SWOT name Coffee shop

helpful harmful

strengths weaknesses

- Eco-conscious concept can potentially draw attention - High rental in city

- Strong ethical values - Small, new business in a dynamic market
- Innovative potential, easy to change and adapt as a small-scale - Limited capital resources
business - High start-up costs
- Good marketing and advertising - High staff turnover
internal

- Good relationship with suppliers

- Eco – friendly and informative service
- Fresh Organic, high quality product
- Qualified staff
- Helpful campaigns, workshop,..
- Adhering to health regulations
- Variety of choices
- Less cost with using natural goods and power

- Increase in demand for healthy food and drink
- Growing health movement and beverages consumption in growing
markets
- Large market with well frequent customers
- Increasing awareness of sustainability and green lifestyle
external
- Changes in customer preferences and tastes
- Large number of competitors with established customer loyalty
- Intense competition from brand coffee
- High cost of suppliers
- Government regulations, requirements – high administrative costs

- Green people discount - Issues with the popularisation of the coffee business
- Local suppliers
- Expanding business

opportunities threats

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