ENGLISH FOR THE OFFICE

DESIGNING TISSUE PACKAGING FOR A PRODUCT LINE

K26, DNN0171_05 , Group: WINX

Students:
Vũ Nguyễn Phương Uyên – 207NA01085
Nguyễn Hoàng Anh Thy – 207NA00895
Lecturer’s name:
Prof. Nguyễn Hoàng Phan

VLU 2023

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Contents
SUMMARY OF TISSUE DESIGNING PACKAGING...........................................................................................3
1. Email to the design team:........................................................................................................................4
2. Minutes of the meeting:..........................................................................................................................5
3. Report on Target Audience Analysis........................................................................................................7
1. Families with young children:..............................................................................................................7
2. Young professionals:............................................................................................................................7
3. Elderly individuals:...............................................................................................................................7
4. Environmentally conscious consumers:...............................................................................................7
5. Travelers:.............................................................................................................................................8
4. Business Plan for Designing Tissue Packaging.........................................................................................9
1. Executive Summary.........................................................................................................................9
2. Business Description........................................................................................................................9
3. Market Analysis...............................................................................................................................9
4. Product Offering..............................................................................................................................9
5. Target Market:.................................................................................................................................9
6. Marketing and Sales Strategy..........................................................................................................9
7. Competitive Analysis......................................................................................................................10
8. Operations and Management........................................................................................................10
9. Financial Projections......................................................................................................................10
10. Conclusion.................................................................................................................................10
5. Letter to Packaging Supplier:.................................................................................................................11
REFERENCES..............................................................................................................................................12
Evaluation Form for Group Work..............................................................................................................13

SUMMARY OF TISSUE DESIGNING PACKAGING

Creating both aesthetically pleasing and practical packaging options is the process of designing
tissue packaging for a product line. Not only should the packaging draw in customers and
symbolize the business, but it should also adequately safeguard the tissues. In addition to taking

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the brand identity and values into account, it is critical to comprehend the target audience and
their preferences. Practical and user-friendly elements like quick opening and resealing choices
should be included in the packaging. The packaging should have eye-catching visuals with eye-
catching colors, eye-catching images, and captivating text. Along with the use of
environmentally friendly materials and productive production techniques, sustainability is also
crucial. Overall, a balance between sustainability, aesthetics, and utility is necessary for a good
tissue packaging design.

The email addresses the significance of designing tissue packaging for a range of products,
stressing the importance of aesthetics, usefulness, sustainability, and visual appeal. The group
examined the inclinations of the intended audience, emphasizing practicality and design. Three
categories were distinguished: older people, young professionals, families with small children,
ecologically conscientious shoppers, and travelers. The objective was to use eco-friendly
materials and effective production methods to develop packaging that was visually appealing,
kid-friendly, and sustainable. In order to improve user experience and product value, the business
strategy collaborates with manufacturers and retailers to offer creative, aesthetically pleasing
tissue packaging options. Modern Generation, Inc. is looking for a supplier of tissue packaging
that is user-friendly, visually appealing, and made of eco-friendly materials. They are willing to
meet to talk about packaging specifications and collaborative ventures.

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1. Email to the design team:
Subject: Designing tissue packaging for our product line

Hi Thy ,

Hopefully, you are doing well as I write this email. I wanted to talk to you about our next project,
which is to create tissue packaging for our line of products. Here are some important things to
think about:

1. Target market: First, let's examine our target market and what tissue packing options they
favor. Do they connect with any particular design elements or trends?

2. Brand identity: We must make sure that our beliefs and brand identity are reflected in the
packaging. Let's discuss potential ways to include our brand's colors, logo, and messaging in the
layout.

3. Functionality: It is essential that the package be useful and easy to use. Features like simple
opening, resealing choices, and handy storage ought to be our main priorities.

4. Aesthetics: The container must to have a striking appearance. To make our goods stand out on
the shelves, let's experiment with eye-catching colors, eye-catching images, and captivating text.

5. Sustainability: Using eco-friendly products and production techniques should be our top
priority as a responsible business. Let's do some investigation and make some eco-friendly tissue
packing suggestions.

For our next meeting on December 15th, please arrive prepared with your thoughts and
recommendations. Together, let's design packaging that not only keeps our tissues safe but also
improves the overall shopping experience.

Please let me know if you have any questions or if there is anything else I can assist you with.

Thank you for your time and attention.

Best regards,

Uyen

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2. Minutes of the meeting:
Meeting: Creating our product line's tissue packaging design

Date: December 15th

Participants :

- Vu Nguyen Phuong Uyen, The chair

- Nguyen Hoang Anh Thy

 Agenda:

1. Analysis of the target audience

2. Integration of brand identity

3. Features of functional packaging

4. Beauty and eye-catching appeal

5. Considering sustainability

 Synopsis of Discussion:

- The target audience's preferences for tissue packing were discussed at the beginning of the
meeting. Convenience and aesthetics were the team's main considerations.

"- After brainstorming, the team looked at many approaches to guarantee brand identity
integration in the packaging design by using the company's colors, logo, and messaging.

"- The team determined that quick opening, resealing choices, and convenient storage were just a
few of the useful package characteristics that would improve the consumer experience.

"- The team explored vivid colors, eye-catching visuals, and captivating text to make the
packaging visually appealing and eye-catching after discussing aesthetics and visual appeal.

"- The significance of utilizing environmentally friendly materials and efficient production
techniques for sustainability was underscored, conforming to the organization's dedication to
ecological accountability.

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  Action Items:

- The design team was tasked with gathering more information on the preferences of the target
market and the most recent tissue packaging market trends.

- Taking into account the previously described factors, each team member was asked to generate
three design options for the package.

* The study team's assignment was to investigate eco-friendly packaging materials and provide
suggestions at the following meeting.

Next Gathering: December 22th

Meeting ended with an adjournment.

Minutes were taken by Chairperson Vu Nguyen Phuong Uyen.

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3. Report on Target Audience Analysis:
Title: Target Audience Analysis for Tissue Packaging Design

Our target audience for tissue packaging design includes individuals of all ages and
demographics who regularly use tissues for personal hygiene, cleaning, or other purposes. To
provide a more detailed analysis, let's break down the target audience into specific segments:

1. Families with young children:

- Number: Approximately 25% of the target audience.

- Example: Parents with infants, toddlers, or young children.

- Preferences: They value packaging that is child-friendly, with colorful designs, playful
characters, and easy-to-open features. They also appreciate packaging that offers a larger
quantity of tissues to cater to their family's needs.

2. Young professionals:
- Number: Approximately 30% of the target audience.

- Example: Working individuals aged 25-35.

- Preferences: They seek packaging that is sleek, modern, and compact, as they often carry
tissues in their bags or pockets. They appreciate packaging that is visually appealing and aligns
with their personal style.

3. Elderly individuals:
- Number: Approximately 20% of the target audience.

- Example: Senior citizens or individuals with specific health needs.

- Preferences: They value packaging that is easy to handle, with larger fonts for readability, and
ergonomic designs that facilitate easy dispensing. Packaging that offers additional features like
moisture-lock or fragrance-free options may also be preferred.

4. Environmentally conscious consumers:

- Number: Approximately 15% of the target audience.

- Example: Individuals who prioritize sustainability and eco-friendly practices.

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 - Preferences: They seek packaging that is made from recycled or biodegradable materials,
with minimal plastic usage. Packaging that highlights the brand's commitment to sustainability
and provides information on recycling or disposal options is appreciated.

5. Travelers:
- Number: Approximately 10% of the target audience.

- Example: Individuals who frequently travel for work or leisure.

- Preferences: They value packaging that is travel-friendly, with compact sizes, resalable
features, and leak-proof designs. Packaging that offers travel packs or easily refillable options is
preferred.

By understanding the specific preferences and needs of these target audience segments, we can
tailor our tissue packaging design to cater to their requirements and create a more engaging and
satisfying user experience. It is important to conduct further market research, gather feedback,
and adapt the packaging design to meet the evolving demands of our target audience.

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4. Business Plan for Designing Tissue Packaging
1. Executive Summary: Our business aims to provide innovative and visually
appealing tissue packaging solutions to meet the growing demand in the market. With a focus on
design, functionality, and sustainability, we aim to revolutionize the tissue packaging industry
and establish ourselves as a leader in this space.

2. Business Description: Our company will specialize in designing tissue

packaging that enhances the overall user experience and adds value to the product. We will
collaborate with tissue manufacturers and retailers to create packaging that not only protects the
product but also stands out on the shelves, attracting potential customers.

3. Market Analysis: The tissue packaging market is experiencing significant

growth due to increased consumer demand for convenience, hygiene, and aesthetic appeal. The
global tissue paper market is projected to reach $103.1 billion by 2027, creating ample
opportunities for innovative packaging solutions.

4. Product Offering: Our tissue packaging designs will focus on three key aspects:

a. Functionality: We will ensure that our packaging is easy to use, convenient, and keeps the
tissues fresh and intact.

b. Design: Our packaging will feature visually appealing designs, incorporating colors, patterns,
and graphics that resonate with consumers.

c. Sustainability: We will prioritize eco-friendly materials and manufacturing processes to

minimize environmental impact.

5. Target Market: Our target market will include tissue manufacturers, retailers,
and distributors who are looking to differentiate their products and enhance customer
satisfaction. Additionally, we will cater to individual consumers who appreciate well-designed
and sustainable packaging.

6. Marketing and Sales Strategy: To reach our target market, we will employ a
multi-channel marketing approach, including online advertising, social media campaigns, and

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participation in industry trade shows. We will also establish partnerships with tissue
manufacturers and retailers to showcase our packaging designs.

7. Competitive Analysis: While there are existing players in the tissue packaging
market, our focus on design and sustainability will set us apart. By offering unique packaging
solutions that cater to consumer preferences, we aim to gain a competitive advantage and
establish ourselves as a preferred choice in the market.

8. Operations and Management: Our operations will involve a team of skilled

designers, packaging experts, and marketing professionals who will collaborate to create and
promote our packaging solutions. We will establish strong relationships with suppliers to ensure
a steady supply of high-quality materials.

9. Financial Projections: Our financial projections indicate steady growth over the
next five years. We anticipate generating revenue from both one-time packaging design projects
and ongoing partnerships with tissue manufacturers and retailers. We will reinvest a portion of
our profits into research and development to stay ahead of market trends and maintain our
competitive edge.

10. Conclusion: Our business plan outlines a comprehensive strategy to design tissue
packaging that is functional, visually appealing, and sustainable. By leveraging our expertise,
creativity, and commitment to customer satisfaction, we are confident in our ability to capture a
significant share of the tissue packaging market and drive long-term success.

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5. Letter to Packaging Supplier:
To: Mr. Tuan Nguyen

Modern Generation, Inc.

161 Hai Ba Trung Road, District 3

Ho Chi Minh city, 70000

Dear Mr. Tuan,

I hope this letter finds you in good health. This correspondence pertains to our forthcoming
endeavor, which involves creating tissue packaging for our assortment of goods. You have
pleased us with the quality and sustainability of your products; we have studied a number of
packaging suppliers.

- User-friendly alternatives for easy opening and resealing are among our requirements for the
tissue packing.

- For visual appeal, use eye-catching hues, eye-catching images, and captivating font. In line
with our sustainability objectives, eco-friendly materials and effective production techniques are
used.

To discuss our packaging needs in more detail and look into possible collaborations, we would
like to schedule a meeting. Your knowledge of eco-friendly packaging options is of special
importance to us.

Please let us know your availability for a meeting at your earliest convenience. We look forward
to discussing how we can work together to create packaging that not only protects our tissues but
also enhances the overall customer experience.

Thank you for your attention to this matter.

Sincerely,

Thy

Design Management Team

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UT Tissue Group

REFERENCES

https://www.linkedin.com/pulse/designing-packaging-creating-eye-catching-product-ameer-
muavia

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Evaluation Form for Group Work
LHP: DNN0171_05 Group Name/Number: Winx

Group member Tasks Task complete Signature

percentage (%)
Vũ Nguyễn Phương 100%
Uyên
Nguyễn Hoàng Anh 100%
Thy

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