PART-II (Hkkx&II)

(Question-cum-Answer Booklet / iz'u&lg&mÙkj iqfLrdk)

BOOKLET CODE
iqfLrdk dksM 25
DO NOT OPEN THIS QUESTION-CUM-ANSWER BOOKLET UNTIL ASKED TO DO SO
tc rd dgk u tk, bl iz'u&lg&mÙkj iqfLrdk dks u [kksysaA
Important: Please refer to your admit card while filling in details in this Question-cum-Answer Booklet.
egRoiw.kZ% d`i;k vius izos'k i=k dks ns[kdj iz'u&lg&mÙkj iqfLrdk esa fooj.k HkjsaA
The written test structure is as given below / fyf[kr ijh{kk dh lajpuk uhps nh xbZ gS %
Paper Test Components Question No. of Questions to be Answers to be
isij ijh{k.k ?kVd Nos. Questions attempted (Marks) marked/written on
iz'u&la[;k dqy iz'u dqy iz'u gy djus gSa (vad) mÙkj fdl ij fy[kuk gS
Part-I Section-A : Objective Type OMR
1-30 30 30 (30 marks/vad)
Hkkx&I [k.M&A % oLrqfu"B Vkbi mÙkj i=kd
Section-B : Subjective Type
1 1 1 (20 marks/vad) Question-cum-Answer
Part-II [k.M&B % vkRefu"B Vkbi
booklet
Hkkx&II Section-C : Subjective Type iz'u&lg mÙkj iqfLrdk
1-6 6 5 (50 marks/vad)
[k.M&C % vkRefu"B Vkbi
Please read instructions on the back cover carefully. fiNys doj ij fn, x, vuqns'kksa dks è;ku ls if<+,A
Use blue/black ball point pen to fill in the following particulars.
Ñi;k fuEufyf[kr tkudkfj;ksa dks Hkjus ds fy, uhys@dkys ckWy ikWbaV isu dk iz;ksx djsaA

Roll No / vuqØekad

NOTE : Confirm that the 1st and 2nd digits of your Roll No. are . If not, bring it to the notice of the invigilator.
fVIi.kh % lqfuf'pr dj ysa fd vkids jksy ua- ds izFke ,oa f}rh; vad 2 5 gSaA ;fn ugha] rks bls vUoh{kd dh tkudkjh esa yk,aA
Name of Candidate / ijh{kkFkhZ dk uke : ……………………………………………………………………………...
Signature of Candidate Signature of Invigilator
ijh{kkFkhZ ds gLrk{kj fujh{kd ds gLrk{kj
  
---------------------------------------------------------------------------------------------------------------------------

FOR EVALUATOR’S USE

dsoy ewY;kadudrkZ ds fy,

Q.No. Max. Marks Secured Signature of Q.No. Max. Marks Secured Signature of Evaluator
Marks Evaluator Marks
SECTION-B
1. 20.0 . ………………..
SECTION-C
1. 10.0 . ……………….. 4. 10.0 . ………………..
2. 10.0 . ……………….. 5. 10.0 . ………………..
3. 10.0 . ……………….. 6. 10.0 . ………………..

Total Marks Secured / dqy izkIrkad : . .

In Words / 'kCnksa esa : ………………………………………………….……….………….……………..

This Question-cum-Answer Booklet is to be returned on completion of the test.

ijh{kk iwjh gksus ij ;g iz'u&lg&mÙkj iqfLrdk ykSVk nsaA
25/EDMM/XIX/II 1
25/EDMM/XIX/II 2
 Section-B : Subjective Type / [k.M&B % vkRefu"B Vkbi
Directions : This question is compulsory.
funsZ'k : ;g iz'u vfuok;Z gSA
1. Choose any one of the following visuals and write on the basis of any of the four given points.
fuEufyf[kr esa ls dksbZ ,d n`'; (fotqvy) pqusa vkSj uhps fn, fo"k;ksa esa ls fdUgha pkj ds vk/kj ij bldk
o.kZu djsaA
i) Characters – name and description / pfj=kksa ds uke vkSj fooj.k (Marks/vad 4×5)
ii) Time of the day and composition style / fnu dk le; vkSj la;kstu 'kSyh
iii) Ambient Sounds / ifjos'kh (vkl&ikl dh) èofu;ka
iv) Location and Costumes / LFkku vkSj os'kHkw"kk (iks'kkd)
v) Dialogues or Monologue / laokn ;k Loxr dFku
vi) What happens next? / vkxs D;k gksrk gS\

Visual / n`'; 1

Visual / n`'; 2

Visual / n`'; 3

25/EDMM/XIX/II 3
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 4
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 5
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 6
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

25/EDMM/XIX/II 7
 Section-C : Subjective Type / [k.M&C % vkRefu"B Vkbi
Directions (Questions 1-6) : Answer any five of the following six questions.
funsZ'k (iz'u 1-6) : fuEufyf[kr N% esa ls fdUgha ikap iz'uksa ds mÙkj nsaA

1. Plan the digital marketing strategy for a short fiction project including details of the following:
i) Introduction of the project (Marks/vad 10)
ii) The Outreach Plan of the project
iii) Digital Marketing Tools that will be needed for the project
iv) The target audience of the project

fuEufyf[kr ds C;kSjs lfgr ,d y?kq dkYifud izkstsDV ds fy, fMftVy foi.ku dk;Zuhfr ;kstuk cuk,a%
i) izkstsDV dh izLrkouk
ii) izkstsDV dh igqap ;kstuk
iii) izkstsDV ds fy, t:jh fMftVy foi.ku lk/u
iv) izkstsDV ds y{; Jksrk @ n'kZdx.k

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 8
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 9
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 10
2. A television broadcasting platform has taken the decision of airing a fiction programme, based
on horror content, in its prime time. Analyze the stages involved in developing and
implementation of the promotion plan for the program.
,d Vsyhfotu izlkj.k eap us vius eq[; le; esa Mjkouh fo"k;oLrq ij vk/kfjr ,d dkYifud dk;ZØe izlkfjr
djus dk fu.kZ; fy;k gSA bldh izksRlkgu (izpkj) ;kstuk ls tqM+s dk;ZØe dks fodflr vkSj dk;kZfUor djus ls
tqM+s pj.kksa dk fo'ys"k.k djsaA (Marks/vad 10)

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

25/EDMM/XIX/II 11
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 12
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 13
3. Think of a suitable launch promo of a singing reality show of 30 seconds duration. Describe the
promo audio-visually.
xk;u ds ,d fj;fyVh 'kks ds fy, 30 lsdsaM dh vof/ ds ,d mi;qDr ykWUp izkseks ij fopkj djsaA izkseks ds
n`';&JO; va'k dk o.kZu djsaA (Marks/vad 10)

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

25/EDMM/XIX/II 14
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 15
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 16
4. Plan and describe a 30 seconds advertisement film promoting Sports amongst children.
cPpksa esa [ksydwn dks c<+kok nsus okys 30 lsdaM ds ,d foKkiu fiQYe dh ;kstuk cuk,a vkSj mldk o.kZu djsaA
(Marks/vad 10)

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 17
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 18
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 19
5. Write the synopsis of a Television show and describe the reasons why you liked the show?
,d Vsyhfotu dk;ZØe dk dFkklkj fy[ksa vkSj crk,a fd fdu dkj.kksa ls ;g dk;ZØe vkidks ilan gS\
(Marks/vad 10)

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 20
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 21
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 22
6. Generate a business model of a newly formed digital news media organization. Elaborate the
strategies that needs to be deployed to maximize the reach of the content.
,d uoxfBr fMftVy U;wt+ ehfM;k laxBu dk ,d fctusl ekWMy rS;kj djsaA bldh fo"k;oLrq dh igqap vf/dkf/d
djus ds fy, rS;kj dh tkus okyh vko';d dk;Zuhfr;ksa dk o.kZu djsaA (Marks/vad 10)

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

25/EDMM/XIX/II 23
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………
25/EDMM/XIX/II 24
…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

…………………………………………………………………………………………………………………………………

25/EDMM/XIX/II 25
 Space for Rough work/jiQ dk;Z ds fy, LFkku
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

Space for Rough work/jiQ dk;Z ds fy, LFkku

25/EDMM/XIX/II 26
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.

25/EDMM/XIX/II 27
 INSTRUCTIONS TO CANDIDATE / ijh{kkFkhZ ds fy, vuqns'k
1. Please do not open this Question-cum-Answer Booklet until asked to do so.
2. Fill up the necessary information in the space provided on the cover of Question-cum-Answer Booklet
before commencement of the test.
3. The duration of the complete test Part-I (Section-A) & Part-II (Section B & C) is 180 minutes.
4. Please check for completeness of the Question-cum-Answer Booklet immediately after opening.
5. There are 6 subjective type questions to be attempted from Part-II. Question given in Section-B is
compulsory. From Section-C, 5 questions are to be answered out of the given 6 questions.
6. Answers are to be written in the space provided.
7. All questions are to be attempted in only one language, i.e., either in English or in Hindi.
8. In case of any ambiguity in translation, the English version will be deemed authentic.
9. Use only Blue/Black Ball Point Pen to write the answers.
10. Rough work, if any, is to be done on the Question-cum-Answer Booklet only. No separate sheet will be
provided/used for Rough Work.
11. Calculator, Mobile, etc., are not permitted inside the examination hall.
12. Candidates seeking, receiving and/or giving assistance during the test will be disqualified.
13. In addition to cancellation of candidature, appropriate civil/criminal proceedings will also be instituted
against the candidate taking or attempting to take this Question-cum-Answer Booklet or part of it outside
the examination hall.
14. The right to exclude any question(s) from final evaluation rests with the testing authority.
15. Do not seek clarification on any item in the question-cum-Answer booklet from the test invigilator. Use
your best judgment.
1. tc rd dgk u tk;s bl iz'u&lg mÙkj iqfLrdk dks u [kksysaA
2. ijh{kk 'kq: gksus ls igys iz'u&lg mÙkj iqfLrdk ds vkoj.k ij fn;s x;s LFkku ij vko';d lwpuk HkjsaA
3. ijh{kk dk dqy le; Hkkx-I ([k.M-A) vkSj Hkkx-II ([k.M-B vkSj C) 180 feuV gSA
4. iz'u&iqfLrdk [kksyus ds rqjUr ckn tkap dj ysa fd iz'u&lg mÙkj iqfLrdk iwjh gSA
5. Hkkx-II esa ls dqy 6 vkRefu"B Vkbi iz'u gy djus gSaA [k.M&B esa fn;k x;k izz'u vfuok;Z gSA [k.M&C esa fn,
x, 6 iz'uksa esa 5 iz'uksa ds mÙkj nsus gSaA
6. mÙkj fn, x, LFkku esa fy[kusa gSaA
7. lHkh iz'uksa ds mÙkj dsoy ,d gh Hkk"kk esa nsus gSa ;kfu vaxzsth ;k fgUnh esaA
8. ;fn vuqokn esa dksbZ vLi"Vrk gks] rks vaxzsth ikB lgh ekuk tk,xkA
9. mÙkj nsus ds fy, dsoy uhyk@dkyk ckWy ikWbaV isu dk iz;ksx djsaA
10. ;fn dksbZ dPpk dke djuk gS rks og dsoy iz'u&lg&mÙkj iqfLrdk ij gh djsaA dPps dke ds fy, dksbZ vyx ls 'khV
ugha nh tk,xh@iz;ksx esa ugha yk;h tk,xhA
11. dSYdqysVj] eksckby vkfn ijh{kk gkWy ds vUnj ys tkus dh vuqefr ugha gSA
12. vuqfpr lk/uksa dk iz;ksx djus okys ijh{kkFkhZ dks v;ksX; Bgjk fn;k tk,xkA
13. bl iz'u&lg mÙkj iqfLrdk ;k blds fdlh Hkkx dks ijh{kk gkWy ls ckgj ys tkus ;k ys tkus dh dksf'k'k djus okys ijh{kkFkhZ
dh ijh{kkFkhZ&ik=krk dks jn~n djus ds vykok mlds fo:¼ leqfpr nhokuh@iQkStnkjh dk;Zokgh dh tk,xhA
14. vafre ewY;kadu ls fdlh iz'u dks fudky nsus dk vf/dkj ijh{kk izkf/dkjh ds gkFk esa gSA
15. iz'u&lg mÙkj iqfLrdk esa fdlh Hkh oLrq ij tkap vUoh{kd ls Li"Vhdj.k u ekaxsA vius foosd dk iz;ksx djsaA

This Question-cum-Answer Booklet is to be returned on completion of the test.

ijh{kk iwjh gksus ij ;g iz'u&lg&mÙkj iqfLrdk ykSVk nsaA

25/EDMM/XIX/II 28