UNIVERSIty of EL SALVADOR

ECONOMICS FACULTY
INTERNATIONAL MARKETING SCHOOL
ENGLISH UNIT

ENGLISH V

GUIDE LINE FOR THE RESEARCH PAPER.

DESCRIPTION.
 This work is a compulsory activity for the students of English V.
 It should be presented by groups of 4- 5 students.
 The submission is on Monday, July 1.
 It should be presented in a videopresentation. All the members of the group
must participate in the presentation.
 The whole research must be presented only in English.

About the content:

-The research paper is about an advertising campaign in which students have to
select a product which is not frequently used nowadays, and develop the research
to know what elements are failing, they must include a questionnaire survey and
results and develop the research seven steps studied in class:
1-Define the audience. They must explain who is going to be the target audience
that the campaign is going to be directed and why.
2- Set objectives. They must establish the objectives of the campaign.
3-Establish the budget. They must explain in detail how they are going to allocate
the money, and why.
4- Design the message. They must explain which method from the creative strategy
and from the creative execution they are going to apply.
5- Select media and vehicles. Explain the reasons why each media and vehicle was
selected.
All the aspects required have to be in a presentation with a cover page, a short
introduction, the objectives, conclusions and recommendations.
6- Schedule the ads. They must establish the date and time the ads will be
transmitted through the media.

- The paper must include: index, introduction, objectives, content, conclusions

and recommendations.
The teacher will evaluate:
- Creativity in presenting the information (slides with images and animation)
- Grammar and vocabulary used (well-formed sentences)
- Pronunciation
- Fluency (Not Reading)

CONTENT

1. Front page
2. Index
3. Introduction
4. Campaign Objectives
5. Information about the company that manufactures the product and product
itself.
6. Budget
7. Media and vehicles: Advertisements you designed.
8. Conclusion
9. Recommendations
ANNEXES
10. Survey
11. Findings