Ex.2 p.

424
E-business, or electronic business, plays a crucial role in the contemporary world, transforming the way
companies operate, interact with customers, and conduct transactions. It encompasses a wide range of online
activities, including e-commerce, digital marketing, online customer service, and more. Here are some key
aspects of the role of e-business in today's world:
 Global Reach: E-business has broken down geographical barriers, allowing companies to reach a global
audience.
 E-commerce: Online shopping has become a common practice for consumers. Customers can shop
from the comfort of their homes and have products delivered to their doorstep.
 Convenience: E-business offers convenience for both businesses and customers. Companies can
operate 24/7, and consumers can access products and services at any time.
 Digital Marketing: E-business relies heavily on digital marketing strategies, including social media
marketing, content marketing, and search engine optimization (SEO).
In conclusion, e-business has become an integral part of the contemporary world. It empowers businesses to
expand their reach, operate more efficiently, and adapt to changing consumer behaviors. As technology
continues to advance, e-business will likely play an even more significant role in shaping the future of
commerce and how we connect with one another.

Ex.6 p.425
1. You have to take what he says with a grain of salt because he doesn’t always tell the truth. (Тобі слід
ставитися до того, що він говорить з певною дозою сумніву, оскільки він не завжди говорить правду.)
2. Both toy companies are doing well; their sales are neck and neck. (Обидві компанії, що виробляють
іграшки, добре справляються; їхні продажі практично однакові.)
3. She is up to her neck in financial problems. (Вона заглибилася по шию в фінансових проблемах.)
4. He found his new job through the old boy network. (Він знайшов свою нову роботу завдяки старому
хлопцівському клубу.)
5. She is a very active manager and has a finger in every pie. (Вона – дуже активний менеджер і втручається
в усе.)

Ex.1 p.428
retailer - retail
shopper - shop
payment - pay
trading - trade
success - succeed
user - use
advertising - advertise
combination - combine
delivery - deliver
protection - protect
maintenance - maintain
distributor – distribute

Ex.2 p.428
e-commerce/online trading, brick-and-mortar, click-and-mortar, fraud, piracy, retailer, shopper, advertising,
premises, merchandise delivery, the protection of intellectual property, intermediary, profit
Ex.3 p.428
e-commerce, online trading
brick-and-mortar, traditional retailing
buyer, shopper
set up, establish
shop front, storefront
merchandise, goods
suit, satisfy

Ex.4 p.428
"Bricks-and-mortar" trade: e-commerce, online trading
Shopper: retailer, merchant, seller
Retailer: Customer, consumer, shopper
Successful: unsuccessful, failed

Ex.5 p.428
clicks-and-mortar: used for describing a business that operates in traditional ways and by using the Internet.
bricks-and-mortar: a traditional business that does not operate on the Internet.
piracy: copying and selling the work of others without permission.
fraud: deceit with the purpose of gaining another’s money or property.
delivery: the taking of goods to a place of business, a home, etc.
online shopping: the activity of buying goods and services via the Internet.