LEAD MAGNET STRATEGY

Overview of the strategy

As the name of the strategy suggests, the main purpose of the strategy is to gather a large
list of leads and try to convert them into customers. This will be achieved through giving an
audience access to valuable information or resources in exchange for their contact details.
The contact details will than be formed into a list of leads and then scraped with the aim to
reach out to them and convert them into customers

METHODS TO AQUIRE THE LEADS

A. WHATSAPP GROUP
*We can create a whatsapp group where you will be
1.Sharing information on how to convert from grid power to solar
2.Educate the community on benefits of solar
3.Give product/service discounts
4.Provide loadshedding tips
5.Promote your products
6.Host competitions and give aways

B. FREE PDF’S OR E BOOKS

*We will create free pdf’s which give valuable info to clients.
*They will be required to fill in their contact details so the pdf’s can be set to their
inbox.
*Here are a few examples of topics/pdf’s :
-A solar installation guide.
-Solar energy vs Grid power.
-Why solar is the cheaper option.
-Loadshedding survival guide.

C. ONLINE RESOURCES
*We will create online resources which people can gain access to after giving us their
email and phone numbers
*Examples include
1.Solar savings calculator
- This will be an add on to your website where people can calculate how much
they could have been saving if they used solar instead of grid electricity
- Once people see how much they could save it would be easier to convince
them to purchase your products or services
1.Solar company quotations
- This will be a on website feature where customers can request us to get and
compare quotations from various solar companies
- Once the quotations are obtained you/we analyze them and try to beat them.
This will immediately make your company their first choice.

PROMOTION OF THE CAMPAIGN

● This strategy can be promoted on social media through creating content to persuade
the audience and direct them to your website