Aunzo, Cedrick B. Sept.

21, 2023
MM – 301 Ms. Laarni Basa

BraedTalk Company
BreadTalk is a multinational food and beverage corporation, and it is present to over 17
international markets including our country. Every company should have their strategies on how
they will effectively bring their products and services to consumers. To penetrate the market,
BreadTalk has to offer more varieties of their products, like special occasion products and other
services to provide more choices to consumers and make its company to be different from its
strong competitors like, Starbucks, Subway, Au bon pain cake bakery, and Panera Bread.

Segmentation
BreadTalk company segmented the market in many terms such as Psychographic
Segmentation, Geographic Segmentation, and Demographic Segmentation.

Psychographic Segmentation
In the same way, psychographic segmentation is another important part for BreadTalk
using in the business. If BreadTalk wanted join to Singapore this country, the company must be
able to do research for this country. BreadTalk can know that the psychographic segmentation is
useful in Singapore this must be due to the consumer behavior.
For instance, sausage bread normally is $3 in other bakery shops, but BreadTalk uses this
method like $2.90 for sausage bread. Customers will think BreadTalk is the one cheaper than
other bakery shops so they will buy the brand’s product. Many customers like to buy the cheap
price's product. So, this is why BreadTalk is using this method to attract customers.

New segmentation
If BreadTalk really want to open more outlets in Singapore, the company must be able to
consider the new segmentation in the market.

Geographic Segmentation
BreadTalk want to open more outlets in Singapore, the key for the company is the
geographic segment. BreadTalk can use the geographic method to against the Singapore’s nation.
After BreadTalk will know about the religion of nation, the laws of Singapore, and the
customer’s need.
Aunzo, Cedrick B. Sept. 21, 2023
MM – 301 Ms. Laarni Basa
For example, there are three kinds of people living in Singapore, which is Malay people,
Chinese people, and India people. If BreadTalk needs to do business in the country, they must
follow the religion of the nation. This is an important question for BreadTalk the company.

Demographic Segmentation
The standard people of living in Singapore are becoming higher, many consumers want
to enjoy the advocates of their life. The first selection of standard living from consumers is the
demand for food. So BreadTalk can against this structure to do a good job. Such as produce some
expensive bread to the higher group people, because of standard living lifestyle can lead the
demand of food become luxury, and it can bring out the economics of Singapore. But for some
parts of the bread the price of BreadTalk is not expensive that price of bread is every people can
acceptable. That structure is against to the middle and lower group people, but it depends on
consumers like which famous brand only.

Targeting
The target person of BreadTalk is teenagers, many teenagers like to eat breakfast in the
morning. So BreadTalk can be against this way to produce more types of bread for teenagers.
The bread and confectionaries are the demand for Singapore’s customer. It can let BreadTalk
easily know the expectation for consumers they want that. BreadTalk must directly to survey
about the price of bread in Singapore’s market, it can promote the sales volume of bread and
confectionaries.

Positioning
The positioning of BreadTalk is setting a position of image and offering to occupy an
object in the market’s mind. Positioning perceives the product target audience as a middle- and
lower-income level people. Thus, BreadTalk is trying to push out new flavors of breads to satisfy
the demand of consumers.