Asse

MA

Use this table to record what you know (Self-assessment column). Then, ask your classmates what the
write down on the peer-assessment column. Your total score is the average between the self-assessm
accompanied by observations.

Choose from 0–5 for each statement to express how well you can carry out the following skills. Please

Learning
Objective I can…
1 Describe business marketing
2 Describe the role of the Internet in business marketing
Discuss the role of relationship marketing and strategic
3 alliances in business marketing
Identify the four major categories of business market
4 customers
Explain the major differences between business and
5 consumer markets
6 Describe the seven types of business goods and services
7 Discuss the unique aspects of business buying behavior
Describe the characteristics of markets and market
8 segments
 9 Explain the importance of market segmentation
10 Discuss criteria for successful market segmentation
Describe the bases commonly used to segment consumer
11 markets
12 Describe the bases for segmenting business markets
13 List the steps involved in segmenting markets

14 Discuss alternative strategies for selecting target markets

Explain how and why firms implement positioning
15 strategies and how product differentiation plays a role
Explain the concept and purpose of a marketing decision
16 support system
Define marketing research and explain its importance to
17 marketing decision making
Describe the steps involved in conducting a marketing
18 research project
Discuss the profound impact of the Internet on marketing
19 research
Discuss the growing importance of scanner-based
20 research
21 Explain the concept of competitive intelligence
22 Define the term product
23 Classify consumer products
Define the terms product item, product line, and product
24 mix
25 Describe marketing uses of branding
26 Describe marketing uses of packaging and labeling
27 Discuss global issues in branding and packaging
Describe how and why product warranties are important
28 marketing tools
Explain the importance of developing new products and
29 describe the six categories of new products

30 Explain the steps in the new-product development process

31 Explain why some products succeed and others fail
32 Discuss global issues in new-product development
Explain the diffusion process through which new products
33 are adopted
34 Explain the concept of product life cycles
35 Discuss the importance of services to the economy
36 Discuss the differences between services and goods
Describe the components of service quality and the gap
37 model of service quality
38 Develop marketing mixes for services
39 Discuss relationship marketing in services
40 Explain internal marketing in services
41 Describe nonprofit organization marketing
Average
Your Grade
 Assessment
MARKETING

mn). Then, ask your classmates what they think, listen and write down their observations (Observations column) and then reac
is the average between the self-assessment and the peer assessment column. Remember that I will only take into account sco

can carry out the following skills. Please use the following conventions for the numbers:

Number Meaning
0 I can't do this

I can do this with a lot

of help from my
1
teacher and/or
classmates

I can do this under

2
normal circumstances
3 I can do this fairly well

4 I can do this really well

I can do this almost

5
perfectly

Self-Assessment Peer-Assessment
#DIV/0! #DIV/0!
#DIV/0!
ment
G

listen and write down their observations (Observations column) and then reach an agreed grade to
d the peer assessment column. Remember that I will only take into account scores that are

e following conventions for the numbers:

Observations