Professional Documents
Culture Documents
On
Session 2022-2023
School of Management
Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
Certificate
PLAGIARISM CERTIFICATE
DECLARATION
This is to declare that I, RUPALI AGRAHARI student of MBA, have personally worked
Covid 19 Pandemic in IT Sector”. The data mentioned in this report were obtained
during genuine work done and collected by me. The data obtained from other sources have
been duly acknowledged. The result embodied in this project has not been submitted to
RUPALI AGRAHARI
DATE: BBDU, Lucknow
ACKNOWLEDGEMENT
It would be insufficient just to say ―word of thanks‖ for all those people who have been so
have named here all those wonderful people, without whom all this would not have been
possible.
I would like to express my deep sense of gratitude to the respectable Dr. Sushil Pande
Sir, I\C, SOM, BBDU personalities for their precious suggestions and encouragement
for her guidance and support throughout our project. It is due to her efforts that my project
has gained its present stature. And I can never thank my family enough for all they have
done.
The experience which is gained by me during this project is essential for me at this turning
point of my career.
Last but not least, it was the blessing of my Parent, brother& friends for keeping me
motivated throughout the research period their close attitude and expressions of love and
RUPALI AGRAHARI
BBD University
PREFACE
opportunity to work in a truly professional environment where team work score over
individual effort, where there is a helpful atmosphere. A well planned, properly executed
and evaluated training helps a lot in inoculating good work culture. The project on “A
Sector” has been made to facilitate effective understanding about the marketing aspects.
The project research has provided me an opportunity to gain practical experience, which
summarize all our experience and knowledge acquired up till now, in this report. This
project is a keen effort to obtain the expected results and fulfill all the information
required.
At the end annexure and bibliography are given for effective understanding
TABLE OF CONTENT
• Declaration
• Acknowledgement
• Preface
1. Introduction 1
2. Literature Review 41
3. Company profile 49
5. Research Methodology 58
7. Findings 77
8. Suggestions/Recommendations 79
9. Limitations 81
10. Conclusion 83
Bibliography
Appendix
INTRODUCTION
1
INTRODUCTION
Pandemic in IT Sector
recruitment and hiring processes. AI-powered solutions will rule in the year
conversational interface platforms that save time and speed up the recruitment
2
Faster candidate screening – Screening a large pool of applicants requires
time and effort. For a single hire, candidate shortlisting and screening take up
the job description and skills. Such solutions will be more in demand in the
and predict their suitability for a job role. This would not only reduce the hiring
AI,the quality of hires will improve and organizations would see a more
Data analytics will continue to be adopted rapidly in the year ahead. Using
The coming year will provide endless possibilities to use analytics in identifying
turnover rate, engagement level etc. Data analytics will play a prominent role in:
3
Employee Experience Platforms
Today, employees expect a lot more than just good pay and an ideal work
Employees share their experiences on these platforms publicly that can impact
employee experience.
With the rapid digital transformation, multiple HCM platforms have come up in
the market, yet there are very few which provide the desired employee
The year 2020 will see a shift of focus to employee experience platforms (EXP).
manage, and measure all employee interactions across the company. These
platforms would dramatically reduce the cost and time spent on developing
flow experience, integrate it with all IT and HR applications, and abstract the
4
create and manage cases, direct queries to the right person or group, and
With the evolution of EXP in the upcoming years, we will see a dramatic shift
empower employees.
review process is that feedback is provided to employees at the end of the year
or at specific pre-ordained timelines. This does not work for employees, and in
5
In 2020, adoption of CPM processes is expected to grow expansively. HR
software vendors, like Empxtrack, are already offering CPM tools to encourage
making employees more adaptive to the work environment and preparing them
The year 2020 will see organizations investing in Virtual and augmented reality,
their workforce.
Employee satisfaction surveys would help you to connect with your employees
and promote engagement and profitability. These feedback tools will help
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HUMAN RESOURCE MANAGEMENT
focuses on recruitment of, management of, and providing direction for the people who
line managers.
Human Resource Management is the organizational function that deals with issues
environment.
It is a truism that nothing happens without people making it happen and systems, tools
and techniques are becoming increasingly more sophisticated and useful. However,
these systems cannot operate at all unless people use them by providing appropriate
inputs and make interpretations and decisions based on the information available.
For companies, people are an integral part of that ‗competitive edge‘ that lies between
a community that is engaged with learning and a community that is not. They are
critical in building the respect and value that the community has to have for
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Management practice has evolved to a point where HRM is a distinct function that
must be aligned with other strategic functions and directly affects the performance
core competencies
A Succession Plan
facilitate the achievement of business objectives and bring about the changes
required
Processes and practices that enable clear and genuine communication between
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1.4 KEY FUNCTIONS OF HRM
HUMAN
RESOURCE
PLANNING
FUNCTIONS
PERFORMANCE COMPENSATION
APPRAISALS AND BENEFIT
―Our assets walk out of the door each evening. We have to make sure that they come
9
2.1 INTRODUCTION
Infosys, a consulting and software services organisation, includes its human resources
financial report.
organization.
in maintaining and increasing its competitive position. At the same time, Infosys
realises that these assets can easily ―walk away‖, as competitors in India and abroad
covet its IT talent. Consequently, the challenge facing Infosys is: ―How can it attract,
retain and develop its human assets in a highly competitive and dynamic
environment?‖ The answer to this question may lie in the management of the 9,000
plus Infocians (as the employees are referred to), and that of many more to be hired in
the future.
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2.2 OVERVIEW
Infosys, one of the India‘s leading information technology (―IT‖) services companies,
has seventeen state-of-art software development facilities throughout India and one
Through its worldwide sales headquarters in Fremont, California (and nineteen other
sales offices located in the United States, Canada, the United Kingdom, Belgium,
Sweden, Germany, Australia, Japan and India), Infosys markets its services to large
IT-intensive businesses.
2.3 HISTORY
Seven software professionals founded Infosys in 1981 with the goals of leveraging
sweat equity and creating wealth leagally and ethically in India. This was a daunting
task in a country like where the government was allegedly more concerned with
redistributing wealth han creating it. Most of India‘s commerce was owned and
Infosys‘s competitive advantage has historically been derived from low wage costs
in India relative to service providers in the United States and Europe. Their initial
foray into the U.D market was through a company called DATA BASICS CORP. as a
Infosys formed a joint venture with Kurt Salmon Associates to handle marketing in
the U.S. These initial entries in to the U.S. market were a stepping stone for Infosys‘s
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In 1991, partly from International Monetary Fund pressure and shrinking currency
reserves, the Indian government began liberalising the economy. The office through
which an IPO was valued was abolished and the market was allowed to decide what
the stock premium would be. The government also abolished duty on all imports
brought in for exports purposes and foreign investment was allowed. This
governmental change brought both new opportunities and new threats to Infosys,
In 1993, Infosys went public on the Indian stock exchange with a market
capitalization of $10 million. Infosys‘s IPO raised approximately $4.4 million in gross
capitalisation of $10 billion. A NASDAQ listing was significant for Infosys in many
recognised as a global company, and it was imperative that we were listed on the
largest and deepest capital markets in the world.‖ A NASDAQ listing also helps
Infosys in other ways. For example, it helps it build brand equity that enhances the
company‘s visibility beyond India. It also enables Infosys to offer employees stock
options overseas. This will enable Infosys to attract top-notch talent globally.
could leverage their vast financial resources to compete for India‘s most valuable
resources, its people. MNCs could provide the Indian people with never before
talent was further aggravated in 2000 by the increase in the quota of H-1 visas that
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2.4 LEADERSHIP AND CULTURE
Most of the current human resource practices at Infosys result from the vision of the
leaders and the culture that they have created. Narayana Murthy, known for his
leadership and vision, is the public image of Infosys. His leadership style is humble
Murthy believes in sharing wealth with his employees and in leading by example. In a
The other founding members of Infosys contribute their own specialities. Though less
known, they each play a critical part in shaping the culture and running the operations
at Infosys. These unique personalities, with their particular strengths, create the basis
for an uncommon culture at Infosys. Infosys was voted India’s most admired
Murthy, what Infosys has on its side is “youth, speed and imagination and they are
constantly innovating in every area of their operation”. The founder‘s efforts have
India, ―Infosys has been critical in changing the mind-set of India.” Transparency
is one of the important values held by Infosys. A practice illustrative of this value is
its very early decision to adopt the U.S. GAAP standards, the most stringent
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“Our emphasis on transparency and communication sets us apart from prevalent
family owned businesses operating in India. Our emphasis on getting the employees’
emotional buy-in into the company distinguishes us from the MNCs that have recently
The attempt to ensure motional buy-in is evident in their effort to provide a self-
sufficient work environment for their employees. Infosys inaugurated its facilities in
Bangalore under the name of ―Infosys City‖ in November 2000. Spread over 44,225
acres, it is claimed to be largest software services campus in the world. It has the
largest ―video wall‖ in Asia which allows for video conferencing simultaneously from
multiple centers. The existing buildings also form part of the Infosys City. The City
contains food courts that serve Chinese, North Indian, South Indian and Western
cuisine. A state-of-the-art gym, golf course, pool tables, table tennis tables and dance
floor are already in place. The sauna, grocery store, an Infosys Store, 50,000 square
feet swimming pool, and a lake with paddling boats. The eco-friendly campus
includes beautiful landscape as well. Besides the enticing work environment, Infosys
provides state of the art technology its employees. For example, PCs used by
As of March 31, 2008, Infosys had approximately 15,400 employees. The current
employee strength represents a growth rate between 40-50% since 1996. Of these
about 86% are engaged in software development (including trainees) and the other
Infosys invests heavily in its programs to recruit, train, and retain qualified
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one of the most preferred employers for software engineers in India. Elsewhere in the
software industry, employee attrition rate is around 30%; Infosys boasts an employee
2.6 SELECTION
selection of assets with skills and potential consistent with its business requirements.
developed clear selection criteria consistent with this business need. Selection is based
as a premier employer, it can select from a large pool of qualified applicants within
One selection criteria in particular stand out: the learnability. At Infosys, learnability
short and technology is changing rapidly- so the ability of the person to take the
concept learnt in one setting and to apply it to another is very important. At Infosys
learnability is assessed through written tests that include analytical questions geared
situation.”
For its entry-level positions, Infosys focuses its recruiting efforts on students with
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first step in the hiring process is manpower planning, where the numbers are
determined. This planning usually takes place 20 months ahead of the hiring process.
Internet, newspaper ads, through job fairs, and HR consultants. The initial screening is
The test comprises two main components: arithmetic reasoning and logical reasoning.
Because of time pressures involved in testing the large volume of candidates across
the country, the reading comprehension section has been eliminated, cutting down the
testing time to one hour, Tutorials or coaching classes offered by third parties are
popular among individuals who wish to prepare for these competitive tests. Infosys
has a question bank system from which questions are picked randomly for each test
center. Those who score above the cut-off in the selection test are called for an
interview.
Interviews are conducted jointly by the human resource managers and the technical
manager. At the interview stage, screening criteria used are aspirations, expectations,
Rejected candidates may reapply after nine months. People do come back and, if they
At Infosys, training and development constitute the next step in building its human
assets where the objective is to match the available skills and abilities to its business
building that can train 1,000 software engineers simultaneously. It comprises fully
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and 30,000 square foot library with a capacity for 10,000 books. In addition, under
construction are a management development training center and a Wireless Center for
e-commerce research center with a capacity for 650 people working on research in
The education and research department of Infosys offers over 400 courses, including
Full-time faculty teaches 75% of these courses; professionals teach 10% of the
All fresh technology entrants receive 14.5 weeks of training: 3 days of orientation
Beyond entry-level training, people may nominate themselves for the scheduled
courses. Close to 100 courses are offered each quarter, with duration from 1 day to 6
days. Most courses are presented in classrooms, some in labs. In addition, course may
be offered on request.
Training needs are assessed through various mechanisms; the objective is to fine-tune
research department. So, for instance, the education and research department may be
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informed of the requirement for 500 people with knowledge in Internet technology in
the near future. Specific skill needs such as interfacing with Microsoft or Java may be
determined through a deeper analysis. Typically, about 3-6 months advance notice is
provided.
Training needs may also be assessed through the regular planning meetings. In these
meetings, the expected projects for the coming year are forecasted. These projects
determine skill requirements (e.g., 300-400 project managers for 500 projects). Based
on current skill availability and skill demand, training needs are determined. The
education and research department also tracks specific technologies; the number of
requests for the technology from clients may also determine course offerings.
2.8 CAREERS
environment, career management at Infosys faces two challenges: a shift from a focus
on technical expertise in the career to a focus on management expertise, and the speed
Nandita Gurjar, the Corporate Development Manager describes the first challenge as
follows:
―Management skills have become increasingly relevant for Infosys because of its
the number of projects to be handled has increases, the demand for project
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management has also increased. Invariably the technical personnel are chosen to
move to a management track. This choice is ironic in some ways because the better an
individual is in technical skills (such as writing code) the more likely he/she is to be
moved away from using the technical expertise into a management track requiring
respect from co-workers making them a natural choice as a team leader. Within a
short time span the team leaders are required to manage projects, clients and the
people working on these projects. It, therefore, becomes necessary for the individual
to abandon their technical expertise- something that has been very salient to their
identity in the course of education and early career, when they aspire to be smart
programs 2-3 years ago was one of the ―nice things to do‖, it has now become a
by the fact that at Infosys, managers are also required to manage from remote. Team
members are apread geographically and may not meet each other or the team leader
for a year or perhaps never. As hiring overseas gathers momentum, the demands may
be further exacerbated by the fact that team members may belong to different
backgrounds and may not completely understand the organization and the country
culture.‖
of the speed at which employees must move from one stage in their career to another.
The new hires are very young (22 years old) and they are put under managers who are
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very earlt stage in life and career of an individual at Infosys. Rapid change is a
constant challenge.
believes, ―I have not yet grown,‖ but you are saying, ―you have to do it.‖ Just when
you become used to something you are pulled out of it and it is time to move on to
something else. Those who can cope with this change emerge as leaders (perhaps at
the age of 32); others fall back and become comfortable where they are. The whole
other companies.
To address the pressing need for management development, Infosys has put in place
First time manager program: This is a 5-day program for new managers,
one, where the focus has to shift from managing individual performance to
managers.
outside of Infosys and the adaptation to its environment. Once again, the objective
is to create a ―mind-shift‖ for the senior managers, from looking inward at the
Compressed careers bring with them other challenges: stress and burnout. With
technology-assisted communication devices (e.g., Palm Pilots, cell phones and home
computers) employees are multi-tasking, even in meetings. The potential for stress is
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enormous, intensified by the time zones differences that make the employees
accessible around the clock. Thus, working around the clock, coupled with extensive
travel and minimal time to manage work and non-work needs may cause many
performance skills is carried out for the tasks assigned to an individual during the
appraisal period. The criteria used to evaluate performance on tasks are derived from
the business goals and include; timeliness, quality of work, customer satisfaction,
business potential, and developing optimal task solutions. The evaluation of personal
skills and abilities is carried out for the following: learning and analytical ability,
teamwork, planning, and organising skills. Each criterion is described and measured
on a 5-point scale. Further, each of the scale points are anchored to descriptions of
expected behaviour.
degree appraisal is carried out for all employees. Appraisals are sought from peers,
reports are collected for each employee. All appraisal forms are completed online and
identify training courses and other developmental interventions. Future objectives for
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both task accomplishment and individual skills development are based on the results
COMPENSATION
“We compensate out human assets in three ways. We add learning value through
training and development and appraisal practices. We add emotional value through
initiatives directed towards supporting employees with their work and personal needs,
Although Infosys faces strong domestic and international competition for its human
assets, through enticing offers from competitors, the compensation level at Infosys
equals the average industry level for each country. It is neither above market nor
below the market level. The belief is that financial value, when combined with
learning and emotional values, yields a total compensation greater than that offered
Infosys is one of the first Indian companies to offer stock option plans to their
employees. Currently Infosys offers three option plans that cover all Infosys
employees.
In addition to such statutory benefits as pension, medical and leave, Infosys also
offers a loan program that employees find very attractive. Loans may be taken for
purchasing a car or a house. The interest rate varies (4% for a car purchase and 0-4%
for a house purchase). To date, almost all loans have been repaid.
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2.11 INFOSYS OVERSEAS HRM
Overseas, the main thrust of HRM at Infosys has come from its Global Delivery
Model. The objective of this model is to support customers using virtual teams that
span geographic locations. Recently, however, the focus has shifted from producing at
lowest cost and selling at maximum price to producing at locations that provide other
benefits. For example, production demands arising from customer needs in Canada,
London, or the USA may require that production be carried out in that specific
country. Or, in another instance, the ―dot com‖ customers require the latest technical
expertise that may not be available in India, so that development must be hired from
Currently, the greatest need at Infosys is to hire people at all overseas locations, with
about 1,000 hires in the next year in the U.S. and 100 in Canada. Before the
NASDAQ listing, Infosys could not pay overseas hires, because Indian stock options
are not fungible. However, since 1999, Infosys has been recruiting actively in North
that it has very low brand equity for Infosys in its own immediate market, but to most
The recruitment strategies being used at the campuses in the U.S are similar to those
used by all other companies. These include lobbying with campus career centers,
giving talks to student groups, sending email campaigns, participating in career fairs,
and so on. However, certain aspects of the recruitment unique to Infosys offer are a
recruiting advantage.
They offer extensive training, which few other companies will offer. The training
includes classroom training and mock projects. After a year our employees are as
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employees have the opportunity to sign up any course as a part of their continuous
learning process. With an increasing hiring rate, Infosys plans to set up training
facilities in U.S itself. The other aspect of recruitment that provides an advantage to
Infosys is our willingness to hire anyone with any reasonable math or science
departure from the hiring practices of other firms that focus on the traditional
approach to hiring is attracting a lot of attention. Given our proven track record of
there is some degree of analytical background in the curriculum and the person has a
good GPA.
Although learnability is an important criterion for hiring even in North America, the
written test used in India to screen out applicants cannot be used in the USA. Instead
the screening criterion is GPA of 3.0. This compares to a 70% cutoff used by Infosys
for students from Indian Universities. The other characteristics considered important
are interpersonal skills and communication ability, ability to work under pressure, and
north America possess these more than candidates in India. In contrast employees
hired in India are stronger in technical skills. A team compromising both skills is
therefore very advantageous, and can potentially create learning from each other‘s
skills.
that, if the person has applied his/her mind to understand a concept in his/her own
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discipline, then it is very probably not difficult to teach the person software
programming.
Overseas, Infosys maintains the same compensation strategy as in India, namely, that
they are not industry leaders in pay. To attract candidates they emphasise the entire
competitors.
Culture has so far not been a major barrier in Infosys‘s ability to do business in India.
Infosys plans to maintain its growth rate in India and to expand overseas. It has
already set up a software development center in Toronto and plans to set up more
centers soon. It plans to hire a substantial number of employees over the next few
services and software applications firms could expand its technical expertise, facilitate
expansion into new vertical markets, anf increase its clients base.
As part of its business strategy Infosys is gearing to move up the ―value chain‖ and
Infosys will have to achieve these objectives in the face of many challenges. These
include increased global competition and labour cost, rapid growth, and increased
competition from firms with potentially lower labour costs and with greater ability to
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been lower than those of service providers in the United States and Europe. However,
because wages in India are currently increasing at a faster rate than in the US, Infosys
will experience shrinking profit margins in the future. The rapid growth of Infosys
challenges its ability to attract and retain skilled personnel. Overseas hires and
cultures. Increased diversity will also come from a different set of skills required for
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MANAGEMENT OF HUMAN ASSETS AT TCS
“TCS plans to recruit 30,000 persons in this financial year up to March 2007."
- S. Padmanabhan,
3.1 INTRODUCTION
India's largest tech company is also its best IT employer. It is not the pay alone. What
is the key to the ever-complicated HR management puzzle? Well, asking the brains at
TCS could help. When an above 70,000 employee-strong organization emerges as the
best employer, one cannot help but wonder what it really takes to keep such a huge
times. The company hogs the limelight when it is managing to maintain the lowest
attrition rate in the industry. The figure is around 10% when the industry average
Currently, 7.5% of TCS' workforce belongs to other nationalities and are spread
across the globe. True to the characteristics of a global organization, TCS has added a
local flavor to all its existing HR policies. S. Padmanabhan, Executive VP, Global
HR, further asserts that, "The DNA of the company is to create an easy work
Not considered the best paymaster in the industry, TCS' compensation structure is
also based on a simple philosophy - it is not sufficient to give a lot, but give it to the
right people. Managing the people, revenues and the customers constitutes an ideal
organization. TCS seems to be the perfect depiction, at least in the Indian IT scenario.
What is there in TCS' HR practices that make it the best and biggest? Can it keep its
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3.2 BACKGROUND
Sticking on to the tested and tried procedures does not qualify the existence of a
company in the present environment, which is never the same on two consecutive
days. It takes timely alterations in its HR practices to keep it abreast with the others in
the race. When it comes to TCS, not just being in par is key, but leaping forward at a
The company should effectively harness its human capital by making the necessary
alignment with the overall strategy and processes for the company to keep going in
TCS has been thriving for this many years in a big way, and it becomes evident that
HRM is in line with the strategy. In fact, TCS was the 'live case study' that capped off
Management Association and conducted by faculty from the Harvard Business School
The strategists speak volumes about the company. Appreciating the fact that, TCS
was a role model, how about the torrential times ahead? The company is getting
bigger and the competition more heated up. Hats off to TCS HR strategies till date. It
is not the past but the future that counts. The company is assured of a bright future if
it frames the HR strategies that is really becoming, as it has done in the past. Keeping
the tempo going, but modifications and interventions at the right time in the proper
way will keep its position intact. Easier said than done. The big H - HOW? Thus
strategic HRM comes to the forefront submerging HRM. The following discussion
sheds light into the techniques of HRM adopted by TCS that enabled smooth
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3.3 OVERVIEW OF HR IN TCS
TCSers come from many nationalities and speak many languages. TCS has the culture
of celebrating everything under the sun, singing carols at Christmas and doing the
Tata Consultancy Services (TCS) will recruit 4,000 foreign nationals in the
forthcoming fiscal, including 800 people in the US and 1,000 in Latin America and
the rest in China and Eastern Europe, according to Mr. S. Padmanabhan, Executive
Vice-President of Global HR. The company intends to build a workforce with over
7.5% representation of foreign nationals. It is noteworthy that more than 25% of the
The company has adopted the diversified workforce approach in order to create a
comfortable environment for clients and employees who work along with it on
specific projects. The HR practioners who make a large hue and cry about bringing
out the best using a diverse workforce can really quote TCS as an example.
One of the chief reasons for the diversity drive was the 9/11 disaster. The move was
initiated as a risk mitigating mechanism wherein, the company does not have to take
The far sightedness of the company in this regard is further revealed by the strategy
they plan to recruit the diverse workforce. In order to do this, the company is looking
countries. The company has established relationships with 180 campuses in India
where it held recruitments and made 8,000 offers in the first quarter of 2006-07.
29
Abroad, it is still in the process of building relationships with universities and colleges
China.
and pensions BPO that has about 930 people on its rolls, was also done as an effort to
widen the foreign employee base of the company. The Indian IT scenario as such is
transforming. Infosys has also announced an intake of 300 graduates from universities
in the US in 2006 and about 25 from universities in the UK in 2007 as part of its
Wipro also go for the same, they are not successful with respect to TCS. Wipro is
finding it a real challenge to manage the diverse workforce. TCS is fitting in the
present.
L&D Mission - "To enhance the competency capital of TCS, through co-creation of
world-class human capability to the customer, enabling the company to achieve its
vision."
TCS invests about 4 per cent of its annual revenues in Learning and Development, to
build competency capital within the company in cutting edge technologies, domain
Thus, it is evident that focus is divided equally between the regular employees and
managerial employees alike. All the learning programs are mapped to competencies
and address learning needs at different proficiency levels. Learning and Development
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managers closely work with business to develop and deliver programs that will make
our associates deliver value-for-money to our customers. Assessment centers are also
being used by TCS. Inarguably, TCS is one of the real pioneers in the training. The
Several levels of learning are provided in TCS. Each of the levels is unique, aimed
with varying objectives. The proactivity of the company comes to light, with the
engineers into IT Consultants with global mindset. The participants are put through a
rigorous 47-day program that has good mix of technical skills and soft skills.
to the continuous growth of associates, in line with the core value of Learning &
Sharing. Programs under the CLP umbrella arise out of business strategies, project
needs, technology and business directions and individual aspirations, and span across
The program is to churn out the future leaders for the company. Associates are
carefully assessed for leadership potential and then put through rigorous branded
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3.3.6 Foreign Language Initiative (FLI)
the customers. Under this initiative, associates are encouraged to learn one or more
foreign languages. This initiative also helps associates to use English effectively for
workforce. The cross-cultural issues are curtailed with the proper use of
communication.
Apart from all these initiatives TCS encourages "workplace learning". Associates are
encouraged to learn while at work. To facilitate this, TCS has subscribed a huge
library of e-Learning courses and online books. The classroom session and e-Learning
effective 'economic value added' (EVA) model, first of its kind to adopt the practice in
India. It is a basis for measuring performance and bonus, and is measured at the
enterprise and department levels. The EVA system calculates profits after considering
all costs, including that of capital. If the revenues are in excess of the costs, including
operating expenses, costs of developing and investing in the people, products and
In giving shape to the EVA model, an organization needs to keep its focus towards the
with accountability.
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TCS worked out an EVA framework to align corporate value with the performance of
the constituent business units and the individuals who comprised these. It translated to
a compensation model, where the employee had a share in the corporate pie with add-
ons from the profits of the Business Unit and the Individual Performance Factor. At
the individual level, an employee needs to know the drivers to tweak to enhance the
EVA of the company, of the business unit, and his own contribution towards all these.
There are three basic drivers - revenue, cost, and capital charge. Revenue is driven by
the rate or license price put into the product, sales, billable hours, response time, and
domain skills. The individual works towards the improvement of the benefit package,
which essentially has three components - the Corporate EVA, the Business Unit EVA,
and the Individual Performance Factor. Out of the total EVA payment, a certain
Secondly, if your business unit did better than another business unit, then
automatically you got more than the other business unit. Again it is a team reward
With the introduction of EVA, yet another plank has fallen into place in the systemic
efforts towards optimization. With the introduction of EVA, the company has to take
a fresh look at the integrated system in a holistic perspective, and evolve ways and
Implementation of EVA requires the integration of the planning and the tracking
process. TCS sought to achieve this through a home grown tool called e-Pilot, which
essentially drills down from strategy to day-to-day activity. This facilitates the
integrated planning approach, in defining the corporate EVA, linking it to the business
33
unit/cell, and further to various components down the line, all the way to the drivers
the target EVA. The TCS model was defined backed by a market analysis and a study
The framework had specifications for target EVA, with carefully defined EVA
intervals and provision for the positioning of zero EVA. The gradation continued
TCS is also implementing the bonus bank at the individual level. This exercise begins
with a target bonus being ear-marked for allocation on corporate target realization,
with a built in multiplication factor for exceeding the targeted EVA. When the
corporate target is exceeded, a 'potential bonus' is declared. This accrues to the bonus
bank of the individual as two components: Component A, the result of the share in the
corporate pie; Component B, a composite factor depending on the business unit and
individual performance. The accruals are cumulated over the years and the pay out
each year is decided as a portion of this cumulative balance, leaving a surplus in the
bonus bank. This concept of bonus bank allows an unlimited multi-year decision
34
3.4.3 Separation
Fill formal forms to get NOC from HR( for not owing any money to tcs, and
for not being leggaly bound in any way for any contract penalty).
Also the approval of the client is important for the backup personal.
Transfer of knowledge and training of the team for the expertise of the person
each team member ahead of time and have regular training and knowlege
35
3.5 JOURNEY AHEAD
TCS seemed to have done everything right till now. Their HR practices are so unique
and they do rely on the buzz word of the era "knowledge capital". They ascribe such
importance to training and learning to tap the potentials embedded in their workforce.
performance. Synergy is brought to the fore by the interplay of workforce across the
globe. They are providing different kinds of benefits to its employees to keep them
intact. Above all, they were able to rightly mould their procedures in a way it matched
with the changing requirements of the environment. Does all this provide room for
complacency?
The answer would be no. It would be casuistry to assume that it will be able to fit in
the environment in the turbulent years to follow. The company is sitting pretty
comfortably as their attrition rate is way below the industry average. They seem to
underplay the fact that these figures are on the rise and have climbed to two figures
The gap between TCS and others are threateningly closing up. TCS cannot afford to
relax and dwell on the previous statistics. Innovative interventions, as they have done
in the past, are the real need of the hour. The big H-How is left to the strategists of the
Too many cooks spoil the broth is an old saying that has its complete essence in the
context of TCS. The company is widely practicing the concept of diversity and
believes to generate the best out of it. So far so good, but how long it can be
diversity in all probability will froth the cross-cultural issues and will start to be
36
organization is shaped or influenced by the basic corporate culture, geographical
culture and personal culture of the people at various levels in the organization, which
Thus, the cultural implications of diversity in an area that is to be looked into. TCS,
known to have a good work culture can it maintain the status quo? Diversity
management is not just managing gender diversity and ethnicity. The art, if not
mastered, can impede the smooth functioning. It also means revising the retention
strategies. "No two countries have the same retirement benefits," asserts
Padmanabhan. So are the reward strategies and other parameters. It takes efforts to
manage these effectively. Padmanabhan himself admits, "We have been dealing with
and are used to working with foreigners as clients or business associates, but certainly
The chief factors causing problems between onshore and offshore workers were
different communication styles (76 per cent of the times), different approaches to
completing talks (53 per cent), different attitudes toward conflict (44 per cent) and
The company should work out the threshold regarding diversity as they are bounded
TCS should be able to cut the line. The limiting point is again left in the hands of
strategists.
TCS is considered as one of the real aces when it comes to training and learning. But
the modes of training might again prove to be obsolete tomorrow. They have to adopt
newer modes of training, in a scenario when the competitors with Infosys in particular
are picking up real pace. With reference to the effective learning and training
approach as given in Exhibit 1, how the company can cope? Unless it is taken care of,
37
it might prove detrimental for their growth. EVA has got its own inherent dangers.
EVA was done with a view to inculcate long-term orientation in the minds of the
It all converges to the same point. What does the future has in store for TCS? There is
no other side for the argument that it has to change to seal their secured future. The
discussion unfolds here. Which path to opt? The tools and techniques that the
company has to adopt, especially when it is in a growing mood. The company is the
biggest and best but how can it retain the same status in its future efforts to grow.
alignment with the future strategies of the company, addressing quality, clients,
Exhibit 1
38
Exhibit 2
39
Exhibit 3
40
REVIEW OF
LITERATURE
41
REVIEW OF LITERATURE
Anupama Gupta (2010) explained the consequences of the challenges faced by the
Human resource management in context with the current economic status and the
challenges in the short fall of talented employees. This also emphasis on how Human
resources Management tackles the problems handled on a day to day activities. It also
suggested some important points to handle things better. Saini R.R. (2010) this article
Chandigarh State which elaborates HRD rules and regulations. Basically this study
explains the hurdles in the process of framing the rules and process of executing it.
This analytical study contains a sample size of 100 people and analyzed their opinion
about HRD rules and regulations. As a result of this study is qualification plays a
important role in recruitment in top, middle and low level management. The practice
of selecting right candidate for the level of management helps the organization to
achieve more and retain employees in the organization. Kundu. Subhash C., Divya
Insurance Companies: The study was made in Indian and MNC‘s and explains the
benefits issued by the Human Resource Management. The findings of the study says
that both domestic and international Insurance companies have to improve more on
(2008) explained that the organization have the optimum usage of Human resources in
the organization. They follow the 3 C concept (i.e) Competencies, commitment and
culture. By following these 3 C culture in the work organization give the positive
42
results in the organization. This practice is considered to be the best result earning
which resulted in the increase in the financial growth. Singh S.K (2008) in this study
he explained that for a good organizational growth employee should maintain their
his target, and increases his quality of work. Organization should also help the
employee in training him to develop his interpersonal skills. Both Employer and
Employee should equally contribute each for individual‘s growth. Patil, Kallinath S.
the growth of the country. Life Insurance Corporation is one of the major service
providers in which they provide the best service. The Transmission doesn‘t come in a
day. For that employees have put in lot of efforts to bring the service in the field of
service. Hemant Rao (2007) in his study he explained the changes in the role Human
department. They should work in the organization such that they should treat the
employees irrespective to cast, religion, gender etc. The productivity of the company
is based on the quality of work done by the employees in the organization Sharma and
Jyoti (2006) in this article they have explained about the Job Satisfaction that they
finalize it the best and effective reason for an employee in the working situation. They
also explain that this emotional factor helps the employee in the organization to yield
best results. Dissatisfaction is one of the main reasons for attrition of employee in the
the recruitment and selection process in the organization and selecting the right
candidate for the correct position helps employees to work in the organization in a
very positive mode. The interview process should be relevant to the job profile so that
43
the candidates will be interested in the job profile. G.V. Chalam and L. Srinivas
(2005) in his article he have made a Human Resources Department survey across 120
branches of State Bank of India at Andhra Pradesh, and defines the gender where he
paper made an attempt to explore the basic gender difference. He finds that the
women employees have much more concern that the male employees. Female
employees have higher attitude of respecting the organization and Human resource
department. They also have good source of Loyalty towards Bank work.
Maitin,T.P. (2003) In his study he explains the Human Resource Development shows
the progress of the organizational growth with different process like recruitment and
selection, payroll processing and maintains the rules and regulations of the office. By
the way of best approach towards the employees which the in the high productive of
the employees. Vidya A. Salokhe (2002) in her study he explained the Human
growth in the organization. It also helps the organization to achieve more in the profit
with their effective smart work. Employees are the asset of any organization which
they make profit out of them. Mishra and Bhardwaj (2002) in his research he made an
empirical study on the Private companies and their nature of work in Human
resources Department. A random sample of 107 managers with different levels like
low level, middle level and top level management are taken into consideration. A
questionnaire was circulated to them to know about the Human Resource department
and analyzed. As a result the situation present in the HRD is satisfactory. T.V. Rao
(1999) the study in his book explains that the audit conducted describes the methods
and ideas which have to be implemented in the Human Resource Audit. His
framework helps to estimate the different criteria like core competency, culture and
value of the organization. By evaluating the employee‘s interpersonal skills, they can
44
improve in some of the factors which are they lacking in the system. They also have
broadminded people in the top level management which helps the low and middle
level employees to know about their concerns. So they each and every employee in
the organization helps them to achieve more by increasing the productivity. Udai
pareek &T.V. rao (1999) in his study he explains that the limitations of Human
Resource Department where they need to improve in the personal growth of employee
and the organization. In his he elaborately explains about the importance of the
Behaviors. This also gives the lots of information about the Educational Institutes and
Venkateswaran (1997) explains in his article about how Human resource Department
helps the organization in their Financial growth. For that he made a empirical study
study helps to know how the HRD works in the organization and how for employees
are benefited out of them. As a result, the HRD works in better way how such that
employees are more much comfortable in the rule and regulations of the
managers cannot motivate employees; managers can only influence what employees
45
Shields (2007) in terms of its positive contribution in boosting employee morale.
Shields (2007) stresses two specific advantages of such a practice that relate to
offering employees a chance to raise their concerns and put across their points
regarding various aspects of their jobs, as well as, supplying them with the feeling of
effective employee motivation strategy. At the same time, Lockley (2012) warns that
increased, ideally they need to be devised and implemented by a third party with
have been branded as effective motivational tools by Llopis (2012). Moreover, Llopis
(2012) argues that motivational aspects of alternative working patterns along with its
at the same time; many organisations are left behind from benefiting from such
opportunities.
An interesting viewpoint regarding the issue has been proposed by Wylie (2004),
level of their own motivation at high levels in order to engage in effective motivation
46
Furthermore, Wylie (2004) recommends concentrating on specific variations of
identifying what motivates each individual employee taking into account his or her
Lockley (2012), on the other hand, addresses the same issue focusing on cross-
members of a specific group (Kreitner and Cassidy, 2012), and accordingly, cross-
employee motivation.
This point has been explained by Lockley (2012) by insisting that certain practices
be highly motivational for the representatives of Western culture, whereas the same
Llopis (2012) draws attention to the increasing relevance of the work-life balance
problem for modern employees and stresses its negative impact on the level of
47
achieve an adequate level of work-life balance in personal level, management
individual needs, and more basic human needs need to be satisfied in order for the
48
Industry
Profile
49
INDUSTRY PROFILE
ITeS) sector is a field which is undergoing rapid evolution and is changing the shape
outsourcing (BPO).
According to an article in the Times of India, India's liberalization was possible due
to its IT industry. In the 1990s, the industry started off with an export of nearly $100
million with around 5,000 employees. Now it is an industry that thrives globally and
India's IT exports are now around $70 billion with 2.8 million employees working in
this sector. The article states that the IT sector is one of the top two industries in the
country today.
India's IT industry is expected to grow at a rate of 12 - 14% during 2016 - 2017 as per
a sector which will likely be one of the emerging markets in the days to come as
domestic IT sector.
IT BPM industry revenues (excluding hardware) for the Financial Year 2016-
50
In the Financial Year 2016, TCS stood as the market leader with about 10.4%
The IT market is quite competitive with the top 5 IT firms contributing over
For the Financial Year 2017, the domestic revenue is estimated to be at US$
The IT industry is heavily influenced by factors like the global market and sustenance
of its rate of growth. The recession in the United States also impacted the IT
community in India negatively. This segment is promising and has vast potential, but
there are concerns regarding the demand-supply gap, which is widening. Some
challenges which the industry is facing are inadequate infrastructure, tax issues and
limited preferential access for local firms. China and Taiwan are examples of low cost
destinations, and India needs to change its current tax structure so that it can outdo
One of the biggest benefits that the computer and IT industry provides in India is the
employment it can generate. Other benefits are export and Foreign Direct Investments
(FDI). New markets have opened up in the Middle East, Africa, Eastern Europe, and
South and South East Asia. India is now a major destination for IT outsourcing. There
the US to have the most number of software developers in 2018 (52 lakh developers
The top IT companies in India that offer job opportunities in this field are Tata
Convergys, MphasiS, Genpact, HCL Technologies and Godrej Infotech. Cities like
51
Bengaluru, Delhi, Noida, Gurgaon, Hyderabad, Chennai, Bombay and Cochin are
some of the places which have developed into potential IT hubs of the country, thanks
to the presence of these top IT companies. These are now key players which
outsourcing (KPO).
airports, train stations and many other places through database management systems,
Among other sectors, the IT sector in India has been driving growth for the last
decade and more, and has the potential to continue doing so for the next couple of
52
TATA CONSULTANCY SERVICES LTD. (TCS) -
COMPANY HISTORY
Tata Consultancy Services Ltd is a leading global IT services consulting and business
industry verticals and a rich portfolio of services - consisting of consulting and service
targeting every C-suite stakeholder. The Company uses all these and its industry
leading suite of products and platforms to deliver high quality high impact solutions
leveraging the latest technologies to customers across the world. TCS's geographic
footprint consists of North America Latin America the United Kingdom Continental
Europe Asia-Pacific India and Middle-East & Africa.The company is a part of Tata
Group one of India's most respected business conglomerates and most respected
brands. The company headquartered in Mumbai. TCS have been operating through
company shares are listed on the National Stock Exchange and Bombay Stock
Exchange of India.Tata Consultancy Services Ltd was incorporated in the year 1968.
Tata Sons Ltd established the company as division to service their electronic data
year 1971 they started their first international assignment. The company pioneered the
global delivery model for IT services with their first offshore client in 1974.
53
INFOSYS LTD. (INFY) - COMPANY HISTORY
Infosys Ltd is a global technology services firm that defines designs and delivers
provides end-to-end business solutions that leverage technology for their clients
products to the banking industry. They have developed Finacle a universal banking
solution to large and medium size banks across India and overseas. Infosys BPO is a
majority owned subsidiary. Through Infosys BPO the company provides business
finance and accounting and administration and sales order processing. The company
is having marketing and technical alliance with FileNet IBM Intel Microsoft Oracle
and System Application Products. Infosys Ltd is a public limited and India's second
largest software exporter company was incorporated in the year 1981 as Infosys
started by seven people with the investment of USD 250. The company became a
public limited company in the year 1992. The company was the first Indian company
to be listed on the NASDAQ in the year 1999. Infosys also forms a part of the
NASDAQ-100 index. Continuously in the year 2001 2002 and 2003 the company
wins the National Award for Excellence in corporate governance conferred by the
Government of India.
54
WIPRO LTD. (WIPRO) - COMPANY HISTORY
Services to corporations globally. The company is the first PCMM Level 5 and SEI
CMM Level 5 certified IT Services Company globally. In the Indian market they are a
leader in providing IT Solutions and Services for the corporate segment in India
In the Asia Pacific and Middle East markets they provide IT Solutions and Services
company provides the integrated business technology and process solution on a global
delivery platform to customers across Americas Europe Middle East and Asia Pacific.
They offer business value to clients through process excellence and service delivery
consulting services.During the financial year 2013 Wipro carried out demerger of
consumer care and lighting infrastructure engineering businesses and other non IT
business of the company. After the demerger Wipro became a company focused on
the IT services business. Wipro Ltd was incorporated in the year 1945 at Karnataka
55
CHAPTER-3
OBJECTIVES
OF THE STUDY
56
OBJECTIVE OF THE STUDY
career advancement.
57
CHAPTER-4
RESEARCH
METHODOLOGY
58
RESEARCH METHODOLOGY
Research is a common parlance which refers to search for knowledge. It is a
general and overall questions of a study and scientific technique, which provide
precise tools, specific procedures, and technical rather philosophical means for getting
and ordering the data prior to their logical analysis and manipulating different type of
RESEARCH DESIGN
A research design is the arrangement of conditions for collection and analysis of data
in a manner that aims to combine relevance to the research purpose with economy in
procedure. In fact, the research design is the conceptual structure within which
DESCRIPTIVE RESEARCH:
The research undertaken was a descriptive research as it was concerned with specific
data Collection
• DATA SOURCE
There were two types of data sources used in this research. These were
59
PRIMARY DATA
Primary data is the data collected for the first time from the source and never have
been used earlier. The data can be collected through interviews, observations and
questionnaires.
SECONDARY DATA
Secondary data is the data collected from already been use or published information
like journals, diaries, books, etc .In this research project, secondary source used were
• SAMPLE DESIGN
refers to the rules and procedures by which some elements of the population are
included in the sample. Some common sampling methods are simple random
SECTOR in Lucknow.
SAMPLE TYPE
Sector Lucknow. An effort was made to select respondents evenly. The survey
60
• STATISTICAL TOOLS TO BE USED: A structured questionnaires
is used to collect the data and data will be analyzed with the help of
TOOLS OF PRESENTATION:
It means what all tools are used to present the data in a meaningful way so that it
becomes easily understandable. In this research tables and graphs were used for
61
CHAPTER-5
DATA ANALYSIS &
INTERPRETATION
62
DATA ANALYSIS& INTERPRETATION
Induction Program
Induction programme
18%
Agree
Disagree
82%
63
Induction
The induction of your organization covers organizational structure and policies.
Induction
10%
Agree
Disagree
90%
64
Training and development
Employee Performance
Employee performance
24%
Agree
Disagree
76%
65
Training Method
Are you satisfied with the Classroom method adopted by your organization to train
the employees?
Classroom method
27%
Agree
Disagree
73%
66
Effectiveness of Training Program
Effectiveness of training program in your Organization is evaluated by observing the
post training performance of employees.
32%
Agree
Disagree
68%
67
PERFORMANCE APPRAISAL
Feedback
28%
Agree
Disagree
72%
68
CAREER PROGRESSION
Are you satisfied with the mentor system followed for career progression?
Mentor system
16%
Agree
Disagree
84%
69
LEAVE POLICY
Are you satisfied with the type of leave policy followed by the organization?
Leave Policy
17%
Agree
Disagree
83%
70
COMMUNICATION PROCESS
Communication pattern
13%
Agree
Disagree
87%
71
Department Meeting
Are you satisfied with the Department meeting?
Department meeting
24%
Agree
Disagree
76%
72
REWARDS AND RECOGNITION
Monetary Rewards
33%
Agree
Disagree
67%
73
RECRUITMENT AND SELECTION
Recruitment process
18%
agree
disagree
82%
74
Monetary Reward
Are you satisfied with the monetary reward given on bringing a candidate on board?
Monetary reward
26%
agree
disagree
74%
75
Background Checks
Are you satisfied with the background checks conducted for employees?
Backgroud checks
22%
Agree
Disagree
78%
76
CHAPTER-6
FINDINGS
77
FINDINGS
1. 50% respondents think that sometimes working in the bank the stress level of
2. 60% respondents say no bank does not provide opportunities to the women
respondents think too much and 20% think never that working pressure and
woman employees.
6. most of respondents say that stress causes any psychological impact on the
7. 50% respondents say never stress brings any impact on women behavior in
8. Most of the respondents think that stress affects interpersonal relationship with
9. Most of the respondents think that stress of career progression affect the
10. Most of the respondents say always the IT Companies organize seminars for
women employees to connect with other people, which help in reducing the
stress level.
78
CHAPTER-7
SUGGESTIONS
79
SUGGESTIONS
5. The company should give the appropriate recognition for the contributions and
organization.
80
CHAPTER-8
LIMITATIONS
81
LIMITATIONS OF THE STUDY
1. The study is limited to the IT Sector in Lucknow. So the study is subject to the
limitation of area.
2. Sampling size was of only 100, because only these people had attended soft skill
development training.
3. The study is based only on secondary & primary data so lack of keen observations
and interactions were also the limiting factors in the proper conclusion of the study.
82
CHAPTER-9
CONCLUSION
83
CONCLUSION
The study has helped to identify employee‘s opinion towards various aspects
regarding human resources policies in the organization. This study has also enabled us
to perform better and to be productive. The study has also helped the employee‘s of
the organization to express their thoughts and their experiences with regard to HR
practices. This study will be helpful for further studies or researches in the same title.
Based on the findings from the study, some suggestions have been provided to the
improve human resource within the organization and also bridge the gap between
1. The Policy of the company provides facilities for all round growth of
2. The Policy grooms every individual to realize his potential in all facets while
3. The Policy builds teams and foster team-work as the primary instrument in all
activities.
6. The employees agree on the part of their performance that they know
84
7. The employees understand how their work goals relate to company‘s
goals.
9. The employees are not satisfied with the communication and decision-
10. The employees do not receive the appropriate recognition and rewards for
11. The employees feel that they are not paid fairly for the contributions they
85
BIBLIOGRAPHY
86
BIBLIOGRAPHY
Allan C. & Timo N. 2000, ―Globalization and the Organization of the work.‖
Motel Association.
87
ANNEXURE
88
QUESTIONNAIRE
Name of Employee: -----------------------------------------------------------------------
Designation : ----------------------------------------------------------------------
A. Induction
1. Agree 2. Disagree
policies.
1. Agree 2. Disagree
organization.
1. Agree 2. Disagree
2. Are you satisfied with the Classroom method adopted by tour organization
1. Agree 2. Disagree
1. Agree 2. Disagree
C. Performance Appraisal
1. Agree 2. Disagree
1. Agree 2. Disagree
89
D. Career Progression
1. Are you satisfied with the mentor system followed for career progression?
1. Agree 2. Disagree
2. Are you satisfied with the competence analysis and feedback from manager?
1. Agree 2. Disagree
F. Leave Policy
1. Agree 2. Disagree
1. Agree 2. Disagree
2. Are you satisfied with the opinion survey and Department meeting?
1. Agree 2. Disagree
1. Agree 2. Disagree
1. Are you satisfied with the external recruitment sources performed in your
organization.
1. Agree 2. Disagree
90
2. Are you satisfied with the monetary reward given on bringing a candidate on
board?
1. Agree 2. Disagree
3. Are you satisfied with the background checks conduct for employees.
1. Agree 2. Disagree
4. Are you satisfied with the monetary limits given to you for the expenses?
1. Agree 2. Disagree
91