Conversation between teacher and student

about exam preparation

Student : Good morning, sir.
Teacher : Good morning.
Student : Sir, my examination is round the corner. Can
you give me some instructions as to how Ishould
prepare?
Teacher : Certainly! But at first, get rid of your mobile.
That is a major distraction.
Student :Ok, sir.
Teacher: Read your texts thoroughly, for you must
have all the information while you study.
Student : Sir, Ihave a problem in memorizing.
Teacher: Instead of learning, try to understand it. Try
to concentrate on one major theme at a time until you
grasp it well.
Student: Sir, a few of my friends were planning to do
group study. Willit be useful?
Teacher : Yes,definitely. You also must solve old
question papers because those will help you get
acquainted with the format of the questions.
Student : Thank you, sir.
Teacher : if you need anything else, let
Student : Sure, sir. English Aspirants
 Introduction 407
Rwdonotknow anyof the mords in the
passage above, check them here:
business words:
(usually plura) = the aork that a company does
includes banking, insurance, health care, for custoners without producing goods; he
nthing that is grown ot hotels, and so on.
manufactured, especially for sale: you can also use it for
services dhat
nsnY = an enterprise that sells
popk, sho are known as shareholder
products orservíces to its customers and is typically owned by
many
bm =a business enterprise witha few
owners, who are knowns partner
erepreneur person who invests in business, especially when this
=
CE0 = the chief esecutire officer, a involves taking financial risks
person who is responsible for running a
Oal report eport made by the CEO of a conpany or frm
Qes important information about how the company or firm to its shareholders every year. Ie
a his report. company performed during a yer. The kakn shet is a part
beance sheet = a statement of a
inancial rear. (In India, the fnancial company
or firm's assets and
year ends on 31 March.) liabilitics, usualy ar he end of he
ssets (sally phra) all the things of
od o repar debts value that a company, firm, or individual ow which be
cn
ab+ities = (usually phural), the amount of money that a
profit and loss account a statement of how company/firm/individual owes
much a conpany or firm has curned and bow
pent during a financial year. The difference ch it
berween the two is proit or loss
boaon line = 2nother name for profit or loss The last line of a
profir (or loss). Hence he name firns profit and loss accrount gives tbe
bp line = the toal sale of a company or firm
couGt givs his during a period; the first line of a frms profir znd kbss
figure.
terger = dhe process of two companies combining into one
cquis ition= the process of a company buying another
company
op floor= the area in a frm's establishment where
workers make the goods
Freenfield project an area which has no building, but where construction haus been
roject planncd at a ncw planned It isa
location.
) diversify (especially of a company) = to develop a wider range of
be rmore successful products or servies in onder eo
Portolio = the range of producs or services sold by a company or firm: a portfolio of
chothes
rket a paricular ares, country, or secion of populaion that buys a paricubr
fer cofe means the domesic populaion that buys coffee. product, the da
 product manner4
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yeat
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kating
attractive is
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tao to customersa
sharcholders for sale
ar The something why
period a
shareholders ADVERTISING an Rebak service:
firm f
especially
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prospective
ad-vur-tis-mubnt) words:
a liabilities
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a **i***. during and sell
by a Adidas a the own
to
called
population
manufactured, service. or to
sold during is, market
LEARN
ENGLISH CEOcompany and company's of productordertelephoning
company type that your
scrviccs assets people company:
ACTIVITY
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(pronounced
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company's many product of in
or
or section a a
particular sale by others
firm or by selling
products a grown sold precooked
unknown
service Write
meaning: of by
MARKETING, a a the
a ** a or owned uses and buy selling
all
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by of loss a country, selling: items a increasing than
made sales is of by to of meeting or
of ********* or and presenting buyers product unique
that
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report arca, to buysvalue
thing the
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abbreviation
is
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a a Fa a an of tendency sell
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forms understand
phrascsA. C. D. E. G. H. numberactivitysports ofpromotion
words person of shoes.
SELLING, activities to
business the
type
the
trying
short or
uct
PRACTICE
sheet
balance
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B. entrepreneur
C.
bottom
1.
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report
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shoD
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3.
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line telemarketing you services
D.
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7.product loyalty
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8.top some promotion advert
ad
or
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marketing What
Match are
sales brand USP
2. ****. 4. 6. Here 1.
408