SWOT

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT
analysis is a technique for assessing these four aspects of your business.
SWOT Analysis is a tool that can help you to analyze what your company does best now,
and to devise a successful strategy for the future. A SWOT analysis examines both
internal and external factors – that is, what's going on inside and outside your organization.
 TOWS
A TOWS analysis is a tool that allows individuals and companies to identify and analyse their
Threats, Opportunities, Weaknesses and Strengths. Although it focuses on the same
components as a SWOT analysis, it imposes a different approach to analysing a company's
situation in the market. TOWS concentrates on matching up strengths with weaknesses and
opportunities with threats.
While SWOT tends to focus on brainstorming all points that fall under these four headings,
TOWS takes it to the next step. TOWS focuses in the internal strengths and weaknesses,
and the external opportunities and threats that an organization or business. it can be used to
develop strategic internal or external and is a practical tool to be used within the field of
marketing and administration.

SWOT VS TOWS
While SWOT analysis, puts the emphasis on the internal environment (your strengths and
weaknesses), TOWS forces you to look at your external environment first (your threats and
opportunities).
 IFAS & EFAS
Internal factory analysis summary (IFAS) - is a methodology used by strategists to sort
the internal business factors into accepted groups of weaknesses and strengths. This
analysis helps determine how well organization management responds to these determining
factors concerning the deemed importance of these factors to the organization.

Eternal factory analysis summary (EFAS) - is a methodology that strategists use to sort
the external business determinants into accepted groups of opportunities and threats. This
analysis helps determine (rating) how well organization management responds to these
determining factors concerning the deemed importance (weight) of these factors to the
organization. It requires five columns; list threats and opportunities, list of weights for each
consideration, list of the rating given to the elements, list of the weighted score, and list of
comments for the composite score.

SFAS
Strategic Factors Analysis, The definition of strategic analysis may differ from an academic
or business perspective, but the process involves several common factors:
1. Identifying and evaluating data relevant to the company’s strategy
2. Defining the internal and external environments to be analyzed
3. Using several analytic methods such as Porter’s five forces analysis, SWOT analysis,
and value chain analysis