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2020 – 2030

INDIA BABY DIAPERS MARKET


FORECAST & OPPORTUNITIES

www.techsciresearch.com
MARKET INTELLIGENCE . CONSULTING
Scope of Report
Product of Interest (POI): Baby Diapers

Baby diapers, essential for infant care, are absorbent garments designed to manage and contain a baby's waste.
Typically made of soft, breathable materials, they feature an absorbent core that locks in moisture, keeping the
baby dry and comfortable

Market Segmentation
PRODUCT TYPE SIZE
• Disposable Diapers • Medium (M)
Year Range
• Cloth Diapers • Large (L)
• Training Nappies • Small & Extra Small
Review Period
• Biodegradable Diapers (S & XS)
• Others • Extra Large (XL) 2020 – 2023

Base Year

REGION
2024
SALES CHANNEL
• Departmental Stores • North Estimated Year
• Pharmacy/Drugs Stores • South 2025
• Supermarkets/Hypermarkets • West
• Online • East Forecast Period
• Others
2026 – 2030

2
Market Overview

• India's baby diaper market has witnessed substantial growth and transformation in recent years. As one of the world's most

populous countries, India represents a significant market for baby diaper manufacturers. The market is driven by several key

factors. Firstly, changing lifestyles and an increase in nuclear families have boosted the demand for convenient and

disposable baby diapers. Parents are increasingly opting for these products over traditional cloth diapers due to their

convenience and efficiency.

• Secondly, rising awareness about hygiene and health concerns has led to an upsurge in demand for high-quality baby

diapers. Manufacturers have responded by introducing innovative features such as wetness indicators, breathable materials,

and hypoallergenic options. Thirdly, the economic growth of the middle class has made premium baby diaper brands more

affordable for a wider consumer base, further propelling market growth. Additionally, government initiatives to promote child

healthcare, coupled with a surge in e-commerce platforms, have made these products more accessible to a larger portion of

the population.

• In recent years, there has been a noticeable increase in awareness about hygiene and health among Indian parents. This

growing consciousness has been instrumental in driving the adoption of baby diapers. Parents today are more concerned

about keeping their babies dry, comfortable, and free from diaper rashes.

• Manufacturers have responded to this trend by introducing innovative features and improvements in diaper technology. Many

modern baby diapers now include wetness indicators, which change color when the diaper is wet, helping parents know when

it's time for a diaper change. These indicators make it easier for parents to maintain the baby's hygiene and comfort.

3
Recent Developments

• In 2024, Kimberly-Clark announced the relaunch of its premium diaper range, Huggies Nature Care for Indian consumers. To

complement the relaunch, the brand has released an endearing digital film that creatively highlights the brand’s commitment

to baby skin health. With its 12-hour absorption, the new Huggies Nature Care provides breathability that is clinically proven

to help prevent diaper rash, keeping the baby dry and comfortable.

• In 2024, SuperBottoms launched special need diaper category. The diaper comes in a child-friendly design (pant style

pattern) enabling the child to wear the diaper by themselves. The reusable special kids diapers have tear-away sides for easy

removal, enabling caregivers to change diapers efficiently.

• In Feb 2023, R for Rabbit expanded its business portfolio by entering additional categories of baby goods. Feather Diapers,

the company's first infant diapers, were introduced. Furthermore, to alleviate mothers' or carers' everyday challenges with

disposing of stale diapers, the firm launched India's first diaper containers, dubbed Hygo Bin.

• In Oct 2022, Dabur entered the diaper market with the introduction of 'Dabur Baby Super Pants' Diapers with Insta-Absorb

Technology, which provides 50% more absorption than conventional diapers. During Flipkart's Big Sale Day, India's domestic

e-commerce marketplace, the product was released.

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Table of Contents
S. No. Contents

1. Introduction

1.1. Product Overview

1.2. Key Highlights of the Report

1.3. Market Coverage

1.4. Market Segments Covered

1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study

2.2. Baseline Methodology

2.3. Key Industry Partners

2.4. Major Association and Secondary Sources

2.5. Forecasting Methodology

2.6. Data Triangulation & Validation

2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview

3.2. Market Forecast

3.3. Key Regions

3.4. Key Segments

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4. Voice of Customer

4.1. Brand Awareness

4.2. Factors Influencing Purchase Decision

4.3. Customer Satisfaction

5. India Baby Diapers Market Outlook

5.1. Market Size & Forecast

5.1.1. By Value & Volume

5.2. Market Share & Forecast

By Product Type Market Share Analysis (Disposable Diapers, Cloth Diapers, Training Nappies,
5.2.1.
Biodegradable Diapers, Others))

By Size Market Share Analysis (Medium (M), Large (L), Small & Extra Small (S & XS), Extra
5.2.2.
Large (XL))

By Sales Channel Market Share Analysis (Departmental Stores, Pharmacy/Drugs Stores,


5.2.3.
Supermarkets/Hypermarkets, Online, Others)

5.2.4. By Regional Market Share Analysis

5.2.4.1. West Market Share Analysis

5.2.4.2. South Market Share Analysis

5.2.4.3. North Market Share Analysis

5.2.4.4. East Market Share Analysis

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5.2.5. By Top 5 Companies Market Share Analysis, Others (2024)

5.3. India Baby Diapers Market Mapping & Opportunity Assessment

5.3.1. By Product Market Mapping & Opportunity Assessment

5.3.2. By Size Market Mapping & Opportunity Assessment

5.3.3. By Sales Channel Market Mapping & Opportunity Assessment

5.3.4. By Region Market Mapping & Opportunity Assessment

6. India Disposable Diapers Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value & Volume

6.2. Market Share & Forecast

6.2.1. By Size Market Share Analysis

6.2.2. By Sales Channel Market Share Analysis

7. India Cloth Diapers Market Outlook

7.1. Market Size & Forecast

7.1.1. By Value & Volume

7.2. Market Share & Forecast

7.2.1. By Size Market Share Analysis

7.2.2. By Sales Channel Market Share Analysis

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8. India Training Nappies Market Outlook

8.1. Market Size & Forecast

8.1.1. By Value & Volume

8.2. Market Share & Forecast

8.2.1. By Size Market Share Analysis

8.2.2. By Sales Channel Market Share Analysis

9. India Biodegradable Diapers Market Outlook

9.1. Market Size & Forecast

9.1.1. By Value & Volume

9.2. Market Share & Forecast

9.2.1. By Size Market Share Analysis

9.2.2. By Sales Channel Market Share Analysis

10. Product Mapping

11. Market Dynamics

11.1 Drivers

11.2. Challenges

12. Impact of COVID-19 on India Baby Diapers Market

12.1. Impact Assessment Model

12.1.1. Key Segments Impacted

12.1.2. Key Regions Impacted

13. Market Trends & Developments

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14. Porter’s Five Forces Model

14.1. Competitive Rivalry

14.2. Bargaining Power of Buyers

14.3. Bargaining Power of Suppliers

14.4. Threat of New Entrants

14.5. Threat of Substitutes

15. SWOT Analysis

15.1. Strengths

15.2. Weaknesses

15.3. Opportunities

15.4. Threats

16. Policy and Regulatory Landscape

17. India Economic Profile

18. Competitive Landscape

18.1. Company Profiles

18.1.1. Procter & Gamble Company

18.1.1.1. Company Details

18.1.1.2. Products

18.1.1.3. Financials (As Per Availability)

18.1.1.4. Key market Focus & Geographical Presence

18.1.1.5. Recent Developments

18.1.1.6. Key Management Personnel

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S. No. Contents

18.1.2. Unicharm India Pvt. Ltd

18.1.3. Kimberly Clark Lever Pvt Ltd.

18.1.4. Essity AB

18.1.5. The Himalaya Drug Company

18.1.6. Nobel Hygiene Pvt Ltd.

18.1.7. Me N Moms Pvt. Ltd.

18.1.8. Swara Baby Products Pvt. Ltd.

18.1.9. Tzmo S.A.

18.1.10. The Abena Group

19. Strategic Recommendations

19.1. Key Focus Areas

19.2. Target Product Type

19.3. Target Sales Channel

20. About Us & Disclaimer

10
Research Methodology
Research Methodology

Methodology Landscape

Market Formulating Developing list Data Data Data


Profiling Questionnaire of Respondents Collection Validation Analysis

In-depth secondary TechSci conducted Data obtained as a The data was scrutinized
research was conducted to In order to conduct List of top companies
interviews with result of primary using MS-Excel, statistical
determine top companies industry experts’ and industry
industry experts and and secondary tools and internal
in India baby diapers interviews, TechSci specialists was
leadings companies for research was proprietary database to
market, overall market size formulated a detailed developed.
data collection and validated through obtain qualitative and
and segmental market size. Survey Questionnaires.
verification. rigorous quantitative insights about
triangulation. India baby diapers market.

Primary Research Desk Research Company Analysis


✓ Recent Developments ✓ Market Participants
✓ Identifying Key Opinion
Data Data Filter Research & Actionable Business ✓ Market Changing ✓ Key Strengths
& Analysis Insights Solution Leaders
Collection Intelligence Aspects/Dynamics
✓ Questionnaire Design
✓ Government Policies
✓ In-depth Interviews
✓ Final Conclusion

Primary Research Secondary Paid Sources Key Industry Partners


Research

✓ LinkedIn ✓ Company Websites ✓ Factiva ✓ Board members


✓ TechSci Internal ✓ Company Annual ✓ Hoovers ✓ Financial Advisors
Database Reports ✓ EMIS ✓ Business Heads
✓ White Paper Study ✓ Volza ✓ Investors
✓ Financial Reports ✓ Bloomberg ✓ Product Heads
✓ Investor ✓ Paid Databases
Presentations ✓ Research Heads
✓ Regulatory Body
✓ Associations, etc.

12
Research Methodology

Objective of The Study

To analyze the historical growth in the market size of the India baby diapers market from 2020 to 2023.

To estimate and forecast the market size of the India baby diapers market from 2025 to 2030 and the growth rate until
2029.

To classify and forecast the India baby diapers market based on product type, size, sales channel, regional distribution
and company.

To analyze and forecast the market size in terms of product type, which are disposable diapers, cloth diapers, training
nappies, biodegradable diapers, others.

To analyze and forecast the market size in terms of region: North, West, South, East.

To identify drivers, challenges, and trends for the India baby diapers market.

To examine competitive developments in the India baby diapers market, such as expansions, new launches, mergers &
acquisitions, etc.

To identify and analyze the profile of leading companies in the India baby diapers market and the top 5 companies
market share.

Baseline Methodology

Our research team has relied on primary and secondary research to gather market size and market data. The team has monitored
and analyzed various aspects of the India baby diapers market. The team has studied the outlook of multiple segments such as
product type, size, sales channel, regional distribution, and the companies of this market. The study includes historical data for 2020,
2021, 2022 and 2023, base data for 2024, and forecast data for 2025, 2026, 2027, 2028, 2029, and 2030 which will enable our
clients to make better decisions while planning their strategy to achieve sustainability in the India baby diapers market.

13
Research Methodology

Formulation of the Scope

The base year is a reference point used as a starting point, for comparison in various analyses and forecasts. It serves as the
foundation against which changes, growth, or trends are measured.

The review period refers to the time span during which historical data is examined, analyzed, and reviewed. It is the period of
time leading up to the base year and is used to establish the baseline for comparison and understand trends

The forecast period is a future-oriented timeframe during which predictions or projections are made based on current/
historical data and analysis. It extends beyond the base year and allows for estimations of potential future outcomes.

The market could be defined by a specific industry, product or service. The market then is further divided into meaningful
segments based on demographics, psychographics, behavior, geography, or product categories. This helps in analyzing the
market more effectively, along with estimating the size of each segment.

Assumptions and Limitations:

The base currency considered is USD. Based on the average exchange rate for the base year, INR currency has been converted
to USD. The projection period's exchange rate conversion was calculated using the conversion rates from the base year. The
base year considered for this study is 2024. The historic period considered for this study is from 2020 to 2023. The forecast
CAGR considered is for the period of 2025E-2030F.

Note: 2024 being the base year, 2020-2023 is the review period and 2025-2030 is the forecast period for analyzing the market in between 2020-2030

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Research Methodology

Sources of Research

TechSci has used a combination of secondary and primary research sources (free telephonic and face-to-face interviews and
incentivized telephonic and face-to-face interviews with the respondents) to capture the data. We have an extensive network of
respondents of participants in the value chain, industry experts, and customers to obtain relevant insights and navigate data
challenges.

Secondary Research

It comprises desk research, in which our research team conducted a preliminary assessment of the information available
through secondary sources. Below is the categorization given for each reference from which the data was sourced, and further,
that data was used for the data triangulation and estimation of the market sizes and market shares.

News Portals/Secondary Sources

• World Bank

• Company Annual Reports

• Factiva

• Hoovers

• EMIS

• TechSci Research Proprietary Database & Knowledge Repository

• Industry Reports

• News Dailies

15
Research Methodology

Primary Research : Our research team maintains survey questionnaires with a set of questions and topics and responses from
the primary respondents. The survey questionnaires are administered through telephonic or face-to-face interviews and surveys
online or by email with the value chain participants. Surveys (online or by email) or field surveys are done to gather end user
opinions. Interviews with industry experts are done through telephone or face-to-face interviews only. Below is a set of
exercises done with the help of primary interviews through our network of respondents, such as value chain participants,
industry experts, and customers, to obtain relevant insights and gather the required information.

Value Chain participants (baby diaper


End Users Industry Experts
companies)

Sample Size = 15-20 Sample Size = 300 Sample Size = 3

• Survey Questionnaires • Surveys • Survey Questionnaires


✓ Telephonic Interviews ✓ Online ✓ Telephonic Interviews
✓ Face-to-Face Interviews ✓ email ✓ Face-to-Face Interviews

• Surveys • Field surveys


✓ Online ✓ Face-to-Face Interviews
✓ email

• Partial List of Companies Interviewed • Voice of Customers


✓ Procter & Gamble Company ✓ Brand Awareness
✓ Unicharm India Pvt. Ltd. ✓ Factors Influencing Purchase
✓ Kimberly Clark Lever Pvt Ltd. Decision
✓ Essity AB ✓ Sources of Awareness
✓ The Himalaya Drug Company
✓ Nobel Hygiene Pvt Ltd.
✓ Me N Moms Pvt. Ltd.
✓ Swara Baby Products Pvt. Ltd.
✓ Tzmo S.A.
✓ The Abena Group

16
Research Methodology

Approach for the Market Study

TechSci follows two types of approaches for the assessment of the market:

The Bottom-Up approach to market analysis starts with a granular analysis of specific countries, segments, companies and then
builds up to form a broader understanding of the overall market. This method focuses on gathering detailed data and insights at
the micro level and then aggregating them to draw conclusions about the larger market.

The Top-Down Approach to market analysis involves starting with a broad view of the overall market and then narrowing down
to specific segments or niches. It typically begins with analyzing macroeconomic factors and industry trends and then drilling down
to understand the specific market segments, target customers, and potential opportunities.

Top-Down
Bottom-Up Approach 80% Approach 20%

Methodology Followed for Calculation of Market Size & Market Shares:

Market Size By Value & Volume: Market size, in terms of value & volume, for the year 2024 was calculated based on
information collected through exhaustive secondary research and primary surveys with various key opinion leaders i.e., value
chain participants, such as baby diaper companies, industry experts.

The team interviewed 15-20 critical value chain participants from baby diaper companies. The respondents have been working in
responsible positions in baby diaper companies. The team interviewed 300 end users for the voice of customer section and 3
industry experts associated with the baby diapers industry from last two decades. This exercise obtained the overall market size
during 2020-2024, validated by multiple rounds of interviews. Considering standard deviation, the market size was averaged out
to arrive at the market size data during 2020-2024.

17
Research Methodology

Market shares by product type, by size, by sales channel, by region, and by company and current and future market growth rates
were calculated based on the responses received through primary surveys with the value chain participants, in which the
respondents were asked about the market shares or revenue generated from baby diapers. The final percentage shares were
calculated by taking the geometric mean of growth estimates, and company wise revenue shares generated across various
segments were considered to arrive at the final market percentage shares after eliminating the outliers.

Forecasting Methodology:

TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey
results using statistical tools.

Data Triangulation & Validation:

Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast
India baby diapers market, TechSci Research used various forecast techniques such as:

Moving Average Method For Time Series Analysis: The average of the data set of the market's historical data was considered
for data forecasting. This technique is beneficial for forecasting short-term trends and is a widely used method for time series
forecasting. Yearly moving average of historical data was used for estimating the trend values for time series forecasting.

After estimating the trend values based on yearly moving average methods, seasonal variations were calculated from the actual
data. After getting these two as a basis, market sizes were predicted for the forecasting years.

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Research Methodology

Regression Analysis: In this technique, multiple linear regression analysis was practiced, which involves using a regression
model to estimate the value of the dependent variable on the numerous independent and directly related variables. The values
of the independent variable were typically those assumed to determine the values of the dependent variable. Based on the
historical trend of market data of two or more independent variables, the data of the India baby diapers market market was
forecasted with the help of statistical tools.

Econometric and Judgmental Analysis: Relationships with the economic variables, majorly macro-economic variables, were
considered to forecast the data, combined with incorporating intuitive judgment and opinions. This technique is majorly used
when there is no historical data, and the market is totally niche, new, and unique.

Note: (a) Sum of some shares may not be 100% due to round off till two decimal places.

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Executive Summary
Executive Summary

1. India Baby Diapers Market to Grow at a CAGR of XX% during 2024-2030F

India Baby Diapers Market Size, By Value, 2024 & 2030F (USD Millions)

XX USD Millions
2030F

XX% CAGR Market Growth Drivers


XX USD Millions
2024 XXX YYY

2. XXX Region to Dominate India Baby Diapers Market through 2030F

XXX Region Regional Growth Drivers:


Rest of India

XX%
XXX region dominated the market in 2024
2024 2024
XX% and is anticipated to account for
XXXXXXXX during the next five years.

2030F
XX% 2030F
XX% The region’s dominance can be attributed
to factors such as :

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

21
Executive Summary

3. Company A Dominates India Baby Diapers Market

India Baby Diapers Market Share, By Company, By Value, 2024

20%
Company A
Market Leader’s Best Practices
Company B
50% 2024
15% Company C XXX YYY

Company D
10%
Others
5%

4. Size A Holds Largest Share in India Baby Diapers Market

India Baby Diapers Market Share, By Size, By Value, 2024

Medium (M)

25% 25% Size A’s Growth Drivers:


Large (L)
2024
XXX YYY
Small & Extra Small (S & XS)
25%
25%

Extra Large (XL)

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

22
Voice of Customer
Voice of Customer

Brand Awareness, 2024 (N = 300)

Company A 71%

Company B 61%

Key Takeaway:
XXXX
Company C 54% XXXX
XXXX
XXXX
XXXX
XXXX
Company D 46%
XXXX

Company E 38%

Others 30%

Source: TechSci Research

Note: 1. The respondents who have purchased Baby Diapers in the past nine months were considered for this survey.” .

2. The respondents were asked to select multiple options to answer the question.

3. Others include Company F, Company G, Company H, etc.

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INDIA BABY DIAPERS MARKET
OUTLOOK

25
India Baby Diapers
Market Size, By Value & Volume

Figure XX: India Baby Diapers Market Size, By Value (USD Million) & By Volume (Million Units), 2020-2030F

15.00
14.00
13.00
12.00 110.00
11.00 100.00
10.00 90.00
9.00 80.00
8.00 70.00
7.00 60.00
6.00 50.00
5.00 40.00
30.00
20.00
10.00

2020 2024 2025E 2030F


CAGR BY VALUE: XX% By Value (USD Million) CAGR BY VALUE: XX%

CAGR BY VOLUME: XX% By Volume (Thousand CAGR BY VOLUME: XX%


Tonnes)

India baby diapers market is projected to grow at YY% during the forecast period, owing to the factors:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

26
India Baby Diapers
Market Share, By Product Type

Figure XX: India Baby Diapers Market Share, By Product Type, By Value, 2020–2030F

Disposable Diapers Cloth Diapers Training Nappies Biodegradable Diapers Others

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 20%

2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F

XXX product type dominated India Baby Diapers market in 2024. However, YYY is anticipated to gain maximum traction
during the forecast period, due to:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

27
India Baby Diapers
Market Share, By Size

Figure XX: India Baby Diapers Market Share, By Size, By Value, 2020–2030F

Medium (M) Large (L) Small & Extra Small (S & XS) Extra Large (XL)

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F

XXX size dominated India Baby Diapers market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period, owing to factors like:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

28
India Baby Diapers
Market Share, By Sales Channel

Figure XX: India Baby Diapers Market Share, By Sales Channel, By Value, 2020–2030F

Departmental Stores Pharmacy/Drugs Stores Supermarkets/Hypermarkets Online Others

2030F 25% 25% 25% 25% 25%

2029F 25% 25% 25% 25% 25%

2028F 25% 25% 25% 25% 25%

2027F 25% 25% 25% 25% 25%

2026F 25% 25% 25% 25% 25%

2025E 25% 25% 25% 25% 25%

2024 25% 25% 25% 25% 25%

2023 25% 25% 25% 25% 25%

2022 25% 25% 25% 25% 25%

2021 25% 25% 25% 25% 25%

2020 25% 25% 25% 25% 25%

XXX sales channel dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period on account of:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

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India Baby Diapers
Market Share, By Region

Figure XX: India Baby Diapers Market Share, By Region, By Value, 2020-2030F

North South East West

2030F 25% 25% 25% 25%

2029F 25% 25% 25% 25%

2028F 25% 25% 25% 25%

2027F 25% 25% 25% 25%

2026F 25% 25% 25% 25%

2025E 25% 25% 25% 25%

2024 25% 25% 25% 25%

2023 25% 25% 25% 25%

2022 25% 25% 25% 25%

2021 25% 25% 25% 25%

2020 25% 25% 25% 25%

XXX region dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the forecast
period on the back of:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

30
India Baby Diapers
Market Share, By Company

Figure XX: India Baby Diapers Market Share, By Company, By Value, 2024

Company 1 Company 2 Company 3 Company 4 Company 5 Others

2024

Top 5 companies alone control XXX% in india baby diapers market with
XX+ players accounting for a total market share of XXX%

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

31
India Baby Diapers
Product Market Map (By Region)

Figure XX: Market Map based on Market Size (USD Million) & Growth Rate (%)
16.00%

Market Size @
USD XXX Mn
(High Growth-Low
Growing Market

Market Size)

(High Growth-High
Ideal Market
Market Size)
12.00%
CAGR (2025E-2030F)

8.00%

Region 3

Overall Market
Growth @ XX%

(Low Growth-High
4.00%

Region 2

Market Size)

Big Market
(Low Growth-Low
Common Market

Region 1
Market Size)

Region 4
0.00%

0.00 4,000.00 8,000.00 12,000.00 16,000.00 20,000.00

Market Size (USD Million)


Source: Secondary Research, Expert Interviews, and TechSci Research Analysis
Note: These are dummy figures; please purchase our report for actual data

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INDIA DISPOSABLE DIAPERS MARKET
OUTLOOK

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India Disposable Diapers
Market Size, By Value & Volume

Figure XX: India Disposable Diapers Market Size, By Value (USD Million) & By Volume (Million Units), 2020-2030F

15.00
14.00
13.00
12.00 110.00
11.00 100.00
10.00 90.00
9.00 80.00
8.00 70.00
7.00 60.00
6.00 50.00
5.00 40.00
30.00
20.00
10.00

2020 2024 2025E 2030F


CAGR BY VALUE: XX% By Value (USD Million) CAGR BY VALUE: XX%

CAGR BY VOLUME: XX% By Volume (Thousand CAGR BY VOLUME: XX%


Tonnes)

India disposable diapers market is projected to grow at YY% during the forecast period, owing to the factors:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

34
India Disposable Diapers
Market Share, By Size

Figure XX: India Disposable Diapers Market Share, By Size, By Value, 2020–2030F

Medium (M) Large (L) Small & Extra Small (S & XS) Extra Large (XL)

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

25% 25% 25% 25% 25% 25% 25% 25% 25% 25% 25%

2020 2021 2022 2023 2024 2025E 2026F 2027F 2028F 2029F 2030F

XXX size dominated India Disposable Diapers market in 2024. However, YYY is anticipated to gain maximum traction
during the forecast period, owing to factors like:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

35
India Disposable Diapers
Market Share, By Sales Channel

Figure XX: India Disposable Diapers Market Share, By Sales Channel, By Value, 2020–2030F

Departmental Stores Pharmacy/Drugs Stores Supermarkets/Hypermarkets Online Others

2030F 25% 25% 25% 25% 25%

2029F 25% 25% 25% 25% 25%

2028F 25% 25% 25% 25% 25%

2027F 25% 25% 25% 25% 25%

2026F 25% 25% 25% 25% 25%

2025E 25% 25% 25% 25% 25%

2024 25% 25% 25% 25% 25%

2023 25% 25% 25% 25% 25%

2022 25% 25% 25% 25% 25%

2021 25% 25% 25% 25% 25%

2020 25% 25% 25% 25% 25%

XXX sales channel dominated the market in 2024. However, YYY is anticipated to gain maximum traction during the
forecast period on account of:

▪ XXX
▪ XXX
▪ XXX

Source: Secondary Research, Expert Interviews, and TechSci Research Analysis


Note: These are dummy figures; please purchase our report for actual data

36
Market Dynamics

37
Impact of COVID-19 on India Baby Diapers Market
Market Trends and Developments
Porter’s Five Forces Analysis

© TechSci Research
47
Porter’s Five Forces Analysis

Threat of New Entry

Competitive Rivalry
Bargaining Power of Suppliers
Bargaining Power of Buyers

Threat of Substitutes

© TechSci Research 48
SWOT Analysis

49

© TechSci Research
SWOT Analysis

SWOT
ANALYSIS

50
Policy and Regulatory Landscape
COMPETITIVE
LANDSCAPE
Procter & Gamble Company
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