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The most important long-term planning function performed by front office managers is
budgeting front office operations.
The hotel’s annual operation budget is a profit plan which addresses all revenue
sources & expense items. Annual budgets are commonly divided into monthly plans,
which, in-turn, are divided into weekly or sometimes daily plans . These budget plans
become standard against which management can evaluate the actual results
of operations.
The budget planning process requires the closely coordinated efforts of all
management personnel. While the front office manager is responsible for
room revenue forecasts, the accounting division will be counted on to supply
department managers with statistical information essential to the budget preparation
process.
The accounting divisional responsible for coordinating the budget plans
of individual department managers in to a comprehensive hotel operations budget for
top management’s review. The hotel general manager & controller typically review
departmental budget plans & prepare budget report for approval by the property’s
owners. If the budget is not satisfactory, elements requiring change are returned to the
appropriate vision managers for review & revision.
The primary responsibility of the front office manager in budget planning are
forecasting room’s revenue & estimating related expenses. Room’s revenue is
forecasted with input from the reservations manager, while expenses are estimated
with input from all department managers in the rooms division.
Quick Reporting
Juniors – Submit – Actual Performance report
Reports – analyzed quickly
On the basis of Past Data & other Information
Seriousness In Implementation
Top Management should take Budget seriously
Only then Juniors will have sense of Seriousness
Responsibility Matched by Authority
Responsible personnel should be given authority to make the budget.
Authority brings responsiveness and to enforce decisions and desires
Rewards and Punishments
Employee must be suitably awarded, appreciated or punished
Flexibility
No Hesitation – Change /revision/modification in Budget from time to time
As per the current needs of business conditions
Shouldn’t be altered too frequently
Patience
Don’t expect results overnight
Without real sensible reasons, don’t frequently modify budgets
High degree of knowledge and experience is needed
To have a good budget, one requires experienced and qualified staff along with perfect
future estimates. There is a separate budget department who is responsible for
preparing budget along with departmental executives.
An organization to prepare budget is headed by the chief executives & they are
responsible for preparation, maintenance and administration of budgets.
The chief executives appoint committees for each & individual budget & each
committee are headed by a budget officer.
The Executive Chef, The F & B Manager and The Sales Manager prepares the budget
of F & B department i.e. revenue & expenditure along with profit of margin.
The budget officer scrutinizes, modifies & submits it for approval.
The department or section for which the budget is prepared is termed as Budget
Centre.
Budget Manual
Types of Budget
1. Length of time
2. Functions
3. Financial
4. Flexibility
5. Other factors
Current budgets:
This are prepared for less than a year an a weekly or even on a daily basis.
A current budget is defined as a budget which is established for use for a short
period of time & relaxed to current conditions
The function related to the department are revenue, cost, profits, etc. these are the basis
of clarifying the budgets
1. Operating budgets
2. Capital budgets
OPERATING BUDGETS:
The operations budget can be made for sales, production, cost control, purchase,
labor cost & operational expenses, etc.
These budgets are related to different activities of the department.
The achievements of budgetary targets is the responsibility of all personnel working
in the department.
An operational budget is the most common type of budget used.
It forecasts and tries to pretty closely predict yearly revenue and expenses for a
business.
This budget can be updated with actual figures on a monthly basis and then you can
revise your figures for the year, if needed.
Capital budgets:
The capital budget helps you figure out how much money you need to put in place
new equipment or procedures to launch new products or increase production or
services.
This budget estimates the value of capital purchases you need for your business to
grow and increase revenues
FIXED BUDGETS:
Flexible Budgets:
It is extremely difficult for the budget to tally 100%, with the actual figures.
Hence, the budget are regularly reviewed & if needed they are modified.
A flexible budget is defined as a budget which recognizes the difference between
fixed variable and semi variable cost.
The budget is useful where the level of activity changes from time to time.
The new company or hotels which have no budget to support, make a budget which
does not refer to previous year's budget.
Sometimes even old company go in for a zero based budget, so as to get rid of any
prejudice.
In zero based budgets, all future expenditure are estimated & totaled to know the
final figure.
To make the final figure for making the sales budget, the anticipated that units of
products can be sold & what will be the selling price of each.
After multiplying the rate with the units to be sold, the total sales can be calculated.
Standard Budget:
A standard budget contains fixed revenue and expense budget information.
It does not provide for any variability in the amount of units sold, price points,
activity levels, and so forth.
As such, a standard budget represents a single best estimate of the future
performance of a business through the budgeting period.
This approach works best when the business model is relatively simple, revenues
rarely deviate from expectations, and expenses are highly predictable.
Conversely, it functions poorly in a more fluid business environment that is more
difficult to predict.
A standard budget is usually accompanied by variance analysis, which measures the
differences in actual revenues and expenses from expectations.
These variances may be used as the foundation for a system of performance
bonuses.
If bonuses are based on variances, this tends to force employees to follow the
budget, even if subsequent changes in the market make it obvious that the company
really should be diverging from the plan to follow new opportunities as they arise.
The linkage of bonuses to the budget also means that employees are more likely to
pad their budgets to make them easier to achieve.
Padding means that revenue targets are set artificially low, while expense targets
are set too high.
The standard budget is commonly used in a centralized command-and-control
environment, since it allows senior management to judge the performance of the
organization in comparison to a single forecast of future results.
Though the standard budget concept is extremely wide-spread, it suffers from the
singular failing of only planning for a single outlook on the future, which any
business is extremely unlikely to precisely reach.
Corrective Action
After Analysis of variance, Corrective action is identified.
If possible, suitable corrective action is taken to rectify the error.
Also a provision is made for future budgets so that similar problem does not occur.
Refining Budget
The term Refining Budget can also be called as Amending the Budget or Adjusting
the Budget or Modifying the Budget.
As the term says this means to change which may be increasing or decreasing the
figures of the already prepared forecasted figures.
Budget as we know is a forecast that is to say a projection of figures for future and is
based on certain assumptions which may be past figures or expected activities or
future.
Now since future is indefinite so whatever base we might have taken off the future
may occur or may not occur at all or may occur partly or more than the expectations
and hence when it will come to actuals for that period, the actual figures may match,
may be more, may be less than the projected figures.
Suppose the budget is for a period of one year then it is always advisable to monitor
the output after a regular interval of time say every quarterly.
Further suppose we have budgeted a sale of rupees 1 Crore over a period of three
months which means approximately our sale every month shall be 33,33,333. Now
at the end of every month we must check whether we are meeting this figure or not .
The main objective of the cash budget is to determine the cash inflow, cash outflows
and the resulting cash balance over a future period.
In order to determine future cash inflows it is necessary to identify the sources of
cash flows.
Point of Sales like Rooms, F & B Outlets, Business Centers, Telephones, Bar, Mini Bar,
Laundry, Spa, Florist Shop, Other Recreational Outlets etc. generate Cash In flow.
Each of these sources may generate cash or credit sales.
Cash sales constitute an immediate cash inflow.
Credit sales, however, take time to result in a cash inflow.
Most expenses for front office operations are direct expenses in that they vary in
direct proportion to room’s revenue.
Historical data can be used to calculate an approximate percentage of room’s
revenue that each expense item may represent.
These percentage figures can then be applied to the total amount category for the
budget year.
Historical data can be used to calculate an approximate percentage of room’s
revenue that each expense item may represent.
Typical rooms division expenses are payroll and related expenses like guestroom
laundry (Bed & Bath Linen), guest supplies (bath amenities, toiletries), hotel
merchandising (in-room guest directory, hotel brochure), travel agent commission
and reservation expenses.
Historical financial information often serves as the foundation on which the front
office managers built room revenue forecast .
One method of room revenue forecasting involves an analysis of room revenue from
past periods.
Rupee and percentage difference are noted and amount of rooms revenue for the
budgeted year is predicted.
The simplified approach to forecasting room's revenue is intended to illustrate the
use of trend data in forecasting.
A more detailed approach would consider the variety of different rates
corresponding to room types guest profiles days of the week and seasonality of
business
Estimating Expenses
Most expenses for front office operations are direct expenses in that they vary in
different proportion to room revenue.
Historical data can be used to calculate an approximate percentage of room revenue
that each expense item may be present.
This percentage figures can then be applied to the total amount of forecasted room
revenue resulting in rupee estimates for each expense category for the budgeted
year.
Typical room division expenses are payroll and related expenses, guest room
laundry, guest’s supplies, hotel merchandising, travel agent commissions, direct
reservation expenses and other expenses.
When these costs are totalled and divided by the number of occupied rooms the cost
per occupied room is determined.
The cost of occupied room is often expressed in rupee and a percentage.
The room division is a profit centre so the rooms division budget is concerned with
planning to maximize revenue and minimize expenditures.
This statement specifies the desired sales goal that are the basis for planning
expenses and capital expenditures, refurbishing, increasing supplies inventory, etc.
Budgeted cash flows are very helpful in planning day to day operations of a business.
Variance Analysis