• Stadium LED Branding: Through Sponsorship, EA can use LED boards in cricket

stadiums to display FIFA game logos and visuals during matches. For example, a ball can
go around the LED perimeter for a short span. For this, key sponsorship inventory will
have to be taken up with BCCI or IPL teams.
• Cricket and FIFA Crossovers: Create in-game content within FIFA that allows players
to engage in cricket-themed challenges or tournaments. This can include penalty
shootouts with cricket-related obstacles or power-up boosts inspired by cricket.
• Sponsorship of Cricket Teams: Consider sponsoring cricket teams or players and
creating co-branded content. Arrange for EAFC 24 branding on team jerseys, helmets,
and equipment, and feature cricket players in FIFA-related content.
• Exhibition FIFA Tournament: Through sponsorship, EA can organize a special content
piece of a FIFA exhibition tournament featuring popular cricket players. This can be
promoted as a unique crossover event and streamed live on various platforms.
• In-Game Cricket Collectibles: Introduce cricket-related collectibles within FIFA. These
could be special cricket player cards or in-game items related to cricket legends, which
can be used in FIFA Ultimate Team (Ritesh has said no to this fully but I am putting this
here in case they seem interested at all).
• Social Media Challenges and Hashtags: Create social media challenges and hashtags
that encourage fans to share their FIFA gaming experiences and cricket-related content.
This can drive user-generated content and social media engagement.
• Merchandise and Branded Giveaways: Create co-branded merchandise and
promotional items featuring elements of both cricket and FIFA. These can be given away
at cricket matches or used for special promotions.
• Community Tournaments: Organize community tournaments in collaboration with IPL
teams where participants can enjoy both real cricket and FIFA gaming. Winners could
receive special rewards or opportunities to meet cricket or FIFA stars. For example, the
winner of the tournament can get to showdown against Virat in a FIFA match.
• Charity Initiatives: Launch charity initiatives in conjunction with cricket events. For
example, you can donate to a charitable cause for every boundary hit or wicket taken in a
cricket match, and promote this partnership in the media. For example, DP world during
this World Cup is donating 20 cricket kits whenever any team reaches 200 runs. EA can
do something to promote digital literacy.