A

Study

On

Consumer Preference

Regarding

Two Wheeler in Ghaziabad

1
 Table of Contents
CERTIFECATE ........................................................................................................................ 3
ACKNOWLEDGEMENT ......................................................................................................... 4
PREFACE ................................................................................................................................. 5
1. INTRODUCTION ............................................................................................................. 6
2. RESEARCH OBJECTIVES ............................................................................................... 7
3. RESEARCH METHODOLOGY ....................................................................................... 8
4. DATA ANALYSIS ............................................................................................................ 9
CONCLUSION ....................................................................................................................... 17
RECOMMENDATIONS ........................................................................................................ 18
BIBLIOGRAPHY ................................................................................................................... 19
APPENDIX ............................................................................................................................ 20

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 CERTIFECATE

TO WHOM SO EVER IT MAY CONCERN

This is to certify that YOUR NAME a student of COLLEGE NAME of

PGDM Programme has started her project of doing a survey and to
prepare a research report of two-wheeler market survey in
Ghaziabad under my guidance.

She is doing her task with efficiency and has zeal for learning.

3
 ACKNOWLEDGEMENT

We, all members of the group involved in this project, PGDM

students in AKGIM, Ghaziabad are highly grateful to all those who
guided us in completing this project.

First of all, I would like to pay our heartiest thanks to our

Director Dr. Anoop Pant ,we would like to thanks Mrs.Shruti
Dwivedi (Faculty of management studies) for imparting her
valuable guidance to us. And gave us the useful tips and suggestions
regarding the project. And other faculty members for helping
us.Also the research would not have been possible without the
respondents and,the entire people who gave their precious time to
us for filling these questionnaires patiently. And provided their
valuable suggestions to make our project more accurate and useful.

I am thankful to our librarian Mr. Srivastav and IT incharge

Mr. Shubham and ofcourse our class and also last but not the least
the I am thankful to my group members(Ashish dwivedi, Chavi
singh,Monil varshney,rekha chauhan and Varun singhal who
worked sincerely and with mutual understanding and co-
operation.

YOUR NAME
PGDM-08-029
Batch (2008-2010)

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 PREFACE

Quite frequently these days’ people talk of research both at

academic institute &outside. Several research studies are
undertaken &accomplished year after year. Research is the all
pervasive key and the brain for decision making in the organization
. But in most cases very little attention is paid to an important
dimensions relating to research namely that of research
methodology. The need, therefore, is for those concern with
research to pay due attention to designing and adhering to the
appropriate methodology through out for improving the quality of
research. The methodology may differ from problem to problem,
yet the basic approach toward research remain the same .

Keeping all this in view , we used C.R KOTHARI , S.N

MURTHY & U BHOJANNA the writers of research
methodology(research methods and technology) which has helped
us in making the research exploratory as well as result oriented
research. We the students of PGDM will join the corporate world ,
we need to know the methodology to be adopted to conduct the
research , in terms of gathering data, interpretation & report
writing and also use of statistical techniques thus these books have
made it possible to continue with the same.

The concern of today’s leading organizations is the purpose of

creating more value for customers. This value –end focus provides
competitive advantage that has become a necessity today .
Here with this research conducted considering the fact that the
market has become customer centric, with changing life style,
tastes, & preferences of customers, customerisation is the watch-
word of this millennium .
Thus , this research is a small start to understand the consumers
preference regarding two wheelers .

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 1. INTRODUCTION

The Indian industrial sector has undergone profound regulatory

changes in recent times as a consequence of the economic reforms
program put together in between 1988 and 1991. Consequent to
these reforms some of the industries that have been influenced the
most have been the consumer durables industry, the automobiles
industry and certain financial services. In an evolving industry
especially in emerging economies like India, it is extremely
important to formulate optimal policies on competitions in order to
promote both competition as well as growth.

India is the second largest manufacturer of two wheelers in the

world. It stands next only to Japan and china in terms of the number
of two wheelers produced and sold respectively.

The Indian two wheelers industry can be broadly classified into

three major segments i.e:-

1. Scooters
2. Motorcycles
3. Mopeds.

Here in this study , by this research we are trying to analyse about

the number of two wheelers and how many people are using two
wheeler. what motivates and influence them to buy two wheeler
what is the most preferable choice in two wheelers in case of motor
cycles and scooters and the most recent two wheelers choice in the
market .what are their preferences , satisfaction level, who
influenced them and the reason to buy.

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 2. RESEARCH OBJECTIVES

Each and every work in our life is governed by some aims or

objectives. Any work without any objective is like a ship in the mid
sea without a compass. So for every work objective should be
specific and focused. Our project is not an exception. Our
questionnaire tells about the objective of the study in a nutshell.

To identify and analyze the market of automobile industry in

two wheeler segment.
Giving conclusions and recommendations.

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 3. RESEARCH METHODOLOGY

RESEARCH USED

The study of dissertation is based on descriptive research. The major purpose

of descriptive research is to give description of the state of affairs as it’s exist
at present. The main characteristic of this method is that the research has no
control over variables; this can only report what has happened and what is
happening.

PRIMARY SOURCES

Primary data has been collected with help of questionnaire from various two
wheelers users. The data collected through questionnaire form that is filled
by the general public according to the researchers convenience.

SAMPLE
sample size for this research is 240 and sample is taken randomly .

ANOVA

It is a statistical technique used to test and draw the inferences whether the
sample belongs to the same population or not, here the data is quantitative in
nature and normally distributed.
In this research we are using two way anova.

CHI SQUARE

Chi square symbolically written as χ2 .

It is a measure used for sampling analysis and applicable in large number of

problems. It is technique used for
1.To test goodness of fit.
2. Test the significance of association between two
attributes &
3. The significance of population variance

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 4. DATA ANALYSIS

Here we are using two way ANOVA for analyzing And pie chart.

Q 1- Distribution of respondents according to their gender and

occupation.

Frequency Table no: 1

student service business others

Male 87 48 38 8

Female 33 15 5 5

90
80
70
60
50
male
40
female
30
20
10
0
student service business others

INTERPRETATION :

Here we find that the number of male students are more than the female
students. It is also seen that the males are using two-wheeler whether they
are students or service goers than female students, service goers. We have
seen females doing business and engaged in others are using very less
number of two-wheelers.

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Q 2- Distribution of respondents according to whom the services
are provided.

Frequency table no :2

YES 190
NO 50

75%

YES

NO

285%

INTERPRETATION:

Here we analyzed that the percentage of getting services is more than that of
getting no services . This may be due to service centers are not accessible .

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Q 3-Distribution of respondents according to their area where they
live and area of purchase.

Frequency table 3

exclusive non-exclusive road shops sale mela

Rural 9 0 2 1
semiurban 26 19 4 0
Urban 94 28 6 4
Metro 26 8 8 2

100
90
80
70
60 RURAL
50 SEMI URBAN
40
URBAN
30
20 METRO
10
0
Excl N-EXCL Roadshop Salemela

INTERPRETATION:

The respondents living in urban cities are more interested in buying two-
wheeler from exclusive showrooms and there is very less number of urban
respondents to buy from road shops and sale mela. For metro respondents
there is no preference for buying two-wheeler from road shops and sale
mela.

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Q 4-Distribution of respondents according to the service getting
and their level of satisfaction.

Frequency table no:4

Very low Average High Very High

Yes 55 75 42 18
No 5 26 16 3

80
70
60
50
Yes
40
30 No
20
10
0
Very low Average High Very high

INTERPRETATION:

The respondents who are getting the services have the average level of
satisfaction and there are very less number of respondents who are getting
services have very high satisfaction level.

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Q 5-Distribution of respondents response towards service getting
from different brands.

Frequency table no:5

Bajaj Honda Yamaha Tvs Hero hondaI-motors Lml

Yes 60 42 15 23 25 10 10
No 17 8 6 5 7 2 1

60
50
40

30 Yes
20 NO
10
0
Bajaj Yamaha Hero LML
honda

INTERPRETATION:

By this chart we analyse that Bajaj and Honda are highest service providers
to their two-wheeler buyers than other brands existing in two-wheeler
market. And the level of satisfaction of getting services is also higher in Bajaj.

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Q 6-Distribution of respondents according to their choice of
best promotion scheme,

Frequency table no : 6

exchangelucky drawfinance campaign

70 42 88 40

EXCHANGE
LUCKDRAW
FINANCE
CAMPAIGN

INTERPRETATION:

According to the respondents it is analyzed that they feel more to go for

finance schemes for purchase of two wheelers so they can have easy reach
to buy two wheelers.

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2. Data Analysis with the help of chi square.

Observed table

Occupation> Student Service Business Others

Gender
Male 87 48 38 8

Female 33 15 5 5

Expected table

Occupaton Student Service Business Others

Gender
Male 91 48 32 10
Female 29 15 10 3

Ho: there is no significant difference in male and female occupation who are
using two-wheeler.

Hi: there is significant difference in male and female occupation who are
usingtwo-wheeler.

Test Statistic: ∑(Oij-Eij)2

Eij

Where; Oij = observed frequency.

Eij = expected frequency.

Groups Observed Expected Oij-Eij (Oij-Eij)

frequency Frequency Eij
MALE Oij Eij
Student 87 91 -4 .17

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Service 48 48 0 0
Business 38 32 6 1.125
Others 8 10 -2 .4

FEMALE
Student 33 29 4 .55
Service 16 15 1 .06
Business 5 10 -5 2.5
Others 5 3 2 1.33

χ2 =∑(Oij-Eij)2
Ei

= 6.135
degree of freedom= (C-1) (r-1)
= (4-1) (2-1)
=3

the table value of χ2 for 3 DOF at 5% level of significance is 7.815. the

calculated value of χ2 is less than this table value and hence we can conclude
that null hypothesis is accepted that there is no significant difference in male
and female occupations who are using two-wheeler.

At 1% level of significance: the table value of χ2 for 3 DOF at 1% level of

significance is 11.314. the calculated value of χ2 is less than this table value
and hence we can conclude that null hypothesis is accepted that there is no
significant difference in male and female occupations who are using two-
wheeler.

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 CONCLUSION
Understanding consumer behavior in the present scenario is extremely
important as it is no longer a simple task. Now the consumer is considered to
be the King. He is the price-maker and not price-taker. . Earlier, there used to
be a few two wheeler manufacturers who held a monopoly. However, this
situation has changed with the entry of other competitors, especially after
liberalization and globalization. The foreign collaboration saw production
going up tremendously due to the availability of many alternative choices,
consumer preferences and needs changed. Suddenly, the buyer came into
focus. Hence, this study makes an attempt to know the changes in the two
wheeler markets and buying motives of two wheeler buyers. The study was
conducted by using the survey method.

The study revealed the consumer preference and ownership pattern and the
sources of information they used to make the purchase decision, and
importance given to various evaluation criteria.

Understanding consumer behavior or "knowing customers" is not easy.

Customers may state their needs and wants but act otherwise. They may not
be in touch with their deeper motivation. They may respond to influences
that change their mind at the last minute.

Talking of the two wheeler industry, the names that effortlessly come to us is
Bajaj Auto, Hero Honda, TVS Motor, Yamaha Motor, Kinetic and others. The
two wheeler segment has played an important role in giving a push to the
automobile industry in India. In fact, the production, sales and exports of the
two wheelers is a fair indication of the growing importance that it enjoys in
this country's manufacturing economy. An overview of the two wheeler
industry makes this clear that the two wheelers are among the most sought
after automobiles in India for some time and the trend is likely to stay for a
while.

But is also observed that consumer are not that satisfied with the services
provided by the two wheelers service provided .service is provided but than
to identify which is the factor that make consumers unsatisfied and another
is the rural sector where demand for two wheeler is not to the level as it
should be since it also generates demand for many products whether the
FMCG products or any other technology equipments.

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RECOMMENDATIONS

The economic growth, need for better conveyance and gradually improving
road infrastructure coupled with better credit and financing options, have
acted as a major catalyst in encouraging the growth and development of the
two wheeler segment in India. Further, the new and improved features on the
two wheelers, their stylish and trendy looks and a rage with the country's
youth who form a substantial influence in determining the consumer
behavior have ensured that the two wheelers remain on top of the
automobile industry's agenda in India.

With that of the recommendations it is also recommendable to introduce

such two wheelers that would make it easy on o be used in rural kacha roads
and with understanding of their income level.

So that they can easy make expenditures to buy two wheelers and that would
be affordable for them just like 4-wheelrs NANO TECHNOLOGY that is made
keeping in mind that every class of society should have an easy access to
purchase cars . The similar concept is to be taken while launching new two
wheelers that should be in range of every class of society.

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 BIBLIOGRAPHY

 C.R KOTHARI

(RESEARCH METHODOLGY –RESEARCH METRHODS AND

TECHNOLOGY)

 S.N MURTHY & U BHOJANNA

(RESEARCH METHODOLGY –RESEARCH METRHODS AND

TECHNOLOGY)

 WEBSITES
WWW.GOOGLE.COM

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 APPENDIX

Use of graphs and pie charts.

Graphs
90
80
70
60
50 East
40 West
30 North
20
10
0
1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

PIE CHART

1st Qtr
2nd Qtr
3rd Qtr
4th Qtr

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