MIL Notes

Media and Information Literacy
Lesson 1: The Evolution of Traditional Media to New Media

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 Damp clay was formed into a flat
EVOLUTION OF MEDIA tablet. The writer used a stylus
made from a stick or reed to
PRE-INDUSTRIAL AGE (Before impress the symbols on the clay,
1700s) then left the tablet in the air to
harden.
 People discovered fire,
 This tablet is marked with symbols
developed paper from plants,
showing quantities of barley
and forged weapons and tools
rations for workers.
with stone, bronze, copper and
iron.
Examples of Pre-Industrial Age

[1] CAVE PAINTINGS (35,000 BC)
 also known rock paintings or
cave art, are illustrations created
on the walls of caves during the
Paleolithic Era.
 These stone age paintings were
often very sophisticated portrayals
of animals created with natural
materials like charcoal and ore.
[3] PAPYRUS IN EGYPT (2500 BC)
 From Latin papyrus “the paper
plant” also the paper made from it,
from Greek papyrus “any plant of
the paper plant genus” a loan-word
of unknown origin, often said to be
Egyptian.
 Papyrus A scene from the book of
the dead is depicted on papyrus.
Egyptian papyrus paintings.
Because papyrus symbolized a
[2] CLAY TABLETS IN connection to life and death, it was
MESOPOTAMIA (2400 BC) often used as a canvas for stories
related to death.
 Most writing from ancient
Mesopotamia is on clay tablets.
Charm Tristan B. Golondrina

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 Dibao was a type of publication
issued by central and local
governments in imperial China.
 They have been called “palace
reports” or “imperial bulletins”.
 Dibao were important because
they were used as media for
regulation and circulation of
government’s official reports and
announcements to masses.
[4] ACTA DIURNA IN ROME (130

BC)
 Acta Diurna were daily Roman
official notices, a sort of daily
gazette.
 They were carved on stone or
metal and presented in message
boards in public places like the
Forum of Rome.
 They were also called simply
“Acta”. The first form of Acta [6] PRINTING PRESS USING
appeared around 131 BC during WOODBLOCKS (220 AD)
the Roman Republic.
 Woodblock printing (or block
printing) is a technique for printing
text, images, or patterns used
widely throughout East Asia and
originating in China in antiquity as
a method of printing on textiles
and later paper.
[5] DIBAO IN CHINA (2nd CENTURY

BC)
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[7] CODEX IN THE MAYAN REGION
(5TH CENTURY)
Examples of Industrial Age
 Maya codices (singular codex) are
folding books stemming from the
pre-Columbian Maya civilization, [1] PRINTING PRESS FOR MASS
written in Maya hieroglyphic script PRODUCTION (19th CENTURY)
on Mesoamerican paper, made
from the inner bark of certain  The steam-powered rotary printing
trees, the main being the wild fig press, invented in 1843 in the
tree or Amate (Ficus Glabrata), United States by Richard M. Hoe,
this paper was named by the ultimately allowed millions of
Mayas Huun. copies of a page in a single day.
 Mass production of printed works
flourished after the transition to
rolled paper, as continuous feed
allowed the presses to run at a
much faster pace.
INDUSTRIAL AGE (1700s-1930s)

 People used the power of steam,
developed machine tools,
[2] NEWS PAPER - THE LONDON
established iron production, and
GAZETE (1640)
the manufacturing of various
product books through the printing  It is essentially a newspaper for
press. official information and record.
Published from Monday to Friday,
it can be a useful tool for
researchers and family historians.
You can search the London
Gazette by individual name, issue
number or a specific date.
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telephone call to his partner,
Thomas Watson.
[3] TYPEWRITER (1800)

 The first electrically operated
typewriter, consisting of a printing [5] MOTION PICTURE
wheel, was invented by Thomas A. PHOTOGRAPHY/PROJECTION
Edison in 1872 and later (1890)
developed into the ticker-tape
 In 1890 Dickson unveiled the
printer.
Kinetograph, a primitive motion
 The electric typewriter as an office
picture camera. In 1892 he
writing machine was pioneered by
announced the invention of the
James Smathers in 1920.Dec 29,
Kinestoscope, a machine that
2023.
could project the moving images
onto a screen.
 In 1894, Edison initiated public film
screenings in recently-opened
"Kinetograph Parlors.“
[4] TELEPHONE (1876)

 On March 7, 1876, Alexander
Graham Bell successfully received
a patent for the telephone and
secured the rights to the discovery.
Days later, he made the first ever

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[6] COMMERCIAL MOTION [8] PUNCH CARD
PICTURES (1913)
 Punch cards, also known as
 Commercial films are films that are Hollerith cards, or punch tape data
created and funded with the sole storage cards, were once the
purpose of generating a profit. primary medium for inputting and
 They are often used to promote a outputting data to computers.
product or service and can be  They are rectangular pieces of
aired on television, released in cardboard with various sizes
theaters, or streamed online. punched holes to represent
various characters and
commands.
[7] TELEGRAPH
 A telegraph is a device for
transmitting and receiving
messages over long distances,
i.e., for telegraphy.
 The word telegraph alone now
generally refers to an electrical
telegraph. Wireless telegraphy is
transmission of messages over
radio with telegraphic codes.

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ELECTRONIC AGE (1930s-1980s) designed by Philo Taylor
Farnsworth, a 21-year-old
 The invention of the transistor
inventor who had lived in a
ushered in the electronic age,
house without electricity until
people harnessed the power of
he was 14.
transistor the led to the transistor
radio, electronic circuits, and the
early computers, In this age, long
distance communication became
more efficient.
[1] TRANSISTOR RADIO [3] LARGE ELECTRONIC

COMPUTER i.e EDSAC (1949) &
 A Transistor radio is a radio
UNIVAC (1951)
receiver which uses transistors
to amplify the sound.  The Electronic Delay Storage
 Transistor radios can be cheap Automatic Calculator (EDSAC),
and small and some use very developed at Britain's
little electric power. Some can Cambridge University, ran its
amplify the weak radio waves first programs in 1949. It
that are usually not picked up became the first stored-
by weaker vacuum tube radios. program computer in regular
use, heralding the transition
from test to tool.
 The UNIVAC I was designed
as a commercial data-
processing computer, intended
to replace the punched-card
accounting machines of the
day. It could read 7,200
decimal digits per second.
[2] TELEVISION (1941)

 Electronic television was first
successfully demonstrated in
San Francisco on Sept. 7,
1927. The system was
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[4] MAINFRAME COMPUTERS i.e  Wozniak demonstrated the first
IBM 704 (1960) prototype in July 1976 at the
Homebrew Computer Club in Palo
 The 704 is the first commercially
Alto, California, impressing an
available computer to incorporate
early computer retailer. After
indexing and floating point
securing an order for 50
arithmetic as standard features.
computers, Jobs was able to order
 The 704 also featured a magnetic
the parts on credit and deliver the
core memory, far more reliable
first Apple products after ten days.
than its predecessors' cathode-
ray-tube memory.
 A commercial success, IBM
produced 123 704s between 1955
and 1960.
[6] OHP, LCD PROJECTORS

- LCD is one of the light sources of
projector. An overhead projector
(often abbreviated to OHP), like a
film or slide projector, uses light to
[5] PERSONAL COMPUTERS i.e project an enlarged image on a
HEWLETT-PACKARD 9100 (1966), screen, allowing the view of a
APPLE 1 (1976) small document or picture to be
shared with a large audience.
 The Hewlett Packard 9100A was
the world's first programmable
scientific desktop calculator. Really
a desktop computer, the 9100A
combined Reverse Polish Notation
(RPN)—a system for representing
mathematical expressions without
the use of parentheses—with a
special algorithm that could handle
trigonometric and logarithmic
functions.
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INFORMATION AGE (1900s-2000s)
- The internet paved the way for [2] BLOGS: BLOGSPOT (1999)
faster communication and the
 Blogger is an American online
creation of the social network.
content management system
People advanced the use of
founded in 1999 which enables its
microelectronics with the invention
users to write blogs with time-
of personal computers, mobile
stamped entries. Pyra Labs
devices, and wearable technology.
developed it before being acquired
- Moreover, voice, image, sound
by Google in 2003. Google hosts
and data digitalized. We are now
the blogs, which can be accessed
living in the information age.
through a subdomain of
blogspot.com.
[1] WEB BROWSERS: MOSAIC

(1993), INTERNET EXPLORER
(1995)
 Release in 1993 of Mosaic, which
used “point-and-click” graphical
manipulations and was the first
[3] LIVE JOURNAL (1999)
browser to display both text and
images on a single page.  LiveJournal is a community
 The first version of Internet publishing platform, willfully
Explorer, (at that time named blurring the lines between blogging
Microsoft Internet Explorer, later and social networking. Since 1999
referred to as Internet Explorer 1) LiveJournal has been home to a
made its debut on August 24, wide array of creative individuals
1995. looking to share common interests,
meet new friends, and express
themselves.

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[4] WORDPRESS (2003) many users was its unlimited
photo sharing. With the unlimited
 WordPress, content management
photo sharing feature, people
system (CMS) developed in 2003
uploaded massive amounts of
by American blogger Matt
photos without losing so much of
Mullenweg and British blogger
the photos' quality.
Mike Little. WordPress is most
 The social network
often used to create blogs, but the
TheFacebook.com launched in
program is sufficiently flexible that
February 2004. Harvard students
it can be used to create and
who signed up for the service
design any sort of website
could post photographs of
themselves and personal
information about their lives, such
as their class schedules and clubs
they belonged to.
[6] MICROBLOGS: TWITTER (2006),
TUMBLR (2007)
 The origins of Twitter date back to
early 2006, when NYU student
Jack Dorsey shared a new online
communication idea with some of
his coworkers at Odeo, a
[5] SOCIAL NETWORKS: podcasting company. Dorsey's
FRIENDSTER (2002), MULTIPLY idea was a platform that allowed
(2003), FACEBOOK (2004) users to share short messages
with groups of people, similar to
 Launched in 2002, Friendster was sending text messages.
originally going to be a dating site  Tumblr is a short-form
that would help set up people with microblogging social media
friends in common. You could
create a profile, include “status
updates,” and reveal your mood.
Unfortunately, the site's spike in
popularity in 2003 caught the
company by surprise.
 Multiply was a platform where
people uploaded various media
such as photos, videos and blog
entries, but it's real charm among
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platform. It is host to more than [8] Augmented reality/virtual reality
529 million blogs, which includes a
 Augmented reality (AR) augments
variety of content such as fan
your surroundings by adding digital
fiction and art, memes, advice and
elements to a live view, often by
more. In general, Tumblr is used to
using the camera on a
bring people of similar interests
smartphone. Virtual reality (VR) is
together.
a completely immersive
experience that replaces a real-life
environment with a simulated one.
[7] VIDEO: YOUTUBE (2005)

[9] Video chat: skype (2003), google
 YouTube is an American online
hangouts (2013)
video sharing and social media
platform owned by Google.  Skype, a voice over IP (VoIP)
Accessible worldwide, it was service, was first released in 2003
launched on February 14, 2005, by as a way to make free computer-
Steve Chen, Chad Hurley, and to-computer calls, or reduced-rate
Jawed Karim, three former calls from a computer to
employees of PayPal. telephones.
 Google Hangouts is a unified
communications service that
allows members to initiate and
participate in text, voice or video
chats, either one-on-one or in a
group. Hangouts are built into
Google+ and Gmail, and mobile
Hangouts apps are available for
iOS and Android devices.

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[10] Search engines: google (1996), IBM began producing small,
yahoo (2005) affordable computers designed to
help people perform everyday
 The first version of Google was
tasks like typing letters, balancing
released in August 1996 on the
their checkbooks, and playing
Stanford website. It used nearly
games.
half of Stanford's entire network
 The first laptops using the flip form
bandwidth. BackRub is written in
factor appeared in the early 1980s.
Java and Python and runs on
The Dulmont Magnum was
several Sun Ultras and Intel
released in Australia in 1981–82,
Pentiums running Linux. The
but was not marketed
primary database is kept on a Sun
internationally until 1984–85. The
Ultra II with 28GB of disk.
US$8,150 (equivalent to $24,710
 The "yahoo.com" domain was
in 2022) GRiD Compass 1101,
registered on January 18, 1995.
released in 1982, was used at
The word "yahoo" is a backronym
NASA and by the military, among
for "Yet Another Hierarchically
others.
Organized Oracle" or "Yet Another
Hierarchical Officious Oracle". The
term "hierarchical" described how
the Yahoo database was arranged
in layers of subcategories
 "Netbook" is a relatively new

category of notebook computer
noted for being smaller, less
expensive and generally more
energy efficient than typical
[11] Portable computers-laptops
notebook or laptop PCs. It's one of
(1980), netbooks (2008) tablets
the major technology trends of
(1993)
2008
 The 1980s are remembered as the
time computers truly changed our
everyday lives. Companies such
as Atari, Apple, Commodore, and
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 In 1993, Apple Computer released
the Apple Newton (tablet), with a
[13] WEARABLE TECHNOLOGY
6-inch screen and 800 grams
weight). It utilized Apple's own new  Wearable technology is any kind of
Newton OS, initially running on electronic device designed to be
hardware manufactured by worn on the user's body. Such
Motorola and incorporating an devices can take many different
ARM CPU, that Apple had forms, including jewelry,
specifically co-developed with accessories, medical devices, and
Acorn Computers. clothing or elements of clothing.
[12] SMART PHONES

 In 1992, IBM announced the very
first smartphone. It released the
Simon Personal Communicator [14] CLOUD DATA & BIG DATA
(SPC) for purchase in 1994. The  Big Data is a concept that deals
SPC was the first touchscreen with storing, processing and
phone. Additionally, it had the analyzing large amounts of data.
ability to send and receive both  Big data refers to extremely large
emails and faxes. and diverse collections of
 IBM engineer Frank Canova IBM structured, unstructured, and semi-
engineer Frank Canova created a structured data that continues to
“smartphone” prototype with the grow exponentially over time.
code name Sweetspot. This is  A data cloud unifies structured,
considered to be the first true unstructured, or semistructured
smartphone. It was demonstrated data to reduce complexity and
at a computer industry tradeshow simplify discovering data.
Therefore, data clouds should be
capable of collecting, ingesting,
and processing data from multiple
on-premises or cloud-based
source systems and serving it to
one place.
Lesson 3: Information Literacy
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known as the domain, gives you a
INFORMATION LITERACY
fairly good idea of who is
publishing the internet site.
LITERACY - is widely known as the
ability to read and write.
 Literacy always associated with a
set of tangible skills, particularly
the skills of writing and reading.
 Its counterpart is the concept of
numeracy, which is the skills
associated with basic
mathematical operations involving
numbers.
INFORMATION AND INTERNET

COPYRIGHT - a legal device that
provides the creator of a literary,
artistic, musical, or different inventive
INFORMATION - can be the answer work the only real right to publish and
to a question, a news, or a data. It is sell that job.
that which informs, that which enables
us to know and something also PLAGIARISM - an act or instance of
communicable. victimization or closely imitating the
language and thoughts of another
INTERNET - The internet has more author while not authorization; the
than practical uses in our lives. It has illustration of that author's work as
been transformed to be the primary one’s own, as by not crediting the first
source for research, complementing author.
what can be found in school libraries.
CYBER BULLYING - bullying that
takes place on-line, or victimization
electronic technology like cell phones,
Who Puts Information on the Internet?
computers, and tablets over
- There are many kinds of Internet communication tools together with
sites that you might find during the social media sites, text messages,
course of a search – sites created chat, and websites.
by different people or
LAPTOP ADDICTION - the excessive
organizations with different
use of computers.
objectives. The three-letter code
preceded by a dot (.), simply
Lesson 3: Information Literacy
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DIGITAL DIVIDE - An economic
difference between teams in terms of
access to, use of, or data of ICT.
ETHICAL USE OF INFORMATION

- Ethical use of information means
using information ethically and
properly.
- There are two ways that deal with
this concept: They are the issues
of plagiarism and copyright. It is
important to give credit where
credit is due and use other
people's work correctly.

Lesson 4: Types of Media: Print, Broadcast, and New Media
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2. MAGAZINE - The magazines
Types of Media: Print,
defined as a periodical publication
Broadcast, and New Media
containing articles and illustrations,
typically covering a particular
subject or area of interest.
MEDIA - refers to the groups that 3. BOOK - Books are the oldest form
communicate information and news to of print media that are used as a
people. way of communication and
THREE MAIN TYPES OF MEDIA information piece. They give an
opportunity to writers to spread
 Print media their knowledge about a particular
 Broadcast media subject to the whole world
 Internet 4. BROCHURE - The brochure is
defined as a small, thin book or
magazine that usually has many
[1] PRINT MEDIA pictures and information about a
 The oldest media forms are product, or a place, etc. It is
newspapers, magazines, journals, typically used as a form of
newsletters, and other printed advertisement or promotion.
material. These publications are
collectively known as the Print
Media. [2] BROADCAST MEDIA
 Earliest forms of media.  are news reports broadcast via
EXAMPLES OF PRINT MEDIA radio and television.
1. NEWSPAPERS - Because of its EXAMPLES OF BROADCAST MEDIA

history of excellence and 1. TELEVISION NEWS - The main
influence, the New York Times is broadcast networks—ABC, CBS,
sometimes called the newspaper and NBC—each have a news
of record: If a story is not in the division that broadcasts a nightly
Times, it is not important. In 2003, news show.
however, the newspaper suffered 2. RADIO NEWS - The other type of
a major blow to its credibility when broadcast media is radio. Before
Times journalist Jayson Blair the advent of television in
admitted that he had fabricated the1950s, most Americans relied
some of his stories. The Times has on radio broadcasts for their news.
since made extensive efforts to 3. TALK RADIO - Talk radio is a
prevent any similar scandals, but radio format in which the hosts mix
some readers have lost trust in the
paper.
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interviews with political young and old because of their
commentary. increased interactivity and
interconnectivity. It is only grown in
youth with high dimensions and more
[3] NEW MEDIA - are forms of media graphics.
that are computational and rely on
computers for redistribution.
WHAT IS MEDIA CONERVGENCE?
1. SOCIAL MEDIA NETWORKS -
Social media helps people share  Converge means to meeting at a
information, opinions, ideas, and point, it is synonymous to the
stories with one another, and words: join, unite, interest, merge,
facilitates the creation of online connect, coincide.
communities.  Media convergence is the ability to
2. BLOGS - A blog, short for weblog, transform different kinds of media
is a frequently updated web page into digital code, which is then
used for personal commentary or accessible by a range of devices.
business content.  Media Convergence happens
3. ADVERTISING - Advertising when different (two or more) media
media is an umbrella term referring sources join together. It allows
to a mixture of all types of media, media texts to be produced and
including the internet, TV, radio, distributed on multiple media
magazines, newspapers, and devices.
billboards.  Media convergence usually occurs
in various platforms such as:
 Social Network
[4] MOVIES (FILM/CINEMA) - It is  Learning Management
one of the oldest platforms of media System
and people went to the theaters to  Product Advertisement
watch it but now people can watch  News Agency
movies at home via safelight and  Multimedia Personality
cable in HD resolution.
FILM - It is a series of images, which
CLASSIFICATION OF MEDIA
when displayed on screen, create an
illusion of moving images by the phi [1] Print media
phenomenon.
- They include: books, journals,
magazines, newspapers,
workbook, textbooks.
[5] VIDEO GAMES - Video games
continue to grow popular to both
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[2] Non-print media
- they include: projected and non-
projected media.
[3] Electronic media
- they include: Audio media, Visual
media and Audio-Visual
[4] Hardware
- this the classification of machines
or equipment used in the
instructional process. It is upon
these gadgets that the software is
transmitted.
[5] Software
- this classification consists of all
materials used with the machine.
They are the real carrier of
knowledge or information. They
include, films, tapes
transparencies.

Lesson 5: Media and Information Sources
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[1] The Philippines has 110
MEDIA AND INFORMATION
ethnolinguistic groups comprising the
SOURCES
Philippines' Indigenous peoples; as of
2010, these groups numbered at
around 14–17 million persons.
INDIGENOUS - refers to native; local;
originating or produced naturally in a [2] Austronesians make up the
particular region. overwhelming majority, while full or
partial Negritos scattered throughout
 Produced, growing, living, or the archipelago. The highland
occurring natively or naturally in a Austronesians and Negrito have co-
particular region or environment. existed with their lowland
INDIGENOUS KNOWLEDGE - Austronesian kin and neighbor groups
Knowledge that is unique to a given for thousands of years in the
culture or society. Philippine archipelago.
INDIGENOUS KNOWLEDGE
contrasts with the international WARAYNON
knowledge system generated by
universities, research institutions and  The Waray people (or the Waray-
private firms. (Warren 1991) Waray people) are a subgroup of
the larger ethnolinguistic group
Bisaya people, who constitute the
INDIGENOUS COMMUNICATION - 4th largest Filipino ethnolinguistic
refers to transmission of information group in the Philippines.
through local channels or forms. It is a  Their primary language is the
means by which culture is preserved, Waray language (also called
handed down, and adapted. Lineyte-Samarnon or Binisaya), an
Austronesian language native to
the islands of Samar, Leyte and
IMPORTANCE OF INDIGENOUS Biliran, which together comprise
MEDIA AND INFORMATION the Eastern Visayas Region of the
Philippines.
 Indigenous media and information  Waray people inhabit most of
are highly credible because they Samar where they are called
are near the source and are Samareños/Samarnons, the
seldom circulated for profit. northern part of the island of Leyte
 Indigenous media are channels for where they are called Leyteños,
change, education, and and the island of Biliran.
development because of its direct
access to local channels.
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INDIGENOUS KNOWLEDGE IMPORTANCE OF INDIGENOUS
 Knowledge that is unique to a
specific culture or society; most  Popular media cannot reach some
often it is not written down. rural areas. Print, Broadcast, and
 Indigenous knowledge is the new media have a wide reach.
systematic body of knowledge Through there are still areas that
acquired by local people through these forms of media have not
the accumulation of experiences, reached.
informal experiments and intimate  Indigenous media and information
understanding of the environment are highly credible because they
in a given culture. are near the source and are
seldom circulated for profit.
 Indigenous media are channels for
IMPORTANCE OF INDIGENOUS change, education and
KNOWLEDGE development because of its direct
access to local channels.
 Traditional knowledge is at the  Ignoring indigenous media and
core of indigenous identity, culture, information can result in
languages, heritage and development and education
livelihoods, and its transmission programs that are irrelevant and
from one generation to the next ineffective.
must be protected, preserved and
encouraged.
 Traditional knowledge is
FORMS OF INDIGENOUS MEDIA
transmitted between generations
AND THEIR LOCAL EXAMPLES
through stories, songs, dances,
carvings, paintings and  Folk or traditional media
performances.  Gatherings and social
organizations
 Direct observation
INDIGENOUS MEDIA AND  Records – may be written, carved,
INFORMATION or oral
 Oral instruction
An original information created by a
local group of people. This also refers
to content about indigenous people
that may be distributed through
dominant forms of communication –
unique to their people group.

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Lesson 6: Media and Information Languages
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THE BASIC CAMERA TECHNIQUES
USED TO CAPTURE DIFFERENT
LANGUAGES
SCENES.
THE LANGUAGE OF MEDIA

BASIC CAMERA SHOTS
MEDIA - products can be classified
 Extreme wide shot
according to its categories or genre.
 Wide shot
Each genre uses codes and  Medium shot
conventions to easily convey a  Medium close-up
message.  Close-up
 Extreme close-up
CODES - are systems of signs, which

create meaning and is divided into ADVANCE CAMERA SHOTS
three categoriestechnical, symbolic
 Two shot
and written.
 Cut away
 Over the shoulder
 Point of view
TECHNICAL CODES - are the ways  Selective focus
in which equipment is used to tell the  Arc shot
story (ex. camera techniques, framing,
depth of fields, lighting and exposure,
etc.).
CAMERA ANGLES
Technical codes include
 Eye-level
 Sound  High angle
 camera angles  Low angle
 types of shots and lighting.  Bird’s eye view
 Worm’s eye view
 Slanted (canted)

Lesson 6: Media and Information Languages
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SYMBOLIC CODES - show what is and other relevant information
beneath the surface of what we see providers
(ex. objects, setting, body language,
clothing, color, etc. ).
Symbolic codes include
 the language
 dress or actions of characters
 or iconic symbols that are easily
understood.
WRITTEN CODES - refer to the use

of language style and textual layout
Written codes include:
 Headlines
 Captions
 speech bubbles
 language style etc.
CONVENTION - the generally

accepted ways of doing something, a
standard or norm that acts as a
governing behavior.
MESSAGES - the information sent
from a source to a receiver.
AUDIENCE - the group of consumers
for whom a media message was
constructed as well as anyone else
who is exposed to the message.
PRODUCERS - People engaged in
the process of creating and putting
together media content to make a
finished media product.
OTHER STAKEHOLDERS -
Libraries, archives, museums, internet

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Media and Information Literacy

Lesson 1: The Evolution of Traditional Media to New Media

Examples of Pre-Industrial Age

Charm Tristan B. Golondrina

[4] ACTA DIURNA IN ROME (130

[5] DIBAO IN CHINA (2nd CENTURY

INDUSTRIAL AGE (1700s-1930s)

[3] TYPEWRITER (1800)

[4] TELEPHONE (1876)

Charm Tristan B. Golondrina

Charm Tristan B. Golondrina

Examples of Industrial Age

[1] TRANSISTOR RADIO [3] LARGE ELECTRONIC

[2] TELEVISION (1941)

[6] OHP, LCD PROJECTORS

Examples of Industrial Age

[1] WEB BROWSERS: MOSAIC

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[7] VIDEO: YOUTUBE (2005)

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 "Netbook" is a relatively new

[12] SMART PHONES

INFORMATION AND INTERNET

ETHICAL USE OF INFORMATION

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1. NEWSPAPERS - Because of its EXAMPLES OF BROADCAST MEDIA

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Charm Tristan B. Golondrina

Charm Tristan B. Golondrina

THE LANGUAGE OF MEDIA

CODES - are systems of signs, which

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WRITTEN CODES - refer to the use

CONVENTION - the generally

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