Effective Social Media Marketing

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Effective Social Media Marketing of Real Estate Products in Abeokuta, Nigeria
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CHAPTER TWO
Effective Social Media Marketing of Real Estate Products in Abeokuta, Nigeria.
By
Abayomi Solomon Ibisola*, ** Olaseni Adetokunboh*,***Abiodun Kazeem Sodiya*

*
Lecturer, Department of Estate Management and Valuation, Moshood Abiola Polytechnic,
Abeokuta
**
Ph.D Candidate, Department of Estate Management, Covenant University, Ota.
***
Ph.D Candidate, Department of Estate Management, University of Uyo, Akwa-Ibom.
Corresponding Author: ibisola.abayomi@mapoly.edu.ng, Tel.:+2348035670204
ABSTRACT
The concern and traffic in the use of social media across all areas of nations’ economy has
grown overtime. Real estate Practise and Marketing is not an exemption to this growth.
Relying on the position paper circulated by NIESV in the last quarter of 2007, this paper
examines the effectiveness of the use of social media among Estate Surveyors and valuers in
Abeokuta, the state capital of Ogun State in Nigeria using self-administered questionnaire.
The findings show that the use of social media has both positive and negative impacts on the
marketing of real estate products in the study area. Social marketing means were identified,
out of which whatsapp, facebook, instagram, OLX and Jiji ranked in the order of 1st to 5th
positions respectively among the 14 social media networks identified in the study. The
respondents were not aware and also not using many of the social network means. In order to
minimize the negatives and further enhance the use social media by estate surveyors and
valuers in Nigeria, the paper recommends among others that estate surveyors and valuers
should guide the confidentiality of their clients, follow rules and ethics, and be current on
relevant ethical opinions and decisions.
Keywords: Social media, marketing, estate surveyors and valuers, NIESV
1.0 Introduction
Social media is a platform of interactions among people in which they create, share and
exchange information and ideas in virtual communities and networks (Curtis, 2011). Social
media is also defined as a group of internet based applications that build on the ideological
and technological foundation of web 2.0, and allow the creation and exchange of user
generated content (Andreas, 2010).
Real Estate is the physical and appurtenances affixed to land, e.g structures. Real estate is
immovable and tangible. The legal definition of real estate include land and all things that are
a natural part of land e.g. trees mineral as well as all things that are attached to it by people
e,g, buildings site improvements. All permanent buildings attachment (e.g. plumbing,
EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA
In SOCIAL MEDIA & NEW GENERATION. EDITED BY MANMOHAN GUPTA (20018).
EUREKA PUBLICATION, PUNE, INDIA
ISBN: 978-81-937496-2-3
electrical wiring, heating system) as well as built in terms (e.g. cabinets elevators) are usually
considered part of the real estate. Real estate includes all attachment both below and above the
ground (Olajide, Bello and Alabi, 2012).
The use of social media sites as part of human daily activities has increased significantly in
the past couple of years (Lavoie, 2015) and become more integrated into various aspects of
our life and profession including real estate profession. An aspect of the real estate profession
is real estate marketing which involves buying, selling and letting of properties (land and
buildings) to clients. With the advent of social media, real estate marketing has become a
simple task for those who know how best to put social media tools to use in marketing and
promoting their product and services.
Social media has continued to gain an edge over non computerized promotional materials
such as brochures, posters, bill board etc because of the advantage it has in promotional
messaging; finding prospective but suitable customers quickly is an essential road map to
success in real estate transactions and this has been made easier with social media. A well
implemented social media strategy may be an effective prospecting tool to find qualified
potential clients through the use of value added contents aimed at providing qualified
prospects information they need. Social media network provides a foundation of shared
interest and mutual trust, by qualifying prospects, real estate professionals can focus on ideal
clients as a result may minimize time wasted on less than ideal prospects there by leading to
the efficient conversation of qualified prospects. It is therefore the intention of this paper to
examine the effectiveness use of social media in marketing of real estate products using
Abeokuta, the state capital of Ogun State in Nigeria as case study.
2.0 Review of Literatures

Research on social media as a business and communication tool has seen significant growth in
the past decade (Bevins, 2014). While there is much research about social media itself, not
much has been discussed on marketing of real estate products particularly in Abeokuta, the
setting of the present study. This literature therefore concentrates on the various social media
networks and their uses in marketing of real estate.
2.1 Social Media

Social media is seen by scholars as a platform that is easily accessible to anyone with internet

ISBN: 978-81-937496-2-3
access, increased communication for organisations foster brand awareness and often
improved customer service. Social media serves as a relatively inexpensive platform for
organisation to implement marketing strategies. (Blanchard, 2011 and Stelzner, 2016). Social
media is defined by NIESV (2017) as a platform that gives the members a profile and a voice
which includes not only Facebook but also Twitter, LinkedIn, YouTube, Myspace, WhatsApp,
Google Plus, Youtube, Webcasts and Blogs. NIESV (2017) states further that any website or
public online sites or application, social network, any article, or posting by another, any
participation in any forum or community or any publicly accessible written piece will be
classified as a social media.
Curtis (2011) define social media as a group of internet based application that build on the
ideological and technological foundations of web 2.0 and that allow the creation and
exchanged of user generated content. In addition social media depends on mobile and web
based technologies to create highly interactive platforms through which individual and
communities share, co-create discuss and modify user generated content. It introduces
substantial and pervasive changes to communication between organisation, communities and
individual. Andreas and Michael (2012) define social media a group of internet based
applications that build on the ideological and technological foundations of web and that allow
the creation and exchange of user generated interaction among people in which they share and
exchanged information and ideas in virtual communities and networks.
It has been contented by Ashile (2013) that social media is particularly effective in generating
traffic; real estate selling and buying is the type of business that benefits from continuous
streams of new prospects, it is only logical that these two areas find each other and combine to
form a dynamic partnership that promises to rock any real estate selling, the desired positive
effect is far from automatic.
2.2 Real Estate Marketing and Social Media

The real estate business requires dissemination of information to thrive; challenges in any
sales organisation is finding the right type of clients through prospecting efforts. Prospective
clients need to know what property types are in the market and the current value of properties.
Getting this information across might prove difficult if an agent does not know how to
effectively make use of social media.
Real estate marketing has moved onto the digital space (Ibisola, Oni, and Peter 2015),
ISBN: 978-81-937496-2-3
especially social media over the last few years, social media if leverage effectively is a
platform where real estate agents can make a name for themselves in the local market space.
Sharing relevant information locally is likely to have a better marketing impact than sharing
general information nationally. Be it online advertisement on google and other search engines,
advertisement on social networks banner advertisement on website and so on. The use of
blogs to show or advertise real estate property could have more valuable information about
real estate in a particular location which would help buyers or sellers make a decision on
where to invest, real estate agent can use social networking sites to attract home buyers as
well as people who want to sell their homes, while the majority of real estate agents will have
honed their skills offline, building a social media presences can lead to more prospective
clients finding the respective post on the property they have and either listing their home with
the respective agency or purchasing a home represent by the agents. Social networking sites
like Facebook, WhatsApp, Instagram, Twitter and others can help to build brand while being
available to customers above and beyond. The power of social networking sites can help
attract fans and followers that may end up turning into clients.
According to Stelzner (2016), 90% of home buyers use the internet as a resource for
decision-making. The former methods are becoming relegated or rejected by the people to
search for their choice properties either for letting or sales. For instance, people who used the
traditional methods of Home Magazines and Newspaper advert are 18% and 27%
respectively. This is made possible because of the availability of various social media which
are easily available to property searchers even when they are far from the immediate locality
where they currently live or they proposed to move into. Popular among these are: Facebook,
Twitter, LinkedIn, WhatsApp, WorldPress, Instagram, YouTube, Bloger, Flickr, Tumbir,
WeChat, Telegram and a host of others. According to Kendal (2014), the average Facebook
and Twitter user is not the same as the real estate agent’s target client. This implies that users
of Facebook and Twitter who originally the target of the Agents eventually became the
agent’s customer.
Social media has made it easier than ever to connect with the right audience. It gives Real
Estate agent a way to engage people within their specific area and allows them to keep them
informed of property changes and other information. According to Brian (2012), using social
media is a great way for real estate agents to grow their businesses as they are able to instantly
connect with existing clients, potential clients and their real estate peers. While every real
ISBN: 978-81-937496-2-3
estate agents should use some form of social media to promote their business, this types of
marketing is only effective if you do it correctly. Knowing how to leverage the power of
social media it helps build real estate business efficiently and productively. Understanding
social media real estate marketing some factors has be considered.
2.3 Nigerian Institution of Estate Surveyors and Valuers (NIESV) and Social Media
The Nigerian Institution of Estate Surveyors and Valuers (NIESV) as the professional body
saddled with estate surveying and valuation in Nigeria encourages its members to use
SOCIAL MEDIA as tools to enhance their marketing efforts and strategies. The professional
body however wants her members to maintain the highest professional conducts and ethics in
their use of social media. The statement specifically read as “… social media platforms while
ensuring that they uphold a sound professional and ethical conduct in consonance with the
dictates and the spirit and the intendment of the laws and the statutes governing the
profession.” Suffice to say that the NIESV was established through Decree (now Act) No. 24
of 1975and was given the power to regulate the conducts of her members. One of the key
functions of NIESV is to ensure that its members adhere to rules and regulations that will
promote ethical behaviour in the practice of estate surveying and valuation across the length
and breadth of Nigeria (NIESV, 2006)
NIESV (2017) also confirms that the use of social media is bedevilled with many negativities
despite the various advantages and opportunities it provides. Some of these negativities as
enunciated by NIESV are defamation, integrity risk, misinformation, dishonesty and
distortion, public bashing and backlash, breach of confidentiality, cyber bulling and misuse of
institution operation
3.0 Methodologies
It should be recalled that the objectives of this study is to among others identified the
effectiveness of the use of social media in marketing of real estate products among estate
surveyors and valuers in Nigeria using Abeokuta, the capital of Ogun State a case study.
Practicing estate surveyors and valuers in Abeokuta were sampled with the use of structures
questionnaires. Data obtained were presented in tabular form and analysed with the use of
simple statistical tools such as frequency distribution, percentage calculation and Relative

ISBN: 978-81-937496-2-3
Importance Index (RII) to determine the magnitude of acceptability of the ranked close-ended
questions in the questionnaires. The study was carried out in Abeokuta; the capital city of
Ogun State which property market has been experience growth due largely because of its
nearness to Lagos. It is a common knowledge that Lagos is congested even with limited
supply of buildable lands (Ibisola and Agbato, 2010). This automatically gives Ogun State
particularly Abeokuta the advantage to attract both public and private investments in real
estate. This is coupled with the various favourable government policies since return to
democratic government.
4.0 Findings
Table 1: Socio-Economic Characteristics of the Respondents
Age of Respondents Frequency Percentage
Below 30 years 3 20
31-40 years 8 53.33
Greater than 40 years 4 26.67
Total 15 100
Designation of the Respondents
Principal Partner 1 6.67
Manager 2 13.33
Estate Surveyor 12 80
Total 15 100
Highest Educational Qualification
M.Sc/MBA 6 40
B.Sc/HND 8 53.33
PGD 1 6.67
Total 15 100
Professional Qualifications
ANIVS 7 46.67
Probationer 8 53.33
Total 15 100
Years of Experience
Below 5 years 3 20
5 – 10 years 9 60
Above 10 years 3 20
Total 15 100
Source: Field Survey, 2018.
Table 1 above shows that 20% of the respondents were below the age of 30years while
53.33% of the respondents were between the ages of 31-40 years and 26.67% of them were
above 40 years. This is an indication that the respondents truly falls in the category of
working class whose responses can be relied upon in achieving the objectives of this study.
The table also shows that only one (6.67%) of the 15 respondents is a principal partner, 2
(13.33%) of them are managers while the remaining 12 (80) of them are Estate Surveyors.
This further buttress the reliability of the data obtained from the respondents because the
ISBN: 978-81-937496-2-3
estate surveyors and valuers are usually engaged in marketing of real estate products in
Nigeria while the Principal Partners and Managers performs the administrative functions.
The Highest Educational Qualification of the respondents is M.Sc/MBA (40%), B.Sc/HND

(53.33%) and PDG (6.67%). Professionally, 46.67% of the respondents qualified as Associate
Member (ANIVS) of NIESV while 53.33% are Probationers. Lastly, the years of experience
of the 15 respondents are 20% below 5 years, 60% between 5 – 10 years and 20% above 10
years. The basic summary of the above analysis pointed to the fact that the socio-economic
characteristics of the respondents have a long way in contributing to the effectiveness of the
result obtained from this study.
Table 2: Regularity of Using Social Media

Responses Frequency Percentage
Always 5 33.33
Very Often 7 46.67
Sometimes 3 20
Rarely 0 0
Never 0 0
Total 15 100
Table 2 above shows that 33.33% of the respondents always use social media, 46.67% use the
social media very often while 20% of them sometimes use the social media. This implies that
that majority of the respondents still make good use of the social media and are good
representation for this study.
Table 3: Social networks that respondents use for marketing of real estate products
Social Networks/ 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total %
Respondents
Facebook 13 86
WhatsApp 14 93.33
Twitter 03 20
LinkedIn 03 20
WordPress 00 00
YouTube 02 13.33
Bloger 01 6.67
Flickr 00 00
Tumbir 00 00
WeChat 02 13.33
Telegram 01 6.67
Jiji 03 20
OLX 03 20
Instagram 08 53.33

ISBN: 978-81-937496-2-3
Property Mart 01 6.67
Table 3 shows that whatsapp, facebook and instagram are the highest used social networking
for marketing of real estate products with 93.33%, 86% and 53.33% respectively. Twitter,
LinkedIn, Jiji and OLX are having 3 (20%) each of the respondents as their users in marketing
of real estate products. Only 3 (6.67% each) are using bloger, telegram, and property mart.
None of the respondents uses WordPress, Flickr and Tumbir. This is an indication of the
flexibility, acceptability and possibility of presenting the pictorial views of the real estate
products through facebook, whatsaap and instagram as compared to other social networks.
Table 4: Effectiveness use of Social Media Networks in Marketing Real Estate Products
Social Very Effective Indifference Ineffective Grossly WA RII Position
Networks Effective Ineffective
Facebook 30 24 3 0 0 57 0.76 2nd
WhatsApp 55 12 0 0 0 67 0.89 1st
Twitter 0 12 0 0 0 12 0.16 6th
LinkedIn 0 12 0 0 0 12 0.16 6th
WordPress 0 0 0 0 0 0 0.00 12th
YouTube 5 4 0 0 0 9 0.12 8th
Bloger 5 0 0 0 0 5 0.07 10th
Flickr 0 0 0 0 0 0 0.00 12th
Tumbir 0 0 0 0 0 0 0.00 12th
WeChat 5 4 0 0 0 9 0.12 8th
Telegram 5 0 0 0 0 5 0.07 10th
Jiji 10 4 0 0 0 14 0.19 5th
OLX 15 0 0 0 0 15 0.20 4th
Instagram 15 20 0 0 0 35 0.47 3rd
Table 4 shows the effective use of social media networks by the respondents. The use of
WhatsApp ranked 1st with RII of 0.89 followed by facebook and instagram as 2nd and 3rd
positions respectively with RII of 0.76 and 0.47. Next to these are OLX and Jiji as 4th and 5th
most effective use with RII of 0.20 and 0.19 respectively. Twitter and LinkedIn ranked 6th
position each with RII of 0.16.
Table 5: Abuse in the use of Social Media

Responses Frequency Percentage
Yes 13 86.67
No 00 00
Void 02 13.33
Total 15 100
Table 5 above shows that the level of abuse in the use of social media. 13 (86.7%) of the
respondents agreed that there is abuse in the use of social media while 2 (13.33%) did not
agreed nor disagreed as to the abuse in the use of social media in marketing real estate
products. This confirms the position of NIESV (2017) that members of the profession which
incidentally forms the population of this study do abuse the use of social media as means of
ISBN: 978-81-937496-2-3
marketing real estate products.
Table 6: Negativities in the Use of Social Media for Real Practice and Marketing
The Negativities Strongly Agree Undecided Disagree Strongly WA RII Position
Agreed(5) (4) (3) (2) Disagree
(1)
Defamation 20 40 0 2 0 62 0.827 4th
Integrity risk 15 24 12 2 0 53 0.707 6th
Misinformation 40 20 3 2 0 65 0.867 1st
Dishonesty and 45 16 3 0 0 64 0.853 3rd
distortion
Public bashing and 15 32 6 2 0 23 0.307 8th
backlash
Breach of 40 16 9 0 0 65 0.867 1st
confidentiality
Cyber bulling 15 24 9 4 0 52 0.693 7th
Misuse of 30 20 6 2 0 58 0.773 5th
institution
operations
As a follow-up to the existence of negativities in the use social media by the respondents,
table 5 presents the various forms of abuse and the extent at which the respondents agreed that
they exist. Misinformation and breach of confidentiality ranked 1st with RII of 0.867 each
among the 8 (eight) negativities identified. This is followed by dishonesty and distortion as 3rd
position with RII of 0.853. Next to this is defamation which ranked 4th with RII of 0.827.
Misuse of institution’s operations ranked 5th with RII of 0.773. Others are integrity risk, cyber
bulling and, public bashing and backlash ranked 6th, 7th and 8th positions with RII of 0.707,
0.693 and 0.307 respectively.

ISBN: 978-81-937496-2-3
Table 7: Ways that the Negativities can be Avoided or Reduced
The Way Forward Strongly Agree Undecided Disagree Strongly WA RII Position
Agreed Disagree
Stay current on relevant 40 24 3 0 0 67 0.893 3rd
ethical opinions and
decisions
Be professional and classy 45 20 0 0 0 65 0.867 4th
Check conflicts and 35 28 0 0 0 63 0.840 6th
suggest resolutions
Guard client 60 8 3 0 0 71 0.947 1st
confidentiality i.e., You
must not cite or reference
your clients without their
approval
Vet endorsements and 20 36 3 0 0 59 0.787 12th
recommendations
Use appropriate 10 48 3 0 0 61 0.813 9th
disclaimers
Counsel your clients about 20 40 0 0 0 60 0.800 10th
social media
Respect your audience 20 40 0 0 0 60 0.800 10th
tagged in any post or
comment that carry such.
Be open and transparent 35 20 3 0 0 58 0.773 13th
Always provide a means 30 32 3 0 0 65 0.867 4th
by which you can be
contacted in a timely
manner that is, email and
phone number
Follow the rules and 40 28 0 0 0 68 0.907 2nd
ethics.
Take advantage of social 20 36 6 0 0 62 0.827 8th
media as an investigatory
and discovery tool.
Members should clearly 25 32 6 0 0 63 0.840 6th
identify themselves using
real name and, if relevant,
state your
association with the

ISBN: 978-81-937496-2-3
Institution
Source: Field Survey, 2018
Table 7: The need to ensure effective and acceptable use of social media brought about the
responses presented in table 7 above. The need to guide the confidentiality of the client
ranked 1st with RII of 0.947. This is followed by adherence to the rules and ethics of the
profession as provided by ESVARBON and NIESV. It ranked 2nd with RII of 0.907. Ranking
3rd with RII of 0.893 is the need for estate surveyors and valuers to be current on relevant
ethical opinions and decision. The next sets of suggestion which ranked equally with RII of
0.867 as 4th positions are that estate surveyors and valuers should be professional and classy,
and always provide means of by which they can be contacted in a timely manner through
emails and phone numbers. Estate surveyors and valuers are also expected to promptly
determined issues that may bring about conflict and provide suggestions immediately. They
should also clearly identify themselves as members of the profession by using their real
names and stating their levels of association with the institutions. These ranked 6th position
each with RII of 0.840. Ranking 8th and 9th positions with RII of 0.827 and 0.813 respectively
are the need for estate surveyors and valuers to make use of social media as an investigatory
and discovery tools. Estate surveyors and valuers are also expected to counsel their clients on
the use of social media and also respect the audience they tagged in their posts and comments.
These ranked 10th positions each with RII of 0.800 each. The least ranked suggestions are the
need to estate surveyors and valuers to vet endorsements and recommendations on their social
media platforms before acting upon such. They are also to be open and transparent in their
dealings. These ranked 12th and 13th positions with RII of 0.787 and 0.773 respectively.
5.0 Summary of Findings and Conclusion
It has been discovered that estate surveyors and valuers in Nigeria uses social media in the
marketing of their real estate products. The commonly used among the social media networks
are whatsapp, facebook and instagram. It therefore follows that those are the most effective
social media networks in marketing of real estate products. The least used and less effective
social networks are wordpress, flickr and tumbir. This study further confirms the position of
NIESV (2017) that there abuse in the use of social media among estate surveyors and valuers
and therefore suggests amongst other that estate surveyors and valuers should guide the
confidentiality of their clients, follow rules and ethics, and be current on relevant ethical
opinions and decisions. Other recommendations are that estate surveyors and valuers should
be professional and classy, and always provide means by which they can be contacted in a
timely manner through emails and phone numbers. Estate surveyors and valuers are also

ISBN: 978-81-937496-2-3
expected to promptly determined issues that may bring about conflict and provide suggestions
immediately. They should also clearly identify themselves as members of the profession by
using their real names and stating their levels of association with the institutions.
It is hoped that the findings of this study will set the standards through estate surveyors and
valuers in Nigeria can make effective use of social media in marketing and promoting real
estate products in their portfolios.
References
Andreas, K.M. and Haemlein, M. (2010). The Challenes and Opportunities of Social
Media Business Horizns. Vol. 53, 58-59.
Bevins, C. (2014). Get Schooled: A visual social semiotic analysis of Target’sbranding using
Instagram. Master’s Thesis. Retrieved April 25, 2018, from
http://digitalcommons.liberty.edu/cgi/viewcontent.cgi?article=1329&context=masters
Blanchard, O. (2011). Social Media ROI, Indianpolis IN: QUE
Curtist, A. (2011). The Brief History of Social Media. Retrieved from
http://www.uncp.edu/home/acurtis.
Ibisola, Y. and Agbato, S.E. (2010). A Study of the Emerging Rental Housing Market in
Abeokuta, Oun State. Paper Presented at the International Conference on
Man,Technological Advancement and Sustainable Environmenton 25-27 October,
2010 at Francis Idibiye Auditorium, Federal University of Technoloy, Akure, Nigeria.
Ibisola, A.S., Oni, A,S, and Peter, J.N. (2015). The Relevance and Application of ICT in
Estate Surveying and Valuation in Ogun State. Book of Proceedings of International
Conference on African Development Issues 11-13 May, 2015, Covenant University,
Ota. Daramola O. and Iweala, E. (Eds), Covenant University Press.
Kats, R. (2013). Dunkin’ Donuts puts Twitter at the center of new mobile campaign.
Retrieved April 28, 2018, from
http://www.mobilemarketer.com/cms/news/social-networks/14805.html
Kendal, E.G. (2014). Like, Retweet, Repeat: Social Media’s Impact on Real Estate
Marketing. Being an Presented to the School of Communication Studies, Liberty
University in Partial Fulfilment of the Requirements for the Master of Arts
Communication Studies
Lavoie, K. A (2015). Instagram and Branding: A Case Study of Dunkin’ Donuts. Elon
Journal of Undergraduate Research in Communications, Vol. 6, No. 2.
NIESV (2006). Ethical Behaviour and the Practice of Estate Surveying and Valuation in
Nigeria. John Wood Ekpeyong Annual Memorial Lecture Series. Kuye O. (Ed). A
Publication of Nigerian Institution of Estate Surveyors and Valuers
NIESV (2017). Council Decision on the Use of Social Media.
Olajide, S, Bello, K and Alabi, T. (2012). Intorduction to Estate Management and Property
Valuation. Campus Publications Ltd., Nigeria
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Stelzner, M.A. (2016). “Social Media Marketing Industry Report”. How Marketers Are Using
Social Media to Grow Their Businesses. Social Media Examiner Publishing. pp.1-57.
Scot, D. M. ( ): The New Rules of Marketing and PR
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Study using YouTube data. Quant Mark Econ, 10:111–150
Note:
This piece is published in Chapter Two of a book titled: Social Media and New Generation
(2018). The book is edited by Manmohan Gupta and published by Eureka Publications,
Pune , India with ISBN: 978-81-937496-2-3

ISBN: 978-81-937496-2-3
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Effective Social Media Marketing of Real Estate Products in Abeokuta, Nigeria

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Abayomi Solomon Ibisola Olaseni Olu Adetokunboh

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Effective Social Media Marketing of Real Estate Products in Abeokuta, Nigeria.

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2.0 Review of Literatures

2.1 Social Media

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

2.2 Real Estate Marketing and Social Media

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

The Highest Educational Qualification of the respondents is M.Sc/MBA (40%), B.Sc/HND

Table 2: Regularity of Using Social Media

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

Table 5: Abuse in the use of Social Media

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

Source: Field Survey, 2018

5.0 Summary of Findings and Conclusion

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

EFFECTIVE SOCIAL MEDIA MARKETING OF REAL ESTATE PRODUCTS IN ABEOKUTA, NIGERIA

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