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MARKET INTELLIGENCE . CONSULTING
Scope of Report
Product of Interest (POI): Baby Diapers
Baby diapers, essential for infant care, are absorbent garments designed to manage and contain a baby's waste.
Typically made of soft, breathable materials, they feature an absorbent core that locks in moisture, keeping the
baby dry and comfortable
Market Segmentation
PRODUCT TYPE SIZE
• Disposable Diapers • Medium (M)
Year Range
• Cloth Diapers • Large (L)
• Training Nappies • Small & Extra Small
Review Period
• Biodegradable Diapers (S & XS)
• Others • Extra Large (XL) 2020 – 2023
Base Year
REGION
2024
SALES CHANNEL
• Departmental Stores • North Estimated Year
• Pharmacy/Drugs Stores • South 2025
• Supermarkets/Hypermarkets • West
• Online • East Forecast Period
• Others
2026 – 2030
2
Market Overview
• India's baby diaper market has witnessed substantial growth and transformation in recent years. As one of the world's most
populous countries, India represents a significant market for baby diaper manufacturers. The market is driven by several key
factors. Firstly, changing lifestyles and an increase in nuclear families have boosted the demand for convenient and
disposable baby diapers. Parents are increasingly opting for these products over traditional cloth diapers due to their
• Secondly, rising awareness about hygiene and health concerns has led to an upsurge in demand for high-quality baby
diapers. Manufacturers have responded by introducing innovative features such as wetness indicators, breathable materials,
and hypoallergenic options. Thirdly, the economic growth of the middle class has made premium baby diaper brands more
affordable for a wider consumer base, further propelling market growth. Additionally, government initiatives to promote child
healthcare, coupled with a surge in e-commerce platforms, have made these products more accessible to a larger portion of
the population.
• In recent years, there has been a noticeable increase in awareness about hygiene and health among Indian parents. This
growing consciousness has been instrumental in driving the adoption of baby diapers. Parents today are more concerned
about keeping their babies dry, comfortable, and free from diaper rashes.
• Manufacturers have responded to this trend by introducing innovative features and improvements in diaper technology. Many
modern baby diapers now include wetness indicators, which change color when the diaper is wet, helping parents know when
it's time for a diaper change. These indicators make it easier for parents to maintain the baby's hygiene and comfort.
3
Recent Developments
• In 2024, Kimberly-Clark announced the relaunch of its premium diaper range, Huggies Nature Care for Indian consumers. To
complement the relaunch, the brand has released an endearing digital film that creatively highlights the brand’s commitment
to baby skin health. With its 12-hour absorption, the new Huggies Nature Care provides breathability that is clinically proven
to help prevent diaper rash, keeping the baby dry and comfortable.
• In 2024, SuperBottoms launched special need diaper category. The diaper comes in a child-friendly design (pant style
pattern) enabling the child to wear the diaper by themselves. The reusable special kids diapers have tear-away sides for easy
• In Feb 2023, R for Rabbit expanded its business portfolio by entering additional categories of baby goods. Feather Diapers,
the company's first infant diapers, were introduced. Furthermore, to alleviate mothers' or carers' everyday challenges with
disposing of stale diapers, the firm launched India's first diaper containers, dubbed Hygo Bin.
• In Oct 2022, Dabur entered the diaper market with the introduction of 'Dabur Baby Super Pants' Diapers with Insta-Absorb
Technology, which provides 50% more absorption than conventional diapers. During Flipkart's Big Sale Day, India's domestic
4
Table of Contents
S. No. Contents
1. Introduction
2. Research Methodology
3. Executive Summary
5
Table of Contents
S. No. Contents
4. Voice of Customer
By Product Type Market Share Analysis (Disposable Diapers, Cloth Diapers, Training Nappies,
5.2.1.
Biodegradable Diapers, Others))
By Size Market Share Analysis (Medium (M), Large (L), Small & Extra Small (S & XS), Extra
5.2.2.
Large (XL))
6
Table of Contents
S. No. Contents
7
Table of Contents
S. No. Contents
11.1 Drivers
11.2. Challenges
8
Table of Contents
S. No. Contents
15.1. Strengths
15.2. Weaknesses
15.3. Opportunities
15.4. Threats
18.1.1.2. Products
9
Table of Contents
S. No. Contents
18.1.4. Essity AB
10
Research Methodology
Research Methodology
Methodology Landscape
In-depth secondary TechSci conducted Data obtained as a The data was scrutinized
research was conducted to In order to conduct List of top companies
interviews with result of primary using MS-Excel, statistical
determine top companies industry experts’ and industry
industry experts and and secondary tools and internal
in India baby diapers interviews, TechSci specialists was
leadings companies for research was proprietary database to
market, overall market size formulated a detailed developed.
data collection and validated through obtain qualitative and
and segmental market size. Survey Questionnaires.
verification. rigorous quantitative insights about
triangulation. India baby diapers market.
12
Research Methodology
To analyze the historical growth in the market size of the India baby diapers market from 2020 to 2023.
To estimate and forecast the market size of the India baby diapers market from 2025 to 2030 and the growth rate until
2029.
To classify and forecast the India baby diapers market based on product type, size, sales channel, regional distribution
and company.
To analyze and forecast the market size in terms of product type, which are disposable diapers, cloth diapers, training
nappies, biodegradable diapers, others.
To analyze and forecast the market size in terms of region: North, West, South, East.
To identify drivers, challenges, and trends for the India baby diapers market.
To examine competitive developments in the India baby diapers market, such as expansions, new launches, mergers &
acquisitions, etc.
To identify and analyze the profile of leading companies in the India baby diapers market and the top 5 companies
market share.
Baseline Methodology
Our research team has relied on primary and secondary research to gather market size and market data. The team has monitored
and analyzed various aspects of the India baby diapers market. The team has studied the outlook of multiple segments such as
product type, size, sales channel, regional distribution, and the companies of this market. The study includes historical data for 2020,
2021, 2022 and 2023, base data for 2024, and forecast data for 2025, 2026, 2027, 2028, 2029, and 2030 which will enable our
clients to make better decisions while planning their strategy to achieve sustainability in the India baby diapers market.
13
Research Methodology
The base year is a reference point used as a starting point, for comparison in various analyses and forecasts. It serves as the
foundation against which changes, growth, or trends are measured.
The review period refers to the time span during which historical data is examined, analyzed, and reviewed. It is the period of
time leading up to the base year and is used to establish the baseline for comparison and understand trends
The forecast period is a future-oriented timeframe during which predictions or projections are made based on current/
historical data and analysis. It extends beyond the base year and allows for estimations of potential future outcomes.
The market could be defined by a specific industry, product or service. The market then is further divided into meaningful
segments based on demographics, psychographics, behavior, geography, or product categories. This helps in analyzing the
market more effectively, along with estimating the size of each segment.
The base currency considered is USD. Based on the average exchange rate for the base year, INR currency has been converted
to USD. The projection period's exchange rate conversion was calculated using the conversion rates from the base year. The
base year considered for this study is 2024. The historic period considered for this study is from 2020 to 2023. The forecast
CAGR considered is for the period of 2025E-2030F.
Note: 2024 being the base year, 2020-2023 is the review period and 2025-2030 is the forecast period for analyzing the market in between 2020-2030
14
Research Methodology
Sources of Research
TechSci has used a combination of secondary and primary research sources (free telephonic and face-to-face interviews and
incentivized telephonic and face-to-face interviews with the respondents) to capture the data. We have an extensive network of
respondents of participants in the value chain, industry experts, and customers to obtain relevant insights and navigate data
challenges.
Secondary Research
It comprises desk research, in which our research team conducted a preliminary assessment of the information available
through secondary sources. Below is the categorization given for each reference from which the data was sourced, and further,
that data was used for the data triangulation and estimation of the market sizes and market shares.
• World Bank
• Factiva
• Hoovers
• EMIS
• Industry Reports
• News Dailies
15
Research Methodology
Primary Research : Our research team maintains survey questionnaires with a set of questions and topics and responses from
the primary respondents. The survey questionnaires are administered through telephonic or face-to-face interviews and surveys
online or by email with the value chain participants. Surveys (online or by email) or field surveys are done to gather end user
opinions. Interviews with industry experts are done through telephone or face-to-face interviews only. Below is a set of
exercises done with the help of primary interviews through our network of respondents, such as value chain participants,
industry experts, and customers, to obtain relevant insights and gather the required information.
16
Research Methodology
TechSci follows two types of approaches for the assessment of the market:
The Bottom-Up approach to market analysis starts with a granular analysis of specific countries, segments, companies and then
builds up to form a broader understanding of the overall market. This method focuses on gathering detailed data and insights at
the micro level and then aggregating them to draw conclusions about the larger market.
The Top-Down Approach to market analysis involves starting with a broad view of the overall market and then narrowing down
to specific segments or niches. It typically begins with analyzing macroeconomic factors and industry trends and then drilling down
to understand the specific market segments, target customers, and potential opportunities.
Top-Down
Bottom-Up Approach 80% Approach 20%
Market Size By Value & Volume: Market size, in terms of value & volume, for the year 2024 was calculated based on
information collected through exhaustive secondary research and primary surveys with various key opinion leaders i.e., value
chain participants, such as baby diaper companies, industry experts.
The team interviewed 15-20 critical value chain participants from baby diaper companies. The respondents have been working in
responsible positions in baby diaper companies. The team interviewed 300 end users for the voice of customer section and 3
industry experts associated with the baby diapers industry from last two decades. This exercise obtained the overall market size
during 2020-2024, validated by multiple rounds of interviews. Considering standard deviation, the market size was averaged out
to arrive at the market size data during 2020-2024.
17
Research Methodology
Market shares by product type, by size, by sales channel, by region, and by company and current and future market growth rates
were calculated based on the responses received through primary surveys with the value chain participants, in which the
respondents were asked about the market shares or revenue generated from baby diapers. The final percentage shares were
calculated by taking the geometric mean of growth estimates, and company wise revenue shares generated across various
segments were considered to arrive at the final market percentage shares after eliminating the outliers.
Forecasting Methodology:
TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results using statistical tools.
Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India baby diapers market, TechSci Research used various forecast techniques such as:
Moving Average Method For Time Series Analysis: The average of the data set of the market's historical data was considered
for data forecasting. This technique is beneficial for forecasting short-term trends and is a widely used method for time series
forecasting. Yearly moving average of historical data was used for estimating the trend values for time series forecasting.
After estimating the trend values based on yearly moving average methods, seasonal variations were calculated from the actual
data. After getting these two as a basis, market sizes were predicted for the forecasting years.
18
Research Methodology
Regression Analysis: In this technique, multiple linear regression analysis was practiced, which involves using a regression
model to estimate the value of the dependent variable on the numerous independent and directly related variables. The values
of the independent variable were typically those assumed to determine the values of the dependent variable. Based on the
historical trend of market data of two or more independent variables, the data of the India baby diapers market market was
forecasted with the help of statistical tools.
Econometric and Judgmental Analysis: Relationships with the economic variables, majorly macro-economic variables, were
considered to forecast the data, combined with incorporating intuitive judgment and opinions. This technique is majorly used
when there is no historical data, and the market is totally niche, new, and unique.
Note: (a) Sum of some shares may not be 100% due to round off till two decimal places.
19
Executive Summary
Executive Summary
India Baby Diapers Market Size, By Value, 2024 & 2030F (USD Millions)
XX USD Millions
2030F
XX%
XXX region dominated the market in 2024
2024 2024
XX% and is anticipated to account for
XXXXXXXX during the next five years.
2030F
XX% 2030F
XX% The region’s dominance can be attributed
to factors such as :
21
Executive Summary
20%
Company A
Market Leader’s Best Practices
Company B
50% 2024
15% Company C XXX YYY
Company D
10%
Others
5%
Medium (M)
22
Voice of Customer
Voice of Customer
Company A 71%
Company B 61%
Key Takeaway:
XXXX
Company C 54% XXXX
XXXX
XXXX
XXXX
XXXX
Company D 46%
XXXX
Company E 38%
Others 30%
Note: 1. The respondents who have purchased Baby Diapers in the past nine months were considered for this survey.” .
2. The respondents were asked to select multiple options to answer the question.
24
INDIA BABY DIAPERS MARKET
OUTLOOK
25
India Baby Diapers
Market Size, By Value & Volume
Figure XX: India Baby Diapers Market Size, By Value (USD Million) & By Volume (Million Units), 2020-2030F
15.00
14.00
13.00
12.00 110.00
11.00 100.00
10.00 90.00
9.00 80.00
8.00 70.00
7.00 60.00
6.00 50.00
5.00 40.00
30.00
20.00
10.00
India baby diapers market is projected to grow at YY% during the forecast period, owing to the factors:
▪ XXX
▪ XXX
▪ XXX
26
India Baby Diapers
Market Share, By Product Type
Figure XX: India Baby Diapers Market Share, By Product Type, By Value, 2020–2030F
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%
2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F
XXX product type dominated India Baby Diapers market in 2024. However, YYY is anticipated to gain maximum traction
during the forecast period, due to:
▪ XXX
▪ XXX
▪ XXX
27
India Baby Diapers
Market Share, By Size
Figure XX: India Baby Diapers Market Share, By Size, By Value, 2020–2030F
Medium (M) Large (L) Small & Extra Small (S & XS) Extra Large (XL)
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F
XXX size dominated India Baby Diapers market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period, owing to factors like:
▪ XXX
▪ XXX
▪ XXX
28
India Baby Diapers
Market Share, By Sales Channel
Figure XX: India Baby Diapers Market Share, By Sales Channel, By Value, 2020–2030F
XXX sales channel dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period on account of:
▪ XXX
▪ XXX
▪ XXX
29
India Baby Diapers
Market Share, By Region
Figure XX: India Baby Diapers Market Share, By Region, By Value, 2020-2030F
XXX region dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the forecast
period on the back of:
▪ XXX
▪ XXX
▪ XXX
30
India Baby Diapers
Market Share, By Company
Figure XX: India Baby Diapers Market Share, By Company, By Value, 2024
2024
Top 5 companies alone control XXX% in india baby diapers market with
XX+ players accounting for a total market share of XXX%
31
India Baby Diapers
Product Market Map (By Region)
Figure XX: Market Map based on Market Size (USD Million) & Growth Rate (%)
16.00%
Market Size @
USD XXX Mn
(High Growth-Low
Growing Market
Market Size)
(High Growth-High
Ideal Market
Market Size)
12.00%
CAGR (2025E-2030F)
8.00%
Region 3
Overall Market
Growth @ XX%
(Low Growth-High
4.00%
Region 2
Market Size)
Big Market
(Low Growth-Low
Common Market
Region 1
Market Size)
Region 4
0.00%
32
INDIA DISPOSABLE DIAPERS MARKET
OUTLOOK
33
India Disposable Diapers
Market Size, By Value & Volume
Figure XX: India Disposable Diapers Market Size, By Value (USD Million) & By Volume (Million Units), 2020-2030F
15.00
14.00
13.00
12.00 110.00
11.00 100.00
10.00 90.00
9.00 80.00
8.00 70.00
7.00 60.00
6.00 50.00
5.00 40.00
30.00
20.00
10.00
India disposable diapers market is projected to grow at YY% during the forecast period, owing to the factors:
▪ XXX
▪ XXX
▪ XXX
34
India Disposable Diapers
Market Share, By Size
Figure XX: India Disposable Diapers Market Share, By Size, By Value, 2020–2030F
Medium (M) Large (L) Small & Extra Small (S & XS) Extra Large (XL)
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%
2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F
XXX size dominated India Disposable Diapers market in 2024. However, YYY is anticipated to gain maximum traction
during the forecast period, owing to factors like:
▪ XXX
▪ XXX
▪ XXX
35
India Disposable Diapers
Market Share, By Sales Channel
Figure XX: India Disposable Diapers Market Share, By Sales Channel, By Value, 2020–2030F
XXX sales channel dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period on account of:
▪ XXX
▪ XXX
▪ XXX
36
Market Dynamics
37
Impact of COVID-19 on India Baby Diapers Market
Market Trends and Developments
Porter’s Five Forces Analysis
© TechSci Research
47
Porter’s Five Forces Analysis
Competitive Rivalry
Bargaining Power of Suppliers
Bargaining Power of Buyers
–
Threat of Substitutes
© TechSci Research 48
SWOT Analysis
49
© TechSci Research
SWOT Analysis
SWOT
ANALYSIS
50
Policy and Regulatory Landscape
COMPETITIVE
LANDSCAPE
Procter & Gamble Company
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