GOVT. POST GRADUATE COLLEGE BILASPUR (H.

P)

ON
JOB TRANING REPORT
AT NAUTICA,
PATIALA

DEPARTMENT OF B.VOC. RETAIL MANAGEMENT

SEMESTER – 5TH & 6TH

JOB ROLE -: STORE MANAGER

SUBMITTED TO: SUBMITTED BY:

PROF. AMIT CHANDEL MEEKU KUMAR

DEPARTMENT -: B.VOC Retail Management Roll No -: 11200180035

Gmail :- sannumk1@gmail.com

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 ACKNOWLEDGEMENT

It is really a matter of pleasure for me to get an opportunity to thank all the

persons who contributed directly or indirectly for the successful completion of
the ON JOB TRAINING, at Nautica.”

First of all, I am extremely thankful to Govt. Post Graduate College, Bilaspur for
providing me with this opportunity and for all its cooperation and contribution.
I am highly thankful to our respected teacher Prof. Amit Chandel for giving me
the encouragement and freedom to conduct my On-Job Training Report.

I am also grateful to all my faculty members for their valuable guidance and
suggestions for my entire study.

I would also like to thank the Nautica team for extending their valuable time
and cooperation.

I would like to thank H.P.K.V.N and also thank to D.O.H.E.

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 OBJECTIVES OF STUDY

 Develop skills in your profession.

 Expand oral and written communications skills.
 Increase skills to understand and work with people from
diverse backgrounds.
 Nurture leadership skills.
 Develop skills to recognize aspects of work culture and formal
and informal networks.
 Gain exposure to real-world problems and issues that perhaps
are not found in textbooks.
 Cultivate adaptability and creativity in a dynamic world.
 Increase marketability to employers.

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 COMPANY PROFILE

Nautica is a leading global lifestyle brand for men, women, and children,
which includes home bedding collections. As a nautical-influenced
classic American sportswear brand, we inspire and enable people to
experience the joy of water.

Today, Nautica is one of the most recognized American brands

throughout the world, with over 35 categories available in more than 65
countries with 76 Nautica stores and 291 International stores, and over
1,400 Nautica branded shop in shops worldwide.

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BRAND STORY

Our story starts in 1983. Founder and designer, David Chu, had one clear
vision: bring the inspiration of the sea to everyday style across the
world. Starting with only six outerwear styles. he grew Nautica into a
renowned global lifestyle brand with over 35 categories in more than 65
countries. Today, we continue to be defined by our original vision of
reimagined nautical style. With a refreshed take on our heritage, we
create high-quality fashion that delivers versatility and comfort.

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HISTORY

1983
With just 6 outerwear pieces, Nautica is
founded by designer David Chu in New
York City.
1993
Nautica becomes the official brand of the
US Sailing Team in the Olympic Games.
1996
Nautica Competition is launched, a
bold activewear brand that solidifies
Nautica's iconic status in '90s fashion.
1999
Nautica Jeans Co. is introduced, a more
casual take on sportswear focusing on
premium denim.
2009
Nautica becomes a corporate
sponsor of Oceana.
2013
Nautica celebrates 30 years at New York
Fashion Week with the launch of Black Sail.
2020
Nautica introduces Wavemakers, a series
that spotlights people making positive
change in the world.

Nautica launches Sustainably Crafted, a

collection of environmentally-conscious
styles designed with a bluer world in mind.

NAUTICA TODAY
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This year, we celebrate our 40th Anniversary with products and
activations inspired by our rich heritage, special events, and other
surprises.

We have always been defined by our original vision of reimagined

nautical style. Now, as we look towards the future of Nautica, we strive
to be more reflective of the rapidly changing world around us, and
connect with it in new ways: through sustainability, social responsibility,
and smart functional design you want to live your life in.

CELEBRATION 40 YEARS

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For our 40th Anniversary, we celebrate the ethos that was established
by founder and designer David Chu in 1983: to create nautical-
inspired, quality pieces that allow people across the world to realize
and experience the joy of the water. Starting with only six outerwear
styles, Chu grew Nautica into a renowned global lifestyle brand with
over 35 categories in more than 65 countries.

IMPORTANCE OF INTERNSHIP

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Internship is the best way to make your career, students sometimes feel
it isn't worth the effort or just not important enough. These thoughts may
come across as common with students and they may not realize the
importance of internships instantly. But in today's competitive world,
there is nothing more important than an internship or a practicum. Once
they get hands-on experience as part of their curriculum, they feel
enriched and ready to enter the real-work scenario with practical skills.

 Enhancing Employability

While you get to work on various projects during your internship, there’s
much more to it. You may turn into a full-time job once you successfully
graduate. Another essential benefit of completing an internship is
gaining hands-on work experience within your chosen field.

 Expanding Your Network

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You collaborate with other teams in the company as you work on
diversified projects. You meet people from different backgrounds, learn
from their experiences, attend meetings and conferences, and also give
your input to the management.

 Refining Your Skills

In an internship, you continue developing your skills and knowledge
beyond classrooms. You are able to try out new skills and receive
feedback from experienced professionals. Because you are still learning
and not yet a full member of the profession, others will be more willing to
mentor you and give advice without worrying about your reputation or job
performance.

 Developing Professionalism ‍

An internship is a great way of learning, especially personalized learning.

It makes you deal with people professionally and learn the ways of a
professional work setting.

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  Gaining a Competitive Edge
Internships can provide you with experience and skills that will help
employers notice you, and they show that you're someone who has drive
and passion—someone who has been motivated to acquire experience
outside of just college.

 Nurturing Confidence
As an intern, you can test out your new skills in an environment that is
not as stressful as a permanent job. The organization expects you to be
learning during your internship, so you will not feel pressured to perform
well. This relieves stress and allows you to develop confidence in your
abilities.

MY SELECTION

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My Responsibilities as a Fashion Consultant

 Listening to the client's needs and understanding their individual

personality.
 Providing tailored advice on individual pieces, whole outfits, colours,
styles, and fabrics that will suit the client's preferences, style, body type,
and price range, as well as the occasion they're dressing for.
 Selling merchandise and increasing sales for the company.
 Remaining up-to-date with current fashion trends and principles.
 Updating your portfolio of looks and trends to reflect seasonal fashion
changes and to develop new outfits and recommendations for clients.
 Generating and pursuing leads to grow your client base.
 Following up with clients via phone or email and answering requests and
questions.

Responsibilities of Store Manager

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 recruiting, training, supervising and appraising staff
 managing budgets
 maintaining statistical and financial records
 dealing with customer queries and complaints
 overseeing pricing and stock control
 maximising profitability and setting/meeting sales targets, including
motivating staff to do so
 ensuring compliance with health and safety legislation
 preparing promotional materials and displays
 liaising with head office.

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My Learnings

There I learnt about many of things. I learnt visual marchanding,

window display, FIFO, LIFO, Scanning, Auditing, Return to Vendor,
Customer Selling Process, How to increase our sales and how to
manage our counter? Some little bit knowledge of KPI’s.

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Windows Display
A window display is a grouping of merchandise in a retail
establishment's storefront area. For shops with street access, the
storefront section has an outer door and usually one or two
windows. Stores inside a shopping mall usually have at least one
clear wall beside their entrance or they have a solid wall with a
display window that looks out into the inside of the mall. A
shopping mall may be defined as one or more buildings that
contain separate retail units. Displaying store merchandise is known
as visual merchandising and window displays show potential
customers items that are for sale inside the shop, so that hopefully
they will enter the store to purchase these or other goods.

Visual merchandising
Visual Marchanding is the way you design and display your retail
store to engage customers and drive sales. You can achieve this by
highlighting your product’s look, features, benefits, and usage in a
visually appealing way.

Types if visual merchandising

Point-of-sale displays
Point-of-sale displays, or POS display, is a method of displaying
items for making purchasing decisions. It can be anywhere in the
store to grab customers’ attention and highlight themes or
promotions. For example, if you’re designing your furniture and
homeware POS displays, you should arrange and allow customers
to visualize how they set up similar products in their homes. Thus, it
can convert wandering shoppers into actual customers instantly.
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Mannequins
Clothing retailers primarily use mannequins because it allows
customers to see what their clothes look like without trying them
on. And it has never been an outdated visual merchandising. For
fashion boutique POS displays, mannequins can grab the attention
of passive shoppers and influence a customer’s purchasing decision
on the go.

Interactive displays
Interactive displays in retail visual merchandising
Touch screen technology is a great way to engage customers in a
particular screen and learn more about your products. For example,
fashion retailers like Rebecca Minkoff and home goods retailers like
Wayfair have AR apps, so customers can choose designs and see
how they look in the actual room.

Window displays
Window displays capture the customer’s attention and encourage
entering a retail space to take a closer look at your products.
Window screens are very versatile, and you can use them in various
ways to convey messages, values about new products, and
promotions.

Store layout
Store layouts take customers on a journey using specific techniques
to encourage purchase behavior. For example, you must have a
decompression zone — a wide area between 5 and 15 feet where
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customers entering the store can look around and take notes of
what they can see.

Seasonal displays
Retailers often use seasonal displays to tell stories during seasonal
events such as Christmas, summer holidays, or Valentine’s Day. For
example, create a beach theme throughout your store as people
prepare to book their summer vacation or showcase your winter
product lines when the weather gets colder.

CUSTOMER SELLING PROCESS

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importance of being resourceful

The ability to think critically and independently has taught me so much

more than if I had always asked for help every time, I encountered a
challenge over the past four years.

How to adapt to new teams and working environments

Starting each new internship meant adapting to a new team and working
environment. I found that by placing an early emphasis on getting to
know my co-workers and understanding their motivations, I had an
easier time identifying the ways I could offer the most support in
achieving the greatest impact.

Develop a bias for action

Owning my projects and developing the habit of thinking ahead and
anticipating future needs – and then volunteering to take them on, has
helped me achieve success in working on interesting projects.

Leave your ego at home

In internships especially, it is not enough to just complete the tasks that
are delegated to you because nobody else wants to do them.

Invest in your written and verbal communication skills

In my experience, few skills matter more than being able to

communicate well. Whether you are writing an internal memo or
assembling a client presentation, you need to be able to tailor clear
and synthesized information to a broad range of audiences.

– you should actively volunteer for these tasks.

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Never say no; rather, set priorities
This is a key lesson I learned early in my career as an intern. When given
a new project, I found it helpful to (briefly) lay out my work load with my
supervisor and establish priorities together so that I could direct my
attention where it mattered most

Always be present
While this lesson was learned by working in-person at an office, it takes
on new meaning in the Zoom era of team meetings. Prior to the global
pandemic, key aspects of this lesson included showing up to meetings
on time and being prepared to contribute and ask relevant questions.

Get comfortable with data

In today’s world, everything revolves around data. When I was creating
and pitching a new cost-savings plan at Amazon, for example, I had to
back up my work with supporting data.

Network with everyone

Some of the best connections I’ve made in the past four years were not
the people I worked with directly, but the people I bumped into at the
office coffee machine or met by attending internal events like brown-bag
luncheons.

Set clear goals for each internship

When working multiple positions on top of managing full-time course
loads, I found it helpful to succeed by setting clear goals for each of my
positions. To paraphrase one of my favourite authors, Stephen Covey,

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always beginning with the end in mind helped to identify what I wanted
from each internship.

You are your best advocate

How you present yourself and your skills in each role will be a
determining factor of success no matter where you are in your career.
My most successful internship experiences have been ones where I’ve
shown my team what I am capable of, and have left no regrets behind.

Improve training and development

Set a goal
Start by aligning training and development programs with company goals to
achieve the best results. While this may sound simple, it’s an often-overlooked
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step. From higher productivity and quality to customer and employee
satisfaction, working towards an established goal is a key training
recommendation.

Create metrics to measure progress

Metrics to measure training and development strategies can be simple, but
managers should incorporate them into every step. Examples include cost of
training, completion rates, and employee goal impacts.

Engage with your employees

Understanding employee needs and gaining buy-in is critical to effective
training and development strategies. While accelerating your company’s ability
to achieve business goals, it’s also important to consider employee satisfaction.

Match training and development with employee and management

goals
Companies should ask employees about their goals and listen. Effective training
strategies prioritize management and employee goals equally. Today’s
workforce includes employees across five generations, meaning employees may
have varying goals.

Create a formal program

Effective training strategies are consistent and iterative, from goal setting to
application and measurement. Schedule time for training and development
programs, even if the topics are fluid, so the initiative doesn’t get forgotten
when times get busier.

Start small and stay small

Rolling out a massive training and development program can be

overwhelming and hard to maintain. Starting with smaller pilot
programs that evolve with goal setting, metric measurement, and
company communication are more beneficial.

Provide various training types

Not all employees learn the same way, so it’s essential that companies offer
many different types of training methods. Evaluate how your training and
development programs can be more inclusive of all learning styles.

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Different types of training include:

 Lectures: Best suited for larger audiences and effective for delivering
general, easy-to-understand information.
 On-the-job training: Appropriate for managers or employees to offer
skills training in real-time.
 Group discussions: A effective way to create space for open thinking,
discussion, and asking questions.
 Games and quizzes: Try these fun and interactive ways to incorporate
competition into the mix and increase learning retention.
 Videos: An effective training tool for visual learners that can be viewed
multiple times.
 Simulations: Realistic scenarios presented in a safe environment
allowing individuals to apply learning and make improvements before
applying it to the real world.

Set aside time for regular constructive feedback

Feedback is a critical part of effective training and development strategies.
Asking employees about their experience and the effectiveness of programs
offers helpful insight for improvements and can also inform new training
initiatives.

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Measure the outcomes
An important final step is to measure the outcomes of your training and
development strategies. After all, none of these tips are helpful if you don’t
know what impact they’ve made on your initiatives.

A good starting point is to measure employee feedback data against previously

set metrics and goals. Evaluate both successes and failures when considering
how to improve training and development.

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Retail Terminology

WHAT IS KPI’s?
 Key Performance Indicators (or KPIs) helpthebusiness define and
measure progress towardsits goals.
 These are quantifiable measurements that arecrucialto the success of
our business.
 KPIs are a tangible way to tell if we’re successful.

HOW TO PLAN YOUR KPI's AND GET BETTER RESULTS

 Plan your targets ahead at the beginning of the day
 Set a conscious target as per the day target given
 Review and share the sales in regular intervals

Different types of KPI’s

 Unit Per Transaction / Quantity Per Cash Memo

It is the units or no. of article sold on per transaction.

Formula = Quantity sold / no. of bills

 Average Selling Price / Average Value Per Unit

It is the selling price of per article sold.
Formula = Sale / Quantity sold
 Average Transaction Value / Cash Memo Size
It is the value of per bill or transaction made.
Formula = sales/no. of bills
 CONVERSION
It is the transformation of people who visited store to people who buy
something.
(Formula = (No. of bills / Footfall) * 100)

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HOW TO IMPROVE KPI's?
 Offer a more complementary different style shoes top, bottom, and or
accessory to the product the customermaybe interested in purchasing.
 Optimize display space.
 Determine needs and recommend a total wardrobesolution
 Make sure customers are aware of any promotions.
 Ensure you have the latest up-to-date point of sale and display
materials...
 Up-Sell high priced products.
 Show the top-sellers at first instance.
 Drive more shoes sales.

MEEKU KUMAR

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Thankyou

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