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This unit provides knowledge on Presentation skills and on the skills required to deliver effective and
engaging presentations to a variety of audiences. The unit also provides knowledge on the structure of
presentations the innovative and creative methods of designing slides. The unit also explains the human
skills such as modulation of voice, body language, passion and delivery skills required to convey the
underlying message in the presentation.
Learning Outcomes
Assessment modes
Classroom Presentations.
The guided learning hours for this unit would be 06 with an additional 40 hours of self-managed learning
List of Figures
Figure 1. The Power of Visual Imagery .................................................................................................. 15
List of Table
Table 1. Sample Speech Guidelines .......................................................................................................... 6
Table 2. The Main Body of Your Talk ...................................................................................................... 8
Introduction to Communication
In a very basic form, communication is simply the act of transferring information from one place, person
or group to another. Every communication involves at least one sender, a message and a recipient. This
may sound simple, but communication is actually a very complex subject. There are four main types of
communication we use on a daily basis: Verbal, nonverbal, written and visual.
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Types of Presentations
1) Informative Presentations
Informative presentations serve to present specific information for specific audiences for specific goals
or functions. This type of presentation is often identified by its primary purpose or function. Informative
presentations are often analytical or involve the rational analysis of information. You need to keep an
informative presentation brief to the point.
2) Instructional Presentations
Your purpose in an instructional presentation is to give specific directions or orders.
Your presentation will probably be a bit longer, because it has to cover your topic thoroughly. In
an instructional presentation, your listeners should come away with new knowledge or a new skill with
reference to the new instructions to be followed.
5) Decision-making Presentations
You have a decision to make and you want to make the best decision. You know that you need inputs, so
you've asked a couple of subordinates or colleagues to present you the options. In other words, you can
set the specifications for the presentation. The objective is for you to get quality and adequate inputs from
the audience to make the decision.
Topic Select a topic that meets the interests of your audience and you, and
present the findings in your speech. Even if you are assigned a topic,
find an aspect or angle that is of interest to research.
Purpose Your general purpose, of course, is to inform. But you need to formulate
a more specific purpose statement that expresses a point you have to
make about your topic what you hope to accomplish in your speech.
Audience Think about what your audience might already know about the topic
and what they may not know, and perhaps any attitudes toward or
concerns about it. Consider how this may affect the way that you will
present your information.
Supporting Material Using the information gathered in your search for information,
determine what is most worthwhile, interesting, and important to
include in your speech. Time limits will require that you be selective
about what you use. Use visual aids!
Organization Write a central idea statement that expresses the message, or point, that
you hope to get across to your listeners in the speech.
Determine the two to three main points that will be needed to support
your central idea.
Finally, prepare a complete sentence outline of the body of the
speech.
Use effective FRAMING techniques. FRAMING is a technique where you use your first slide or first
couple of seconds in your speech to list down what you’re going to talk about, so that you get the
interest of the audience on what is to come.
Never use negative starts. Some presenters purposely use negative phrases to start the presentation
either to show how humble they are, to manage audience expectations OR sometimes to relate to the
reality.
Example:
(a) I am sure there are better and more qualitied people to speak on this topic but I will try to
do my best.
(b) Anyway the pass rate for this subject has been very low - around 60%
(c) It’s a bad time to present after lunch, but I will try to keep you awake
The diagram:
Shows you how time is usually allocated for each element of the presentation. However, it should be
noted that this could change based on your presentation and objectives.
Table 2. The Main Body of Your Talk
Conclusion
Conclusion refers to the end of your presentation, obviously. It’s important to end your presentation on
a powerful and positive note. Participants usually remembers the start and the end of a presentations, the
best. Hence, it is very important that your conclusion is as powerful as your start. Ideally, the conclusion
will have a summary of the most important points discussed in the body of your presentation, and also
stresses upon what you want participants to remember the most and take away. Humor also helps at the
conclusion to finish off your presentation with a bit of flair.
Example:
Presentation Methods
There are four basic methods (sometimes called styles) of presenting a speech: manuscript, memorized,
extemporaneous and impromptu. Each has a variety of uses in various situations of communication.
I. Manuscript Presentations
Manuscript speaking consists of reading a fully scripted speech. It is useful when a message needs to be
delivered in precise words. Memorized speaking consists of reciting a scripted speech from memory.
Memorization allows the speaker to be free of notes.
While the term PRESENTATIONS might seem limited to only making presentation to a targeted
audience using some technology such as MS PowerPoint or even some other visual aide such a white
board or flip chart or even delivering a speech from a podium; presenters often can have many different
objectives and highly diverse roles in their presentation effort, which will often require a very different
approach and a very different skill set.
Example: Business presentations will be very different to Radio and TV presenting. Even internal
business presentations will be very different to TV presentations.
Business Presentations
Presentation of a business case or proposal
Moderating a panel discussion
Facilitating a bran-storming session
Presenting the 5-year company plan to employees
Note: It should be noted that while all of the above are presentations of some kind, they all have very
different objectives, needs a very different approach and a very different skill set.
A Moderator’s Role:
Introduce the panel members, giving due recognition for their profiles.
Give a brief introduction to the topics each panelists will be talking on
Direct some questions to each of the panelist after all presentations are done
Invite questions from the audience
Direct the questions to specific panelist, and in the event that the question is directed in general
without naming a panelist, it’s the duty of the moderator to direct it to the most suitable panelist
Close the session and summarize.
Example: So, Sir, are we targeting a 20% growth in the 1st Year? – YES WE ARE!
Examples:
1) News readers will be highly scripted and you will not deviate from your script at any cost, since its
mass media and the communication would have gone through many quality checks for credibility,
media ethics and other sensitivities. Or else, you might run the risk of having to make a public
correction to your communication, apologize or even run the risk of being sued against you in a court
of law.
2) News reporters from the ground reporting from the scene of an incident, on the other hand will
be more free to reporting content and style, but would have a broader ethical code that would have to
be adhere to.
3) Other TV presenters such as cook show presenters etc. will be much more free, as it is their own
content and they are supposed to be specialists in their areas. However, they will also be guided by
some rules of the TV station for example; about use of brand names etc.
2) Sri Lankan born Australian Master Chef – Peter Kuruvita will be no different, while no body will
challenge his recipes, once on the TV show he will have to adhere to certain guidelines of the TV
station.
Tell a Story
Most presenters worry too much about their presentation style, more than the content of the presentation.
This results in putting too much effort on how you say it rather than what you say. Many are not very
good at making presentations but everyone is good at telling stories, especially if it’s their own story. The
best presenters are those who convert the content they need to present into their own story. This means
they master the content, make it theirs, research more on the topic and also include examples that are real
and close to their hearts that related well to the topic.
P.S. When using Internet material for lectures, it’s a good practice to customize them to suit the purpose.
Hence, some deletions and inclusions.
Presentation skills are the skills you need to deliver effective and engaging presentations. These skills
cover a variety of areas such as the structure of a presentation, design of the slides, tone of your voice
and body language.
Design of Presentations
The design of a presentation is at the heart of all successful presentations. Basically All presentations
designs will start by answering the question:
Example: Template, colour selection, font type and size, animations and imagery
Decide on the training aides that would be useful and appropriate to present the contents effectively
Decide on the presentation methodology and session elements:
Example: one-way delivery, group work, Q&A sessions, assessments if any, end of session feedback,
follow up, s etc.
“Facial expressions speak a 1000 words,” whilst the smile is a very important part of facial expressions,
it is not the only one – every facial expression says something and if used appropriately it can add a lot
of meaning to the overall communication. Maintaining eye contact with the audience is a skill a presenter
should develop. It’s said that a presenter should ‘look in the eye’ of the audience at least once during a
session. Most often what prevents a presenter maintain eye contact with the audience is the ‘favorite in
the audience factor.’
A favorite in the audience is someone or a few members of the audience who the presenter feels
comfortable anchoring with, and prefers making eye contact with. They may not be the best looking in
the audience, but just someone who simply nods and acknowledges what you say. The presenter often
feels comfortable making eye contact only with the person or persons, forgetting eye contact with the
rest of the audience.
“A totally engaged presentation is where your audience is connected to you throughout the presentation
and never loses interest”
We have all seen and heard of Picture frames. What does picture frames do? They show the boundaries
of the picture, e.g. what size, the height the width, etc.
This is exactly, what is done through FRAMING a presentation. You can use the first slide of your
presentation to list down the sub-topics that will be presented. With this, participants will know what you
will be covering and what you will not be covering and hence; give a good head start to the presentation.
FRAMING is a very useful technique to get the initial attention of the participants.
Some presenters have the habit of using ‘poor’ starts, merely show to that they are humble and down to
earth or even may be manage audience expectations or sometimes just to go with the trend of the other
presenters.
Examples:
1) “I don’t know whether I am the best person to talk on this topic, but let me try to do my best”
2) “I know after lunch is a bad time to present, but I will try my best to keep you awake”
3) “The average pass rate for this subject is anyway less than 60%”
Trainer Personality
Dress well – Look good – Keep their attention on your side!
Remember, the audience is going to be looking at you for the entire duration of the presentation, hence;
it better be something good to look at! You don’t need the looks of a movie star to keep and retain
attention. But, there are a few tips that a presenter may do well to observe, to maintain audience attention.
Multimedia Projectors
Multimedia projectors have replaced the traditional OHP (Over Head Projector) which had limited
options compared to the multimedia projector that is used today. The OHP was limited projecting of still
content or images from a transparent sheet to a blank wall or screen. However, with the introduction of
the multimedia projector, we are now able to project anything from still content and images to live videos
etc. it can be made to reflect on any screen and act as the source of projection to a larger background that
is visible to larger audiences.
Flip Charts
Flips Charts are another very useful aide in presentations. The advantages of flip charts are that they can
be prepared in advance. Content once put on the flip chart can remain until the end the program by simply
flipping over the charts and using new sheets to write new content whilst retaining the old for later use
during the program. Flip charts also could be used effectively for FRAMING (discussed earlier during
this Session) where you can use one flip chart for content outline and refer to it as and when you want to.
Multiple flip charts could be used in the event you are doing group work, and can allocate one flip chart
per group where they can do and present their work.
White Boards
White boards can be effectively used for spontaneous use to write and erase. The only disadvantage is
that unlike flip charts, you cannot hold on to the contents written on a white board for later use, once
Show the audience things that enhances what the speaker is saying
Never use more than eight lines of text on a slide (conventional)
Don’t overuse the animations
Use high-contrast colours between text and background
Rehearse your PowerPoint/Keynote presentation
Learn how to give a good speech without PowerPoint/Keynote – so that you are not entirely
dependent on the PowerPoint/Keynote
Always develop your own Power Point / Keynote
Conclusion
Nobody is a great speaker or a presenter from birth. While some may be born with natural speaking skills
most others have developed their skills on their way to becoming great speakers and presenters. So
remember that this is a skill you can learn and develop!