La Consolacion University Philippines

Valenzuela St., Capitol View Park Subdivision,

Bulihan, City of Malolos, Bulacan

MICRO VS MACRO ENVIRONMENT

Content of the Presentation

THC 1 - Macro Perspective of Tourism and Hospitality
BSTM - 1A || Group 1

Leader:
Alfonso, Sally Mae

Members:
Alcantara, Kerstin Angelie
Antido, Marithony
Ballad, Willmarie Lorma
Calayag, Princess Alondra
Capili, Angela Mae
Crisostomo, Margarette
Cruz, Hazel Ann Nicole
Cunanan, Katrina
Dela Cruz, Michela Andrea
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

Sally – Title || Introduction

Good afternoon, everyone! We are Group 1, and before we discuss our topic Micro vs.
Macro environment, let's first start things off with a game prepared by Alondra and Nicole.

Alondra & Hazel – Ice Breaker

● Tumpakners (Game Name)

Game description:
This game is also a category game in which two audience members will play and
respond according to the assigned category. Tumpakners is a compound word made up of
the words tumpak, which means correct, and pakners, which means game partner.

Instructions:
➢ The two participant will stand behind on each other's back;
➢ The participants will be given a random category by the game moderator.;
➢ Five seconds will be given to the participants to consider anything that falls into
the specified category;
➢ When the allotted time runs out, they will turn to face one another and say their
answer out loud;
➢ The moderator of the game will say "tumapak" if both of their answers are the
same; if not, they will lose the game.

Categories:
➢ Tourism Management Job Opportunities
➢ BSTM - 1A Major Subject
➢ "Mag-bigay ng salitang kadalasang sinasabi ng tourism/hm students"
➢ "Mag-bigay ng gamit na kadalasang suot ng mga tourism students"

Margarette – Objective
● Define and explain the concepts of micro and macro environments;
● Identify the components of the micro and macroenvironment that affect an organization;
● To evaluate the similarities and differences between the micro and macro environments.
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

Willmarie – Meaning / Definition of Micro Environment

Micro Environment : The term "Micro Environment" describes the immediate

surroundings of a business, which have an impact on day-to-day operations and performance.
These surroundings include elements that are closely related to the organization.

The micro environment in the tourism industry refers to the immediate and direct
factors, including suppliers, competitors, intermediaries, customers, internal elements, and local
regulations, that impact a tourism company's daily operations and short-term activities.

Michela – Components / Factors

The Micro Environment is composed of 5 main components.

● Suppliers: Entities providing goods and services to the tourism industry, such as hotel
suppliers, transportation services, and food vendors.

● Competitors: Other businesses or destinations that offer similar tourism experiences and
vie for the attention and patronage of travellers.

● Marketing Intermediaries: Entities like travel agencies, tour operators, and online
booking platforms that facilitate the connection between tourists and tourism services.

● Customers: Tourists and travellers seeking experiences, accommodations, and services

offered by the tourism industry.

● The Firm: The tourism business or destination itself, responsible for providing services,
managing resources, and creating an attractive and competitive offering for visitors.

Understanding and managing these components is crucial for the success and
sustainability of tourism enterprises.

Kerstin – Meaning / Definition of Macro Environment

The overall image of the economy is known as the macro environment. All industries
and geographical areas are impacted by the overall condition and direction of the economy.
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

Governments and corporations cannot control the macro environment, but it does affect their
performance and plans. An economy's success can be measured and planned for in part by
looking at the macro environment.

The macro environment in the tourism industry encompasses external factors such as
economic conditions, political stability, sociocultural trends, technological advancements, and
global influences, which collectively shape the overall business environment and influence the
long-term strategic decisions of tourism enterprises.

Angela – Components / Factors

The macro environment consists of five factors that are an important part of strategic
management.

● Demographic: Considerations would include the age, gender, income, and family size of
potential tourists. Changing demographics can influence travel trends and preferences.

● Political: Government policies, stability, and international relations can impact tourism.
Political events and decisions may affect travel regulations, visas, and overall safety for
tourists.

● Economic: Economic conditions, such as exchange rates, inflation, and overall economic
health, can influence travel patterns. Economic downturns might reduce disposable
income for travel.

● Socio-cultural: Cultural factors, societal attitudes, and lifestyle trends play a significant
role in tourism. Preferences for certain destinations, types of experiences, or sustainable
tourism can be influenced by socio-cultural factors.

● Technological: Advancements in technology impact how people plan and experience

travel. This includes online booking platforms, mobile apps, virtual reality for destination
previews, and innovations in transportation.

Analyzing these factors helps stakeholders in the tourism sector anticipate changes,
identify opportunities, and manage potential challenges.
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

Marithony – Differences of Micro & Macro Environment

Micro-environment
● Also called the internal environment.
● Internal factors exerting a direct impact on the business.
● Immediate effects in the short term.
● Consistent and manageable, facilitating control.
● Regularly shape and influence the business.

Macro-environment
● Also called external environment
● External factors influencing the functioning and performance of the business from
an external standpoint.
● Prolonged and enduring impact on business operations.
● Dynamic nature makes them challenging to control.
● Indirect influence on the business, operating from a distance.

Katrina – Similarities of Micro & Macro Environment

● Both micro and macro environments play an important role in the organisation’s growth,
success, and existence.
● Both the micro and macro environments can have an impact on a company’s capacity to
operate efficiently.
● Both the micro and macro environments can be dynamic and changeable
● The micro and macro environment can both affect and influence the company when it
comes to decision-making
● More complementary rather than contradictory

Alondra, & Hazel – Game / Activity for the audience

Instructions:

● For numbers 1-4:

List two components for each of the Micro and Macro Environment.
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

Answers:
Micro Environment:
Suppliers Macro Environment:
Competitors Demographic
Marketing Intermediaries Economic
Customers/Consumers Political
The Firm Socio-cultural
Technological
● For numbers 5-10:
Determine which of the following statements or questions pertains to a macro or
micro environment.

Questions:
5. This is also called the internal environment.
6. It is the indirect influence on the business, operating from a distance.
7. This is also called the external environment.
8. This environment impacts a tourism company's daily operations and short-term
activities.
9. It collectively shapes the overall business environment and influences the
long-term strategic decisions of tourism enterprises.
10. It is an internal factor exerting a direct impact on the business.

Answers:
5. Micro
6. Macro
7. Macro
8. Micro
9. Macro
10. Micro

● For numbers 11-15:

Determine if the following examples pertain to a Micro or Macro Environment.

Examples:
11. Hotel suppliers
12. Online booking platforms
13. Employment rates
14. Accommodation
 La Consolacion University Philippines
Valenzuela St., Capitol View Park Subdivision,
Bulihan, City of Malolos, Bulacan

15. Inflation

Answers:
11. Micro
12. Micro
13. Macro
14. Micro
15. Macro

REFERENCES:
https://byjus.com/commerce/macro-environment/
https://studiousguy.com/difference-between-micro-and-macro-environment/
https://www.shiksha.com/online-courses/articles/difference-between-micro-environment-and-mac
ro-environment/#:~:text=Micro%20environment%3A%20Immediate%20factors%20impacting,%
2C%20technology%2C%20social%20trends).
https://visfu.com/micro-vs-macro-environment/
https://www.flexiprep.com/NIOS-Notes/Senior-Secondary/Tourism/NIOS-Class-12-Basic-Touris
m-Chapter-19-Tourism-Marketing-Part-4.amp.html