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This is the VOA Special English Economics Report.

McDonald's, the fast-food company, is heating up competition with the Starbucks Coffee
Company. McDonald's plans to put _______________ bars in its fourteen thousand restaurants in
the United States. Fewer than a thousand now offer specialty coffee drinks like lattes and
cappuccinos.

Just like Starbucks, each coffee bar would have its own barista, the person who makes and serves
the _______________________. Company documents reported by the Wall Street Journal said the
plan would add one billion dollars a year in sales.

McDonald's has enjoyed several years of strong growth. The company had almost twenty-two
billion dollars in sales in two thousand six.

Still, the move to compete against Starbucks carries some risk. Some experts say it could slow
down _____________________ at McDonald's restaurants. And some people who are happy with
McDonald's the way it is now may not like the changes.

As early as two thousand one the company tested McCafes in the United States to sell specialty
coffee at McDonald's restaurants. But the drinks were not available at the drive-through windows
that provide two-thirds of its business. McDonald's thinks its new plan has a greater chance of
success. Starbucks, on the other ________________________, has faced slower growth and
increasing competition. Its stock has lost about half its value since last January.

Starbucks has about ten thousand stores in the United States. Its high-priced coffee drinks have
names like Iced Peppermint White Chocolate Mocha and Double Chocolate Chip Frappuccino.
Lately Starbucks has added more foods, including breakfast foods, and put drive-through
________________________ in some stores.

This week, the company replaced its chief executive officer, bringing back former C.E.O. Howard
Schultz. He remains chairman of the board. He joined Starbucks in nineteen eighty-two, when it
had just four stores. He is credited with building the Seattle company into an international success
___________________________________.

But a year ago he warned that its fast growth had led to what he called the watering down of the
Starbucks experience. Some neighborhoods have a Starbucks on every block or two. Now,
Starbucks will speed up its international growth while slowing its expansion in the United States.

Millions of people have a taste for Starbucks. But last _____________________________,


McDonald's Premium coffee got some good press. Testers from Consumer Reports thought it
tasted better than Starbucks, and it cost less.

And that's the VOA Special English Economics Report, written by Mario Ritter. I'm Steve Ember.

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