one's voice. Used properly and appropriately, your voice can be a powerful cool in delivering your speech, Il. Stage Presence How you present yourself in front of your audience is an important part of delivering. your speech. This includes wearing the appropriate clothing for your message, audience, occasion, and other contextual elements. In general, itis better to be overdressed than uunderdressed. This being said, wearing the appropriate clothing can complement your message. Formal settings require formal attire while informal settings call for informal clothing. In addition, wearing formal clothing sends the message of being serious, while wearing informal clothing connotes intimacy and closeness. In addition, care must be taken that the correct cultural pieces of clothing must be worn. For example, a speaker doing a speech by the Jewish Merchane of Venice must not wear Arab or Islamic clothing. Such mistakes send the message of being ignorant of the cultures serving as the basis of one’s speech. Presenting yourself in front of your audience properly also requires that you be aware your movements and location, For example, standing behind a large podium connotes being detached and distant from your audience while moving away from the podium toward the audience produces a sense of closeness and intimacy. A formal setting re- quires less movement from one place to another. In contrast, an informal and casual setting may allow for more variety of movement and other positions even such as sitting cross-legged before an audience, jumping up and down, and waving one’s arms wildly in the air. Which among these stage movements and locations you will employ will be largely dictated by the formality of the situation and the relation you want to have with your audience. For understanding the role of facial expressions, gestures, and movements, refer to the reading in Lesson 3 discussing such topics. Ill. Developing Rapport with an Audience Developing rapport with an audience means establishing a relationship that does not interfere with a speaker's message. Developing rapport with an audience is governed by many factors including the appearance and reputation of the speaker, the actions he or she makes before the audience, and ultimately the content of the message itself IV. Establishing Credibility Credibility is very important in delivering a speech. Without it, no amount of effort or talent in delivery can make the audience accept a speaker's message, Credibility can be achieved in several ways. One is when the speaker has such a good reputation that the audience automatically considers the speaker to be very believable. Credibility can also be achieved when the one introducing the speaker gives facts about the speaker that highlights his or her credentials. Lastly, a speaker can establish credibility by talking about the effort he or she took in learning about the topic and by showing the validity of his or her efforts in learning about it. pport with an audience is co affirm th .cknowledging their importance and value, You can do this in several ways ng the effort «ro thank them for coming, showing interest in your talk, or recogni knowledge of the , their educational Om ade in order to attend the event. Another is to recognize the Pe paeculaly for scholats who know signiieaney about the op or anything prestigious on their part. A third way of recognizing the n about your topic of to simply hear you a lot is ro compliment their desire to le iene Sak, No matter which way you do it, affirming the audience will contribuc rn establishing rapport with them, Showing Humility {hid way of establishing rapport with an audience is to show humility. Humility

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