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ACCIDENTAL SAMPLING
▪ Whereas quota sampling attempts to include people SLOVIN’s FORMULA
possessing an obvious/visible characteristic,
𝑵
accidental sampling makes no such attempt. 𝒏=
▪ Common among market research and newspaper 𝟏 + 𝑵𝒆𝟐
reports
SAMPLE SIZE
JUDGEMENTAL OR PURPOSE SAMPLING The larger the sample size is, the more accurate
▪ Judgement of the researcher as to who can provide we can expect the sample estimate to be.
the best information to achieve the objectives of the
study SAMPLING ERROR refers to the difference between the
▪ This type of sampling is extremely useful when you sample and the population that exist only because of the
want to construct a historical reality, describe observations that happened to be selected for the
phenomenon or develop something which only little sample. Random and we have no control over.
is known. Note: increasing the sample size will reduce the error.
SNOWBALL SAMPLING NON-SAMPLING ERRORS are more serious, due to
▪ Selecting samples using networks mistakes made in the acquisitions of data or to the
▪ Few individuals in a group are selected and the sample observations being selected improperly. Most
required information collected from them. likely caused by poor planning, sloppy work, etc.
▪ Identifying other people in the group and the people Three types pf non-sampling errors:
selected by them to be part of the sample ▪ errors in data acquisition (incorrect
▪ Method is useful for studying communication measurement because of faulty equipment,
patterns, decision making or diffusion of knowledge mistake during transcription from primary
within a group. source, inaccurate recording of data, inaccurate
responses to questions)
MIXED SAMPLING DESIGN: ▪ nonresponse errors, and
SYSTEMATIC SAMPLING DESIGN ▪ selection bias
▪ Has the characteristics of both random and non- Note: increasing the sample size will not reduce the type
random sampling designs of error.
▪ Sampling frame is first divided into a number of
segments called intervals NON-RESPONSE ERROR- refers to error (or bias)
introduced when responses are not obtained from some
PROCEDURE OF SELECTING A SYSTEMATIC SAMPLE members of the sample
▪ Prepare a list of all the elements in the study Response Rate- is a key survey parameter and helps in
population (N) the understanding in the validity of the survey and
▪ Decide on the sample size (n) sources of nonresponse error.
▪ Determine the width of the interval (k)
Total population over sample size
SELECTION BIAS- occurs when the sampling plan is such VARIABLE- represents model state, and may
that some members of the target population cannot
change during simulation.
possibly be selected for inclusion in the sample.
- Can be measured
WAYS OF OBTAINING DATA - Quantities that may vary between
1. Survey- make a census of the entire population. individuals
2. Observational study- we observe the subjects PAREMETER- commonly used to describe objects
but we do not attempt to modify the subjects statically. It is normally a constant in a single
being studied. simulation, and is change only when you need to
3. Experiment- we apply some sort of treatment adjust your model behavior.
and observe the effects. - Do not relate to actual measurements
- Relate to quantities defining theoretical
EXPERIMENTS model
▪ To demonstrate cause and effect relationship
between two variables, to show that changing
the value of one variable cause changes to occur
in a second variable.
▪ One variable is manipulated to create treatment
conditions and second variable is observed and
measured to obtain scores for group of
individuals in each of the treatment conditions.
The measurements are then compared to see
differences between treatment conditions. All
other variables are controlled to prevent them
from influencing the results.
▪ Independent variable- manipulated variable
▪ Dependent variable- observed variable
Event – consists of one or more outcomes and is a subset Summary of Types of Probability
of the sample space.
Approaches to Probability
Example:
A die is rolled. Event A is rolling an event number.
Note: Events are represented by uppercase
letters. Objective Subjective
Example:
Compound A die is rolled.
Event: TH Find the probability of Event A: rolling a 5.
At least one Tail HH HT
There is one outcome in Event A: {5}
Outcome 1
TT 𝑃(𝐴) = ≈ 0.167
6
S “Probability of Event A”
Empirical Probability Probability Rules for Sample Points
Empirical (or statistical) probability is based Let pi represent the probability of sample point i.
on observations obtained from probability experiments. 1. All sample point probabilities must lie between
The empirical frequency of an event E is the relative 0 and 1 (i.e., 0≤pi≤1).
frequency of event E. 2. The probabilities of all sample points within a
sample space must sum 1 (i.e., Ʃpi=1).
𝐹𝑟𝑒𝑞𝑢𝑒𝑛𝑐𝑦 𝑜𝑓 𝐸𝑣𝑒𝑛𝑡 𝐸
𝑃(𝐸) =
𝑇𝑜𝑡𝑎𝑙 𝑓𝑟𝑒𝑞𝑢𝑒𝑛𝑐𝑦 An EVENT and its COMPLIMENT
𝑓
=
𝑛
E
Example:
A travel agent determines that in every 50 reservations
she makes, 12 will be for a cruise. (not E)
What is the probability that the next reservation she
makes will be for a cruise? Complementary Events
The complement of Event E is the set outcomes in the
12 sample space that are not included in event E.
𝑃(𝑐𝑟𝑢𝑖𝑠𝑒) = = 0.24 (Denoted E’ and read “E prime.”)
50
Example:
A farmer predicts that the probability he gets a good
harvest is 0.80. E
A B A B
Range of Probabilities Rule (A & B) (A or B)
The probability of an event E is between 0 and 1, inclusive. That
is 0≤P(E)≤1.
CONDITIONAL PROBABILITY AND THE MULTIPLICATION 1
𝑃(𝑟𝑜𝑙𝑙𝑖𝑛𝑔 𝑎 5) =
RULE 6
Whether or not the roll is a 5, P(Tail)=1/2, so the events
Conditional Probability are independent.
A conditional probability is the probability of 𝑃(5 𝑎𝑛𝑑 𝑇 𝑎𝑛𝑑 𝑇) = 𝑃(5) ∗ 𝑃(𝑇) ∗ 𝑃(𝑇)
an event occurring, given that another event has already 1 1 1
= ∙ ∙
occurred. 6 2 2
𝑃(𝐵ǀ𝐴) → "𝑃𝑟𝑜𝑏𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑜𝑓 𝐵, 𝑔𝑖𝑣𝑒𝑛 𝐴" 1
= ≈ 0.042
24
Example:
There are 5 red chip, 4 blue chips, and 6 white chips in The Addition Rule
a basket. Two chips are randomly selected. Find the
probability that the second chip is red given that the Mutually Exclusive Events
first chip is blue. (Assume that the first chip is not Two events, A and B, are mutually exclusive if they
replaced.) cannot occur at the same time.
Independent Events
Two events are independent if the occurrence of one of
the events does not affect the probability of the other A and B
event. A and B are not
Two events A and B are independent if mutually exclusive.
𝑃(𝐵ǀ𝐴) = 𝑃(𝐵) 𝑜𝑟 𝑖𝑓 𝑃(𝐴ǀ𝐵) = 𝑃(𝐴)
Events that are not independent are dependent.
A B
Example:
Decide if the events are independent or dependent. Example:
Selecting a diamond from a standard deck of Decide if the events are mutually exclusive.
cards (A), putting it back in the deck, and then
selecting a spade from the deck (B). Event A: Roll a number less that 3 on a die.
Event B: Roll a 4 or a die.
13 1 13 1
𝑃(𝐵ǀ𝐴) = = 𝑎𝑛𝑑 𝑃(𝐵) = = A B
52 4 52 4
The occurrence of A does not affect the probability of B, so the 1 4
events are independent. 2
Multiplication Rule
The probability that two events, A and B will occur in These events cannot happen at the same time, so the
sequence is events are mutually exclusive.
𝑃(𝐴 𝑎𝑛𝑑 𝐵) = 𝑃(𝐴) ∗ 𝑃(𝐵ǀ𝐴)
If the event A and B are independent, then the rule can The Addition Rule
be simplified to P(A and B) = P(A)*P(B).
The probability that event A or B will occur is given by
Example: 𝑃(𝐴 𝑎𝑛𝑑 𝐵) = 𝑃(𝐴) + 𝑃(𝐵) − 𝑃(𝐴 𝑎𝑛𝑑 𝐵)
Two cards are selected, without replacement, from a If events A and B are mutually exclusive, then the rule
deck. Find the probability of selecting a diamond, and can be simplified to P(A or B) = P(A)+P(B).
then selecting a spade.
Example:
Because the card is not replaced, the events are You roll a die. Find the probability that you roll a number
dependent. less than 3 or 4.
𝑃(𝑑𝑖𝑎𝑚𝑜𝑛𝑑 𝑎𝑛𝑑 𝑠𝑝𝑎𝑑𝑒) = 𝑃(𝑑𝑖𝑎𝑚𝑜𝑛𝑑) ∗ 𝑃(𝑠𝑝𝑎𝑑𝑒ǀ𝑑𝑖𝑎𝑚𝑜𝑛𝑑) The events are mutually exclusive.
13 13 169 P(roll a number less than 3 or roll a 4)
= ∗ = ≈ 0.064
52 51 2652 = 𝑃(𝑛𝑢𝑚𝑏𝑒𝑟 𝑖𝑠 𝑙𝑒𝑠𝑠 𝑡ℎ𝑎𝑛 3) + 𝑃(4)
2 1 3
Example: = + = = 0.5
6 6 6
A die is rolled and two coins are tossed.
Find the probability of rolling a 5, and flipping two tails.
Counting Principles Example:
You are required to read 5 books from a list of 8. In how
Fundamental Counting Principle many different orders can you do so?
If one event can occur in m ways and a second
event can occur in n ways, the number of ways the two 8! 8!
𝑛𝑃𝑟 = 8𝑃5 = = = 6720 𝑤𝑎𝑦𝑠
events can occur in sequence is m*n. This rule can be (8 − 5)! 3!
extended for any number of events occurring in a
sequence. Distinguishable Permutations
The number of distinguishable permutations
Example: of n objects, where n1 are one type, n2 are another type,
A meal consists of a main dish, a side dish, and a dessert. and so on is
How many different meals can be selected if there are 4 𝑛!
main dishes, 2 side dishes and 5 desserts available? , 𝑤ℎ𝑒𝑟𝑒 𝑛1 + 𝑛2 + 𝑛3 +∙∙∙ +𝑛𝑘 = 𝑛
𝑛1 ! ∙ 𝑛2 ! ∙ 𝑛3 ! ∙∙∙ 𝑛𝑘 !
Example:
# of main # of side # of
Jessie wants to plant 10 plants along the sidewalk in her
dishes dishes desserts
front yard. She has 3 rose bushes, 4 daffodils, and 3 lilies.
In how many distinguishable ways can the plants be
4 X 2 x 5 = 40 arranged?
There are 40 meals available. 10! 10 ∙ 9 ∙ 8 ∙ 7 ∙ 6 ∙ 5 ∙ 4!
=
3! ∙ 4! ∙ 3! 3! ∙ 4! ∙ 3!
Example: = 4,200 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑤𝑎𝑦𝑠 𝑡𝑜 𝑎𝑟𝑟𝑎𝑛𝑔𝑒 𝑡ℎ𝑒 𝑝𝑙𝑎𝑛𝑡𝑠
The access code to house’s security system consists of 5
digits. Each digit can be 0 through 9. How many different Combination of n Objects Taken r at a Time
codes are available if A combination is a selection of r objects from a
a) Each digit can be repeated? group of n things when order does not matter. The
b) Each digit can only be used once and not number of combinations of r objects selected from a
repeated? group of n objects is
𝑛!
a. Because each digit can be repeated, there are =𝑛 𝐶𝑟 =
(𝑛 − 𝑟)! ∙ 𝑟!
10 choices for each of the 5 digits. n = # in the collection
10 x 10 x 10 x 10 x 10 = 100,000 codes r = # taken in the collection
b. Because each digit cannot be repeated, there
are 10 choices of the first digit, 9 choices left Example:
for the second digit, 8 for the third, 7 for the You are required to read 5 books from the list of 8. In
fourth and 6 for the fifth. how many different ways can you do so if the order
doesn’t matter?
Permutations 8!
A permutation is an ordered arrangement of 8𝐶5 = = 56 𝑐𝑜𝑚𝑏𝑖𝑛𝑎𝑡𝑖𝑜𝑛𝑠
3! 𝑥5!
objects. The number of different permutations of n
distinct objects is n! “n factorial”. Note:
𝑛! = 𝑛 ∙ (𝑛 − 1) ∙ (𝑛 − 2) ∙ (𝑛 − 3) ∙ … ∙ 3 ∙ 2 ∙ 1 Permutation – order does matter
Combination – order does not matter
Example:
How many different surveys re required to cover all
possible question arrangements if there are 7 questions
in a survey?
7! = 7 ∙ 6 ∙ 5 ∙ 4 ∙ 3 ∙ 2 ∙ 1 = 5040 𝑠𝑢𝑟𝑣𝑒𝑦𝑠
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