Unit 1 –Introduction to Business & Its

Structure
Session No: 06

Growth of a business…..
1.4 Growth of a Business

The process of improving some measure of an

enterprise's success. Business growth can be
achieved either by boosting the top line or revenue of
the business with greater product sales or service
income, or by increasing the bottom line or profitability
of the operation by minimizing costs.
Growth of a Business
 1.5 Entrepreneurs
“A person who sets up a business or businesses, taking on financial risks in the hope of profit.”

Characteristics of a entrepreneurs
1. Motivation
2. Creativity and Persuasiveness
3. Versatility
4. Superb Business Skills
5. Risk Tolerance
6. Drive
7. Vision
8. Flexibility and Open-Mindedness
9. Decisiveness
Entrepreneurs • Local…..
Entrepreneurs
International
• Session No: 07
Who are the stakeholders of a
business…..

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1.6 Stakeholders
• They may have a
direct or indirect
interest….

• Then Stockholder?

• What is Social
Responsibility..?
• Obligation of a
business to other
stakeholders

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Stakeholders goals & objectives
Internal stakeholders who are in the company

Internal Stakeholders Interests Response risk

•Jobs/ careers
Managers •Money •Trade union actions
& •Promotion •Refusal to relocate or change
employees •Benifits •Resignation
•Satisfaction

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 Stakeholders goals & objectives
Connected stakeholders who are not in the company but invest or have dealings
with the company.
Connected
Interests Responce Risk
Stakeholder
•Increasing Shareholder wealth •Sell shares
Shareholder
•Risk •Kick out the management
•Denial of credit
Bankers •Adherence to loan agreements
•Higher interest charges
•Refusal of credit
•Profitable sales
Suppliers •Court actions
•Payment for goods
•Wind down relationships
•Goods as promised
•Change the brand or buy elsewhere
Customers •Future benifits
•Complain

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Stakeholders goals & objectives
External stakeholders who are not directly linked to the organization but can be
influenced or influence the activities of the firm.

External
Interests Responce Risk
Stakeholders
•Taxes •Increase taxes
Government •Environment •Regulations
•Society •Leagal actions
•Protests
Interest/ Pressure •Environment •Criminal damage
groups •Human rights •Publicity
•Preasure on government

•Member ethics
Professional bodies •Imposition of ethical standards
•Maintainning the standards

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Thank you…

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