Marketing plan :

Starting with: mission -vision- values

Mission: our mission is to improve community’s quality of life through innovation and creativity to
provide high quality , safe , with affordable prices health care products worldwide.

Vision : To be multinational pharmaceutical company provide the society with highly qualified healthcare
products.
Values:
transparency and integrity
embody quality
creativity and innovation
respect
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Substitutes information :

Scientific name / Price efficacy Side effects Administration uses D-D Targeted
brand name instructions interactions doctors