ORGANIZING IDEAS FOR CLARITY AND
INSIGHT
• AN AFFINITY DIAGRAM, ALSO KNOWN AS AN AFFINITY MAP OR AFFINITY CHART, IS A POWERFUL VISUAL
TOOL THAT HELPS YOU ORGANIZE INFORMATION DERIVED FROM BRAINSTORMING SESSIONS. ITS
PURPOSE IS TO GROUP RELATED IDEAS, MAKING THEM EASIER TO UNDERSTAND AND ACT UPON. IMAGINE
IT AS A WAY TO STREAMLINE YOUR THOUGHTS, MUCH LIKE ORGANIZING YOUR GROCERY SHOPPING LIST
BASED ON WHERE ITEMS ARE LOCATED IN THE STORE.
KEY CONCEPTS
• Brainstorming foundation: Affinity diagrams typically emerge from brainstorming sessions.
They allow teams to tap into creativity and intuition while sorting through a large number of
ideas.
• Grouping by relationships: The heart of an affinity diagram lies in grouping ideas based on
their natural relationships. These groups help you identify patterns, themes, and potential
solutions.
• Visual representation: The diagram’s structure is straightforward, making complex
information more accessible. It visually represents the elements of your core concept,
allowing everyone to grasp the big picture
STEPS TO CREATE AN AFFINITY DIAGRAM:
• Gather ideas: Begin with a brainstorming session related to your topic. Collect all ideas,
suggestions, and grievances from team members.
• Sort and cluster: After brainstorming, group similar ideas together. Look for common
themes or connections. For instance, if your core concept is “improving customer
experience,” all ideas related to this goal should fall under that heading.
• Create the diagram: Arrange the grouped ideas in a visual format. You can use sticky notes
on a physical board or digital tools like Miró. Each group represents a category or theme.
• Hierarchy (optional): Some affinity diagrams go beyond simple grouping. They organize
ideas hierarchically, showing subcategories and relationships within each group.
EXAMPLE:
Let’s consider a scenario where you’ve gathered complaints about your team’s meeting processes. After
brainstorming, you group these grievances based on shared themes. Here’s a simplified example:
Theme: meeting efficiency
• Complaints about long meetings
• Lack of clear agendas
• Frequent interruptions
Remember, this example is basic. In practice, affinity diagrams can be more intricate, capturing deeper
relationships and subcategories.
APPLICATIONS:
Affinity diagrams serve various purposes:
• Process improvement: Identify bottlenecks and streamline workflows.
• Innovation: Generate new ideas and solutions.
• Consensus building: Reach agreement within a group.
• Conflict resolution: Mediate professional disagreements.
HISTORICAL CONTEXT
• AFFINITY MAPPING WAS INVENTED IN THE 1960S BY JAPANESE
ANTHROPOLOGIST JIRO KAWAKITA. IT’S SOMETIMES REFERRED TO AS THE K-J
METHOD AFTER HIM