New Lifetime Value Reporting Proves

Long Tail 20.5% Increase in Revenue

The value of converting first time visitors into lifelong customers is
unmistakable in this cross-industry report outlining lifetime value (LTV). Some
of UpSellit’s conversion optimization strategies target new visitors at the
moment of site abandonment with one-to-one messages that can either push
the user to purchase or collect a lead for future remarketing.

In this study, we explore the

lasting impact of every lost customer.

UpSellit provides marketers with new revenue from their existing traffic with
hyper personalized conversion strategies. This report specifically examines new
customer acquisition campaigns from 50 different accounts across four
different industries.

In the sample set, UpSellit converted 31.1% of targeted abandoning shoppers. If

you’d like to learn more about our new customer acquisition strategies or our
full funnel optimization platform, please visit UpSellit.com.

Analyzing four months of sample data,

the aggregate results are incredible.

CAMPAIGN REPEAT REPEAT REPEAT OVERALL

CONVERSION RATE PURCHASE RATE CUSTOMER LIFT REVENUE LIFT REVENUE LIFT

31% 21% 15% 19% 13%

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UpSellit’s Lifetime Reporting
Lifetime Value by Industry

Fashion Consumer Beauty & Health &

& Apparel Electronics Cosmetics Wellness

CAMPAIGN
CONVERSION
RATE 37.6% 15.4% 31.4% 40.0%
REPEAT
PURCHASE
RATE 15.0% 20.3% 27.7% 21.3%
REPEAT
CUSTOMER
LIFT 11.1% 14.2% 13.7% 19.8%
REPEAT
REVENUE
LIFT 14.7% 20.2% 16.0% 24.4%
OVERALL
REVENUE
LIFT 10.5% 11.7% 10.4% 20.2%

Campaign Conversion Rate Repeat Revenue Lift

Percentage of targeted abandoning shoppers The increase in repeat purchase revenue as
UpSellit recovered with personalized a result of UpSellit's recovered customers.
conversion optimization strategies.

Repeat Customer Lift Overall Revenue Lift

The percentage increase of conversions in The increase to retailers' total online revenue
the returning customer segment provided as a result of UpSellit's conversion campaigns.
by the customers that UpSellit recovered.

Repeat Purchase Rate

Percentage of UpSellit’s recovered
customers who return to complete an
additional conversion.

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UpSellit’s Lifetime Reporting
Full Funnel Revenue Optimization

This industry-first Lifetime Value Report demonstrates the importance of

converting new customers and the cost of letting them leave. UpSellit
combines new customer acquisition strategies with conversion
optimization at every stage of the funnel to provide its partners the most
incremental revenue possible.

Increasing conversions doesn’t

have to be complicated.

Let’s Talk

To learn more about how UpSellit is transforming

ecommerce, or to schedule a demo, contact us at
hello@upsellit.com, or call 1 (866) 599-3434.

UpSellit’s Lifetime Reporting

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