MORALITY OVER

ETHICS

By-Mimansa Dadheech
PGFB2331
Ben & Jerry's Social Activism:
Company:
Ben & Jerry's ice cream manufacturer
socially conscious practices.

Ben & Jerry's has a long history of social activism, advocating for various
causes such as environmental sustainability, LGBTQ+ rights, racial justice,
and fair trade.

Incorporated Morality into the systems of Ethics.

Enron Scandal (2001):

Company: Enron Corporation, an American energy company.

Scenario: Enron engaged in accounting fraud to hide its financial losses
and inflate its stock prices. Employees were pressured to participate in
unethical practices.
Individual's Choice: Sherron Watkins, a former Enron vice president, chose
morality by exposing the financial irregularities.

but,
Outcome: Enron collapsed, leading to one of the largest corporate
bankruptcies in history. While the company faced disgrace, Watkins was
recognized for her moral courage in bringing the wrongdoing to light.
Company: Patagonia, an outdoor clothing and gear company.
Scenario: Patagonia has long been committed to environmental
sustainability. In 2011, the company took out a full-page ad in The New
York Times on Black Friday with the headline "Don't Buy This Jacket." The
ad encouraged customers to think twice about their consumption habits
and the environmental impact of buying new products.
In conclusion, companies that
prioritize a balance of ethics and
morality in their business practices
are more likely to build a strong brand
reputation based on trust,
transparency, and integrity.