Professional Documents
Culture Documents
ENTREPRENEURSHIP
To view entrepreneurship as
career opportunity for the
students
CUSTOMER ORIENTED
INNOVATIVE
MARKET LEADER
TWO TYPES OF
ENTREPRENEURS
MEGA ENTREPRENEURS
INDIVIDUALS WHO HAVE
GENERATED SUBSTANTIAL VALUE
AND PROFITS FROM INNOVATIONS
IN A VERY SHORT PERIOD OF TIME.
THESE ARE INDIVIDUALS WHO ARE
WILLING TO ABSORB HUGE RISKS
OF USING ENORMOUS AMOUNTS OF
CAPITAL IN THEIR BUSINESS
VENTURES.
ENTREPPRENEURSHIP
MICRO
ENTREPRENEURS
This entrepreneur can be found in
developing countries. Although they initiate
business enterprises, the ‘value-added’ and
profits they make are limited.
Some introduce innovations in the form of
changes in their production and
distribution process, but their contributions
are minimal and attract few competitors
and imitators.
THE
ENTREPRENEURIAL
PROCESS
Entrepreneurship
1. DISCOVERY/SPOTTING OF
OPPORTUNITIES