SOCIAL MEDIA MARKETING

“CUBIC INTERIOR”

Submitted To- Submitted By-

Dr. Romi Sainy Nilesh Patidar

Sundram Sharma
Sanskar Sharma
Saurabh Patel

Introduction
Cubic Interiors: Tailored Design Experiences and Custom Solutions

Cubic Interior represents the ultimate destination for unique interior design encounters and
personalized furniture answers. We strongly believe that your dwelling ought to mirror your
distinct character and taste, and that's why we are committed to transforming your concept
into reality. By emphasizing the fusion of usefulness and appeal, our skilled design squad is
dedicated to crafting spaces that motivate and please. If you seek to revamp your residence or
incorporate exclusive furniture elements, Cubic Interior is here to metamorphose your reverie
abode into a concrete existence.

Cubic Interior stands out as a top-notch hub for all-encompassing interior design resolutions
and specialized furniture facilities. Central to our ideology is tapping into the transformative
impact of design to showcase the different identities of our patrons. Concentrating on
meticulousness and a profound grasp of color principles and spatial dynamics, our proficient
crew fabricates interiors that captivate both visually and functionally.

Our exceptional selling point rests in our proficiency to invent and execute tailor-made
furniture appendages that flawlessly adhere to your design aspirations. Whether you desire a
striking sofa, a sophisticated dining table, or a relaxing bedroom ensemble, our designers
unite closely with adept craftsmen to materialize your concepts. On top of that, we present an
extensive array of household adornments, enabling you to individualize all facets of your
living space.

Our differentiation comes from our dedication to grasping your unique predilections and
lifestyle. Through active listening and partnerships, we devise customized design blueprints
that mirror your individual style and persona. From spatial arrangement and makeover to
project oversight and setup, Cubic Interior extends a full range of services to transform your
reverie dwelling into a reality.

If you are on the lookout for an interior design establishment that can morph your style into
an enchanting living arena, look no further than Cubic Interior. Reach out to us today to set
up a consultation and embark on a creative expedition where your vision transforms into
certainty.

Services Offered.

 2D Floor Plans
 3D Design
 Furniture Design
 Customized Furniture
 Interior Work
 Consultancy
 Renovation Services

COMPETITOR ANALYSIS.
Indirect Competitors: Cubic Interior's competitors indirectly are businesses that sell
products or services related to decorating or renovating places but do not directly provide
interior design services. There are some examples:

 Furniture Stores: Retailers selling furnishings for decorating spaces provide an

indirect competitive threat to Cubic Interior.
 Home Decor Stores: Stores that provide carpets, lights, and artwork for the home
compete indirectly by offering various decor options.

Methods for Dealing with Indirect Competitors:

 Tailored Marketing: Identify the target audience and adapt your marketing tactics to
suit their unique requirements and preferences.
 Diversified Product Range: Work together with different suppliers to provide a broad
range of goods, such as furniture that is custom-made, to satisfy a variety of consumer
needs.

Direct Competitors: Interior design companies who operate in the same region as Cubic
Interior are direct competitors. For examples,

 Divine Designs
 Sukma Architects
 Built up Creation, Etc.
Techniques for Dealing with Direct Competitors:
 Exceptional Personalized Service: Cubic Interior stands apart by putting a strong
emphasis on getting to know each client's tastes and demands to deliver
individualized, excellent service.
 Unique Value Proposition: Express clearly the special qualities and advantages that
set Cubic Interior apart from its regional competitors and highlight its unique value
proposition.

E-Commerce Competitors: Online retailers that offer furniture and home decor items
are Cubic Interior's competitors in the e-commerce space. As example, consider:

 Pepper fry
 Wooden Street, Etc.

Methods for Countering Online Retail Competitors:

 Enhanced Customer Experience: To bring customers an amazing online shopping
experience, provide free shipping, various delivery options, and outstanding customer
service.
 Competitive Online Pricing: Maintain a competitive advantage by offering periodic
discounts and promotions in addition to maintaining competitive pricing to attract in
online customers.

OBJECTIVE OF CUBIC INTERIOR.

Showcase Collection: Display a complete range of past projects in interior design to
highlight the skills and design approach of the designer or company. Use high-quality
pictures with detailed explanations to engage visitors.
Lead Generation: Set up simple communication channels for visitors to contact the designer
or inquire about their services easily. This may include contact forms, email addresses, and
phone numbers for smooth interaction.
Inform and Spark Creativity: Offer valuable content like blog posts, articles, and tutorials
on the latest trends, tips, and best practices in interior design. This establishes the designer as
a respected figure in the field and provides useful knowledge to visitors.
Emphasize Offerings: Clearly specify the variety of services available, covering residential,
commercial, and any specialized areas of expertise. Optionally, include pricing information to
provide transparency to potential clients.
Establish Confidence: Display testimonials from clients, awards, certifications, and
memberships to build credibility and trust with potential clients, reinforcing the dependability
and quality of the designer's work.
OBJECTIVES OF SOCIAL MEDIA MARKETING.

Enhance Brand Visibility: Social media platforms can be utilized as a tool to increase the
presence and recognition of the interior design brand among its target audience.

Encourage Audience Interaction: Compelling content, like images displaying completed

projects, design tips, sneak peeks, and interactive surveys, should be developed and shared to
promote community engagement and communication with followers.

Direct Traffic to Website: Social media channels should be used to advertise website
content, blog posts, and portfolio pieces to draw visitors to the website and enhance lead
generation opportunities.

Highlight Visual Elements: Platforms like Instagram and Pinterest can be leveraged to
showcase captivating visuals of completed projects and design ideas, acknowledging the
inherently visual aspect of interior design.

Utilize Paid Promotion: Consider using paid social media ads to broaden reach among
diverse audiences and focus on specific demographics or interests related to interior design.

Engage and Respond: Actively engage in conversations by promptly replying to comments

and messages from followers, building connections and addressing inquiries promptly.

Analyze and Adjust: Social media analytics tools should be used to assess post-
performance, campaigns, and overall social media presence, allowing for data-driven
modifications to strategies for improved results.

Social Media Strategy for Cubic Interior:

 Define Objectives: Setting clear goals for Cubic Interior's media presence is crucial,
such as enhancing brand visibility, directing traffic to the website, and generating
potential leads.
 Understand Your Audience: Recognize the specific target audience for Cubic Interior,
encompassing details like demographics, interests, and issues concerning interior
design.
 Plan Content: Create a schedule for content distribution that strikes a balance between
promotional material and engaging, informative posts about interior design trends,
advice, exclusive peeks, and finalized projects.
 Tell Stories Using Visuals: Utilize Instagram and LinkedIn to exhibit striking images
of finished projects, design stimuli, and behind-the-scenes moments to captivate
viewers and showcase Cubic Interior's expertise.
 Foster Engagement: Hyping up interactions with followers by swiftly responding to
comments, messages, and queries. Encourage participation through surveys, Q&A
sessions, and user-driven content to build a community vibe.
 Forge Partnerships: Team up with influencers, complementary brands, and industry
pros to broaden the audience, access new markets, and bolster credibility.
  Analyze and Enhance: Routinely assess the performance of posts, campaigns, and
overall social media presence using analytics tools. Adapt strategies based on data
findings to optimize outcomes and meet objectives.

Hashtag Promotion: #DesignYourSpaceWithCubic

Encourage users to share their interior design vision, motivation, and accomplished projects
through the hashtag #DesignYourSpaceWithCubic. Cubic Interior can exhibit user-generated
content on their social media platforms, boosting engagement, highlighting their audience's
creativity, and promoting their brand. This initiative also fosters a sense of community and
boosts interaction among followers, expanding Cubic Interior's social media influence.

Sentiment analysis of Instagram comments:

sentiment analysis of Instagram post comment of last five post. comment are follow
27comment says awesome and exciting, 15 comment says love the work, 10 comment says
appreciated work, 4 comments says what are the rates of services

Sentiment Count
Positive 52
Neutral 4
Negative 0

In total, there are 52 positive comments, 4 neutral comments, and 0 negative comments,
indicating an overall positive sentiment in the comments.

Additional insights from sentiment analysis:

1. The most popular positive sentiment words include "incredible", "thrilling", "adore",
and "valued", showcasing satisfaction with the work being accomplished.
2. A few comments reflect a neutral sentiment, possibly indicating ambivalence towards
the work.
3. The absence of negative comments signifies a favourable outlook.
4. Overall, the sentiment analysis vouches for positive feedback and contentment with
the work being done.

Social Media campaign

#DesignYourSpaceWithCubic
In the high-paced world of social media advertising, well-planned campaigns have the ability
to capture the attention of audiences and establish brand recognition. Our most recent project,
represented by the hashtag #DesignYourSpaceWithCubic, exemplifies this concept
flawlessly. By strategically combining efforts on Instagram and LinkedIn, we have executed
a campaign that not only expands our audience but also encourages meaningful interaction
within our desired demographic.

Instagram, known for its visual storytelling capabilities, was our primary platform. We
created four engaging posts, each carefully designed to connect with our audience's
aesthetics. Three of these posts were selected for paid promotion, utilizing Instagram's
powerful advertising tools to increase our reach and impact. By adjusting our content to
match user interests and behaviours, we successfully turned passive viewers into active
participants, triggering a wave of engagements and brand impressions.

To complement our efforts on Instagram, we also engaged with the professional sphere of
LinkedIn. Using the rallying cry of #DesignYourSpaceWithCubic, we shared two thought-
provoking posts tailored for this platform. Rooted in the values of professional networking
and industry conversations, our LinkedIn activities sparked insightful discussions on design
principles and spatial aesthetics. Leveraging LinkedIn's targeted campaign capabilities, we
strategically positioned our content to resonate with professionals and influencers in the
design field, boosting our brand's visibility and credibility.

A crucial factor in the success of our campaign was the seamless coordination between our
Instagram and LinkedIn strategies. By aligning our messaging across platforms, we
cultivated a unified brand story that transcended digital borders, resonating with audiences on
multiple levels. Through continuous optimization based on data and strategic adjustments, we
refined our approach, enhancing engagement and conversion rates.

Looking back, our #DesignYourSpaceWithCubic campaign serves as proof of the impactful

nature of integrated social media marketing. By utilizing the visual appeal of Instagram and
the professional tone of LinkedIn, we broadened our outreach and nurtured authentic
connections with our audience, establishing Cubic as a pioneer in spatial design. As we
reflect on the accomplishments of this campaign, we remain dedicated to pushing boundaries
in creativity and innovation, exploring new possibilities in the ever-changing digital
marketing landscape.

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Team Learning
The social media marketing venture completed for Cubic Interior has proved to be a valuable
educational experience for our team. It has provided insights that will influence our future
strategies in digital marketing. The project has taught us the significance of deeply
comprehending the target audience. Extensive research and analysis have facilitated a
thorough understanding of Cubic Interior's customers, their preferences, and challenges. This
understanding has allowed us to customize our messaging and content to connect effectively
with the target audience.

Moreover, the project has emphasized the importance of maintaining consistency and unity
across various social media platforms. By upholding a consistent brand voice and visual
identity on platforms like Instagram and LinkedIn, we have reinforced Cubic Interior's brand
image and message, thereby enhancing brand recognition and trust among the audience.

Additionally, the project has stressed the value of originality and inventiveness in crafting
content. Creating captivating and visually appealing content that showcases Cubic Interior's
design proficiency and solutions has been crucial in capturing the audience's attention and
encouraging interaction. Experimenting with diverse content formats, such as videos,
infographics, and interactive posts, has enabled us to sustain audience interest and
engagement.

Furthermore, the project has highlighted the significance of decision-making based on data.
Continuously monitoring key performance indicators and evaluating the effectiveness of our
campaigns has enabled us to pinpoint areas for enhancement and optimize our strategies
accordingly. This iterative approach has helped us achieve superior results and amplify the
impact of our social media endeavours.

In conclusion, the Cubic Interior social media marketing project has been a beneficial
learning experience for our team, offering insights into audience engagement, brand
consistency, content creativity, and data-driven optimization. These lessons will shape our
future pursuits in digital marketing and contribute to the ongoing success of our clients' social
media initiatives.
Conclusion
The project on social media marketing undertaken by Cubic Interior illustrates how strategic
planning, creativity, and data-driven optimization are vital in achieving marketing goals. Our
team put in dedicated efforts to enhance Cubic Interior's brand visibility and effectively
engage with its target audience.

Through creating cohesive and captivating messaging on different social media platforms, we
reinforced Cubic Interior's brand identity and established the company as a frontrunner in
interior design solutions. Our focus on producing engaging content, like visually appealing
posts and informative articles, successfully captured the audience's interest and encouraged
meaningful interactions.

Additionally, the project emphasized the significance of constant learning and adjustment in
the ever-changing landscape of digital marketing. By carefully analyzing key performance
indicators and audience feedback, we fine-tuned our strategies and optimized our campaigns
for maximum impact.

In summary, the social media marketing project for Cubic Interior was a collaborative
endeavor that delivered concrete outcomes in terms of brand awareness, audience
engagement, and lead generation. Moving forward, we are dedicated to building upon the
success of this project and further enhancing Cubic Interior's digital presence to achieve even
greater milestones.