Assignment Cover Sheet: Please attach this cover sheet to the front of every assignment you submit to the

university. Please be sure to sign the declarations below before you submit this sheet. Failure to sign the
declarations may result in your work being unmarked.

Student Name
Student ID
Programme BSc Business Management
Module Name & Code Fundamentals of Business Management Practice (BSM22104)
Assignment Name & Nike Case Study
No.

Declaration:

I have complied with Ravensbourne University’s Academic Regulations and have acknowledged the work and
ideas of others that I have used in the production of this assignment.

Signed: ____________________________

I have read the Business Management course statement on AI and can confirm that I have not used AI/LLM
technologies in the production of this assignment:

Signed: ____________________________

I have read the Business Management course statement on AI and can confirm that I have used AI/LLM
technologies in the production of this assignment (In this case please complete the form below):

Signed: ____________________________

Software used and

publisher:
e.g. ChatGPT4/Canva
Magic Studio
Grammarly
Links to the AI tool
used

Description and
rationale of the use of
AI software: add
evidence where
appropriate.

Date: ____________________________

1
 Nike Case Study

Word count: _______

Notes:
1. Word count should be minimum 2,250 words,
and maximum 2,750 words.

2. Word count should only include the following

sections:
a. Introduction
b. External environment analysis
c. Internal environment analysis
d. Conclusions and recommendations

2
Content table

Introduction ………………………………………… Page x

External environment analysis……………………… Page x

Internal environment analysis……………………….. Page x

Conclusions and recommendations………………….. Page x

Reference list………………………………………… Page x

3
Introduction

Nike is a xxxxxxx

This case analysis will xxx

External environment analysis

Xxxxx

Internal environment analysis

Xxxxx

Conclusions and recommendations

Xxxxx

Reference list

Xxxxx